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Competitive Range Analysis: Petites Clothing 2005
Verdict Research Limited, May 2006, Pages: 105
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in petites clothing. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Precis, the petites brand now owned by Jacques Vert, provides the most extensive range of the competitor set audited. With a total of 73 styles, the retailers offer sits substantially above the market average of only 37 styles. Anne Brooks, its closest specialist competitor offers a far narrower range, comprising 42 styles.
Pricing varies dramatically across the competitor set audited. Ranging from only £11.94 at George at Asda to ten times this level of £115.90 at Precis.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to your analyse ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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