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Viewing report
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IPTV Markets - Deployment & New Services
IDATE, March 2006
A report on the design and launch of IPTV services, the technologies and solutions used, service deployments and commercial strategies.
Technical environment of IPTV deployment
Technical deployment scenarios
- Broadcast services and VoD services requiring different technical solutions
- Hardware suppliers' positioning and solutions intertwined
- Best effort and guaranteed bitrates
- Will the other TV networks eventually migrate to IP?
Varying services and commercial strategies
- IPTV deployment depends a great deal on the state of local competition in both the TV market and the broadband market
- Most regulatory restrictions have been lifted
- Triple play bundles are enjoying rapid growth
- Operators testing TV-centric strategies and VoD-centric strategies
IPTV's economy depends on a range of factors
- TV operators' viewpoint: increasing advertising revenues and subscribers, new sources of revenue (VoD, special events channels, etc.)
- Telcos' viewpoint: fixed line consolidation
- The impact of bundling
Answers to key questions
- What market share for IPTV compared to the other TV networks?
- TV, VoD, SVOD, integration into bundles:
- Which are the winning service offer models?
- What economy for an IPTV service?
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Next Generation IPTV Services and Technologies
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