Contents:

CAR RENTAL BUSINESS A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS 1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1 Study Reliability and Reporting Limitations 1 Disclaimers 2 Data Interpretation & Reporting Level 3 Quantitative Techniques & Analytics 3 Product Definitions and Scope of Study 3 Car Rental Business by Location 4 Airport Car Rentals 4 Non- Airport Car Rentals 4 Car Rental Business by Sector 4 Leisure 4 Business 4 Insurance Replacement 4 2. INDUSTRY OVERVIEW 5 A Quick Primer 5 Market Traits 5 Travel Industry: A Key Revenue Generator 6 Table 1: Worldwide Travel Industry (2008 & 2009): Number of People Traveling to Top Ten Countries (In Thousand) - France, United States, Spain, China, Italy, United Kingdom, Turkey, Germany, Malaysia, and Mexico (includes corresponding Graph/Chart) 7 Table 2: Worldwide Travel Industry (2008 & 2009): International Tourism Receipts for Top Ten Countries (in Terms of US$ Billion) - United States, Spain, France, Italy, China, Germany, United Kingdom, Australia, Turkey, and Austria (includes corresponding Graph/Chart) 8 Current Market Scenario: A Review 8 Recession Hurts Car Rental Business 8 Bad Economy Pushes Up Average Age of Cars, While Pushing Down Quality of Services 9 Growing Adoption of Video Conferencing Impacts Business Car Rentals 10 Outlook 10 Market Pulse 10 Players Fight to Stay Afloat In a Challenging Environment 10 The New Order of Fleet Ownerships: A Peek Into the Changing Paradigm 11 Profitability 11 Customer Service 11 Sweeteners Offered by Car Rentals 11 Branding 12 Car Rental Companies Go Global 12 Online Booking Takes Car Rentals to Higher Grounds 12 Reduction of Rental Time: A Key Competitive Variable 13 Environmental Rental Cars: A New Craze in the Car Rental Industry 13 Key Statistical Findings 14 Table 3: South African Car Rental Market (2007): Percentage Market Share Breakdown of Leading Players - Avis, Imperial Car Rental/Europcar/Tempest, Budget, Hertz and Others (includes corresponding Graph/Chart) 14 3. CAR RENTAL BUSINESS - AN OVERVIEW 15 Introduction 15 Car Rental Background 16 Age Restrictions Imposed by Car Rental Companies 17 Additional Charges Borne By the Customer In Addition to Base Rental Charges 17 Collision Damage Waiver (CDW) 17 Personal Accident Insurance (PAI) 17 Personal Effects Coverage (PEC) or Personal Effects Protection (PEP) 17 Liability Insurance 18 Refundable Charge 18 Fuel Charge 18 Peak Season Surcharge 18 Out-of-state Charges 18 Airport surcharges and drop-off fees 18 Mileage Fees 18 State and Local Sales Tax 18 International Tax 18 Parking tax 18 Convention Center/Stadium/Sports Arena Tax 18 Frequent Flier Tax 19 Additional-driver fees and underage-driver Fees 19 Equipment-rental Fees 19 Airport Concession Fees 19 Reimbursement Fee/Vehicle License Fee/vehicle Excise Fees 19 Late Fees 19 Additional Drivers Fees 19 Young Drivers Fees 19 Car Rental Business: A Classification by Location & Sector 19 Car Rental Business by Location 19 Airport Car Rentals 19 Non- Airport Car Rentals 20 Car Rental Business by Sector 20 Leisure 20 Business 20 Insurance Replacement 20 4. SERVICE INTRODUCTIONS/INNOVATIONS 21 Enterprise Rent-A-Car Launches Enterprise Flex-E-Rent 21 Mitsuoka Motor to Launch Car Rental Services in Japan 21 Rentalcars.com Launches Rental Car Reservation Service 21 PT Hyundai Mobil Introduces Car Rental Service 21 Europcar to Introduce ‘Pay As You Go Hire for Cars in UK 21 Avis Rent A Car Provide Rental Car Service at Penske Automotive 22 Dadabhai Group Establishes Car Rental and Leasing Firm in Bahrain 22 Alamo to CommenceCar Rental Service in Molokai 22 Sixt Introduces Mercedes-Benz E-Class for Rentals 22 Sixt Adds BMW 7 Series in Car Rental Fleet 23 Peugeot-Citroen to Launch Car Rental Business 23 Sixt Pioneers Car Booking on iPhone 23 Ctrip Introduces Intercity Car Renting 23 Palomino Launches CityFlitz One-Dollar-A-Day Car Rental Online Booking Application 23 Go International Inaugurates Go-Rent-A-Car (Qatar) In Qatar 24 InvestInc Group Launches Excellence Luxury Car Rentals Services 24 GoCar Launches Practical Car and Van Rental Service 25 Guy Salmon Adds Mercedes GL 4x4 to Fleet 25 IrishVillasAbroad Launches Internet Based Car Rental Services in Partnership with ReservaCar Dublin Airport 25 Sixt Introduces Online Check-in for Car Rental 25 Hertz Introduces Simply Wheelz in Europe 26 Budget Rent A Car Unveils New Gatwick Airport Facility 26 Dollar Rent A Car Introduces Services in Poland 26 Advantage Rent A Car Unveils New Facility In Arizona 27 Advantage Rent A Car to Launch Rental Facility in Chicago 27 Europcar Unveils New Car Rental Location in Heathrow 27 5. RECENT INDUSTRY ACTIVITY 28 Hertz Moves Out of Race to Acquire Dollar Thrifty 28 Dollar Thrifty to Cooperate with Avis Budget for Seeking Regulatory Approval for Takeover 28 Hertz and Nissan Sign MoU 28 MBK Partners and KT to Take Over Kumho Rent-A-Car 28 EVCARCO To Establish Car Rental Division 28 Hertz Corporation Announces Expansion Plans 29 Alamo Inks Agreement with Virgin Holidays 29 Hertz Expands Partnership Agreement with AAA 29 Al Habtoor Group Acquires Diamondlease 30 Tampa International Airport to Expand Car Rental Facility at Main Terminal 30 Air Canada Chooses Avis Budget Group’s Two Brands for Preferred Partnership 30 NRMA Motoring & Services Group Acquires Thrifty 30 Aeroplan Extends Agreements with Hertz and Avis 30 Ecologic Transportation and Ray Motor Form Joint Venture 30 SIXT Launches Services at Abu Dhabi International Airport 31 Alamo, National and Enterprise Create Enterprise Holdings 31 Hertz Acquires Automoti Groups Assets 31 Europcar Extends Partnership Agreement with EasyJet 31 Payless Car Rental Inks Agreement with Expedia 31 Sixt Appoints Murrays Rent a Car as Franchise for Ireland 32 Ryanair Enters into New Agreement with Hertz 32 Hertz Takes Over Eileo 32 Hertz Acquires Assets of Advantage Rent A Car 32 Enterprise Rent-A-Car to Acquire Specific Assets of Advantage Rent a Car 33 Hertz Enters into New Master Franchise Agreement with AVASA 33 Amadeus Upgrades Car Rental Solution for Corporate Travelers 33 Budget Rent-a-Car Establishes Two New Offices in Abu Dhabi 34 Enterprise Secures Concession Rights for Airport Car Rentals at Kauai and Hawaii Islands 34 Avis Enters into Exclusive Global Partnership with British Airways 34 Zayani Motors Partners with Avenue Car Rental and Leasing 34 Theeb Rent A Car Inks Supply Contract with ALJ Group for 500 Toyota Cars 35 Daimler Receives CBRC Permit to Commence Car Leasing Business in China 35 Franchise Services of North America Signs Deal with Orbitz for U-Save Brand 35 Europcar Autoverhuur to Acquire Kroymans Domestic Car Rental Business 35 Sixt and Regus Sign New Cooperation Agreement to Expand Options for Business Travelers 36 Sixt Expands Partnership with American Express 36 Sixt Equips Entire Car Rental Fleet with Navigation Systems 36 Sixt Expands Rental Fleet with Lexus RX 400h Model Hybrid Vehicles 37 Europcar International Takes Over Europcar Asia Pacific 37 Taylor Family Pockets Biggest Alamo and National Licensee, Steward Ventures 37 Korea Express to Acquire Kumho Rent-a-car 38 vAuto to Offer Inventory Management Solutions to Enterprise Rent-A-Car’s Sales Centers 38 Towell Auto Centre Sets up New Car-Leasing Division in Muscat 38 EV Transportation Adds Toyota Hybrid Vehicles to Fleet 38 Tacoma Luxury Cars Showcased in Tacoma 38 AirTran and Hertz Enter into Partnership 39 Orbitz and Fox Sign Extensive Agreement for Car Rentals 39 Sama Airlines Signs Car Rental Agreement with Avis 39 EV Transportation to Venture into Utah and Washington Markets 39 Europcar Enters Strategic Alliance with Enterprise Rent-A-Car 40 Great Wolf Resorts Selects Enterprise Rent-A-Car as Formal Partner 40 Thrifty Car Rental Inks Preferred Partnership Deal with Expedia 40 Advantage Rent A Car Enters into Deal with GayTravel.com 40 EV Rental Cars Becomes Subsidiary of IMMS 40 Branson Travel Agency Chooses Enterprise Rent-A-Car as Preferred Partner 41 NBK Capital Purchases Stake in Hanco 41 Swade North America Buys Car Rental Franchise Location of Advantage 41 Avis and Budget Rent A Car Now Available on CCRAtravel.com 41 AVIS Inks Alliance Agreement with Mekonomen AB 42 National Car Rental Receives Contract from Babcock Marine 42 Costco Travel Enters Into Partnership with Enterprise Rent-A-Car 42 Hertz Takes Over Franchise Partners Rentex Autopujcovna and Car Solutions 42 Orbitz Worldwide Extends Distribution Deal with Dollar Thrifty Automotive 43 Dollar Thrifty Extends Agreement with Travelocity 43 National Car Rental Forays into Oman Market 43 InterGlobe Enterprises and Air Travel Enterprises Ink Partnership Agreement 43 ITH Establishes Office in Noida to Provide Car Rental Services 43 Fox Rent A Car Inaugurates Corporate Location at Seattle Airport 44 Dollar Rent A Car Spreads Network Into Qatar 44 VeraSun and Enterprise Launch Ethanol Flex Car Rental Branch in Sioux Falls 44 Hertz Takes Over Vehicle Rental Locations from BPA 44 Avis Budget Group to Purchase Rights for Budget Car Rental Operations in Newark 44 Gostar Direct Partners with Payless Car Rentals 44 Budget Becomes Preferred Partner of Expedia 45 Thrifty Car Rental Adds Three Airport Locations in South Africa 45 Travelchacha.com Plans to Provide Online Car Rental Platform for Car Rental Companies 45 Europcar Expands Presence with New Southampton Location 46 KMB Establishes Beijing Beiqi Kowloon Taxi Company in Joint Venture with a Consortium 46 National Car Rental Announces Acquisition of Murdoch 46 Taylor Family Pockets Eatman Leasing 46 Budget Rent A Car Forays into Vietnamese Car Rental Business 47 Advantage Rent A Car Announces 2nd Franchise in Pittsburgh 47 Rent-A-Wreck Announces Re-opening of Rental Facility 47 Thrifty Car Rental Expands US Network with 4 New Locations 47 Hertz Pockets 6 Vehicle Rental Sites 47 Avis Budget Plans to Acquire Operating Rights for Budget Brands 48 6. CORPORATE ACTIVITY IN THE RECENT PAST - A PERSPECTIVE BUILDER 49 Enterprise Rent-A-Car Acquires Vanguard 49 Hertz Acquires Auto Travel 49 Orbitz Partners with Avis Budget Group 49 Hertz India to Expand the Fleet with Luxury Cars 49 Sixt Introduces its Rental Services in China 49 Sixt Expands its Presence in Eastern European Market 50 7. FOCUS ON SELECT GLOBAL PLAYERS 51 Avis Budget Group, Inc. (USA) 51 Avis Rent-A-Car System, LLC (USA) 51 Budget Rent-A-Car System, Inc. (USA) 51 Dollar Thrifty Automotive Group, Inc. (USA) 51 Dollar Rent-A-Car (USA) 51 Thrifty Car Rental (USA) 52 Enterprise Rent-A-Car (USA) 52 Vanguard Car Rental USA, Inc. (USA) 52 Alamo Rent-A-Car (USA) 52 National Car Rental (USA) 53 Europcar (France) 53 Payless Car Rental (USA) 53 Rent-A-Wreck of America, Inc. (USA) 53 Sixt Aktiengesellschaft (Germany) 53 The Hertz Corporation (USA) 54 8. GLOBAL MARKET PERSPECTIVE 55 Table 4: World Recent Past, Current & Future Analysis for Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 55 Table 5: World Historic Review for Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 56 Table 6: World 11-Year Perspective for Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 57 Table 7: World Recent Past, Current & Future Analysis for Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 58 Table 8: World Historic Review for Airport Car Rental by Geographic Region - US, Canada, Japan, Europe Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 59 Table 9: World 11-Year Perspective for Airport Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 60 Table 10: World Recent Past, Current & Future Analysis for Non-Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 61 Table 11: World Historic Review for Non-Airport Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 62 Table 12: World 11-Year Perspective for Non-Airport Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 63 Table 13: World Recent Past, Current & Future Analysis for Leisure Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 64 Table 14: World Historic Review for Leisure Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 65 Table 15: World 11-Year Perspective for Leisure Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 66 Table 16: World Recent Past, Current & Future Analysis for Business Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2001 through 2010 (includes corresponding Graph/Chart) 67 Table 17: World Historic Review for Business Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 68 Table 18: World 11-Year Perspective for Business Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 69 Table 19: World Recent Past, Current & Future Analysis for Insurance Replacement Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 70 Table 20: World Historic Review for Insurance Replacement Car Rental by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 71 Table 21: World 11-Year Perspective for Insurance Replacement Car Rental by Geographic Region - Percentage Breakdown of Revenue for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 72 9. THE UNITED STATES 73 A.Market Analysis 73 Outlook 73 Market Primer 73 Table 22: Car Rental Market in the US (2009): Percentage Market Share Breakdown of Leading Car Rental Companies (includes corresponding Graph/Chart) 74 Table 23: Car Rental Market in the US (2010): Top Four Companies Ranked in Terms of Services at Number of Locations (In Units) (includes corresponding Graph/Chart) 74 Table 24: Airport Car Rental Market in the US (2008): Percentage Share Breakdown of Revenues of Leading Companies- Enterprise Holdings, Avis Budget Group, Hertz, Dollar Thrifty Automotive Group and Others (includes corresponding Graph/Chart) 75 Recession Brings Car Rental Business Under the Yoke 75 Table 25: Car Rental Fleet In The US: 2000-2010 (In Thousand Units) (includes corresponding Graph/Chart) 76 Post Recession Outlook 76 Rental Companies Foray in Car-Sharing Markets 76 Car Rental Fleet 77 Korean Brands Gain Market Share 77 Overseas Travelers - Significant Customer Base 77 Table 26: Overseas Visitors Using Rental Cars in the US: 2001-2008 (includes corresponding Graph/Chart) 77 Table 27: Number of Overseas Visitors to the US Using Rental Cars by Select Region (2009) (includes corresponding Graph/Chart) 78 Table 28: Number of Visitors to the US Using Rental Car by Country of Origin (2009) (includes corresponding Graph/Chart) 78 Table 29: Number of Overseas Visitors to the US Using Rental Car by Destination State Visited (2009) (includes corresponding Graph/Chart) 78 Travel Spends 79 Table 30: Travel Expenditure in US by Sources (2009): Percentage Breakdown of Travel Expenses by Food & Beverage, Lodging, Transportation (Public, Auto), Recreation, and Retail (includes corresponding Graph/Chart) 79 No-Show Fees: Likely to Become a Reality in the US 79 Price: A Competitive Factor 79 Waiting to Exhale 80 Players Chase Opportunities in the Regional Airport Arena 80 Car Sharing: A New Concept Igniting Interest 80 Challenges 81 Luxury Rental Cars: Tapping Into the Premium Segment 81 A Peek Into the Shifting Priorities of Car Rental Companies 81 Historic Data Findings: A Review 82 Table 31: Car Rental Business in the US (2006): Select Leading Players Ranked by Media Expenditure-Enterprise/ National/Alamo, Hertz/Carlyle Group, Avis/Avis Budget Group, Alamo/Vanguard/National and Budget/Avis Budget Group (In US Million) (includes corresponding Graph/Chart) (includes corresponding Graph/Chart) 82 Table 32: Car Rental Market in the US (2005): Percentage Market Share Breakdown of Leading Car Rental Companies to the Federal Government - Avis, National, Hertz, Budget, Dollar, Alamo, Thrifty, Enterprise and Others (includes corresponding Graph/Chart) 82 Table 33: Leading Automobile Suppliers to the US Car Rental Market (2005): Percentage Market Share Breakdown for General Motors, Ford, Daimler Chrysler, and Others (includes corresponding Graph/Chart) 83 Table 34: Leading Automobile Suppliers to the US Passenger Car Rental Market (2005): Percentage Market Share Breakdown for General Motors, Ford, Daimler Chrysler, and Others (includes corresponding Graph/Chart) 83 Table 35: Leading Automobile Suppliers to the US SUV Car Rental Market (2005): Percentage Market Share Breakdown for Ford, General Motors, Daimler Chrysler, and Others (includes corresponding Graph/Chart) 83 B.Market Analytics 84 Table 36: US Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 84 Table 37: US Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 85 Table 38: US 11-Year Perspective for Car Rental by Location- Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 85 Table 39: US Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 86 Table 40: US Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 87 Table 41: US 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 87 10. CANADA 88 A.Market Analysis 88 Outlook 88 B.Market Analytics 89 Table 42: Canadian Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 89 Table 43: Canadian Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 90 Table 44: Canadian 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 90 Table 45: Canadian Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 91 Table 46: Canadian Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 92 Table 47: Canadian 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 92 11. JAPAN 93 A.Market Analysis 93 Outlook 93 Historic Data Findings: A Review 93 Table 48: Car Rental Fleet in Japan: 2000-2006 (In Thousand Units) (includes corresponding Graph/Chart) 93 Table 49: Car Ownership: 2000-2006 (In Million Units) (includes corresponding Graph/Chart) 94 B.Market Analytics 94 Table 50: Japanese Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 94 Table 51: Japanese Historic Review for Car Rental by Sector- Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 95 Table 52: Japanese 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 95 Table 53: Japanese Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 96 Table 54: Japanese Historic Review for Car Rental by Sector- Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 97 Table 55: Japanese 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 97 12. EUROPE 98 A.Market Analysis 98 Outlook 98 Market Primer 98 Table 56: Car Density (2009): Number of Cars Per Thousand People in Select European Countries (includes corresponding Graph/Chart) 99 Recession Drives up Prices 99 Competitive Overview 100 Table 57: European Car Rental Market (2008): Percentage Share Breakdown of Revenues of Leading Brands - Europcar/Vanguard, Avis Europe/Budget, Hertz, Sixt and Others (includes corresponding Graph/Chart) 100 Historic Data Findings: A Review 100 Table 58: Norwegian Car Rental Market (2005): Percentage Share Breakdown of Leading Players - Avis, Hertz, Europcar, Budget, National and Others (includes corresponding Graph/Chart) 100 Table 59: Swedish Car Rental Market (2005): Percentage Share Breakdown of Leading Players - Hertz, Statoil Detaljhandel AS, Avis, Europcar, OKQ8, Sixt and Others (includes corresponding Graph/Chart) 101 B.Market Analytics 101 Table 60: European Recent Past, Current & Future Analysis for Car Rental by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 101 Table 61: European Historic Review for Car Rental by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 102 Table 62: European 11-Year Perspective for Car Rental by Geographic Region - Percentage Breakdown of Revenue for France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 103 Table 63: European Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 104 Table 64: European Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 105 Table 65: European 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 105 Table 66: European Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 106 Table 67: European Historic Review for Car Rental by Sector- Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 107 Table 68: European 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Dollar Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015(includes corresponding Graph/Chart) 108 12a. FRANCE 109 A.Market Analysis 109 Outlook 109 Historic Data Findings 109 Table 69: Car Rental Fleet: 2000-2006 (In Thousand Units) (includes corresponding Graph/Chart) 109 B.Market Analytics 110 Table 70: French Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 110 Table 71: French Historic Review for Car Rental by Location- Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 111 Table 72: French 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Dollar Revenue for Airport and Non-Airport Markets for Years2005, 2010 & 2015 111 Table 73: French Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 112 Table 74: French Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 113 Table 75: French 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015(includes corresponding Graph/Chart) 113 12b. GERMANY 114 A.Market Analysis 114 Outlook 114 Historic Data Findings 114 Table 76: Car Rental Fleet: 2000-2006 (In Thousand Units) (includes corresponding Graph/Chart) 114 Table 77: German Car Rental Business (2005): Percentage Breakdown of Leading Players-Sixt, Europcar, Avis, Hertz and Others-Ranked in terms of Revenues (includes corresponding Graph/Chart) 114 Table 78: German Airport Car Rental Business (2005): Percentage Breakdown of Leading Players-Sixt, Europcar, Avis, Hertz and Others-Ranked in terms of Revenues (includes corresponding Graph/Chart) 115 B.Market Analytics 115 Table 79: German Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 115 Table 80: German Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 116 Table 81: German 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 116 Table 82: German Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 117 Table 83: German Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 118 Table 84: German 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 118 12c. THE UNITED KINGDOM 119 A.Market Analysis 119 Outlook 119 Historic Data Findings 119 Table 85: Car Rental Fleet: 2000-2006 (In Thousand Units) (includes corresponding Graph/Chart) 119 B.Market Analytics 120 Table 86: United Kingdom Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 120 Table 87: United Kingdom Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 121 Table 88: United Kingdom 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 121 Table 89: United Kingdom Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 122 Table 90: United Kingdom Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 123 Table 91: United Kingdom 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 123 12d. ITALY 124 A.Market Analysis 124 Outlook 124 Historic Data Findings 124 Table 92: Car Rental Fleet: 2000-2006 (In Thousand Units) (includes corresponding Graph/Chart) 124 B.Market Analytics 125 Table 93: Italian Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 125 Table 94: Italian Historic Review for Car Rental by Location- Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 126 Table 95: Italian 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 126 Table 96: Italian Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 127 Table 97: Italian Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 128 Table 98: Italian 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 128 12e. SPAIN 129 A.Market Analysis 129 Outlook 129 Historic Data Findings 129 Table 99: Car Rental Fleet: 2000-2006 (In Thousand Units) (includes corresponding Graph/Chart) 129 B.Market Analytics 130 Table 100: Spanish Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 130 Table 101: Spanish Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 131 Table 102: Spanish 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years2005, 2010 & 2015 131 Table 103: Spanish Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 132 Table 104: Spanish Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 133 Table 105: Spanish 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Dollar Revenue for Leisure, Business and Insurance Replacement Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 133 12f. RUSSIA 134 Market Analysis 134 Table 106: Russian Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 134 Table 107: Russian Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 135 Table 108: Russian 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years2005, 2010 & 2015 135 Table 109: Russian Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 136 Table 110: Russian Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 137 Table 111: Russian 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 137 12g. REST OF EUROPE 138 A.Market Analysis 138 Outlook 138 Switzerland 138 The Netherlands 138 Belgium 138 Norway 138 Greece 139 Romania 139 Ireland 139 B.Market Analytics 140 Table 112: Rest of Europe Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non- Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 140 Table 113: Rest of Europe Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 141 Table 114: Rest of Europe 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 141 Table 115: Rest of Europe Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 142 Table 116: Rest of Europe Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 143 Table 117: Rest of Europe 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Markets for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 144 13. ASIA-PACIFIC 145 A.Market Analysis 145 Outlook 145 China: A Booming Market 145 Foreign Funds Bullish on Chinese Car Rental Market 145 Hurdles to Growth 146 India: A Promising Market 146 Taiwan: Car Rental Market on the Rise 147 Sri Lanka: Car Rental Companies Form an Umbrella Organization 147 B.Market Analytics 147 Table 118: Asia Pacific Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 147 Table 119: Asia Pacific Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 148 Table 120: Asia Pacific 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Dollar Revenue for Airport and Non-Airport Markets for Years 2005, 2010 & 2015 148 Table 121: Asia Pacific Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 149 Table 122: Asia Pacific Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 150 Table 123: Asia Pacific 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Dollar Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 151 14. THE MIDDLE EAST 152 A.Market Analysis 152 Outlook 152 Market Overview 152 Saudi Arabia 152 UAE 152 B.Market Analytics 153 Table 124: Middle East Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 153 Table 125: Middle East Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 154 Table 126: Middle East 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Markets for Years2005, 2010 & 2015 154 Table 127: Middle East Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 155 Table 128: Middle East Historic Review for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 156 Table 129: Middle East 11-Year Perspective for Car Rental by Sector - Percentage Breakdown of Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 157 15. LATIN AMERICA 158 A.Market Analysis 158 Outlook 158 Car Rental Market in Brazil 158 A Peek into Competitive Forces Governing Brazilian Car Rental Industry 158 Historic Data Findings 159 Table 130: Brazilian Car Rental Market (2000-2006): Number of Car Rental Users (In Million) (includes corresponding Graph/Chart) 159 Table 131: Brazilian Car Rental Market (2005): Percentage Breakdown of Leading Players-Localiza, Unidas, Avis, Hertz and Others (includes corresponding Graph/Chart) 159 Localiza Rent a Car SA: A Key Player 159 B.Market Analytics 160 Table 132: Latin America Recent Past, Current & Future Analysis for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 160 Table 133: Latin America Historic Review for Car Rental by Location - Airport and Non-Airport Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 161 Table 134: Latin America 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Revenue for Airport and Non-Airport Locations for Years 2005, 2010 & 2015 161 Table 135: Latin America Recent Past, Current & Future Analysis for Car Rental by Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart) 162 Table 136: Latin America Historic Review for Car Rental by Location - Sector - Leisure, Business and Insurance Replacement Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2000 through 2006 (includes corresponding Graph/Chart) 163 Table 137: Latin America 11-Year Perspective for Car Rental by Location - Percentage Breakdown of Dollar Revenue for Leisure, Business and Insurance Replacement Sectors for Years 2005, 2010 & 2015 (includes corresponding Graph/Chart) 164 COMPETITIVE LANDSCAPE Total Companies Profiled: 89 (including Divisions/Subsidiaries - 117) --------- Region/Country Players --------- The United States 32 Canada 2 Japan 2 Europe 56 France 4 Germany 3 The United Kingdom 32 Italy 1 Spain 1 Rest of Europe 15 Asia-Pacific (Excluding Japan) 18 Africa 2 Middle East 2 Caribbean 3 ---------