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Spreads in the Netherlands
Euromonitor International, Oct 2010, Pages: 65
Changing breakfast habits in the Netherlands continue to impact on sales of spreads. Volume growth has stagnated and value sales are down as competition increases with an increasing number of people having less time to spend on breakfast. The increasing popularity of breakfast cereals that offer a nutritionally sound quick alternative to the traditional sandwich is one of the major factors affecting the performance of spreads. The move by cereal manufacturers such as Kellogg to offer its well...
The Spreads in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut-based Spreads, Yeast-based Spreads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Spreads market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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