• +353-1-416-8900(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Innovation in Natural and Organic Food and Drinks: Winning NPD Strategies and Future Trends in Healthy and Ethical Products Product Image

Innovation in Natural and Organic Food and Drinks: Winning NPD Strategies and Future Trends in Healthy and Ethical Products

  • ID: 337273
  • May 2006
  • 122 Pages
  • Scripp Business Insights

The terms natural and organic are not mutually exclusive: many products are marketed as ‘natural’ without organic certification; likewise, a number of organic products do not incorporate the term ‘natural’ in marketing, or in the brand or product name. However, this report pairs the analysis of the natural and organic market due to their close relationship. The report assesses the growth of the natural and/or organic market since 2001 in the global food and drink industry, and offers insight into its future potential.

Many consumers view terms such as natural and organic as indicative of a high quality, healthy product. In line with growing health and nutrition awareness, this sector is expected to go from strength to strength. Its success will be fuelled by manufacturer-led, educational campaigns to inform consumers of a product’s unique selling point (USP) in terms of taste, health and/or wellbeing. New product development will be essential to growth in this market, and will originate from smaller start-up companies through to multinational billion dollar organizations. The data used in this report to substantiate analysis and future forecasts READ MORE >

Executive Summary
Drivers of the natural and organic food and drinks market
Growth opportunities in natural and organic food and drinks
Innovation trends
Key trends in natural and organic food and drinks
Conclusions

Chapter 1 Introduction
Research methodology
What is this report about?
Report structure

Chapter 2 Drivers of the natural and organic food and drinks market
Summary
Introduction
The future potential of the natural and organic market
Value of natural, fresh and organic food and drink markets by category
Value of organic food and drink markets by category
Organic market value and growth, by country
Nutrition education
Industry response to health campaigns
Rise in diet-related illnesses
Estimated prevalence of diabetes in seven major markets
Taking an ethical interest
Get certified: avoid a brand boycott
Food miles
Providing the best of both worlds
Retailer interest
Whole Foods Market in the US – soon to enter Europe
Celebrity endorsements
Farmers’ markets keep major multiples on their toes

Chapter 3 Growth opportunities in natural and organic food and drinks
Summary
Introduction
Growth of natural and organic food and drinks categories
Category analysis
Bakery and cereals
Confectionery
Dairy
Ready meals
Snacks
Case study: Whitworths
Soft drinks
Growth opportunities in natural and organic food and drinks
Soft drinks
Bakery and cereals
Hot drinks
Ready meals
Regional analysis
Europe
North America
Latin America
Asia-Pacific

Chapter 4 Innovation trends
Summary
Introduction
Innovative natural and organic food and drinks
Innovations in formulation
Soy products attracting consumers despite confusion
Innovations in positioning
Targeting consumers by gender and age
Innovation in packaging
Vitamin and mineral fortification
Innovation by category
Alcoholic drinks
Sweet and savory spreads to benefit from health-consciousness
Product tags on natural and organic products
Premiumization
Trans fats regulation in the US
Pure and simple holds strong appeal to consumers
Flavor trends
Orange is losing ground to more exotic flavors

Chapter 5 Key trends in the natural and organic food and drinks market
Summary
Introduction
The three mega-trends
Health
Convenience
Premiumization
Case study: premiumization in chocolate
Mums-to-be
Raw food
Functional products
Glycemic Index
Whole foods
Case study: Tree-gate’s happy and healthy teas

Chapter 6 Conclusions
Summary
Introduction
Key trends
Market opportunity and the future of the natural and organic food and drinks market
Category potential
Global opportunities
Sweden stands out as highest potential target market for natural and organic food and drinks
Index

List of Figures

Figure 2.1: Tree-gate’s Love, Freedom and Beauty Teas
Figure 2.2: Teaming fairtrade with organic: the UK labeling scheme
Figure 3.3: Percentage growth of natural & organic food & drinks in terms of new product launches, 2003-2006
Figure 3.4: Percentage of food and drinks products in each category launched that are natural and organic
Figure 3.5: Perky’s Perky O’s and Sweet Home Farm Low Fat Granola
Figure 3.6: Green & Black’s and CocoaVia
Figure 3.7: Well Being iQ2 and Lactantia Nature Addition Omega 3 Milk
Figure 3.8: Hain Celestial all natural soups
Figure 3.9: T-Bar Green Tea Nutrition Bar and Island Nuts
Figure 3.10: Whitworths healthy on-the-go fruit snacks range
Figure 3.11: Tesco Aqua Mineral Water
Figure 3.12: Market opportunity of natural &/or organic food and drink categories, current market value vs. potential market value
Figure 3.13: NPD in natural soft drinks is focusing on pomegranate in juices
Figure 3.14: Innovative teas
Figure 3.15: Percentage of product launches targeted at natural & organic in each category in Europe, 2001-2006
Figure 3.16: Xavante Guarana Energy Drink Plus
Figure 3.17: Prince Charles’ Duchy Originals
Figure 3.18: Percentage of product launches targeted at natural & organic in each category in North America, 2001-2006
Figure 3.19: Food For Life Wheat & Gluten Free Brown Rice Tortillas and Quaker Crispy WholeGrain Minis Chips
Figure 3.20: Percentage of product launches targeted at natural & organic in each category in Latin America, 2001-2006
Figure 3.21: Power Punch Uva
Figure 3.22: Percentage of product launches targeted at natural & organic in each category in Asia-Pacific, 2001-2006
Figure 3.23: Enhanced Organic Coffee
Figure 4.24: Innovation in formulation
Figure 4.25: Innovation in positioning – Healthy Mom Nutrition Shakes
Figure 4.26: Defense Effervescent Vitamin & Mineral Supplement Drinks
Figure 4.27: Innovation in natural & organic food and drinks categories, 2001-2006
Figure 4.28: Three Sixty Vodka
Figure 4.29: Justin’s Nut Butter
Figure 4.30: QueenBee Pure Honey Candy
Figure 5.31: Twinings Iced Tea
Figure 5.32: Dagoba premium and organic chocolate
Figure 5.33: Naturel Complement en Fer Eau
Figure 5.34: Organic Snack Bars and Virta Organic Bars
Figure 5.35: Alvarado St. Bakery Diabetic Lifestyles Bread
Figure 5.36: Solo GI Low Glycemic Weight Management Sustained Energy Bar
Figure 5.37: New Earth’s Best Organic Crunchin’ Grahams
Figure 6.38: Forecast value CAGR of natural and fresh (including organic) food and drink markets by key product categories, Europe and US, 2004-2009
Figure 6.39: Burnbrae Farms Egg Creations

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos