- Language: English
- Published: December 2009
- Region: Global
Designing and Executing Strategy in Aviation Management
- Published: February 2006
- Region: Global
- 208 Pages
- Ashgate Publishing
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security.
Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.
The essence of strategy
strategic positioning and sustaining a market presence
The essence of competitive strategies
The external environment
The internal environment
setting corporate direction
Establishing a strategy
Aviation strategy implementation
Managing strategy execution through tracking, support systems, and controls
About the Authors
Triant G. Flouris serves as alternate representative of the Republic of Cyprus to the International Civil Aviation Organization (ICAO) and is Director of the Aviation Institute, York College / CUNY, USA. He has served as Director of the International Aviation MBA Program, John Molson School of Business, Concordia University and has held faculty positions at Auburn University, and Victoria University of Wellington. His research and teaching interests include low-cost and legacy airline financial and strategic analysis, aviation economics, strategic management and operations strategy, aviation business modelling, and international aviation governance.
Sharon L. Oswald, a Professor and Department Head of Management at Auburn University, holds the Colonel George Phillips Privett Professorship in Business Strategy. She serves as a core teacher in the Executive MBA program and the Physician's MBA and certificate programs at Auburn University. Dr Oswald teaches the capstone strategic management course at the executive, graduate, and undergraduate levels. Much of her research interest lies in strategic international business issues and project management.