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Market Forecast: Mobile Music
Generator Research Limited, April 2006, Pages: 11
Full-track Downloads and Ringtones
This report presents a forecast for the retail value of the European mobile music market from 2006 to 2011 which includes full-track digital songs, music videos and real music ringtones.
A detailed explanation is provided for what the forecast includes along with all the relevant assumptions while the forecasting methodology is also explained.
For extra clarity, the report also discusses the different types of business models and platforms that will be used to deliver mobile music and ringtones during the forecast period.
In the case of full-track downloads, the report explains the importance of tight integration between the music phone and the music service and identifies that the mobile music download market actually consists of two separate segments, each serving different user needs.
The competitive positioning of the latest crop of dual-download mobile music services is benchmarked relative to Apple’s offering and the relative market shares of PC-based downloads versus over-the-air downloads is outlined.
The report also reveals the most likely role of the mobile device as a tool used to obtain access to mobile music services, relative to the roles of other access and consumption devices such as the PC and TV-based products.
Topics Include:
- Numerical Data
- Two Full-track Markets
- Detailed Methodology
- Tri and Quad Delivery
- Ringtone Market
- On and Off-portal
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