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Competitive Range Analysis: Photographic Goods 2005
Verdict Research Limited, May 2006, Pages: 74
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in photographic goods. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Jessops is the only photographic specialist to feature in the range audit, but with 111 options, its choice is narrow in comparison to its competitors in this set. Jessops offer is however more specialised than most of its competitors, and its high level of specialism and customer service make it a natural destination for photographic enthusiasts.
The number of price points featured in the sector vary extensively across retailers, driven by the largely varied breadth of range coverage. Empire Direct, with one of the largest option choices, has the highest number of price points at 277.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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