This report will provide an analysis of the market for household detergents and cleaning products in the UK. The report will focus on detergents and cleaners bought for domestic use; it is based on the retail market and excludes industrial applications and specialist products.
In this report, the market will be divided into three principle categories: fabric care; household cleaning products; and dishwashing products.
Products that fall into the fabric care sector are those which are used in the laundry process to clean garments, remove stains, protect colours, ensure whiteness, and freshen or scent clothes.
This category includes laundry aids (i.e. stain removers), fabric softeners/conditioners, dryer sheets and detergents. The latter category has the highest number of subcategories within it, as laundry detergent comes in many forms, including:
- powdered (the most common), which is further subdivided into:
- biological (containing enzymes harvested from microorganisms which are used to break down stains, such as food or dirt, at low temperatures)
- non-biological or non-bio (without enzymes, thus relying on chemicals and hotter wash cycles to break down stains, and often preferred by consumers with sensitive skin)
- liquid (the vast majority of which are non-bio, although biological liquids are present)
- capsules (a set dose of liquid inside a dissolvable outer skin)
- tablets (a set dose of powder in block form)
Within each of the above types of laundry detergent are products designed for a specific purpose, such as those created for delicate materials, such as silk or wool; hand-washing; colours; whites; and environmentally friendly products.
Household Cleaning Products
This sector of the market includes products used for general and specialised cleaning in the home. It comprises products such as bleaches; multipurpose/multi-surface cleaners; floor and furniture polishes and waxes; antibacterial products; bathroom cleaners and limescale removers; toilet cleaners; scouring products; and degreasing products.
These are used throughout the home to maintain clean surfaces, with a particular concentration of products being used in the kitchen and bathroom areas.
This sector includes products designed for both manual and automatic dishwashing. For manual dishwashing there is one standard form available: liquid detergent, generally known as washing-up liquid. For automatic dishwashing the products available are more varied and more similar to laundry detergents, including tablets, capsules and powders. Also included in this category are aids to automatic dishwashing, such as salts and rinse aids, as well as products to maintain, deodorise and clean dishwashers in between cycles.
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1. Introduction & Definition
2. REPORT COVERAGE
3. MARKET SECTORS
4. Fabric Care
5. Household Cleaning Products
6. Dishwashing Products
7. Executive Summary
What’s KEY in the Market?
8. KEY DRIVERS
9. MARKET TRENDS
Inflated Retail Prices
Household Numbers and Composition
Employment Trends and Implications for Household Chores
10. ECONOMIC TRENDS
11. MARKET POSITION
12. HOW ROBUST IS THE MARKET?
Market Size, Segmentation & Forecasts
13. MARKET SIZE & SEGMENTATION
The Total Market
Future Economic Trends
Forecast Total Market
14. MARKET GROWTH
15. OVERSEAS TRADE
Strengths, Weaknesses, Opportunities & Threats