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Hispanic Markets – Banking Habits of Florida´s Hispanic Consumers
Statmark, Dec 2005, Pages: 14
Latin Review is an ongoing survey. This publication provides information on demographics and consumer behavior across a broad variety of topics such communication, internet usage, money remittances, financial services, property ownership and credit and media habits, among other. Latin Review 2006 is the latest release of this publication, showing the findings of 420 South Florida Hispanics from Central America, South America and the Caribbean. Demographic analysis for key nationalities (Venezuela, Colombia, Peru, Argentina, Mexico, Cuba, Central America, and other South American countries) is made across all topics surveyed.
Latin Review 2006 is the second edition of this survey which studies the Hispanic communities in the US and key Latin American markets.
Hispanic markets – report on the banking habits of Hispanic consumers -
This report shows how bank choice varies according to financial services sought, in addition to identifying what Latinos seek when choosing a bank. Overall, there are three banks that lead as main provider among Hispanic consumers.
Methodology: quantitative market research study, interviews by interception in commercial areas.
Geographic Coverage: Miami Dade, Broward and Palm Beach counties.
Universe: men and woman, between 18 and 65 years old, born in Latin America, first generation, with at least 6 months living in United States.
Sample distribution by hispanics country of origin:
Argentina (48)
Mexico (39)
Colombia (60)
Venezuela (48)
Peru (43)
Central America (54)
Cuba (40)
Dominican Republic (20)
Other South American countries (68)
TOTAL SAMPLE 420
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