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Europe Online Payment Methods: First Half 2015

  • ID: 3378382
  • August 2015
  • Region: Europe
  • 87 Pages
  • yStats GmbH & Co. KG
Preference for Online Payment Methods Differ Between Eastern and Western Europe

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In Europe, online shoppers show varying preferences for payment methods used when making purchases over the Internet. In countries such as the UK, France, Spain, Italy and the Nordics, card payments have a clear lead. This trend in Western Europe is disrupted by a few exceptions only, including Germany where invoice and direct debits accounted for a larger share of online sales than credit cards in 2014, and the Netherlands where local banking method iDEAL holds more than half of the market.

On the other hand, alternative payment methods dominate in some emerging markets in Eastern Europe. In the Czech Republic and Belarus, over half of online shoppers paid by cash on delivery in 2014, while in Poland online bank transfer was in the lead, followed by cash, and in Hungary more than two thirds of online purchases were paid for on delivery, either by card or in cash. In Russia, the largest market in the sub-region, card payments overtook cash on delivery as the payment method most used by online shoppers in 2014, but cash still ranks second and is followed by various alternative methods such as E-Money or use of payment terminals.

A common trend in both parts of the region READ MORE >

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1. Management Summary

2. Global Developments
2.1 Online and Mobile Payment Trends and News about Players, H1 2015
2.2 Overview of Alternative Online Payment Methods, H1 2015
2.3 Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
2.4 Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
2.5 Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
2.6 Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
2.7 Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
2.8 Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
2.9 Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014

3. Europe
3.1. Europe (Regional)
3.1.1Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
3.2. Western Europe
3.2.1. UK
3.2.1.1 Online and Mobile Payment Trends and News about Players, H1 2015
3.2.1.2 Breakdown of Online Card Spending, by Credit and Debit Cards, in GBP billion, 2010 - 2014
3.2.1.3 Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015
3.2.1.4 Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by Credit/Charge and Debit Cards, and Number of Bank-Owned Terminals with Contactless Functionality December 2014
3.2.1.5 Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
3.2.1.6 Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
3.2.2. Germany
3.2.2.1 Online and Mobile Payment Trends and News about Players, H1 2015
3.2.2.2 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 & 2014
3.2.2.3 Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
3.2.2.4 Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 & 2014
3.2.2.5 Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, 2014
3.2.2.6 Breakdown of Online Shopping Spending for the Last Purchase by Payment Methods, in %, 2014
3.2.2.7 Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
3.2.2.8 Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014
3.2.2.9 Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
3.2.2.10 Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014
3.2.3. France
3.2.3.1 Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
3.2.3.2 Value of Online Bank Card Payment Transactions, in EUR billion, 2013 & 2014
3.2.3.3 Value of Online Bank Card Payment Transactions, in EUR billion and in % Year-on-Year Change, Q1 2014 - Q1 2015
3.2.3.4 Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015
3.2.3.5 Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015
3.2.3.6 Number of Contactless Payment Transactions, in millions, April 2014 & April 2015
3.2.4. Spain
3.2.4.1 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.2.4.2 Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
3.2.5. Italy
3.2.5.1 Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
3.2.5.2 Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
3.2.5.3 Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
3.2.6. Netherlands
3.2.6.1 Breakdown of Online Purchases by Payment Method, in %, 2014
3.2.6.2 Breakdown of Online Purchases by Payment Method, by Shopping Channel, in %, 2014
3.2.7. Sweden
3.2.7.1 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.2.8. Norway
3.2.8.1 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.2.9. Finland
3.2.9.1 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.2.10. Denmark
3.2.10.1 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.2.11. Switzerland
3.2.11.1 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.3. Eastern Europe
3.3.1. Russia
3.3.1.1 Online and Mobile Payment Trends and News about Players, H1 2015
3.3.1.2 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
3.3.1.3 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
3.3.1.4 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 - 2014
3.3.1.5 Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015
3.3.1.6 Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
3.3.1.7 Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
3.3.1.8 Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
3.3.1.9 Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014
3.3.2. Turkey
3.3.2.1 Number and Value of Domestic E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 - Q1 2015
3.3.2.2 Number and Value of Cross-Border E-Commerce Transactions with Cards, in millions and in TRY million, Q1 2012 - Q1 2015
3.3.3. Poland
3.3.3.1 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.3.3.2 Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
3.3.3.3 Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
3.3.4. Czech Republic
3.3.4.1 Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
3.3.4.2 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
3.3.5. Hungary
3.3.5.1 Share of Payment On Delivery of Total Online Shopping Spending, in %, 2014
3.3.5.2 Value and Number of Online Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2010 - H2 2014
3.3.5.3 Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 - H2 2014
3.3.6. Belarus
3.3.6.1 Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
3.3.7. Estonia
3.3.7.1 Value and Number of Domestic B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q1 2013 - Q1 2015
3.3.7.2 Value and Number of Cross-Border B2C E-Commerce Card Transactions, by Debit and Credit Cards and Total, in EUR million and in thousands, Q1 2013 - Q1 2015

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