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Location Analytics Market by Tools (Geocoding and Reverse Geocoding, Data Integration and ETL, Reporting and Visualization, and Thematic Mapping), by Services (Consulting Services, System Integration) - Forecast and Analysis to 2020

  • ID: 3340542
  • August 2015
  • Region: Global
  • 137 Pages
  • Markets and Markets
Location Analytics Market is Expected to Reach USD 14.2 Billion by 2020, at a CAGR of 14.5% From 2015 to 2020

FEATURED COMPANIES

  • Alteryx
  • ESRI
  • Galigeo
  • Microsoft Corporation
  • Pitney Bowes
  • Placed
  • MORE

Location analytics is the business intelligence process to generate insights from location-based or geographic business data. Location analytics empowers organizations across various industry verticals to combine traditional BI data with the spatial data collected using various data sources such as cameras, sensors, Global Positioning Systems (GPS), mobile devices, and social media channels. Location analytics with the help of traditional metrics unlocks the power of data by converting raw data as per specific location into valuable insight through a more visual approach. The services available in the location analytics market include managed business services, system integration, and support & maintenance services. Such advanced analytical tools enable organizations to bring in competences that they lack or to replace functions or processes that incurred huge recurring costs. These services reduce the recurring in-house operation costs and thus allow organizations to increase their efficiency and focus on their core operations by transforming their in-house data on the cloud.

The location analytics market has been witnessing accelerated growth in recent years due to the READ MORE >

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alteryx
  • ESRI
  • Galigeo
  • Microsoft Corporation
  • Pitney Bowes
  • Placed
  • MORE

1 Introduction
1.1 Objectives of Report
1.2 Markets Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Year
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Breakdown and Data Triangulation
2.3 Market Share Estimation
2.3.1 Key Data Taken From Secondary Sources
2.3.2 Key Data Taken From Primary Sources
2.3.3 Key Industry Insights
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities
4.2 Life Cycle Analysis, By Geography
4.3 Best Market to Invest
4.4 Product Growth Matrix
4.5 Region-Wise Adoption

5 Market Overview
5.1 Introduction
5.2 Market Evolution
5.3 Market Segmentation
5.3.1 Location Analytics Market, By Type of Location
5.3.2 Location Analytics Market, By Software
5.3.3 Location Analytics Market, By Service
5.3.4 Location Analytics Market, By Deployment Model
5.3.5 Location Analytics Market, By Organization Size
5.3.6 Location Analytics Market, By Vertical
5.3.7 Location Analytics Market, By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.2 Restraints
5.4.3 Opportunities
5.4.4 Challenges

6 Industry Trends
6.1 Value Chain Analysis
6.2 Ecosystem
6.3 Industry Trends
6.4 Porter’s Five Forces Analysis
6.4.1 Threat of New Entrants
6.4.2 Threat of Substitutes
6.4.3 Bargaining Power of Suppliers
6.4.4 Bargaining Power of Buyers
6.4.5 Intensity of Rivalry
6.5 Strategy Benchmarking

7 Location Analytics Market Analysis, By Type of Location
7.1 Introduction
7.2 Indoor Location
7.3 Outdoor Location

8 Location Analytics Market Analysis, By Type
8.1 Introduction
8.2 Market Size Estimation By Tools
8.2.1 Geocoding and Reverse Gecoding
8.2.2 Data Integration and Etl
8.2.3 Reporting and Visualization
8.2.4 Thematic Mapping and Spatial Analysis
8.2.5 Others (DBMS and Data Storage)
8.3 Market Size Estimation By Service
8.3.1 Consulting Service
8.3.2 System Integration Service
8.3.3 Support and Maintenance Service

9 Location Analytics Market Analysis, By Deployment Model
9.1 Introduction
9.2 On-Premise
9.3 On-Demand

10 Location Analytics Market Analysis, By Organization Size
10.1 Introduction
10.2 Small and Medium Size Businesses (SMBS)
10.3 Large Enterprises

11 Location Analytics Market Analysis, By Vertical
11.1 Introduction
11.2 Retail and Consumer Goods
11.2.1 Customer Management
11.2.2 Yield Management
11.2.3 In-Store Promotion
11.2.4 Marketing Management
11.2.5 Understanding Customer Behavior
11.2.6 Merchandising and Planning
11.2.7 Fraud Detection
11.3 Real Estate
11.3.1 Site Selection
11.3.2 Building Management
11.3.3 Planning, Development, and 3D Visualization
11.4 Energy and Utilities
11.4.1 Asset and Workforce Management
11.4.2 Grid Operations Management
11.5 Manufacturing
11.5.1 Operations Planning Optimization
11.5.2 Supply Chain Optimization and Procurement
11.5.3 Demand Planning
11.6 Healthcare and Life Sciences
11.6.1 Facilities Management
11.6.2 Governance, Risk, and Compliance (GRC)
11.7 Government and Defense
11.7.1 Intelligence and Surveillance
11.7.2 Interusion Detection and Prevention (IDP)
11.7.3 Emergency Response System
11.7.4 Weather Forecasting
11.8 Telecommunication and It
11.8.1 Cyber Security Intelligence
11.8.2 Network Monitoring
11.8.3 Territory Management
11.9 Transportation and Logistics
11.9.1 Route Tracking and Monitoring
11.9.2 Field Asset Monitoring and Alerting
11.10 Media and Entertainment
11.10.1 Audience Analysis
11.10.2 Customer Engagement
11.11 Bfsi
11.11.1 Risk Assessment
11.11.2 Customer Profiling
11.11.3 Sales and Marketing Optimization
11.12 Others (Education, Travel and Hospitality)

12 Location Analytics Market Analysis, By Region
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific
12.5 Middle East and Africa
12.6 Latin America

13 Competitive Landscape
13.1 Overview
13.2 Competitive Situation and Trends
13.3 Partnership and Collaboration
13.4 New Product Launch
13.5 Mergers and Acquisitions
13.6 Venture Funding

14 Company Profiles
14.1 Introduction
14.2 SAS Institute
14.2.1 Business Overview
14.2.2 Products & Services
14.2.3 MnM View
14.2.3.1 Key Strategy
14.2.3.2 SWOT Analysis
14.2.4 Recent Developments
14.3 Tibco Software
14.3.1 Business Overview
14.3.2 Products & Services
14.3.3 MnM View
14.3.3.1 Key Strategy
14.3.3.2 SWOT Analysis
14.3.4 Recent Developments
14.4 ESRI
14.4.1 Business Overview
14.4.2 Products & Services
14.4.3 MnM View
14.4.3.1 Key Strategy
14.4.3.2 SWOT Analysis
14.4.4 Recent Developments
14.5 Oracle Corporation
14.5.1 Business Overview
14.5.2 Products & Services
14.5.3 MnM View
14.5.3.1 Key Strategy
14.5.3.2 SWOT Analysis
14.5.4 Recent Developments
14.6 Pitney Bowes
14.6.1 Business Overview
14.6.2 Products & Services
14.6.3 MnM View
14.6.3.1 Key Strategy
14.6.3.2 SWOT Analysis
14.6.4 Recent Developments
14.7 Microsoft Corporation
14.7.1 Business Overview
14.7.2 Products & Services
14.7.3 Recent Developments
14.8 IBM Corporation
14.8.1 Business Overview
14.8.2 Products and Services
14.8.3 Recent Developments
14.9 Galigeo
14.9.1 Business Overview
14.9.2 Products and Services
14.9.3 Recent Developments
14.10 Cisco Systems
14.10.1 Business Overview
14.10.2 Products and Services
14.10.3 Recent Developments
14.11 SAP SE
14.11.1 Business Overview
14.11.2 Products and Services
14.11.3 Recent Developments
14.12 Key Innovators
14.11.1 Euclid Analytics
14.11.2 Placed
14.11.3 Place IQ
14.11.4 Alteryx
14.11.5 Spacecurve

15 Appendix
15.1 Excerpts Form Industry
15.2 Discussion Guide
15.3 Introducing RT: Real Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports

List of Tables

Table 1 Location Analytics Market Size and Growth, 2013 - 2020 (USD Million, Y-O-Y %)
Table 2 Drivers: Impact Analysis
Table 3 Restraints: Impact Analysis
Table 4 Opportunities: Impact Analysis
Table 5 Challenges: Impact Analysis
Table 6 Location Analytics Market Size, By Type of Location, 2013 - 2020 (USD Million)
Table 7 Indoor Location: Location Analytics Market Size, By Vertical, 2013 - 2020 (USD Million)
Table 8 Outdoor Location: Location Analytics Market Size, By Vertical, 2013 - 2020 (USD Million)
Table 9 Location Analytics Market Size, By Type, 2013 - 2020 (USD Million)
Table 10 Location Analytics Market Size, By Tools, 2013 - 2020 (USD Million)
Table 11 Geocoding and Reverse Geocoding: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 12 Data Integration and Etl: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 13 Reporting and Visualization: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 14 Thematic Mapping and Spatial Analysis: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 15 Others: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 16 Location Analytics Market Size, By Service, 2013 - 2020 (USD Million)
Table 17 Consulting Services: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 18 System Integration Services: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 19 Support and Maintenance Services: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 20 Location Analytics Market Size, By Deployment Model, 2013 - 2020 (USD Million)
Table 21 On-Premises Deployment: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 22 On-Demand Deployment: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 23 Location Analytics Market Size, By Organization Size, 2013 - 2020 (USD Million)
Table 24 Small and Medium Businesses: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 25 Large Enterprises: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 26 Location Analytics Market Size, By Vertical, 2013 - 2020 (USD Million)
Table 27 Banking, Financial Services, and Insurance: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 28 Retail and Consumer Goods: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 29 Telecommunications and It: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 30 Energy and Utilities: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 31 Healthcare and Life Sciences: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 32 Travel and Hospitality: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 33 Transportation and Logistics: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 34 Media and Entertainment: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 35 Manufacturing: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 36 Government and Defense: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 37 Real Estate: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 38 Others: Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 39 Location Analytics Market Size, By Region, 2013 - 2020 (USD Million)
Table 40 North America: Location Analytics Market Size, By Type, 2013 - 2020 (USD Million)
Table 41 North America: Location Analytics Market Size, By Tool, 2013 - 2020 (USD Million)
Table 42 North America: Location Analytics Market Size, By Service, 2013 - 2020 (USD Million)
Table 43 North America: Location Analytics Market Size, By Deployment Model, 2013 - 2020 (USD Million)
Table 44 North America: Location Analytics Market Size, By Organization Size, 2013 - 2020 (USD Million)
Table 45 Europe: Location Analytics Market Size, By Type, 2013 - 2020 (USD Million)
Table 46 Europe: Location Analytics Market Size, By Tool, 2013 - 2020 (USD Million)
Table 47 Europe: Location Analytics Market Size, By Service, 2013 - 2020 (USD Million)
Table 48 Europe: Location Analytics Market Size, By Deployment Model, 2013 - 2020 (USD Million)
Table 49 Europe: Location Analytics Market Size, By Organization Size, 2013 - 2020 (USD Million)
Table 50 Asia-Pacific: Location Analytics Market Size, By Type, 2013 - 2020 (USD Million)
Table 51 Asia-Pacific: Location Analytics Market Size, By Tool, 2013 - 2020 (USD Million)
Table 52 Asia-Pacific: Location Analytics Market Size, By Service, 2013 - 2020 (USD Million)
Table 53 Asia-Pacific: Location Analytics Market Size, By Deployment Model, 2013 - 2020 (USD Million)
Table 54 Asia-Pacific: Location Analytics Market Size, By Organization Size, 2013 - 2020 (USD Million)
Table 55 Latin America: Location Analytics Market Size, By Type, 2013 - 2020 (USD Million)
Table 56 Latin America: Location Analytics Market Size, By Tool, 2013 - 2020 (USD Million)
Table 57 Latin America: Location Analytics Market Size, By Service, 2013 - 2020 (USD Million)
Table 58 Latin America: Location Analytics Market Size, By Deployment Model, 2013 - 2020 (USD Million)
Table 59 Latin America: Location Analytics Market Size, By Organization Size, 2013 - 2020 (USD Million)
Table 60 Middle East and Africa: Location Analytics Market Size, By Type, 2013 - 2020 (USD Million)
Table 61 Middle East and Africa: Location Analytics Market Size, By Tool, 2013 - 2020 (USD Million)
Table 62 Middle East and Africa: Location Analytics Market Size, By Service, 2013 - 2020 (USD Million)
Table 63 Middle East and Africa: Location Analytics Market Size, By Deployment Model, 2013 - 2020 (USD Million)
Table 64 Middle East and Africa: Location Analytics Market Size, By Organization Size, 2013 - 2020 (USD Million)
Table 65 New Product Launches, 2012 - 2015
Table 66 Partnerships and Collaborations, 2012 - 2015
Table 67 Mergers and Acquisitions, 2012 - 2015
Table 68 Vc Funding, 2012 - 2015

List of Figures

Figure 1 Research Design
Figure 2 Market Size Estimation Methodology: Bottom-Up Approach
Figure 3 Market Size Estimation Methodology: Top-Down Approach
Figure 4 Data Triangulation
Figure 5 Location Analytics Market is Poised to Witness Growth in the Global Market During the Forecast Period
Figure 6 Location Analytics Market Snapshot on the Basis of Solutions, 2015 vs. 2020
Figure 7 Location Analytics Market Snapshot on the Basis of Services 2015 - 2020
Figure 8 Lucrative Market Prospects in the Location Analytics Market
Figure 9 North America is Expected to Hold the Largest Market Share of the Location Analytics Market in the Year 2015
Figure 10 Geocoding & Reverse Geocoding and Retail & Consumer Goods Vertical are Expected to Gain the Largest Market Share in the Year 2015
Figure 11 Asia-Pacific to Enter the Exponential Growth Phase During the Forecast Period
Figure 12 Evolution of Location Analytics
Figure 13 Evolution of Internet of Things (Iot) is the Major Driving Factor for the Location Analytics Market
Figure 14 Location Analytics Market: Value Chain Analysis
Figure 15 Location Analytics Market: Ecosystem
Figure 16 Location Analytics Market: Porter’s Five Forces Analysis
Figure 17 Strategic Benchmarking: Location Analytics Market
Figure 18 Outdoor Location has the Highest Market Size and the Trend is Expected to Continue
Figure 19 Geocoding and Reverse Geocoding in Tools has the Highest Market Size and the Trend is Expected to Continue
Figure 20 Geodocing and Reverse Geocoding has the Highest Market Size
Figure 21 System Integration Service has the Highest Market Size and the Trend is Expected to Continue
Figure 22 On-Premise has the Highest Market Size But On-Demand Will Have the Highest Growth During Thr Forecast Period
Figure 23 Large Enterprises Segment is Expected to Exhibit the Highest Compound Annual Growth Rate During the Forecast Period
Figure 24 Retail and Consumer Goods Vertical Would Have the Highest Market Share in 2015
Figure 25 Geographic Snapshot (2015): Rapid Growth Markets are Emerging as New Spots
Figure 26 North America is Expected to Have A Major Share of the Location Analytics Market During the Forecast Period
Figure 27 North America: Market Snapshot
Figure 28 Asia-Pacific Market Snapshot: Technological Initiative is Expected to Fuel the Need for Location Analytics in the Region
Figure 29 Companies Adopted New Product Launches and Enhancements as the Key Growth Strategy Over the Last Three Years
Figure 30 Area Chart Showing Historical CAGR of Top 5 Players
Figure 31 Market Evaluation Framework
Figure 32 Battle for Market Share: New Product Launch and Product Enhancement Was the Key Strategy in Location Analytics Market
Figure 33 Regional Revenue Mix of the Top 3 Market Players
Figure 34 Company Snapshot: SAS Institute
Figure 35 SAS Institute: SWOT Analysis
Figure 36 Company Snapshot: Tibco Software
Figure 37 Tibco Software: SWOT Analysis
Figure 38 Company Snapshot: ESRI
Figure 39 ESRI: SWOT Analysis
Figure 40 Company Snapshot: Oracle Corporation
Figure 41 Company SWOT Analysis: Oracle Corporation
Figure 42 Company Snapshot: Pitney Bowes
Figure 43 Company SWOT Analysis: Pitney Bowes
Figure 44 Company Snapshot: Microsoft Corporation
Figure 45 Company Snapshot: IBM Corporation
Figure 46 Company Snapshot: Galigeo
Figure 47 Company Snapshot: Cisco Systems
Figure 48 Company Snapshot: SAP SE

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alteryx
  • ESRI
  • Galigeo
  • Microsoft Corporation
  • Pitney Bowes
  • Placed
  • MORE

It is considered that around 80% of all structured as well as unstructured business data is spatially significant. Visualizing and exploring the relationship within this data and using the resulting discoveries will help organizations in decision making. However, with increasing competition and the need to maintain customer satisfaction, location analytics is going to be the key to each and every hidden or unidentified pattern in businesses. Location analytics is a process of interpreting and analyzing the information being represented by the data when used in conjunction with a geographical information system through a more visual representation.

The location analytics market evolution started with computer mapping and spatial database management, followed by map analysis and mapping, introduction of Geographic Information System (GIS), and finally the introduction of location analytics. Organizations are adopting location analytics to analyze and generate insights from the spatial data collected using various data sources, such as sensors, cameras, GPS devices, social media sites, and mobile devices. This evolution is marked by the development of location-based technologies and the advantages that are being associated with it for all potential users.

The market is growing rapidly and is fueled by trends, such as evolution of Internet of Things (IoT), increased focus on market and competitive intelligence, and increased amount of spatial data across industry verticals. The location analytics market faces concerns about data privacy and security. Also, the existing players face challenges in terms of increasing number of players offering location analytics tools and services. Major factors that are restraining the growth of the market are connectivity & data integration and lack of expertise in organizations. High adoption rate of location analytics in SMBs leads to the biggest opportunity for the market.

The location analytics market is segmented on the basis of tools, services, deployment models, end users, verticals, and regions.

Globally, location analytics adoption rate is increasing due to the growing implementation rate in Asia-Pacific (APAC), Middle East and Africa (MEA), and Latin America. The increasing adoption of smart technologies and connected devices in these regions is the major factor for the increase in the spatial data and the need for analyzing the data to generate valuable insights.

The implementation of location analytics helps enterprises to capture and analyze location-based data. The retail and consumer goods vertical has the highest share in the overall location analytics market due to the increasing need for analyzing customer needs and buying behavior, managing marketing campaigns, and merchandising.

Major vendors that offer location analytics tools and services globally are SAS Institute (U.S.), TIBCO Software (U.S.), Esri (U.S.), Oracle Corporation (U.S.), Pitney Bowes (U.S.), and others. These players offer solutions to track company data in a specific area. Thus, it helps them to analyze the data from various sources by using data analytics techniques. Location analytics has always focused on business data and has yielded profitable outcomes.

The location analytics is a holistic approach which converts the data into insights and the insights into business outcome. Thus, due to its better outcome when integrated with the business process the location analytics market is expected to grow from USD 7.2 Billion in 2015 to USD 14.2 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 14.5% from 2015 to 2020.

Note: Product cover images may vary from those shown

- Alteryx
- Cisco Systems
- ESRI
- Euclid Analytics
- Galigeo
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Pitney Bowes
- Place IQ
- Placed
- SAP SE
- SAS Institute
- Spacecurve
- Tibco Software

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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