|
|
 |
|
Viewing report
|
|
|
|
Functional Drinks in Colombia
Euromonitor International, Sep 2010, Pages: 39
Despite the fact that sales of functional drinks remained niche, by 2009 per capita consumption had doubled when compared with 2004. Of the 1.6 litres per capita in 2009, 96% corresponded to sports drinks and the rest to energy drinks. Promotion of physical activity will continue to boost consumption of sports drinks, whilst per capita consumption of energy drinks will stagnate, to some extent due to bad press and expected governmental regulations to ban sales of the product to minors.
The Functional Drinks in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Functional Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
