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Innovation in Soft Drinks: Beyond Carbonates, the Future of Healthy, Functional and Indulgent Drinks Product Image

Innovation in Soft Drinks: Beyond Carbonates, the Future of Healthy, Functional and Indulgent Drinks

  • ID: 337266
  • May 2006
  • 137 Pages
  • Scripp Business Insights


  • Bossa Nova
  • Carrefour
  • Knorr
  • Nestle
  • Starbucks
  • Tropicana
  • MORE

The soft drinks category is growing and gaining share from other categories including beer, hot drinks and wine; however there are significant market changes occurring within soft drinks sub-categories, notably carbonates losing share to fruit juices and bottled waters. In response Coca-Cola and PepsiCo are dramatically modifying their portfolio and Cadbury Schweppes has divested their European soft drinks business.

This is a new management report that provides key soft drinks market value, volume and share of throat data and analyses NPD and innovation data to identify how manufacturers are adapting to changes in this market. It also examines the key trends evolving in the soft drinks market across health, convenience and indulgence and the strategies of innovative leading manufacturers that are driving these changes. Improve your growth strategies using this new report’s analysis of the leading soft drinks innovators, the most successful categories and future growth opportunities in the soft drinks markets.

Key Findings from this report:

- The market value of nutraceutical drinks in Europe is expected to grow by 32.4% between 2005 and 2009 to reach $2.1bn.


  • Bossa Nova
  • Carrefour
  • Knorr
  • Nestle
  • Starbucks
  • Tropicana
  • MORE

Executive Summary
Market drivers and issues
Growth opportunities in soft drinks
Innovation and NPD in soft drinks
Key trends in the soft drinks market

Chapter 1 Introduction
Research methodology
What is this report about?
The soft drinks market defined
Report structure

Chapter 2 Market drivers and issues
Soft drinks as a driver of obesity
Child obesity
Soft drinks are not entirely to blame
Diet variants
Changing product portfolios
Cadbury Schweppes
The benzene issue

Chapter 3 Growth opportunities in soft drinks
Soft drinks market value
Soft drinks market value by sub-category
Bottled waters
Soft drinks market volume
Soft drinks market volume by sub-category
Energy drinks
Functional and nutraceutical drinks
Trends in share of throat
Share of throat by sub-category
Growth by region

Chapter 4 Innovation and NPD in soft drinks
Growth of soft drinks in terms of new product launches
Share of soft drinks categories
Category analysis
Bottled waters
Dairy drinks
Food as drinks
Fruit and vegetable juices
Health and functional drinks
RTD tea and coffee
Sports and energy drinks
Growth opportunities in soft drinks
Regional analysis
North America
Latin America
Innovative soft drinks
Innovation in formulation
New functional ingredients targeting personalized nutrition
Combination of unusual or exotic flavors
Innovation in packaging
Tetra Top
Tetra Wedge Aseptic
Biodegradable plastic
Innovation by category
Vegetable drinks
Food as soft drinks
RTD tea and coffee
Product tags on soft drinks food and drinks
Flavor trends

Chapter 5 Key trends in the soft drinks market
Daily dosing
Functional and nutraceutical drinks
Natural and organic
Packaging developments
Molded bottles
Sports caps
Lunchbox solutions
Premium convenience
Coffee/tea flavored soft drinks
Exotic flavors
Features of alcoholic drinks coming into soft drinks

Chapter 6 Conclusions
Growth opportunities and resistance
Bottled water
Functional drinks
Daily dosing
Energy drinks
RTD tea and coffee
Exotic flavors

List of Figures

Figure 2.1: Diet variants of leading soft drinks manufacturers
Figure 2.2: Ipsei functional drink
Figure 2.3: Nutrisoda and SoBe functional brands
Figure 2.4: Brands accused of excessive levels of benzene
Figure 3.5: PepsiCo multi-packs and iced tea brand in Eastern Europe
Figure 3.6: Coca-Cola’s Sugar Free Full Throttle and PepsiCo’s SoBe No Fear Super Energy Supplement Drink
Figure 3.7: Pomegreat 100
Figure 3.8: Share of throat within soft drinks – Soft drinks categories (global)
Figure 3.9: Growth by category, servings, 1999-2009
Figure 3.10: PepsiCo’s Aquafina brand and Coca-Cola’s Powerade
Figure 3.11: Soft drinks growth by region, servings (1999-2009)
Figure 4.12: % growth of soft drinks in terms of growth of share of new product launches, 2003-2006
Figure 4.13: Share of soft drinks launched, (%), 2002 and 2005
Figure 4.14: Volvic Thé Rouge and Carpe Diem
Figure 4.15: Tesco’s Reducol and Carrefour Sanus Yogurt Drink
Figure 4.16: Luxlait Wellness 4 Boisson au Petit-Lait
Figure 4.17: Weider Diet Support Powdered Breakfast Drink
Figure 4.18: Bossa Nova Açai Juice
Figure 4.19: Sirco and Gefilus
Figure 4.20: Coca-Cola Blak and Pepsi Max Cino
Figure 4.21: Arizona green teas
Figure 4.22: Nestlé PowerBar Sports Gel
Figure 4.23: Market opportunity of soft drinks sub-categories, current market value vs. potential market value
Figure 4.24: % of soft drinks launched in Europe, 2002-2006
Figure 4.25: Knorr Vie Shots and Friesche Vlag Breaker Fruit Fruitsnack
Figure 4.26: % of soft drinks launched in North America, 2002-2006
Figure 4.27: Gatorade Rain Thirst Quencher Beverage and Advance by POWERade Hydration & Energy Drink
Figure 4.28: % of soft drinks launched in Latin America, 2002-2006
Figure 4.29: Terma Bebida Preparada con Hierbas y Frutos and 7Up H2Oh!
Figure 4.30: % of soft drinks launched in Asia-Pacific, 2002-2006
Figure 4.31: Arkray Kyoyu Murasaki Jiru and Tropicana Pure Premium juices
Figure 4.32: Innovative products targeting personalized nutrition
Figure 4.33: Innovative products that combine unusual or exotic flavors
Figure 4.34: McCain Cool Quenchers Frozen Concentrated Punch
Figure 4.35: Tetra Wedge Aseptic
Figure 4.36: Biota Spring Water
Figure 4.37: Innovation in soft drinks, 2002-2006
Figure 4.38: Innovative vegetable drinks
Figure 4.39: Pokka Handy Pudding
Figure 4.40: Ito En Sencha Shot Japanese Green Tea
Figure 4.41: Nestea Ice Flavored Iced Tea
Figure 5.42: The three mega-trends
Figure 5.43: Hydration +
Figure 5.44: Innovative examples of hydration +
Figure 5.45: Innovative wellbeing products
Figure 5.46: Prevalence of chronic diseases in Europe, Japan, US, (000’s patients), 2003
Figure 5.47: Heart healthy drinks
Figure 5.48: Innocent smoothies
Figure 5.49: Convenience in soft drinks
Figure 5.50: Molded bottles for convenience
Figure 5.51: Evolution of the sports cap
Figure 5.52: Soft drinks lunchbox solutions
Figure 5.53: Premium exotic juices
Figure 5.54: Starbucks Ready to Drink Iced Coffee
Figure 5.55: Fortuna Fruit Drink
Figure 5.56: Premium ‘masstige’ drinks
Figure 5.57: Shloer and Tau Spring Water – Crossover with alcoholic drinks
Figure 6.58: Tropicana Essentials Juice - With Benecol
Figure 6.59: Ginger Soother Beverage
Figure 6.60: Green tea drinks launched in Europe

List of Tables

Table 2.1: Percentage of overweight and obese adult consumers by country, 2004-2009 (% adult population)
Table 2.2: Diet carbonates market value by country, 2004-2009 (US$ m)
Table 3.3: Soft drinks market value, US$bn, 2005-2009
Table 3.4: Soft drinks market value by type, US$bn, Europe and the US, 2005 -2009
Table 3.5: Soft drinks market volume, liters bn, 2005-2009
Table 3.6: Soft drinks market volume by sub-category, liters bn, Europe and the US, 2005 -2009
Table 3.7: Share of throat – Soft drinks vs all other drinks (global)
Table 4.8: % of types of innovation within innovative soft drinks products, 2002-2006
Table 4.9: Top 20 product tags on new product packaging, % of all soft drinks launched, 2003-2006
Table 4.10: Top 20 flavors of the new product introductions, % of all soft drinks launched, 2003-2006
Table 6.11: Opportunities and resistors in soft drinks

- Coca-Cola
- PepsiCo
- Cadbury Schweppes
- Volvic
- Tesco
- Carrefour
- Luxlait Wellness 4 Boisson au Petit-Lait
- Weider
- Bossa Nova
- Nestle
- Knorr
- McCain
- Starbucks
- Tropicana

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