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Clothing and Footwear Retail Market in Poland 2015 (Polish Version)

  • ID: 3276979
  • June 2015
  • Region: Poland
  • 159 Pages
  • PMR Ltd
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FEATURED COMPANIES

  • Adidas Poland
  • Bytom
  • Esotiq & Henderson
  • Inditex
  • Monnari Trade
  • Rylko
  • MORE

This detailed report furnishes the newest available information about the value and prospects of Poland’s clothing and footwear retail market. The publication describes and analyses popular distribution channels, the operations of the top clothing retailers in Poland and macroeconomic conditions and their influence on market growth.

Key areas of content include:

- Results of two separate surveys that present consumer spending habits and opinions about the market and the outlooks of chain retailers for the industry
- Value of Poland’s retail market for clothing and footwear
- Recent macroeconomic data and implications for market growth
- Survey responses from the leading clothing and footwear retailers in Poland
- Feedback from consumers in Poland that describes shopping preferences and spending habits
- Profiles of the country’s leading clothing and footwear retail chains that include recent sales data and plans for expansion

Did you know that:

- Last year the number of chain stores grew considerably (by 315), after two preceding years when an increase in the figure was much lower.
- High costs of retail space lease are READ MORE >

Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • Adidas Poland
  • Bytom
  • Esotiq & Henderson
  • Inditex
  • Monnari Trade
  • Rylko
  • MORE

1. Methodology

- Executive summary
- Macroeconomic forecasts
- Overview of 2014
- Forecast for 2015
- Mid-term perspective for 2016-2020

2. Value and growth of the clothing and footwear market

- Evaluation of the clothing and footwear market in 2014 and 2015 - survey findings

3. Clothing and footwear retailers in Poland - survey findings

- Financial condition, revenues and gross profit margin
- Average daily turnover per store
- Number of stores
- Online sales
- Foreign sales and production location

4. Market overview - trends

- Growth barriers and opportunities on the clothing and footwear market - survey findings
- Expansion plans and forecasted market trends - survey findings
- Chains launch franchise, enter smaller towns
- Competition is growing - new Polish and foreign brands enter the market
- Further rapid expansion of discount clothing stores
- Internet increasingly important in clothing and footwear purchases
- Grocery discount stores attract customers with clothing offer
- Growing market of outlet centres: more customers, more stores, more brands
- Expansion of shopping centres - investments return to big cities
- New distribution channels challenge shopping centres

5. Consumer survey findings about clothing and footwear purchases

- Sample characteristics
- Summary
- Clothing and footwear purchases
- Place of purchase for clothing and footwear
- Place of purchase for clothing
- Place of purchase for footwear
- Selection criteria for the place of purchase of clothing and footwear

6. Consumer motivation

- Spending on clothing and footwear
- Spending on clothing
- Spending on footwear

7. Distribution channels

- Clothing and footwear chains
- Internet
- Largest online stores
- Large format grocery stores

8. Clothing market

- Market value and growth
- Evaluation of the clothing market - survey findings
- Evaluation of the previous year
- Forecasts for the current year
- Largest players
- Profiles of the largest clothing companies
- LPP
- H&M
- Inditex
- Ordipol
- C&A
- Product and price segmentation - survey findings
- Evaluation of sales and growth prospects of clothing segments
- Selected clothing segments
- Casual clothing
- Young fashion
- Denim clothing
- Discounted clothing
- Smart womenswear
- Smart menswear
- Lingerie
- Childrens’ wear
- Sports clothing and footwear

9. Footwear market

- Market value and growth
- Evaluation of the footwear market - survey findings
- Evaluation of the previous year
- Forecasts for the current year

10. Largest players

- Profiles of the largest companies
- CCC
- Deichmann
- Wojas
- Venezia
- Gino Rossi

11. Product and price segmentation - survey findings

- Evaluation of the sales dynamic in footwear segments and their expansion prospects

Graphs:

Value (PLN m) and growth (%) of the clothing and footwear market in Poland, 2011-2020
Evaluation of the current financial condition of the analysed companies (%), April 2015
Change in average gross profit margin in 2014 compared with 2013 in analysed clothing and footwear companies in Poland (%), April 2015
Change in revenues of the analysed clothing and footwear companies in Poland in 2014 compared to 2013 (%), April 2015
Forecasted change in revenues of the analysed clothing and footwear companies in Poland in 2015 (%), April 2015
Change in average daily gross turnover per store in 2014 compared with 2013 in analysed clothing and footwear companies in Poland (%), April 2015
Forecasted change in average daily gross turnover per store in 2015 compared with 2014 in analysed clothing and footwear companies in Poland (%), April 2015
Growth direction for new stores in the analysed clothing and footwear companies in Poland (%), April 2015
Plans to launch online sales in analysed C&F companies in Poland (%), April 2015
Share of outlet chain stores in Poland visited by respondents in 2014 (%), Q2 2015
Respondents structure by gender (%), Q2 2015
Respondents structure by education (%), Q2 2015
Respondents structure by age (%), Q2 2015
Respondents structure by size of place of residence (%), Q2 2015
Respondents structure by level of monthly net income per capita in a household (%), Q2 2015
Frequency of buying clothing and footwear in Poland (%), Q2 2015
Importance of selected choice criteria for clothing purchases in Poland (%), Q2 2015
Importance of selected choice criteria for footwear purchases in Poland (%), Q2 2015
Value of the clothing and footwear market in Poland, by distribution channel (%), 2011-2020
Growth of clothing and footwear distribution channels in Poland (%), 2011-2020
Value (PLN m) and growth (%) of clothing and footwear sales in clothing and footwear chains in Poland, 2011-2020
Number of clothing and footwear chain stores in Poland, 2008-2014
Growth of the number of clothing and footwear chain stores in Poland, by type of offer (%, y-o-y), 2014
Structure of the number of clothing and footwear chain stores in Poland, by type of offer (%), 2014
Estimated structure of sales for clothing and footwear chain stores in Poland, by type of offer (%), 2014
Estimated annual sales per store in clothing and footwear chain stores in Poland, by type of offer (PLN m), 2014
Value (PLN m) and growth (%) of online clothing and footwear sales in Poland, 2011-2020
Number of online stores specialising in clothing and footwear sales in Poland, 2010-2014
Share of retail clothing and footwear sales in online stores and trading platforms in Poland (%), 2010-2019
Growth of retail clothing and footwear sales in online stores and trading platforms in Poland (%), 2010-2019
Value (PLN m) and growth (%) of clothing and footwear sales in large format grocery stores in Poland, 2011-2020
Estimated share of grocery chains in total clothing and footwear sales in large format grocery stores in Poland (%), 2014
Value (PLN m) and growth (%) of the clothing market in Poland, 2011-2020
Assessment of growth of the retail clothing market in 2014 and forecast for 2015 (%), April 2015
Structure of the clothing market in Poland (%), by offered products, 2014
Structure of the clothing market in Poland (%), by product pricing, April 2015
Structure of the adult clothing market in Poland (%), by offered products, April 2015
Clothing segments with best growth prospects in Poland (%), April 2015
Number of chain stores offering casual clothing in Poland, 2008-2014
Number of chain stores with young fashion in Poland, 2008-2014
Number of chain stores with denim clothing in Poland, 2008-2014
Number of chain stores with discounted clothing in Poland, 2008-2014
Number of chain stores offering smart womenswear in Poland, 2008-2014
Number of chain stores offering smart menswear in Poland, 2008-2014
Number of chain stores offering lingerie in Poland, 2008-2014
Number of chain stores offering children’s clothing and footwear in Poland, 2008-2014
Value (PLN m) and growth (%) of clothing and footwear sales in sports store chains in Poland, 2011-2020
Number of stores in multibrand sports chains and other sports chains in Poland, May 2008-March 2015
Value (PLN m) and growth (%) of the footwear market in Poland, 2011-2020
Evaluation of growth of the retail footwear market in 2014 and forecast for 2015, April 2015
Evaluation of the footwear market in Poland in 2014 (%), April 2015
Forecast for the footwear market in Poland in 2015 (%), April 2015
Structure of the footwear market in Poland (%), by offered products, 2014
Structure of the footwear market in Poland (%), by product pricing, April 2015
Number of stores in footwear chains in Poland, by chains in the low, medium and high price segments, May 2011-March 2015
Footwear segments with best expansion prospects in Poland (%), April 2015

Tables:

Selected statistics for the clothing and footwear market in Poland, 2011-2016
Key macroeconomic indexes for Poland, 2011-2020
Overview of the clothing and footwear market in Poland, 2011-2020
Growth drivers for the clothing and footwear market in Poland, 2014-2020
Evaluation of the current clothing and footwear market in Poland (%), June 2010-April 2015
Evaluation of the current clothing and footwear market in Poland, by type of company activity (%), April 2015
Forecasted situation on the clothing and footwear market in Poland in the current year (%), April 2014 and April 2015
Forecasted situation on the clothing and footwear market in Poland in the current year, by type of company activity (%), April 2015
Average daily turnover per store in analysed clothing and footwear companies in Poland (PLN), June 2010-April 2015
Average number of stores for analysed clothing and footwear companies in Poland (PLN), April 2015
Number of stores in total in analysed clothing and footwear companies in Poland (%), April 2012-April 2015
Number of own stores for analysed clothing and footwear companies in Poland (%), April 2012-April 2015
Number of franchise stores for analysed clothing and footwear companies in Poland (%), April 2012-April 2015
Forecasted change for the number of stores for analysed clothing and footwear companies in Poland in 2015 compared to 2014 (%), April 2015
Change in the number of stores for analysed clothing and footwear companies in Poland for 2012-2015 (%), April 2012
Online sales for analysed companies in Poland (%), April 2015
Share of foreign sales in revenues of clothing and footwear companies in Poland (%), April 2015
Production location for goods sold by clothing and footwear companies in Poland (%), April 2015
Largest growth barriers according to clothing and footwear companies in Poland (%), April 2015
Largest growth barriers according to clothing and footwear companies in Poland - example statements, April 2015
Largest growth opportunities according to clothing and footwear companies in Poland (%), April 2015
Largest growth opportunities according to clothing and footwear companies in Poland - example statements, April 2015
Expansion plans of clothing and footwear companies in Poland this and next year (%), April 2015
Key trends on the clothing and footwear market in Poland - example statements, April 2015
Examples of new brands on the Polish clothing and footwear market, 2014-2015
Share of consumers in Poland who visited outlet centres in 2014, by gender and education (%), Q2 2015
Visitors’ opinions about outlets: Outlet is a place where (%), Q2 2015
Main investments in shopping centres planned in Poland, 2015-2016
Share of adult Poles who in 2014 personally bought clothing or footwear, by gender and education (%), Q2 2015
Places of purchase for clothing in Poland (%), Q1 2014 and Q2 2015
Places of purchase for clothing in Poland, by gender (%), Q2 2015
Main place of purchase for clothing in Poland (%), Q1 2014 and Q2 2015
Brands of most frequently visited stores for clothing purchases in Poland (%), Q1 2014 and Q2 2015
Place of purchase for footwear in Poland (%), Q1 214 and Q2 2015
Place of purchase for footwear in Poland, by gender (%), Q2 2015
Main place of purchase for footwear in Poland (%), Q1 2014 and Q2 2015
Brands of most frequently visited stores for footwear purchases in Poland (%), Q1 2014 and Q2 2015
Selection criteria for the place of purchase of clothing and footwear in Poland (%), Q2 2015
Consumer shopping motivations and habits in Poland (%), Q2 2015
Sales and consumer activity of Poles (%), Q2 2015
Average price of selected women’s garments purchased by female respondents in Poland (%), Q2 2015
Average price of selected men’s garments purchased by male respondents in Poland (%), Q2 2015
Average price of selected types of women’s footwear purchased by female respondents in Poland (%), Q2 2015
Average price of selected types of men’s footwear purchased by male respondents in Poland (%), Q2 2015
Value of the clothing and footwear market in Poland, by distribution channel (PLN m), 2011-2020
Number of clothing and footwear chain stores in Poland, by type of offer, 2011-2014
Change in the number of clothing and footwear chain stores in Poland, by type of offer (y-o-y), 2011-2014
Sales value of new products (PLN ‘000) and growth (%) of individual Allegro product groups in the clothing and footwear segment in Poland, January 2012-August 2014
Largest online stores offering clothing and footwear in Poland, by estimated sales (PLN m), 2013-2014
Evaluation of the clothing market in Poland in 2014 (%), April 2015
Evaluation of the clothing market in Poland in 2014, by type of company activity (%), April 2015
Reasons for positive evaluation of 2014 in the clothing industry - example statements, April 2015
Reasons for negative evaluation of 2014 in the clothing industry - example statements, April 2015
Forecast for the clothing market in Poland in 2015 (%), April 2015
Reasons for positive forecasts for the clothing industry in 2015 - example statements, April 2015
Reasons for negative forecasts for the clothing industry in 2015 - example statements, April 2015
General information on the largest clothing companies in Poland
Market shares of the largest clothing companies in Poland (%), 2011-2015
Sales revenues of the largest clothing companies in Poland (PLN m), 2011-2015
Sales growth of the largest clothing companies in Poland (%), 2011-2015
Number of brand stores of the largest clothing companies in Poland, 2011-2015
Annual sales per store of the largest clothing companies in Poland (PLN m), 2011-2015
Largest clothing chains in Poland by number of stores, March 2015
Sales (PLN m) and number of stores for LPP in Poland, 2011-2015
Sales (PLN m) and number of stores for H&M in Poland, 2011-2015
Sales (PLN m) and number of stores for Inditex in Poland, 2011-2015
Sales (PLN m) and number of stores for Ordipol in Poland, 2011-2015
Sales (PLN m) and number of stores for C&A in Poland, 2011-2015
Evaluation of sales level change in Poland for clothing in 2014 compared to 2013, April 2015
Evaluation of sales level change in Poland for clothing in individual product segments in 2014 compared to 2013, April 2015
Evaluation of sales level change in Poland for clothing by individual product types in 2014 compared to 2013, April 2015
Clothing segments with best growth prospects in Poland - example statements, April 2015
Selected companies offering casual clothing in Poland, by sales value (PLN m), 2013-2014
Selected chains of stores with casual clothing, by number of stores in Poland, March 2015
Selected companies offering young fashion in Poland, by sales value (PLN m), 2013-2014
Selected chains of stores with young fashion, by number of stores in Poland, March 2015
Selected companies offering denim clothing in Poland, by sales value (PLN m), 2013-2014
Largest companies offering discounted clothing in Poland, by sales value (PLN m), 2013-2014
Selected companies offering smart womenswear in Poland, by sales value (PLN m), 2013-2014
Selected chains of stores offering smart womenswear, by number of stores in Poland, March 2015
Selected companies offering smart menswear in Poland, by sales value (PLN m), 2013-2014
Selected chains of stores offering smart menswear, by number of stores in Poland, March 2015
Selected companies offering lingerie in Poland, by sales value (PLN m), 2013-2014
Selected chains of stores offering lingerie, by number of stores in Poland, March 2015
Selected companies offering children’s clothing and footwear in Poland, by sales value (PLN m), 2013-2014
Selected chains of stores offering childrens’ wear, by number of stores in Poland, March 2015
Largest retailers of sports products in Poland, by sales value (PLN m), 2013-2014
Chains of sports stores, by number of stores in Poland, March 2015
Selected sports store chains, by number of own stores in Poland, March 2015
Reasons for positive evaluation of 2014 in the footwear industry - example statements, April 2015
Reasons for negative evaluation of 2014 in the footwear industry - example statements, April 2015
Reasons for positive forecasts for the footwear industry in 2015 - example statements, April 2015
Reasons for negative forecasts for the footwear industry in 2015 - example statements, April 2015
General information about the largest footwear companies in Poland
Revenues from domestic sales of the largest footwear companies in Poland (PLN m), 2011-2015
Market shares of the largest footwear companies in Poland (%), 2011-2015
Sales growth of the largest footwear companies in Poland (%), 2011-2015
Number of brand stores of the largest footwear companies in Poland, 2011-2015
Annual sales per store of the largest footwear companies in Poland (PLN m), 2011-2015
Largest footwear chains in Poland, by number of stores, March 2015
Sales (PLN m) and number of stores for CCC in Poland, 2011-2015
Sales (PLN m) and number of stores for Deichmann in Poland, 2011-2015
Sales (PLN m) and number of stores for Wojas in Poland, 2011-2015
Sales (PLN m) and number of stores for the Venezia chain in Poland, 2011-2015
Sales (PLN m) and number of stores for the Gino Rossi chain in Poland, 2011-2015
Chains of footwear stores in the low price segment, by number of stores in Poland, March 2015
Chains of footwear stores in the medium and high price segment, by number of stores in Poland, March 2015
Evaluation of footwear sales change in Poland in 2014 compared to 2013, April 2015
Evaluation of footwear sales change in Poland in individual product segments in 2014 compared to 2013, April 2015
Evaluation of footwear sales change in Poland for individual product types in 2014 compared to 2013, April 2015
Footwear segments with best expansion prospects in Poland - example statements, April 2015

Note: Product cover images may vary from those shown
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- Adidas Poland
- Ahlers Poland
- Allegro
- Aryton
- Atlantic
- BVJ
- Badura
- Bartek
- Bestseller Retail
- Bonprix
- Brawo
- Bytom
- C&A Polska
- CCC
- CDRL
- Calz Polska
- Camaieu Polska
- Carry
- Decathlon
- Deichmann Obuwie
- Desigual
- Draszba
- Esotiq & Henderson
- Etam Poland
- Etos
- Fandango
- Fashion Retail SA
- Ferax
- Gamatex
- Gino Rossi
- H&M
- Hurtimex
- I.O. Venezia
- Inditex
- KAN
- KappAhl Polska
- Kastor
- Kazar Footwear
- Komex
- LPP
- Lancerto
- Lidia Kalita
- Mango Polska
- Marketing Investment Group
- Martes Sport
- Monnari Trade
- New Yorker Polska
- OTCF
- Ordipol
- Pawo
- Peek & Cloppenburg
- Pepco Poland
- Prima Moda
- Promod
- Próchnik
- Redan
- Rylko
- Smyk
- Solar Company
- Tally Weijl Polska
- Taranko
- Tesco
- Triumph International
- Ultimate Fashion
- VF Polska Distribution
- Varner Polska Ltd.
- Vistula Group
- Wojas Trade
- Wójcik Fashion
- Zalando

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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