|
|
 |
|
Viewing report
|
|
|
|
Survival Guide for Conducting Business in Canada
Branham Group, Aug 2005, Pages: 110
Thinking about doing business in the Canadian IT market? If you are, we can help.
We understand the challenges and opportunities of the Canadian IT market better than any other market research firm. Our annual 300 list (based on a 2000 company database) gives us an unrivaled breadth of insight into the marketplace. Combined with our 15 years of hands on experience in helping companies understand and execute on successful go to market strategies, we are an authoritative source on the Canadian IT market. We have recently completed an in-depth survival guide for IT businesses looking to conduct business in Canada. Our survival guide can help mitigate the numerous risks associated with expanding into a foreign country; while also providing resources to answer specific future questions. Expanding into a new country offers great rewards but is fraught with business risks. If you are looking for a roadmap to succeeding in the Canadian IT marketplace and have any of the following questions, we can help.
- Do you need help in understanding the “unwritten” rules for conducting business in the Canadian IT marketplace?
- Are you concerned about the time and resource investments required to perform an in-house investigation of the Canadian IT market?
- Considering Canada as the springboard into the ultra-competitive US market?
- Are you looking for the inside track to jump starting your business networking?
- Confused on the right market entry model (partner or direct)?
Our survival guide for conducting business in the Canadian IT market can answer all of these questions and more.
Objectives
This guide is designed to describe the Canadian business environment; in particular the Information and Communications Technologies (“ICT”) market space, with the end goal of assisting you to make informed decisions about how to best exploit the Canadian and North American market opportunities. Throughout this guide you will find information designed to highlight potential pitfalls and guidance to assist you in finding the requisite information, advice and support in opening the Canadian and North American market space.
Some of the information in this guide will not be new to you. However, even the most experienced businesses can often miss things in the lead up to penetrating a foreign market. Small and medium-sized organizations (“SME”) do not possess the luxury of unlimited time and funds to complete this sort of initiative. As such, minimization of errors and uncertainties as much as possible remain paramount. The margin for error is simply too small. This guide supplements your existing experience in starting a domestic business and offers an opportunity to leverage past experiences to achieve market success more rapidly in Canada.
It is important to remember that successful penetration of a new market is as much about you and your staff’s complete commitment to success. Without solid senior management commitment, exploiting new geographic markets can be seriously hindered. It remains up to you to realistically assess your position and decide how to pursue the Canadian market opportunity. This document provides the jumping off point to address some of your key questions and to help accelerate your plan. However, it is critical to remember that the dynamic nature of the ICT market implies that you must keep abreast of the constantly changing legislative and business environment to ensure that your initiative can benefit fully from the resource provided herein.
Canada is a vibrant and highly competitive ICT market in its own right and is considered among the best “off-shoring” countries in the world. With its proximity to the United States of America (“US”), it represents an excellent jumping off point to tackle the North American market. While the challenges are significant – so are the potential returns. Moreover Canada wants your investment, it has even set up a governmental department within the Department of International Trade with the specific mandate of assisting foreign investors locate to Canada
Product samples
A sample for this product is available. Please Login/Register to download this sample.
|
|
|
|
