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Competitive Range Analysis: Outdoor Living 2005
Verdict Research Limited, May 2006, Pages: 84
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in outdoor living products. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Catalogue showroom operator Argos provides the most extensive range of those retailers profiled. With a total of 174 products, it provides more than double the market average choice (82). Argos leads the competitor set in all categories except wood furniture, iron furniture and outdoor lighting.
Outdoor living is an emerging category for the grocer operators as they continue to develop their ranges into all things non-food. Despite the lack of specialism in this category, Tesco carries a relatively comprehensive 49 style choices while Asda has 21.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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