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Can I Quote You On That? A Practical Handbook for Company Executives Dealing with the Media
Harriman House Publishing, June 2006, Pages: 200
This book focuses exclusively on getting the best out of contact with journalists. It's the only book on the market that does that. Media contact is a fact of business life. Any successful business person will need this book. It's written by a journalist, about journalists, and based on a media-training course. Media training is big business. Companies and executives know they need it. Circulating copies of this book around key executives would be a lot cheaper and more cost-effective than hiring media-trainers. Handling the media effectively can have promotional value for a company. Doing it badly can be damaging. Being good with the media can be a career advantage. Being not-so-good can be a very visible disadvantage.
This book is a practical guide to handling media contact. It starts at first contact with a journalist and goes right through to discussing how to follow up an interview. The book looks at print, radio, television and online journalism. There's a chapter on crisis management and one on interviewees' legal rights. Key feature of the book is that it focuses on what journalists want, why they want it, and how to give it to them in a way that achieves favourable media coverage.
“Can you quote me on that?” describes techniques for handling a variety of interviews successfully, from the visit to your office by a trade journalist, through expected and unexpected telephone interviews, via calls from newspapers and magazines, radio interviews, phone-ins and discussion programmes, to the range of television experiences, including the camera crew at the office, the studio-based interview and the remote studio. There's a chapter on effective interview preparation and an emergency page for reference if the interview is imminent. This book is designed to convey an understanding of how journalists work and how to work with them for mutual benefit.
There are answers to a range of frequently asked questions, from 'How can I avoid being misquoted?' right through to 'What if they don't ask the questions I want to answer?' The book discusses the subtle techniques that can be used to steer an interview in a favourable direction, and suggests ways of handling not only difficult questions, but also stupid and ignorant questions. There is also advice on how to go about forming mutually beneficial long-term relationships with key journalists. This is a practical guide written by a journalist about journalists and it delivers an understanding of how journalists think and why they think that way. The book is a media-training course in its own right.
About William Essex
William Essex has worked as a journalist, editor, writer and occasional broadcaster for twenty-five years. He has interviewed hundreds, perhaps thousands, of people over that time. This book, and the media-training course on which it is based, arises out of the belief that life would be a lot easier if only more people were better at handling the media.
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