Functional Drinks in Colombia

Euromonitor International, September 2010, Pages: 39

Despite the fact that sales of functional drinks remained niche, by 2009 per capita consumption had doubled when compared with 2004. Of the 1.6 litres per capita in 2009, 96% corresponded to sports drinks and the rest to energy drinks. Promotion of physical activity will continue to boost consumption of sports drinks, whilst per capita consumption of energy drinks will stagnate, to some extent due to bad press and expected governmental regulations to ban sales of the product to minors.

The Functional Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Elixirs, Energy Drinks, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Functional Drinks in Colombia
Euromonitor International
September 2010
List of Contents and Tables
Executive Summary
in Spite of the Economic Downturn Soft Drinks Posts Positive Growth
Pet and Glass Bottles See An Increasing Presence
Traditional Players in Carbonates Compete in Healthier Categories
Sales in Independent Small Grocers Are the Most Dynamic
Healthier Products Are Expected To Gain Ground in the Coming Years
Key Trends and Developments
Increasing Presence of Pet and Glass Bottles in the Soft Drinks Market
Larger Bottles To Encourage Consumption and Beat the Credit Crunch
Expansion of Foodservice Will Drive Sales of Soft Drinks
Obesity Law To Promote Healthier Habits
Colombians Open Their Minds and Palates To New Flavours
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2004-2009
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2004-2009
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2004-2009
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2004-2009
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2009
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2009
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2009
Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2004-2009
Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2004-2009
Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2004-2009
Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2004-2009
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2005-2009
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2009
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2005-2009
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2009
Table 17 Company Shares of Off-trade Soft Drinks by Value 2005-2009
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2006-2009
Table 19 Penetration of Private Label (as sold) by Sector by Volume 2004-2009
Table 20 Penetration of Private Label by Sector by Value 2004-2009
Table 21 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2009
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2009-2014
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2009-2014
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2009-2014
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2009-2014
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2009-2014
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2009-2014
Table 28 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2009-2014
Table 29 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2009-2014
Appendix
Fountain Sales in Colombia
Table 30 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2004-2009
Table 31 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2004-2009
Table 32 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2005-2009
Table 33 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2006-2009
Table 34 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2005-2009
Table 35 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2006-2009
Table 36 Company Shares of Concentrates (RTD) by Off-trade Volume 2005-2009
Table 37 Brand Shares of Concentrates (RTD) by Off-trade Volume 2006-2009
Table 38 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2009-2014
Table 39 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2009-2014
Definitions
Summary 1 Research Sources
Alpina Productos Alimenticios SA
Strategic Direction
Key Facts
Summary 2 Alpina Productos Alimenticios SA: Key Facts
Summary 3 Alpina Productos Alimenticios SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Alpina Productos Alimenticios SA: Competitive Position 2009
Bavaria SA
Strategic Direction
Key Facts
Summary 5 Bavaria SA: Key Facts
Summary 6 Bavaria SA: Operational Indicators
Company Background
Production
Summary 7 Bavaria SA: Production Statistics 2007
Competitive Positioning
Summary 8 Bavaria SA: Competitive Position 2009
Postobon SA
Strategic Direction
Key Facts
Summary 9 Postobon SA: Key Facts
Summary 10 Postobon SA: Operational Indicators
Company Background
Production
Summary 11 Postobon SA: Production Statistics 2008
Competitive Positioning
Summary 12 Postobon SA: Competitive Position 2009
Quala SA
Strategic Direction
Key Facts
Summary 13 Quala SA: Key Facts
Summary 14 Quala SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Quala SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 40 Off-trade Sales of Functional Drinks by Subsector: Volume 2004-2009
Table 41 Off-trade Sales of Functional Drinks by Subsector: Value 2004-2009
Table 42 Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2004-2009
Table 43 Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2004-2009
Table 44 Company Shares of Functional Drinks by Off-trade Volume 2005-2009
Table 45 Brand Shares of Functional Drinks by Off-trade Volume 2006-2009
Table 46 Company Shares of Functional Drinks by Off-trade Value 2005-2009
Table 47 Brand Shares of Functional Drinks by Off-trade Value 2006-2009
Table 48 Forecast Off-trade Sales of Functional Drinks by Subsector: Volume 2009-2014
Table 49 Forecast Off-trade Sales of Functional Drinks by Subsector: Value 2009-2014
Table 50 Forecast Off-trade Sales of Functional Drinks by Subsector: % Volume Growth 2009-2014
Table 51 Forecast Off-trade Sales of Functional Drinks by Subsector: % Value Growth 2009-2014

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