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Competitive Range Analysis: Entertainment Chart 2005
Verdict Research Limited, May 2006, Pages: 76
Introduction
This report is designed to offer unrivalled UK competitor information on pricing, offer width and range depth in entertainment charts. It allows you to see a retailers offering as customers see it, comparing ranges alongside those of its competitors and examines not only what is bought, but how and why those decisions will have been made.
Scope of this report
- Our specialist in-store auditing team, FieldForce, have carried out product audits in select product markets, across key competitor groups.
- Information is summarised in an easy to use graphical format, providing sector summary information and product group information.
- Each report provides market data with five year trend, identification & evaluation of key market trend and channels of distribution data.
- There is also detailed analysis of retailer space allocation data and range analysis at product group and sector level.
Research and analysis highlights
On average, the competitor set had a total of 34 albums available. HMV leads the competitor set with all 40 titles, followed by fellow specialist Virgin on 39 and generalist player Woolworths on 38. As part of its reinvigoration strategy Woolworths has placed emphasis on increasing its stock availability and improving its price positioning.
The grocers have exploited the music and video market to their advantage. Asda leads the grocers with 36 of 40 titles available. Sainsburys and Tesco sit marginally behind with 34 titles each, but Morrison has a particularly weak offer, stocking just over 50% (21) of the official chart list.
Key reasons to read this report
- Benchmark range and offer - enabling you to manage a compelling range offer, and to analyse your ranges alongside those of your competitors.
- Identify key price points, entry level offers and range coverage to find gaps in the market and target areas of growth potential.
- Plan future seasons ranging, anticipating market trends.
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