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Laundry Care in the Philippines Product Image

Laundry Care in the Philippines

  • Published: August 2014
  • Region: Philippines
  • 28 Pages
  • Euromonitor International

In 2013, laundry care enjoyed a boost in its performance thanks to the aggressive marketing of less expensive brands. Although the playing field seemed largely mature, the increasing presence of these more affordable alternatives resulted in retail sales growth of over 8% in current terms in 2013.

The Laundry Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN THE PHILIPPINES

August 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2008-2013
Category Data
Table 2 Sales of Laundry Care by Category: Value 2008-2013
Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
Table 4 Sales of Laundry Aids by Category: Value 2008-2013
Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
Table 9 NBO Company Shares of Laundry Care: % Value 2009-2013
Table 10 LBN Brand Shares Laundry Care: % Value 2010-2013
Table 11 NBO Company Shares of Laundry Aids: % Value 2009-2013
Table 12 LBN Brand Shares of Laundry Aids: % Value 2010-2013
Table 13 NBO Company Shares of Laundry Detergents: % Value 2009-2013
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
Table 15 Forecast Sales of Laundry Care by Category: Value 2013-2018
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Green Cross Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 Green Cross Inc: Key Facts
Summary 2 Green Cross Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Green Cross Inc: Competitive Position 2013
Peerless Products Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 4 Peerless Products Manufacturing Corp: Key Facts
Summary 5 Peerless Products Manufacturing Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Peerless Products Manufacturing Corp: Competitive Position 2013
Wellmade Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 7 Wellmade Manufacturing Corp: Key Facts
Summary 8 Wellmade Manufacturing Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Wellmade Manufacturing Corp: Competitive Position 2013
Executive Summary
Improved Economy Boosts Home Care in the Philippines
Increased Hygiene Emphasis Affects Many Home Care Categories
Multinational Players Dominate Much of Home Care
Traditional Grocery Retailers Cannot Be Undermined for Home Care
Good Economic Prospects Seen To Benefit Home Care in Forecast Years
Key Trends and Developments
Increased Emphasis on Hygiene Benefits Home Care Sales in the Philippines
Increased Female Workforce Results in Busier Lifestyles
Home Care Products Aggressively Pitted Against Close Substitutes
Market Indicators
Table 17 Households 2008-2013
Market Data
Table 18 Sales of Home Care by Category: Value 2008-2013
Table 19 Sales of Home Care by Category: % Value Growth 2008-2013
Table 20 NBO Company Shares of Home Care: % Value 2009-2013
Table 21 LBN Brand Shares of Home Care: % Value 2010-2013
Table 22 Penetration of Private Label in Home Care by Category: % Value 2008-2013
Table 23 Distribution of Home Care by Format: % Value 2008-2013
Table 24 Distribution of Home Care by Format and Category: % Value 2013
Table 25 Forecast Sales of Home Care by Category: Value 2013-2018
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 10 Research Sources

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