The SMB/Branch Office Service Bundle Enhanced by IMS
In-Stat/MDR, February 2006, Pages: 40
The SMB/Branch Office Bundle is a converged network solution that leverages current market trends, including the emergence of multi-service devices supporting 'office-in-a-box' applications, the demand for increased mobility in the workplace, and the introduction of SIP-based network services that extend customized business features and functions across the WAN. With a near-term multi-billion dollar revenue potential, it represents a way for carriers to expand the market for hosted services, while establishing a next-generation IMS-based business model.
The SMB/Branch Office Bundle combines the following elements:
- 'Business Gateway' multi-service CPE device
- Integrated transport facilities
- Hosted-voice communication
- Mobile voice/data services, including FMC
- Managed professional services
- IMS-based SIP services and applications
Our primary research studies conducted during 2005 confirm a strong demand for a small office network service bundle. This report examines each of the bundle elements, rollout issues, and other barriers to successful implementation. The report presents a multi-year TAM and baseline unit and revenue forecast, segmented by ILEC region, and includes sample bundle pricing.
Executive Summary
Methodology
Introduction
SIP Fundamentals
User Preferences and Attitudes
SMB/Branch Office Bundle Requirements
Multi-Service Business Gateway
Integrated Transport
Managed Services
Wireline/Wireless Voice
SMB/Branch Office Bundles Enhanced with IMS
Optimized Personal Communication
Multimedia Collaboration
Special Content Applications
Managed Availability
Presence Management
Call Routing
Other Call Management Tools
SMB/Branch Office Bundle Rollout Issues
Target Customers and Bundle Versions
Network Issues
IP End Point and GUI Issues
Price & Promotion Issues
Distribution Channel Issues
Market Forecast and Analysis
Formidable Challenges
Business Market Strategies
Enterprise Market
Small Business Market
Conclusion
List of Tables
Table 1. TAM and Baseline Unit and Revenue Forecast, 2005–2009
Table 2. Survey Respondents by Organization Size
Table 3. November 2005 Survey Respondents by Business Size
Table 4. Survey Respondents’ Business Profile
Table 5. Business Communication Devices
Table 6. Use of Instant Messaging
Table 7. Caller Response to Unavailable Status
Table 8. Usefulness of Device and Communication Mode Information.
Table 9. Preference Towards Single Vendors
Table 10. Bundled Supplier Preferences
Table 11. Preference for Multi-Service Devices
Table 12. Preference For the Office-In-a-Box Concept
Table 13. Current Small and Branch Office Device Management
Table 14. Voice Communication System Preferences
Table 15. Required for Access From a Remote Office
Table 16. Requirement for Access When Away From the Desk
Table 17. Requirement for Access When Out of the Office
Table 18. Presence Management Preferences
Table 19. Preferences for Access to Presence Information
Table 20. Sample SMB/Branch Office Bundle Pricing
Table 21. Primary SMB & Branch Office Sites by ILEC Region
Table 22. SMB/Branch Office Bundle Total Available Market Forecast
Table 23. SMB/Branch Office Bundle TAM Forecast by ILEC
Table 24. SMB/Branch Office Base Line Forecast Units and Revenue
List of Figures
Figure 1. Importance of Monitoring Functions Separately
Figure 2. US IP PBX Market Development
Figure 3. US IP Centrex and Hosted PBX Market Development
Figure 4. IP Centrex/Hosted IP PBX Unit and Revenue Forecast 2005–2009
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