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Competitive Range Analysis: Recipe Meals 2005
Verdict Research Limited, May 2006, Pages: 65
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in recipe meals. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
A reviving Sainsburys makes it into second place with its range choice of recipe meals. A total of 186 options places it marginally ahead of Asda and just short of 39% ahead of the market average. Sainsburys leads the market in its Indian meal choice, providing a range of 45 options against Asdas 42, Tescos 40 and a market average of 26.
Average original prices range from £1.90 at Morrisons to £3.00 at Waitrose, with M&S, Sainsburys and Tesco all sitting above the market average of £2.51.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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