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Boomers: Now They Are Sixty
Euromonitor International, Feb 2006, Pages: 58
The Boomers generation are the most populous demographic group in every developed country and most developing countries. They have considerable purchasing power and are the most influential target group in the consumer market. Our 'Boomers: Now They are Sixty' report looks at global trends in the boomer generation and considers their impact on consumer markets.
Why buy this report?
- Get a detailed picture of the changing consumption habits of 40 - 60 year olds
- Identify global trends in the boomer generation
- Understand how consumer markets will be impacted by this consumer group
With a network of over 600 analysts worldwide, we have a unique capability to develop reliable information resources to help drive informed strategic planning.
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