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Innovation in Kids’ Food and Drinks: Next Generation Products and Key Growth Opportunities
Business Insights, April 2006, Pages: 119
The number of food and drink product launches aimed specifically at kids has decreased since 2001; there are three key reasons for decrease in the share of product launches aimed specifically at kids: child obesity, the growth in other demographic groups and children’s earlier development of adult attitudes.
“Innovation in Kids’ Food and Drinks: Next Generation Products and Key Growth Opportunities” is a new management report that identifies the key trends and major growth opportunities in the kids' food and drinks market. Using data from Productscan, the world's largest database of new consumer packaged goods, this report analyses over 60,000 product launches to determine which categories and product features are driving the kids' food and drinks market and the strategies of leading manufacturers. Discover the leading innovators, the most successful categories and future growth opportunities in the kids' food and drinks markets with this new report.
This new report will provide you with...
Detailed strategic analysis of the best practices of the leading brands and manufacturers that are driving key trends in kids' food and drinks across key categories including bakery and cereals, dairy, snacks, confectionery, ready meals and soft drinks to help you capture a larger share of the kids' food and drinks market and enhance your targeting strategies.
Proprietary global innovation and new product data analysis of 60,000 product launches in kids' food and drinks enabling you to track the most valuable product features and predict future growth patterns. Understand how Heinz, Cadbury Schweppes and Kellogg are leading the way in innovation.
Extensive geographic market profiling to enable you to identify the growth patterns taking place across Europe, North America, Latin America and Asia-Pacific and track the fastest growing categories in each region.
Analysis of the adaptation of key trends in adult food and drinks to the kids’ food and drinks market including functional food and drinks, organic, gourmet, ethnic and convenience.
Some key findings from this report...
The share of new products launches aimed specifically at kids is decreasing in all categories. Soft drinks experienced the biggest decrease of 54% between 2003 and 2006.
Premiumisation. Product tags that are increasing in use are co-branded, double trademark and upscale, which all indicate the emerging trend of premiumisation in kids' food and drinks.
Confectionery is the largest category in the kids’ market in terms of new product launches with 29% of kids' food and drinks products launched between 2001 and 2006 in Europe and 43% in North America.
Functional confectionery for kids and the evolution of novelty food and drinks (e.g. toy brands producing food products) are key trends in kids’ food. However, the marketing opportunity for other toy manufacturers may be limited to brands that will not confuse children and encourage to them put toys in their mouth.
Your questions answered...
- What impact are changes in demographics and lifestyles having on new product development in kids' food and drinks?
- How are leading manufacturers reacting to the threat of legislation controlling how products are marketed to children?
- Which kids' food and drinks categories are most successful in Europe, North America, Latin America and Asia-Pacific?
- Why has the number of new product launches aimed specifically at kids decreased?
- Who are the leading innovators in kids' food and drinks?
- How innovative are each of the categories in the kids' food and drinks market?
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