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Airlines - Global Outlook
Global Industry Analysts, Inc, January 2012, Pages: 179
The global outlook series on Airlines provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the air transportation industry, underlines market fundamentals driving growth, and shaping challenges, highlights trends in air traffic (passenger, and cargo), analyzes fleet dynamics, and studies the implications of the ever rising fuel costs, and the deep-seated impact of war and terrorism.
The reader stands to gain a sneak peek into noteworthy airline business trends, latest technological trends, and the recent mergers, acquisitions, and corporate developments changing the industry's landscape. Regional markets briefly discussed and annotated with 45 invaluable tables, and accompanying graphs/charts, include the US, Canada, Mexico, Japan, Europe, Germany, UK, Asia, Australia, China, India, Malaysia, Latin America, Chile, Middle East, and Africa. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 283 companies worldwide.
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AIRLINES
A GLOBAL OUTLOOK, JANUARY 2012
CONTENTS
1. INDUSTRY OUTLOOK 1
Turbulent Times for the Global Airline Industry 1
Recent Airline Industry Trends in a Nutshell 2
Bruised Economic Activity Affects Airline Industry 2
Airline Traffic - Analytical Review by Freight and Passenger
Transport 2
Passenger Traffic 2
Classification 3
First Class 3
Business/Executive Class 3
Economy/Tourist Class 3
Current and Future Analysis 3
Table 1: Global Market Analysis for Airline Passenger
Traffic by Geographic Region - US, Canada, Europe,
Asia-Pacific (Including Japan), Middle East & Africa, and
Latin American Markets Independently Analyzed with Annual
Figures in Billions of Revenue Passenger Kilometers (RPKs)
for Years 2010 through 2015 4
Table 2: Global Air Passenger Traffic Market (2011 & 2015):
Percentage Breakdown of Annual Passenger Traffic in terms
of Revenue Passenger Kilometers for US, Canada, Europe,
Asia-Pacific, (Including Japan), Middle East & Africa, and
Latin America 5
Freight Traffic 5
Current and Future Analysis 6
Table 3: Global Market Analysis for Airline Freight Traffic
by Geographic Region - US, Canada, Europe, Asia- Pacific
(Including Japan), Middle East & Africa, and Latin American
Markets Independently Analyzed with Annual Figures in
Billions of Freight Ton Kilometers (FTKs) for Years 2010
through 2015 6
Table 4: Global Air Freight Market (2011 & 2015):
Percentage Breakdown of Annual Freight Traffic in terms of
Freight Ton Kilometers for US, Canada, Europe,
Asia-Pacific, (Including Japan), Middle East & Africa, and
Latin America 7
2. MARKET DYNAMICS 8
Airline Industry Emerges Out of Recession 8
Table 5: Global Commercial Airline Revenues: 2001-2010 8
Table 6: Scheduled Passenger Numbers Carried in the Global
Commercial Airline Industry: 2001-2010 9
Global Airline Industry Savors Profits after Two-Year Losses 9
Table 7: Global Airline Industry Profits by Region: 2010 9
Air Cargo Traffic Recovers 10
A Historic Decline in Freight Yields 10
Correction Measures Underscore Airlines' Response to Turbulent
Times 10
Certain Hurdles Still Lie Ahead 11
Higher Fuel Prices Return to Haunt Airline Profitability 11
Table 8: Global Jet Fuel Prices: 2001-2010 12
Table 9: Share of Fuel in Airline Operating Costs: 2002-2011 12
Recession Incites High Consolidation in the Airline Industry 12
Select Major Mergers and Acquisitions in the Global Airline
Industry 13
Airline Bankruptcies Rife During the Recent Times 14
List of Select Major US Airlines Filing for Bankruptcy Since
2007 14
Global Airline Fleet 15
Table 10: Global Aircraft Fleet Size by Type (2009):
Breakdown of Number of Planes for Single-Aisle, Twin-Aisle,
Regional Jets and Large Aircraft 15
Table 11: Global Aircraft Fleet Size by Region (2009):
Breakdown of Number of Planes for North America, Europe,
Asia-Pacific, Latin America, Middle East and Others 15
The Regulatory Picture - Largely Against the Interests of
Carriers 15
3. MARKET TRENDS 17
Single-Aisle Aircraft Shows Resilience during Downturn 17
Twin-Aisles to Witness Significant Demand Ahead 17
Middle East and Southeast Asia to Ramp Up Demand for Large
Aircraft 17
Robust Cargo Growth to Drive Freight Aircraft Demand 17
Table 12: Global Freight Aircraft Market by Freighter Type
(2009): Breakdown of Number of Planes for Standard, Medium
and Large Aircraft 18
Ancillary Revenues - Offering New Revenue Streams for the
Ailing Airline Industry 18
Table 13: Leading Airlines Worldwide by Ancillary Revenues:
2008 19
Airport Retailing to Remain Buoyant 19
In-Flight Entertainment and Connectivity - Gaining Prominence 20
Market for In-Flight Broadband Services to Expand 20
Airlines on Weight Loss Regime! 20
Industry's Commitment Towards Eco-Friendly Drive Remains
Unchanged 21
US-EU Open Skies Agreement - Towards an Unfettered Aviation
Industry 21
New Concepts Pushing the Global Airline Industry 22
E-Ticketing 22
Bar-Coded Boarding Passes (BCBP) 22
E-freight 23
Aircraft Industry Mirrors Trends in Air Travel 23
Increasing Fuel Cost Invigorating New Aircraft Deliveries 23
Fractional Ownership - An Emerging Business Option 23
Congestion - The Core Problem at Airports 24
Helicopters - Braving Winds of Turbulence 24
Aircraft Leasing: Mainstay for Emerging Asian Aviation Industry 25
Finance or Capital Lease 25
Operating Lease 25
Environmental Issues - Increasing Focus 25
4. TECHNOLOGICAL TRENDS 27
Current Icing Potential - A Tool to Prevent In-Flight Icing 27
NASA Develops New Acoustic Control Technique 27
Diesel - A Substitute to Avgas 27
Research & Development in Aircraft Industry 28
5. COMPETITION 30
Alliances: Cost-effective Method to Increase Scope and Reach 30
Star Alliance: A Major Force 30
Oneworld™: Shrinking the World 32
SkyTeam 32
Airlines from Emerging Countries Top in Market Capitalization 33
Table 14: Leading Airlines Worldwide by Market
Capitalization: 2010 34
Other Market Share Statistics 35
Table 15: Leading Airlines Worldwide by Revenues: 2008-2010 35
Table 16: Leading Airlines in the Global Passenger Airline
Market by International Passenger Kilometers: 2010 36
Table 17: Leading Airlines in the Global Passenger Airline
Market by Domestic Passenger Kilometers: 2010 36
Table 18: Leading Airlines in the Global Passenger Airline
Market by Number of International Passengers Carried: 2010 37
Table 19: Leading Airlines in the Global Passenger Airline
Market by Number of Domestic Passengers Carried: 2010 37
Table 20: Leading Airlines in the Global Freight Market by
International Freight Ton Kilometers: 2010 38
Table 21: Leading Airlines in the Global Freight Market by
Domestic Freight Ton Kilometers: 2010 38
6. MERGERS AND ACQUISITIONS 39
7. STRATEGIC CORPORATE DEVELOPMENTS 46
8. PRODUCT/SERVICE LAUNCHES 84
REGIONAL MARKET PERSPECTIVE 103
1. NORTH AMERICA 103
Table 22: North American Aircraft Fleet Size by Type (2009):
Breakdown of Number of Planes for Single-Aisle, Regional Jets,
Twin-Aisle and Large Aircraft 103
Table 23: Leading North American Airlines by Revenue: 2010 103
1a. UNITED STATES 104
Airline Industry in the US - An Overview 104
US Airline Industry Outlook 104
Passenger Traffic Growth Underway 104
Continued Positive Performance of US Economy Promises Positive
Picture Ahead 105
Airlines Reap Huge Revenues through Additional Fees 105
Carriers Exercise Caution in Expansion Plans 105
Fuel Prices Bother Recovering US Airlines 106
Technological Developments Amid Recession 106
Competitive Scenario 107
Express Airlines Continue to Face the Heat of Competition 107
Market Snippets 107
Table 24: Market Share Breakdown of Major Passenger Airlines
in the US by Market Capitalization: 2010 107
Table 25: Revenue Passenger Miles for Leading Carriers in
the US Airline Industry: FY2009 and FY2010 107
Table 26: Available Seat Miles for Leading Carriers in the
US Airline Industry: FY2009 and FY2010 108
Table 27: Load Factor for Leading Carriers in the US Airline
Industry: FY2009 and FY2010 108
1b. CANADA 109
Canadian Domestic Aviation Market - An Overview 109
Canadian Airlines Emerge Out of Recession 109
Competitive Landscape 109
Table 28: Leading Domestic Airlines in Canada (2010):
Percentage Breakdown of Available Seat Miles for Air Canada,
WestJet Airlines and Others 110
US - The Largest Destination for Airlines in Canada 110
Table 29: Leading Canadian Transborder Airlines to the US
(2010): Percentage Breakdown of Available Seat Miles for Air
Canada, WestJet Airlines, UAL Airlines, American Airlines
and Others 110
Table 30: Leading Canadian International Airlines (2010):
Percentage Breakdown of Available Seat Miles for Air Canada,
Transat AT, Cathay Pacific, British Airways and Others 111
1c. MEXICO 112
Mexican Air Passenger Numbers Appear Stabilizing 112
Downturn Spelt Doom for Some and Blessing for Others (Mexico) 112
Table 31: Mexican Domestic Air Passenger Traffic Market Share
by Carrier: April 2011 112
2. JAPAN 113
Earthquake Shatters Airline Industry Business 113
Airlines Hit by Frenzy Travelers in the Aftermath of the
Earthquake 113
JAL and ANA Dominate Domestic Market, US Carriers among the
Leaders in International Market 113
ANA Catches Up Fast with JAL in the International Market 113
Low Cost Airlines Yet to Make an Impact in Japan 114
3. EUROPE 115
2010 - The Year of Interruptions in the European Airline Industry 115
Air Traffic Bounces Back in Europe 115
Table 32: European Aircraft Fleet Size by Type (2009):
Breakdown of Number of Planes for Single-Aisle, Twin-Aisle,
Regional Jets and Large Aircraft 115
Low Cost Carriers Spearhead Growth in European Airline Industry 116
Table 33: European Low-Cost Airline Industry: Percentage
Share of LCCs in the European Airline Seat Capacity for Years
2005-2010 116
Table 34: European Low-Cost Airline Industry: Percentage
Share of LCCs in the European Passenger Market for Years
2005-2010 117
Robust Outlook for Low Cost Carriers in Europe 117
Low-Fare Airlines - The Lone Segment Shining in the European
Airlines Industry 117
Short Haul Carriers Struggle to Survive 117
Competitive Landscape 118
Table 35: Leading European Airlines by Revenue: 2010 118
Table 36: Select Leading Low Cost Airlines in Europe by
Passengers Carried: 2008-2010 119
Table 37: Load Factor for Select Leading Low Cost Airlines in
Europe: 2008-2010 119
Table 38: Select Leading Low Cost Airlines in Europe Outlined
by Fleet Size, Number of Destinations, Routes and Countries
Served 120
3a. GERMANY 120
Domestic Air Travel Traffic Picks Up Pace in Germany 120
3b. UNITED KINGDOM 121
UK' Low Cost Airlines Ryanair and EasyJet Register Profits
during Recession 121
4. ASIA-PACIFIC 122
Airlines in Asia Post Quick Recovery from Recessionary Troubles 122
Table 39: Asia-Pacific (Including Japan) Aircraft Fleet Size
by Type (2009): Breakdown of Number of Planes for
Single-Aisle, Twin-Aisle, Large Aircraft and Regional Jets 122
Asia-Pacific Aviation Industry to Surge, Backed by Tremendous
Growth in China 122
Altering Trends in Asian Airlines 123
IT Solutions - A Latest Fad for Airlines in Asia 123
New Deals Signify Booming LCC Market in Asia-Pacific 123
Full-Service Airlines Eye LCC Market Space 124
Competitive Landscape 124
Table 40: Leading Asia-Pacific Airlines by Revenue: 2010 124
4a. CHINA 125
China - The Largest Aviation Market in Asia-Pacific 125
Chinese Airline Market Fairly Consolidated 125
4b. INDIA 126
Overview and Outlook 126
Table 41: Total Passengers Carried by Airlines in India:
2001-2010 126
From Flight Cuts to New Orders - Changing Fortunes in the
Indian Airline Industry 126
A Glimpse of the Indian Airline Industry 127
Major Growth Driver for Airline Industry in India 127
Infrastructure Remains Pivotal to Support Industry Growth 128
Recession in the Indian Airline Industry - In and Out 128
LCCs Steal the Show
Full-Service Airlines Reel under Poor
Financials 129
Overseas Airlines Capitalize on Increasing Cargo Shipments to
Africa 129
New Capacity Distribution Norms to Intensify Airlines' Woes 129
Competitive Landscape 130
Jet Retains Lead in Domestic Market, Kingfisher Emerges as
Standalone Leader 130
Table 42: Indian Domestic Air Passenger Traffic Market Share
by Carrier: May 2011 130
Table 43: Market Share Breakdown of Leading Domestic
Airlines in India by Passenger Traffic: FY 2009 and FY 2010 131
4c. MALAYSIA 132
Fierce Battle On Among Major Carriers in Malaysia 132
4d. SINGAPORE 133
Singapore - A Key Hub for Regional LCCs 133
Singaporean Budget Airlines Eye New Routes for Expansion 133
4e. THE PHILIPPINES 134
Regional Carriers Flock Indonesian Market 134
LCCs Rein Supreme in the Philippines 134
4f. THAILAND 134
AirAsias Thailand Entry Heats Up Competition 134
4g. KOREA 135
Rising Fuel Prices Pose Bigger Troubles for Airlines 135
5. LATIN AMERICA 136
Air Passenger Traffic Rises in Latin America 136
Table 44: Air Passenger Traffic in Latin America: 2009-2011 136
Airline Industry Capitalizes on Increasing Air Traffic 137
Table 45: Latin American Aircraft Fleet Size by Type (2009):
Breakdown of Number of Planes for Single-Aisle, Twin-Aisle,
Regional Jets and Large Aircraft 137
Proposed Merger of TAM and LAM to Shadow Competition 137
Rising Competition Draws Significant Consolidation in the
Industry 138
Competitive Landscape 138
Table 46: Leading Latin American Airlines by Revenue: 2010 138
5a. BRAZIL 139
Competition Rises among Brazilian Carriers 139
5b. CHILE 139
Chilean Air Traffic Faces Disruptions 139
6. MIDDLE EAST 140
Airline Industry in the Middle East - An Overview 140
Snapshot of the Middle Eastern Aviation Industry 140
Table 47: Middle East Aircraft Fleet Size by Type (2009):
Breakdown of Number of Planes for Single-Aisle, Twin-Aisle,
Large Aircraft and Regional Jets 140
Middle Eastern Airline Industry Emerges Out of Recession
Unscathed 140
Major Airlines Record Profits amid Recession 141
Overloading Ups Airlines' Profits 141
Low Cost Carriers Begin to Shine in the Middle East 141
Competition 142
Table 48: Leading Middle Eastern Airlines by Revenue: 2010 142
7. AFRICA 143
Increasing Presence of Airlines from Asia Heats Up Competition
(Africa) 143
African Airlines Suffer from Poor Backing 143
EU Blacklist of African Carriers Further Dents Prospects 143
South African Airways Continues to Retain Dominance among
African Carriers 144
Table 49: Leading African Airlines by Revenue: 2010 144
GLOBAL DIRECTORY
Air transportation industry is a capital-intensive market, which is highly susceptible to business fluctuations and economic trends. The global economic downturn shook the industry, as demand for air travel plummeted worldwide even as oil prices plummeted. During the period 2008-2009, global economic activity took severe beating, as industrial production and trade declined substantially, which had a direct effect on the global transportation industry. With consumer confidence declining and discretionary spending and travel plummeting, demand for air travel faced turbulent weather during this period. Cargo volumes at air ports and sea ports declined substantially during late 2008 and early 2009, landing the air freight industry into a crisis. As demand for goods fell worldwide, manufacturers resorted to correction of their high inventory levels, which led to significant dip in cargo volume shipments worldwide.
Enduring significant losses through 2009, the global airline industry faced favorable prospects in 2010, when air traffic grew substantially. However, rising fuel prices are beginning to worry airline companies once again. Fuel prices continued their upward trajectory through 2011, thereby increasing their costs of operations and negatively affecting their profitability. Natural disasters in Europe, Chile and Japan; the political unrest in the Middle East; and security issues also played their part in the disruptions faced by the industry through 2010 and 2011. Major issues that continue to pressurize the global airline industry include volatile oil prices, growth in various economies worldwide, and fluctuating exchange rates.
The industry made significant strategic moves to protect interests of airlines and the business in general. Capacity rationalization, cuts in airfare, and consolidation within the industry ensued, as airlines fought to remain buoyant. Consolidation activity over the recent years is aimed at achieving optimal operations and enhancing profitability. Acquisition of new, efficient aircrafts aids in increasing airline efficiency that enables better management of costs. A major change that the industry has been witnessing over the years is the growing popularity of low cost carriers. Tough economic conditions in recent times have enhanced the popularity of this business model, and several large carriers have been venturing into this market. Tremendous growth in economies in emerging markets is resulting in increased affordability for air travel, leading to ramped up demand for air transportation. Demand for new aircraft is expected to increase in the following years due to increasing passenger traffic and the need to replace old, fuel-inefficient aircraft in the wake of rising fuel prices. Additionally, liberalization of air travel between various countries worldwide would open up new routes, which would further increase demand for air travel and airlines.
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