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Bharti, Re-branded as Bharti Airtel, Joins the Umbrella Branding Bandwagon - Competitive Intelligence Report
Current Analysis, Inc, Feb 2006, Pages: 4
Bharti is revamping its image by adopting an umbrella branding strategy under the Bharti Airtel name. However, VSNL and Reliance have a similar strategy already in place; therefore, there is limited space for Bharti to position itself differently.
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