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Chilled Processed Food in Brazil
Euromonitor International, Sep 2010, Pages: 53
Players are launching value-added products in order to differentiate themselves from the competition and in search of higher margins. Sadia launched in April 2010 the Prezato line of special deli meats, positioned as gourmet products. Meanwhile, Aurora and Perdigão launched premium lines of sausages, in an effort to please more demanding consumers.
The Chilled Processed Food in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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