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Competitive Range Analysis: Books 2005
Verdict Research Limited, May 2006, Pages: 49
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in book charts. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
Of the possible 150 titles available across all three charts, the specialists of Borders and Waterstones lead the competitor set offering 128 titles a piece. Ottakars sits just behind with 127, or 85%, of the possible titles available at the time of audit.
Waterstones, Borders and Ottakars are all very closely aligned with each of their average prices in the £8.17 to £8.61 range. WH Smith was the most expensive retailer with an average price of £9.06, though it also has marginally the highest percentage of its offer in hardback (27%).
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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