Disease management has failed to gain significant traction within the pharmaceutical industry, yet market survey data shows that demand for disease management services and tools is high among both physicians and consumers. Companies interested in investing in disease management must consider the preferences and types of these tools that are most likely to attract physicians and patients.
Reasons to order your copy: -Assess and compare physician and consumer attitudes about disease management tools and services in different regions -Identify the disease management tools and services that are preferred by consumers and healthcare professionals -Identify obstacles to the uptake of disease management tools and services, from the perspectives of both physicians and consumers
