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Hispanic Markets – Report on the Media Habits of South Florida’s Hispanic Market
Statmark, Dec 2005, Pages: 8
Latin Review is an ongoing survey. The publication provides information on demographics and consumer behavior across a broad variety of topics such as communication, internet usage, money remittances, financial services, property ownership and credit and media habits, among others. Latin Review 2006 is the latest release of this publication, showing the findings of 420 South Florida Hispanics from Central America, South America and the Caribbean. Demographic analysis for key nationalities (Venezuela, Colombia, Peru, Argentina, Mexico, Cuba, Central America, and other South American countries) is made across all topics surveyed.
Latin Review 2006 is the second edition of this survey which studies the Hispanic communities in the US and key Latin American markets.
Hispanic markets – report on the media habits of South Florida’s Hispanic markets -
The publication clearly shows hispanic media tunning prefereces. Covers South Florida’s media habits including TV, radio, printed and online news, and magazines. The research shows that 74% of Hispanics tuned Television and another 65% radio when asked about their last 7days media habits. In contrast, less than 40% mentioned to have read news, either online or printed.
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