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Competitive Range Analysis: Healthy Eating 2005
Verdict Research Limited, May 2006, Pages: 75
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in healthy eating. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Tesco, the UKs leading grocer, provides by far the most comprehensive healthy eating range. With a total of 347 products on offer, it has 77% more choice than the competitor set average of 196.
Marks & Spencer has the most focused offer in terms of number of price points. With a total of 21 price points across its range, it sits far below the market average of 56. In comparison Tesco has a total of 117 price points.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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