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Laundry Care in the Philippines

  • ID: 332560
  • May 2015
  • Region: Philippines
  • 26 Pages
  • Euromonitor International

Positive economic conditions in the Philippines during 2014 helped to improve consumers’ disposable incomes and their confidence in spending. As the majority of the consumers still hand washed their clothes, they were thus keener to invest in washing machines towards the end of the review period. This was in a bid to ease their burden from household chores, especially with the rising employment rate that resulted in consumers juggling between work and household chores.

The Laundry Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Laundry Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

LAUNDRY CARE IN THE PHILIPPINES

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2009-2014
Category Data
Table 2 Sales of Laundry Care by Category: Value 2009-2014
Table 3 Sales of Laundry Care by Category: % Value Growth 2009-2014
Table 4 Sales of Laundry Aids by Category: Value 2009-2014
Table 5 Sales of Laundry Aids by Category: % Value Growth 2009-2014
Table 6 Sales of Laundry Detergents by Category: Value 2009-2014
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2009-2014
Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2009-2014
Table 9 NBO Company Shares of Laundry Care: % Value 2010-2014
Table 10 LBN Brand Shares Laundry Care: % Value 2011-2014
Table 11 NBO Company Shares of Laundry Aids: % Value 2010-2014
Table 12 LBN Brand Shares of Laundry Aids: % Value 2011-2014
Table 13 NBO Company Shares of Laundry Detergents: % Value 2010-2014
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2011-2014
Table 15 Forecast Sales of Laundry Care by Category: Value 2014-2019
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2014-2019
Green Cross Inc in Home Care (philippines)
Strategic Direction
Key Facts
Summary 1 Green Cross Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Green Cross Inc: Competitive Position 2014
Peerless Products Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 3 Peerless Products Mfg Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Peerless Products Mfg Corp: Competitive Position 2014
Wellmade Mfg Corp in Home Care (philippines)
Strategic Direction
Key Facts
Summary 5 Wellmade Mfg Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Wellmade Mfg Corp: Competitive Position 2014
Executive Summary
Home Care Performs Positively in 2014
Consumers Are More Willing To Try Out Home Care Products
International Players Dominate Home Care
Grocery Retailers Leads Home Care Distribution
Home Care Is Expected To Perform Positively Over the Forecast Period
Key Trends and Developments
Philippine GDP Growth Slows in 2014
Growing Female Workforce Boosts Home Care
Demands for Convenience Steer Home Care Distribution
Market Indicators
Table 17 Households 2009-2014
Market Data
Table 18 Sales of Home Care by Category: Value 2009-2014
Table 19 Sales of Home Care by Category: % Value Growth 2009-2014
Table 20 NBO Company Shares of Home Care: % Value 2010-2014
Table 21 LBN Brand Shares of Home Care: % Value 2011-2014
Table 22 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 23 Distribution of Home Care by Format: % Value 2009-2014
Table 24 Distribution of Home Care by Format and Category: % Value 2014
Table 25 Forecast Sales of Home Care by Category: Value 2014-2019
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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