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Competitive Range Analysis: Organic Food 2005
Verdict Research Limited, May 2006, Pages: 85
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in organic food. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Organic foods has moved in and out of fashion over the last 20 years. Broader concerns over the quality of mass produced food has given the market a boost in recent years. However, the commitment to the development of such ranges from the major grocery players has so far been limited, allowing specialist retailers to meet consumer demand.
Driven by their expansive range offer Planet Organic and Fresh & Wild have the most price points at 134 and 106 respectively. Planet Organic sits in line with the market average, offering an average choice of two products per price point, while Fresh & Wild leads the market, offering the highest choice of 3 products per price point.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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