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Competitive Range Analysis: Visual Goods 2005
Verdict Research Limited, May 2006, Pages: 79
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in visual goods. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Currys marginally leads the store based specialist retailers in range authority. Its 228 products sits just ahead of Comets 226, while Dixons provides a relatively weak 128 products. Department store operator, John Lewis, provides 20% more choice than Dixons with 154 products in its range.
Own brand development has been very limited in the market with only Comet, Currys, Dixons and Asda offering own brand or exclusive brand merchandise. On the external branded side of the market, Amazon and Currys offer the most extensive choice with 35 brands apiece.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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