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Publishing Industry - Global Outlook
Global Industry Analysts, Inc, January 2012, Pages: 116
The global outlook series on the Publishing Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. Illustrated with 22 fact-rich market data tables, the report offers a rudimentary overview of the industry, and highlights latest trends and demand drivers. Regional markets briefly abstracted and covered include US, Canada, Asia Pacific (including Japan), Latin America and the EMEA (Europe Middle East and Africa) market comprising France, Germany, Italy, UK, Spain and Russia among others.
The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 605 companies worldwide.
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PUBLISHING INDUSTRY
A GLOBAL OUTLOOK, JANUARY 2012
CONTENTS
1. OVERVIEW 1
Current and Future Scenario 1
Table 1: World Current and Future Analysis of Publishing
Market by Geographic Region- US, Canada, EMEA, Asia Pacific
(including Japan) and Latin America Markets Independently
Analyzed with Annual Revenues in US$ Billion for the Years
2010-2015 2
Table 2: World 5-Year Perspective for Publishing Markets by
Geographic Region - Percentage Breakdown of Revenues for US,
Canada, EMEA, Asia-Pacific (including Japan) and Latin
America Markets for Years 2011 & 2015 3
Book Publishing: A Review 4
Reading As a Hobby Comes Under Siege 4
Hopes for a Resurgence of Book Reading Hinge Onto Interactive
Publishing 4
Used Books Cast a Long Shadow of Threat 5
The Emergence of Internet & Its Cascading Impact On Book
Publishing 5
Traditional Print Publishers Adopt Online Marketing as a
Weapon to Ward Off Competition 6
Overview of Global E-book Market 6 The United States 6
Europe 7
France 7
Germany 7
Netherlands 7
Spain 7
Italy 7
The United Kingdom 7
Rest of World 8
Japan 8
South Korea 8
South Africa 8
Major Market Trends 8
Educational Publications Drive Global Publishing Sector 8
Table 3: Worldwide Publishing Market (2010): Percentage
Breakdown of Annual Revenue by Top 50 Publishing Companies 9
Leading Publishers Witness Spurt in Sales 9
Table 4: Worldwide Publishing Market (2011): Percentage
Breakdown of Annual Revenues by Type of Publication-
Scientific, Medical and Technical (STM), Trade, Education
and Others 9
Internet Portals and E-books Resuscitate Professional Book
Market 10
Recession Accelerates Digital Penetration in B2B Publishing
Sector 10
Table 5: Worldwide B2B Publishing Market for Directory
Advertising (2011): Percentage Breakdown of Annual Revenues
by Format of Publishing - Print and Digital 10
Pace of Decline in Newspaper Ad Revenues Slows 11
E-books Dominate Trade Publication Sales 11
Professional Journal Sales on the Path of Recovery 12
B2B Publishing Arising from Recessionary Slump 12
Table 6: Worldwide B2B Publishing Market (2011): Percentage
Breakdown of Annual Revenues by Geographic Region 13
Table 7: Global B2B Publishing Market for Trade Magazines
(2011): Percentage Share Breakdown of Revenue by Revenue
Source 13
Table 8: Worldwide B2B Publishing Market (2011): Percentage
Breakdown of Annual Revenues by Segment - Business
Information, Directory Advertising, Trade Publications and
Professional Books 13
Amazon E-Book Platform Challenges Traditional Publishers 14
Self-Publishing Industry Sails Through Recession 14
Publishers Step Up Direct Mail Campaigns 14
2. PRODUCT INTRODUCTIONS 15
3. MERGERS & ACQUISITIONS 20
4. STRATEGIC CORPORATE DEVELOPMENTS 29
A REGIONAL MARKET PERSPECTIVE 33
1. THE UNITED STATES 33
Staggered Recovery in Publishing Sector 33
Table 9: US Trade Publishing Market (2011): Percentage
Breakdown of Annual Revenues by Leading Players 33
US Book Export-Import Market on Recovery Mode 33
Table 10: US Exports of Books (2010): Percentage Share
Breakdown of Export Volume by Destination Country 34
Upbeat E-book Sales Redefining Publishing Industry 34
Table 11: US Book Publishing Market (2011): Percentage
Breakdown of Annual Sales by Category - Consumer books,
Textbooks and Professional books 34
Printed Publications Defy E-book Popularity 35
Table 12: US Non-Traditional Publishing Market (2010):
Percentage Market Share Breakdown of Number of Books
Published by Publisher 35
Rising E-book Sales Pose a Challenge to Print Publishers 35
Dynamic Growth Forecast for US e-Textbook Market 36
Textbook Rentals Market Witnesses Stunning Growth 36
Low Pricing and Novel Business Strategies Fuel E-book Sales 36
Libraries Allocate Higher Budgets for E-books 37
Advertising Revenues of Magazines Improve 37
Table 13: US Magazine Publishing Market (2011): Percentage
Breakdown of Demand by Type of Publication- Academic &
Professional, Entertainment, General-interest, Home & Living,
Political, Business and Others 37
Influence of Tablets on eReading 38
Magazine Launches Decline 38
Lack of State Funding Depresses Textbook Sales 38
Lower Consumer Spending Impacts Traditional Titles Volumes 38
Table 14: US Print On-Demand Publishing Market (2010):
Breakdown of Number of Title Releases by Select Players in
Thousands of Units 39
2. CANADA 40
Canada's Book Industry Strives to Recover 40
3. EUROPE, MIDDLE EAST & AFRICA (EMEA) 41
Outlook 41
Table 15: EMEA Current and Future Analysis of Publishing
Market by Geographic Region-France, Germany, Italy, UK,
Spain, Russia and Rest of EMEA Markets Independently Analyzed
with Annual Revenues in US$ Billion for the Years 2010-2015 41
Table 16: EMEA 5-Year Perspective for Publishing Markets by
Geographic Region - Percentage Breakdown of Revenues for
France, Germany, Italy, UK, Spain, Russia and Rest of EMEA
Markets for Years 2011 & 2015 42
3a. GERMANY 43
German E-book Sales Yet to Take Off 43
3b. ITALY 43
Italian Publishing Industry Grows Steadily 43
3c. UNITED KINGDOM 44
Publishers Keen to Tap Soaring E-book Market 44
UK Digital Publishing Industry Soars 44
Digital Publishers Target Apps Market 44
Publishing Sector Displays Resilience 45
Surging eReader Sales to Boost E-book Market 45
3d. HUNGARY 45
Hungarian Book Industry in Doldrums 45
4. ASIA-PACIFIC 46
Asian Newspaper Publishers De-risking Business 46
Table 17: Asia Pacific Current and Future Analysis of
Publishing Market by Geographic Region-Japan, China, South
Korea, Rest of Asia-Pacific Markets Independently Analyzed
with Annual Revenues in US$ Billion for the Years 2010-2015 46
Table 18: Asia Pacific 5-Year Perspective for Publishing
Markets by Geographic Region - Percentage Breakdown of
Revenues for Japan, China, South Korea, Rest of Asia-Pacific
Markets for Years 2011 & 2015 47
4a. JAPAN 48
Japanese Magazine Sales Slump 48
Japanese E-book Market Struggles to Grow 48
4b. AUSTRALIA 49
Overview 49
Table 19: Australian Magazine Publishing Industry (2011):
Percentage Share Breakdown by Type of Publication 49
Digital Technology Sounds Knell for Print Publishing 49
4c. CHINA 50
Chinese Publishing Industry Soars 50
China's E-book Distribution Model Evolves 50
Children's Publishing Sector Persists through Trying Times 50
4d. INDIA 51
Book Sales and Publishing to Witness Strong Growth 51
5. LATIN AMERICA 52
Outlook 52
Table 20: Latin America Current and Future Analysis of
Publishing Market by Geographic Region-Brazil, Mexico, Rest
of Latin America Markets Independently Analyzed with Annual
Revenues in US$ Billion for the Years 2010-2015 52
Table 21: Latin America 5-Year Perspective for Publishing
Markets by Geographic Region - Percentage Breakdown of
Revenues for Brazil, Mexico, Rest of Latin America Markets
for Years 2011 & 2015 53
5a. BRAZIL 54
Upswing in Brazil's Book Sales 54
Table 22: Brazilian Book Publishing Market (2011): Percentage
Brake Down of Annual Sales Volume by Product Segment - K-12
Textbooks
Trade
Scientific, Technical and Medical (STM),
and Religious 54
Door-to-door Channel Opens Up Rural Book Market 54
GLOBAL DIRECTORY
The publishing industry, comprising mainly books, magazines and newspapers, is largely influenced by lifestyle changes and choice and is thereby influenced by changes in macroeconomic conditions such as the change triggered by the recent economic recession. The publishing industry displayed resilience during the early part of the 2007-2009 recession largely due to the fact that books/magazine/newspapers provide a cheap and affordable form of entertainment during financially tough times. However as the financial crisis deepened over the successive months, the industry buckled under the pressure and dwindling book sales, and decline in new title publications, as a result of reduced consumer discretionary incomes and per capita spends, left the publishing industry hurting. The industry, during this period, underwent a phase of consolidation with broad-based business streamlining and restructuring, as well as strategic alliances, mergers, acquisitions and closures. The onset of recession also accelerated the penetration of digital technology (e-books), which are cheaper to produce and distribute, in the sector, further eroding the thin margins.
The recession also created changes in reading habits with celebrity autobiography/memoir witnessing the highest erosion in readership and sales. Other book genres which recorded declines include books on wellness, fitness, food and drinks, mind, body and spirit, and maps and atlases, among others. The proliferation of satellite navigation systems, and GPRS reduced the demand for maps and atlases, while free, educative information online reduced the need for hardbound, educative computer books. Given that reading is a activity that helps de-stress and breakaway from the stress of everyday life, the recession has in-effect influenced readers preferences away from serious fiction and non-fiction towards lighter reading such as, murder mysteries and romances, among others. Also, recession literature designed to cover current social and political issues gained in popularity.
Contrary to the popular apocalyptic view of the future of the print publishing industry, optimism nevertheless prevails over the future of the industry as books are deeply embedded in numerous cultures worldwide beginning with the Western culture and will not likely to fade anytime soon, given their cultural value and meaning they hold in the lives of people. Adoption of digital publishing, on-demand printing and online technologies will help the industry compete with emerging alternatives. Newer business models, distribution channels, marketing strategies will mold growth in the industry. In addition to the opportunities in store, challenges will also bedevil the industry in the upcoming years. For instance, challenges for traditional print will continue to lurk in the form of electronic versions of newspapers, periodicals, e-books, and audio books. The threat will intensify with the proliferation of cost-effective eReading devices, smartphones and tablets, among others.
Currently, the publishing industry is witnessing growth in the professional information sector, comprising of STM, business and legal publications. Although the financial austerity pervading the publishing market spells good news for outsourced service providers, the tight competition and stringent quality standards are expected to trim profit margins in the sector. Self-publishing continues to grow unabated by the economic downslide; however the threat of large companies taking over smaller players looms high.
With electronic reading devices, smartphones and tablet PCs becoming common place, the digital publishing sector is growing at an explosive pace. Today, digital publishing is perceived as a complementary business segment rather than a substitute for print publishing. The entire fraternity of publishers, particularly professional information, academic and textbook publishers are ardently investing in and adopting digital technologies, on-demand printing and online technologies to tap this lucrative segment. Newspaper publishers who bore the brunt of the digital revolution, especially with the spread of free online news publications, are also experimenting with subscription based online content and free downloadable apps, given the growing interest among advertisers and the fast-expanding consumer base in the segment. Publishing associations around the world are laying out a framework for content protection and revenue generation.
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