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Competitive Range Analysis: Womens Accessories 2005
Verdict Research Limited, May 2006, Pages: 99
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in womens accessories. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
As a whole, the clothing specialists provide extensive choice in their accessories ranges, though the level of range authority is highly varied by retailer. Marks & Spencer has the most comprehensive range while value retailer Primark has the narrowest with only 60 styles
Asda and Tesco have among the lowest opening prices but also the two highest closing prices in the market. These closing prices are driven by their more premium jewellery & watches and sunglasses ranges which are identified as part of their core accessories offers.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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