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Competitive Range Analysis: Schoolwear 2005 Product Image

Competitive Range Analysis: Schoolwear 2005

  • Published: May 2006
  • 148 pages
  • Verdict Research Limited

Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in schoolwear. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.

Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.

Research and analysis highlights
The schoolwear market does not offer substantial growth potential. Any retailer gains made will be at the expense of others in the sector. Therefore retailers will be fighting harder to gain spend by driving even tougher positions READ MORE >

Market Analysis
Key Findings
Competitive Range Analysis:

Boys’ schoolwear
Summary of Sector Positioning
Blazers
Coats
Fleeces
Jumpers
Shirts
Shorts
Trousers

Girls’ schoolwear
Summary of Sector Positioning
Blazers
Blouses
Cardigans
Dresses
Coats
Jumpers
Skirts
Trousers

Note: Product cover images may vary from those shown

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