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Jeans in the US 2006
Mintel, Feb 2006
This report focuses on the jeans market in the US. Denim jeans are commonly defined in the industry as a form of casual pants that contain raised seams, often with back pockets sewn on, made from denim or some other durable fabric. Usually provided in various shades of blue, there is also some amount of black jeans and other colors included within the scope of this report. Mainly, this is a blue jeans report.
Key issues covered in this report are the high degree of loyalty to iconic brands, lost jobs and the importance of imports to the market. Original consumer research examines attitudes and behavior by age, gender, ethnicity and income, and a six-year trend analysis predicts future growth.
An estimated 450 million pairs of jeans are purchased every year, making them a staple of the American wardrobe. Indeed, jeans are the most widely produced piece of apparel in the U.S. Jeans have long been a cyclical market being driven in the main by factors such as employment conditions, productivity, fashion trends, lifestyle factors, and celebrity endorsements. Manufacturers and retailers are constantly challenged to maintain the market by staying on top of fads, changing tastes, and consumer desires for different styles of jeans. In this report, the author clearly identifies the principal external factors driving or curtailing growth in jeans sales. Exclusive consumer research reveals the attitudes, needs and behaviour of consumers, such as amount spent on jeans, number of pairs owned, brand loyalty and reasons for purchasing jeans. Analysis is broken down by demographic characteristics, with special analysis of the teen consumer.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The author then uses the SPSS forecasting package to create a five-year forecast of U.S. retail sales in the jeans market, revealing potential opportunities for growth and product development.
The focus of this report is denim jeans, defined as a form of casual pants with raised seams, often with back pockets sewn on, made from denim or some other durable fabric. For the purposes of this report, only pants are included. Skirts, shorts, jackets, coats and accessories made from denim are excluded from the scope of this report.
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