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Carbonates in Colombia
Euromonitor International, March 2012, Pages: 41
Carbonates remained the largest soft drinks category in Colombia in 2011, in accounting for a 69% share of total volume sales. However, as a result of its maturity, it saw the slowest total volume sales growth of 2% in 2011. Despite this, companies continued to innovate in terms of their presentations and the introduction of new products, in order to encourage demand. Smaller 250ml bottles and 237ml cans were introduced for the Coca-Cola brand, while Postobon launched returnable family-sized...
The Carbonates in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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