Consumer Foodservice in Sweden

Euromonitor International, September 2010, Pages: 100

The financial crisis in 2009 had a mixed affect on the Swedish foodservice industry. Full-service restaurants and self-service restaurants saw the most negative development and saw falling value sales. Fast food, café/bars and street stalls/kiosks, all categories with fairly low prices, continued to increase during 2009. The overall result was a small increase in value sales and the number of outlets, while the number of transactions decreased.

The Consumer Foodservice in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type and Chained/Independent.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Foodservice market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Consumer Foodservice in Sweden
Euromonitor International
September 2010
List of Contents and Tables
Executive Summary
Small Value Growth in Foodservice
More Takeaway
Mcdonald's the Clear Leader in Foodservice
Independent Outlets Dominate, But Value Growth at Chained Is Faster
Foodservice Industry Recovers
Key Trends and Developments
Impact of Crisis Not As Great As Expected
Larger Cities Dominate Foodservice Sales
More Food for Takeaway
Older Consumers Appreciate Fast Food
Health and Environmental Issues Impact Foodservice
Market Data
Table 1 Units, Transactions and Value Sales in Consumer Foodservice: 2004-2009
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2004-2009
Table 3 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2009
Table 4 Consumer Foodservice by Eat in Vs Takeaway 2009
Table 5 Consumer Foodservice by Food Vs Drinks Split 2009
Table 6 Sales in Consumer Foodservice by Location 2004-2009
Table 7 Leading Chained Consumer Foodservice Brands by Number of Units 2009
Table 8 Chained Consumer Foodservice Company Shares 2005-2009
Table 9 Chained Consumer Foodservice Brand Shares 2006-2009
Table 10 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2009-2014
Table 11 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2009-2014
Appendix
Published Data Comparisons
Table 12 Consumer Expenditure on Consumer Foodservice 2004-2009
Table 13 SHR/SCB Foodservice Data 2008-2009
Operating Environment
Definitions
Summary 1 Research Sources
Atria Concept Ab
Strategic Direction
Key Facts
Summary 2 Atria Concept AB: Key Facts
Summary 3 Atria Concept AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 4 Atria Concept AB: Competitive Position 2009
Max Ab
Strategic Direction
Key Facts
Summary 5 Max AB: Key Facts
Summary 6 Max AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 7 Max AB: Competitive Position 2009
Nordic Service Partners Ab
Strategic Direction
Key Facts
Summary 8 Nordic Service Partners AB: Key Facts
Summary 9 Nordic Service Partners AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 10 Nordic Service Partners AB: Competitive Position 2009
Rasta Group Ab
Strategic Direction
Key Facts
Summary 11 Rasta Group AB: Key Facts
Summary 12 Rasta Group AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 13 Rasta Group AB: Competitive Position 2009
Wayne's Coffee Ab
Strategic Direction
Key Facts
Summary 14 Wayne's Coffee AB: Key Facts
Summary 15 Wayne's Coffee AB: Operational Indicators
Company Background
Suppliers
Competitive Positioning
Summary 16 Wayne's Coffee AB: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2004-2009
Table 15 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2007-2009
Table 16 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2004-2009
Table 17 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2004-2009
Table 18 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2004-2009
Table 19 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2004-2009
Table 20 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2004-2009
Table 21 Global Brand Owner Shares of Chained 100% Home Delivery/Takeaway 2005-2009
Table 22 Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009
Table 23 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Units/Outlets 2009-2014
Table 24 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Number of Transactions 2009-2014
Table 25 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: Foodservice Value 2009-2014
Table 26 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Units/Outlets Growth 2009-2014
Table 27 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Transaction Growth 2009-2014
Table 28 Forecast Sales in 100% Home Delivery/Takeaway by Subsector: % Foodservice Value Growth 2009-2014
Headlines
Trends
Table 29 Juice/Smoothie Bar Breakout 2008-2009
Competitive Landscape
Prospects
Category Data
Table 30 Cafés/Bars by Subsector: Units/Outlets 2004-2009
Table 31 Cafés/Bars by Subsector: Number of Transactions 2004-2009
Table 32 Cafés/Bars by Subsector: Foodservice Value 2004-2009
Table 33 Cafés/Bars by Subsector: % Units/Outlets Growth 2004-2009
Table 34 Cafés/Bars by Subsector: % Transaction Growth 2004-2009
Table 35 Cafés/Bars by Subsector: % Foodservice Value Growth 2004-2009
Table 36 Global Brand Owner Shares of Chained Cafés/Bars 2005-2009
Table 37 Brand Shares of Chained Cafés/Bars 2006-2009
Table 38 Forecast Sales in Cafés/Bars by Subsector: Units/Outlets 2009-2014
Table 39 Forecast Sales in Cafés/Bars by Subsector: Number of Transactions 2009-2014
Table 41 Forecast Sales in Cafés/Bars by Subsector: % Units/Outlets Growth 2009-2014
Table 42 Forecast Sales in Cafés/Bars by Subsector: % Transaction Growth 2009-2014
Table 43 Forecast Sales in Cafés/Bars by Subsector: % Foodservice Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 44 FSR by Subsector: Units/Outlets 2004-2009
Table 45 FSR by Subsector: Number of Transactions 2004-2009
Table 46 FSR by Subsector: Foodservice Value 2004-2009
Table 47 FSR by Subsector: % Units/Outlets Growth 2004-2009
Table 48 FSR by Subsector: % Transaction Growth 2004-2009
Table 49 FSR by Subsector: % Foodservice Value Growth 2004-2009
Table 50 Global Brand Owner Shares of Chained FSR 2005-2009
Table 51 Brand Shares of Chained FSR 2006-2009
Table 52 Forecast Sales in FSR by Subsector: Units/Outlets 2009-2014
Table 53 Forecast Sales in FSR by Subsector: Number of Transactions 2009-2014
Table 54 Forecast Sales in FSR by Subsector: Foodservice Value 2009-2014
Table 55 Forecast Sales in FSR by Subsector: % Units/Outlets Growth 2009-2014
Table 56 Forecast Sales in FSR by Subsector: % Transaction Growth 2009-2014
Table 57 Forecast Sales in FSR by Subsector: % Foodservice Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 58 Fast Food by Subsector: Units/Outlets 2004-2009
Table 59 Fast Food by Subsector: Number of Transactions 2004-2009
Table 60 Fast Food by Subsector: Foodservice Value 2004-2009
Table 61 Fast Food by Subsector: % Units/Outlets Growth 2004-2009
Table 62 Fast Food by Subsector: % Transaction Growth 2004-2009
Table 63 Fast Food by Subsector: % Foodservice Value Growth 2004-2009
Table 64 Sales of Bakery Products Fast Food by Type 2006-2009
Table 65 Global Brand Owner Shares of Chained Fast Food 2005-2009
Table 66 Brand Shares of Chained Fast Food 2006-2009
Table 67 Forecast Sales in Fast Food by Subsector: Units/Outlets 2009-2014
Table 68 Forecast Sales in Fast Food by Subsector: Number of Transactions 2009-2014
Table 69 Forecast Sales in Fast Food by Subsector: Foodservice Value 2009-2014
Table 70 Forecast Sales in Fast Food by Subsector: % Units/Outlets Growth 2009-2014
Table 71 Forecast Sales in Fast Food by Subsector: % Transaction Growth 2009-2014
Table 72 Forecast Sales in Fast Food by Subsector: % Foodservice Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 73 Self-service Cafeterias: Units/Outlets 2004-2009
Table 74 Self-service Cafeterias: Number of Transactions 2004-2009
Table 75 Self-service Cafeterias: Foodservice Value 2004-2009
Table 76 Self-service Cafeterias: % Units/Outlets Growth 2004-2009
Table 77 Self-service Cafeterias: % Transaction Growth 2004-2009
Table 78 Self-service Cafeterias: % Foodservice Value Growth 2004-2009
Table 79 Global Brand Owner Shares of Chained Self-service Cafeterias 2005-2009
Table 80 Brand Shares of Chained Self-service Cafeterias 2006-2009
Table 81 Forecast Sales in Self-service Cafeterias: Units/Outlets 2009-2014
Table 82 Forecast Sales in Self-service Cafeterias: Number of Transactions 2009-2014
Table 83 Forecast Sales in Self-service Cafeterias: Foodservice Value 2009-2014
Table 84 Forecast Sales in Self-service Cafeterias: % Units/Outlets Growth 2009-2014
Table 85 Forecast Sales in Self-service Cafeterias: % Transaction Growth 2009-2014
Table 86 Forecast Sales in Self-service Cafeterias: % Foodservice Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 87 Street Stalls/Kiosks: Units/Outlets 2004-2009
Table 88 Street Stalls/Kiosks: Number of Transactions 2004-2009
Table 89 Street Stalls/Kiosks: Foodservice Value 2004-2009
Table 90 Street Stalls/Kiosks: % Units/Outlets Growth 2004-2009
Table 91 Street Stalls/Kiosks: % Transaction Growth 2004-2009
Table 92 Street Stalls/Kiosks: % Foodservice Value Growth 2004-2009
Table 93 Global Brand Owner Shares of Chained Street Stalls/Kiosks 2005-2009
Table 94 Brand Shares of Chained Street Stalls/Kiosks 2006-2009
Table 95 Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2009-2014
Table 96 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2009-2014
Table 97 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2009-2014
Table 98 Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth 2009-2014
Table 99 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2009-2014
Table 100 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 101 Consumer Foodservice Sales by Location: Units/Outlets 2004-2009
Table 102 Consumer Foodservice Sales by Location: Number of Transactions 2004-2009
Table 103 Consumer Foodservice Sales by Location: Foodservice Value 2004-2009
Table 104 Consumer Foodservice Sales by Location: % Units/Outlets Growth 2004-2009
Table 105 Consumer Foodservice Sales by Location: % Transaction Growth 2004-2009
Table 106 Consumer Foodservice Sales by Location: % Foodservice Value Growth 2004-2009
Table 107 Consumer Foodservice Sales through Standalone: Units/Outlets 2004-2009
Table 108 Consumer Foodservice Sales through Standalone: Number of Transactions 2004-2009
Table 109 Consumer Foodservice Sales through Standalone: Foodservice Value 2004-2009
Table 110 Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2004-2009
Table 111 Consumer Foodservice Sales through Standalone: % Transaction Growth 2004-2009
Table 112 Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2004-2009
Table 113 Consumer Foodservice Sales through Leisure: Units/Outlets 2004-2009
Table 114 Consumer Foodservice Sales through Leisure: Number of Transactions 2004-2009
Table 115 Consumer Foodservice Sales through Leisure: Foodservice Value 2004-2009
Table 116 Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2004-2009
Table 117 Consumer Foodservice Sales through Leisure: % Transaction Growth 2004-2009
Table 118 Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2004-2009
Table 119 Consumer Foodservice Sales through Retail: Units/Outlets 2004-2009
Table 120 Consumer Foodservice Sales through Retail: Number of Transactions 2004-2009
Table 121 Consumer Foodservice Sales through Retail: Foodservice Value 2004-2009
Table 122 Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2004-2009
Table 123 Consumer Foodservice Sales through Retail: % Transaction Growth 2004-2009
Table 124 Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2004-2009
Table 125 Consumer Foodservice Sales through Lodging: Units/Outlets 2004-2009
Table 126 Consumer Foodservice Sales through Lodging: Number of Transactions 2004-2009
Table 127 Consumer Foodservice Sales through Lodging: Foodservice Value 2004-2009
Table 128 Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2004-2009
Table 129 Consumer Foodservice Sales through Lodging: % Transaction Growth 2004-2009
Table 130 Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2004-2009
Table 131 Consumer Foodservice Sales through Travel: Units/Outlets 2004-2009
Table 132 Consumer Foodservice Sales through Travel: Number of Transactions 2004-2009
Table 133 Consumer Foodservice Sales through Travel: Foodservice Value 2004-2009
Table 134 Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2004-2009
Table 135 Consumer Foodservice Sales through Travel: % Transaction Growth 2004-2009
Table 136 Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2004-2009
Table 137 Forecast Consumer Foodservice Sales by Location: Units/Outlets 2009-2014
Table 138 Forecast Consumer Foodservice Sales by Location: Number of Transactions 2009-2014
Table 139 Forecast Consumer Foodservice Sales by Location: Foodservice Value 2009-2014
Table 140 Forecast Consumer Foodservice Sales by Location: % Units/Outlets Growth 2009-2014
Table 141 Forecast Consumer Foodservice Sales by Location: % Transaction Growth 2009-2014
Table 142 Forecast Consumer Foodservice Sales by Location: % Foodservice Value Growth 2009-2014
Table 143 Forecast Consumer Foodservice Sales through Standalone: Units/Outlets 2009-2014
Table 144 Forecast Consumer Foodservice Sales through Standalone: Number of Transactions 2009-2014
Table 145 Forecast Consumer Foodservice Sales through Standalone: Foodservice Value 2009-2014
Table 146 Forecast Consumer Foodservice Sales through Standalone: % Units/Outlets Growth 2009-2014
Table 147 Forecast Consumer Foodservice Sales through Standalone: % Transaction Growth 2009-2014
Table 148 Forecast Consumer Foodservice Sales through Standalone: % Foodservice Value Growth 2009-2014
Table 149 Forecast Consumer Foodservice Sales through Leisure: Units/Outlets 2009-2014
Table 150 Forecast Consumer Foodservice Sales through Leisure: Number of Transactions 2009-2014
Table 151 Forecast Consumer Foodservice Sales through Leisure: Foodservice Value 2009-2014
Table 152 Forecast Consumer Foodservice Sales through Leisure: % Units/Outlets Growth 2009-2014
Table 153 Forecast Consumer Foodservice Sales through Leisure: % Transaction Growth 2009-2014
Table 154 Forecast Consumer Foodservice Sales through Leisure: % Foodservice Value Growth 2009-2014
Table 155 Forecast Consumer Foodservice Sales through Retail: Units/Outlets 2009-2014
Table 156 Forecast Consumer Foodservice Sales through Retail: Number of Transactions 2009-2014
Table 157 Forecast Consumer Foodservice Sales through Retail: Foodservice Value 2009-2014
Table 158 Forecast Consumer Foodservice Sales through Retail: % Units/Outlets Growth 2009-2014
Table 159 Forecast Consumer Foodservice Sales through Retail: % Transaction Growth 2009-2014
Table 160 Forecast Consumer Foodservice Sales through Retail: % Foodservice Value Growth 2009-2014
Table 161 Forecast Consumer Foodservice Sales through Lodging: Units/Outlets 2009-2014
Table 162 Forecast Consumer Foodservice Sales through Lodging: Number of Transactions 2009-2014
Table 163 Forecast Consumer Foodservice Sales through Lodging: Foodservice Value 2009-2014
Table 164 Forecast Consumer Foodservice Sales through Lodging: % Units/Outlets Growth 2009-2014
Table 165 Forecast Consumer Foodservice Sales through Lodging: % Transaction Growth 2009-2014
Table 166 Forecast Consumer Foodservice Sales through Lodging: % Foodservice Value Growth 2009-2014
Table 167 Forecast Consumer Foodservice Sales through Travel: Units/Outlets 2009-2014
Table 168 Forecast Consumer Foodservice Sales through Travel: Number of Transactions 2009-2014
Table 169 Forecast Consumer Foodservice Sales through Travel: Foodservice Value 2009-2014
Table 170 Forecast Consumer Foodservice Sales through Travel: % Units/Outlets Growth 2009-2014
Table 171 Forecast Consumer Foodservice Sales through Travel: % Transaction Growth 2009-2014
Table 172 Forecast Consumer Foodservice Sales through Travel: % Foodservice Value Growth 2009-2014

Busier consumer lifestyles will support forecast period performance
The outlook for consumer foodservice in Sweden over the forecast period is positive. Constant value sales are expected to continue rising on the back of a growing economy. Busier lifestyles, a by-product of the growing economy, are expected to lead to more people eating out or "on the go", which will support constant value growth. One of the main challenges facing consumer foodservice will be the growing health debate, which will have a particular impact on fast food. Also, it is possible that increased competition will come from grocery retailers selling take-away food and/or premium ready meals products.

- Atria Concept Ab
- Max Ab
- Rasta Group Ab
- Reitan Service Handel Ab
- Waynes Coffee Ab

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