Hengan International Group Co Ltd in Tissue and Hygiene (World)

Hengan International Group in a key leading player in global tissue and hygiene with a focus on China. With a wide coverage of product categories and brand portfolio, the company manages to retain its advantage over the competition via product innovation and branding strategies, despite its robustly growing local and overseas rivals. The report also analyses Hengan’s attempt to map out a wider global footprint.

The author's Hengan International Group Co Ltd in Tissue and Hygiene (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Tissue and Hygiene market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tissue and Hygiene market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.