Contents:

WALL COVERINGS A GLOBAL STRATEGIC BUSINESS REPORT CONTENTS I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 Wall Papers I-3 The Product I-3 The Third Layer I-4 Intermediate Layer I-4 Decorative Layer I-4 Paints I-4 Architectural Coatings and Interior Paints I-4 Interior Paints I-4 Ceramic Tiles and Ceramic Wall Tiles I-4 Ceramic Wall Tiles I-4 Wall Paneling I-5 II. Executive Summary 1. Market Overview II-1 Global Architectural Coatings Market - Snapshots II-1 Global Wallpaper Market - Snapshots II-1 2. Current and Future Analysis II-2 Analysis by Geographic Region II-2 Table 1: World Market for Wall Coverings (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, US, Middle East, Canada, Europe, and Japan (includes corresponding Graph/Chart) II-2 Analysis of Global Wall Paper Market by Geographic Region II-2 Table 2: World Market for Wallpaper (2001-2010): Geographic Regions Ranked by Growth - US, Europe, Japan, Asia-Pacific (excluding Japan), Canada, Latin America, and Middle East (includes corresponding Graph/Chart) II-3 Analysis of Global Interior Paints Market by Geographic Region II-3 Table 3: World Market for Interior Paints (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, US, Canada, Japan, and Europe (includes corresponding Graph/Chart) II-3 Analysis of Global Wall Tile Market by Geographic Region II-3 Table 4: World Market for Wall Tiles (2001-2010): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, Europe, US, Canada, and Japan (includes corresponding Graph/Chart) II-4 Analysis of Global Wall Panels Market by Geographic Region II-4 Table 5: World Market for Wall Panels (2001-2010): Geographic Regions Ranked by Growth - Latin America, Middle East, Asia-Pacific (excluding Japan), US, Europe, Japan, and Canada (includes corresponding Graph/Chart) II-4 Analysis by Product Segment II-5 Table 6: World Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Interior Paint, and Wallpaper (includes corresponding Graph/Chart) II-5 3. Issues and Trends II-6 Innovation Adds Color to Paints Landscape II-6 Digital Printing to Resuscitate Wall Paper Market II-6 Non-woven Wall Papers Expand Their Market Share II-6 Faux Finishes Hold Promise II-6 Wall Paper Market Out of its Cyclical Downtrend II-7 Designers’ Names Determine Destiny II-7 Upwardly Mobile Raw Material Prices Deter Paint’s Growth II-7 Environmental Concerns Have Varied Effects II-7 4. Historic Review II-8 Analysis by Geographic Region II-8 Table 7: World Market for Wall Coverings (1991-2000): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Europe, Latin America, Middle East, Canada, US, and Japan (includes corresponding Graph/Chart) II-8 Analysis of Global Wall Paper Market by Geographic Region II-8 Table 8: World Market for Wallpaper (1991-2000): Geographic Regions Ranked by Growth - Asia-Pacific (excluding Japan), Latin America, Middle East, Europe, Japan, Canada, and US (includes corresponding Graph/Chart) II-9 Analysis of Global Interior Paints Market by Geographic Region II-9 Table 9: World Market for Interior Paints (1991-2000): Geographic Regions Ranked by Growth - US, Canada, Japan, Latin America Europe, Asia-Pacific (excluding Japan), and Middle East (includes corresponding Graph/Chart) II-9 Analysis of Global Wall Tiles Market by Geographic Region II-9 Table 10: World Market for Wall Tiles (1991-2000): Geographic Regions Ranked by Growth - US, Asia-Pacific (excluding Japan), Japan, Canada, Europe, Latin America, and Middle East (includes corresponding Graph/Chart) II-10 Analysis of Global Wall Panels Market by Geographic Region II-10 Table 11: World Market for Wall Panels (1991-2000): Geographic Regions Ranked by Growth - US, Asia-Pacific (excluding Japan), Japan, Europe, Latin America, Canada, and Middle East (includes corresponding Graph/Chart) II-10 Analysis by Product Segment II-11 Table 12: World Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) II-11 5. Product Overview II-12 Wall Covering II-12 Ceramic Tiles and Ceramic Wall Tiles II-12 Ceramic Wall Tiles II-12 Classification of Ceramic Tiles II-12 Based on Area of Application II-12 Based on Physical Characteristics II-12 Other Classification II-13 Clinker Tiles II-13 Terracotta II-13 Tile Manufacturing Processes II-14 Surface Finishes II-14 Tile Properties II-14 Standards Related to Ceramic Tiles II-15 Wall Papers II-15 The Product II-15 The Third Layer II-15 Intermediate Layer II-15 Decorative Layer II-16 The Properties II-16 The Printing Process II-16 Surface Printing II-16 Flexographic Printing II-16 Screen Printing II-16 Rotary Screen II-17 Gravure Printing II-17 Commercial Wallpapers II-17 Nonwoven Wallpapers II-18 History II-18 Classification of Wallpapers II-19 Based on Raw Materials Used II-19 Based on Finish and Texture II-19 Pre-finished Wall Papers II-19 Vinyl Wall Papers II-19 Smooth Vinyls/Flat Vinyl Wall Coverings II-19 Blown Vinyls II-19 White Wall Papers II-19 Embossed Coverings II-19 Wood Chip II-20 Rice Paper and Parchment Wallpaper II-20 Fiber Wallpaper II-20 Glass Textile Wall Coverings II-20 Underliner II-20 Cork and Cork Veneer II-20 Other Wallpapers II-20 Borders II-20 Children’s Designs II-21 Architectural Papers II-21 Paints II-21 Architectural coatings and Interior Paints II-21 Interior Paints II-21 Types of Interior Paints II-21 Latex paints II-21 Alkyd (Oil) Paints II-21 Enamels II-21 Gloss II-22 Special Paints and Coatings II-22 Characteristics of Interior Paints II-22 Finishes II-22 Factors for Consideration II-23 More than Just Wall Décor- The Present Day Paints II-23 Waterproofing Paints II-23 Fighting Mildew II-23 Reflecting Heat II-24 Glowing Colors II-24 Chalkboard Paints II-24 Wall Paneling II-24 6. Product Introductions/Innovations II-25 OMNOVA Launches Commercial Wallcoverings under BOLTA® Portfolio II-25 OMNOVA Launches Contract Wallcoverings under GENON® Series II-25 OMNOVA Solutions Unveils Genon One Wall Design Collection II-25 OMNOVA Solutions Introduces avantTM Contract Wallcovering Brand II-25 House Couturier Rolls out New KIKU Wallpaper Range II-26 Solvite Introduces Feature Wall Ready Mixed Adhesive II-26 OMNOVA Solutions Launches Three TOWER Wallcovering Patterns II-26 OMNOVA Solutions Unveils Juno Pattern of Essex Wallcoverings II-26 Vescom Plans Introduction of Three Wallcoverings II-26 OMNOVA Introduces ECORE Advanced Wall Technology II-27 Solvite Unveils Kitchen and Bathroom Adhesive II-27 Zoffany Introduces Elementi Range of Contract Wallcoverings II-27 P&G Tests Wall Finishes Line II-27 Brewster Launches New WallPops! Interior Decorating Product II-27 Degussa Develops CCFlex, Ceramic Wall Covering II-28 Muraspec Unveils Large Print Colorways and Designs for 2007 Wallcoverings II-28 Muraspec Launches Colorways and Designs for Autumn Collection II-29 House Couturier Introduces Latest line of Modern Wallpapers II-29 House Couturier Launches Couture Art Collection on Fabrics and Wallpapers II-29 Cotto Studio Introduces a New Range of Artificial Sandstone Tiles II-30 Crossville Unveils Latest Character Series of Porcelain Stone to Suite Urban Taste II-30 Zinsser Launches Superior Quality SureGrip® Wallcovering Adhesives II-30 Zinsser Launches New Wallpaper Installation System II-30 Zinsser Launches SureGrip® Wallcovering and Seam Adhesives II-31 Mod Green Rolls Out New Vinyl-Free Wallpaper and Organic Cotton Fabric II-31 Saint-Gobain to Introduce New Glass Tiles, SGG FEELING II-31 Muraspec Launches Solaris, New Wallcovering Designs II-31 Duron Introduces New Signature Select Interior Acrylic Gloss Enamel II-32 Parkland Develops PLAS-TEX® PolyWall and SpectraTile™ II-32 Color Blox Mosaics Launched by Crossville II-32 STICK & GO Launches Self-Adhesive Wall Tile II-33 Iron Wall Introduces New Line of Wall Coverings II-33 Fabricmate Wall Coverings II-33 Sherwin-Williams Introduces ProClassic XP Alkyd Semi-Gloss II-33 Rust-oleum Introduces New Line of High Performance Coatings II-33 Benjamin Moore Launches Pristine Eco Spec Interior Latex Flat II-33 AFM Safecoat Introduces Safecoat Eggshell II-33 Innovations in Wallcoverings Turns to Japanese Organics II-33 TASSOGLAS Unveils Glass Textile Wall Coverings II-34 Hollingsworth & Vose Co. Launches WallTek Line of Wall Covering Substrates II-34 FLEXCO Introduces FlexTuft Rubber Tiles II-34 Just Imagine! Wallpaper Line from Eisenhart Wallcoverings II-34 Cooley Introduces DreamScape™ Wall Covering Substrates II-34 Crossville Unveils Savoy Wall Tile Range II-34 Crossville Expands Color Range Offered in the Empire Series Tiles II-34 Crossville Introduces Ecofriendly Tiles GeoStone EcoCycle™ II-35 Crossville Launches a New Brand Crossville® II-35 H&R Johnson Launches New Range of Wall Tiles II-35 H&R Johnson Expands Wall and Border Tile Offerings II-35 Hollingsworth & Vose Company Unveils Residential Wall Coverings II-35 7. Product Introductions In The Recent Past II-36 New Wallpaper to Shield EM Waves II-36 Crossville Unwraps New Americana Series II-36 IHDG Presents Imperial Visions II-36 Crossville Debuts Two New Recycled Tiles II-36 New Cove Base Tiles from Crossville II-36 IHDG Offers Anaglypta II-36 OMNOVA Expands its LANARK® Series II-37 OMNOVA Adds Two New Patterns in ESSEX™ Line II-37 Arrival of Two New Pattern in GENON® II-37 New Patterns in TOWER® Wall Covering II-37 Marazzi Introduces Casali Glazed Ceramic Tiles II-37 Sherwin Reveals Latex Flat Interior Paints II-37 IHDG Inc Launches “A Kitchen So Beautiful” Collection II-37 Imperial Home Décor Group Introduces Kitchen Wall coverings, Garden Oasis II-38 Takenaka Join Hands with Isamu Paint to Launch New Wall Paints II-38 Imperial Home Décor Group (IHDG) Unveils Raymond Waites Kitchen and Bathroom Wall coverings II-38 Lowe’s Home Improvement Warehouse Launches eclectic collection II-38 Imperial Introduces New Collections II-38 Koroseal® Wall coverings Introduces Gridlock® II-39 Versa Introduces New Collection of Green Wall Coverings - N’Viro II-39 Blumenthal Launches Eco-Friendly Fiber Wall Coverings II-39 Maya Romanoff Introduces Eco Collection Wall Coverings II-39 Belgravia Wall coverings Launches ITALIA ROMA, MATRIX collections II-39 Victrex Debuts New Collections II-39 Koroseal Introduces Streamline Collection II-40 MHS Grants License to Blue Mountain Wall Coverings II-40 Valspar Unveils New Line of Paint II-40 Boeing Phantom Works Announces Development of Sound Proof Wallpaper II-40 Imperial Home Decor Group Debuts Custom Collection Wallpapers II-40 Imperial Introduces Walls My WayTM II-40 American Marazzi Presents Isola II-41 Southland Flooring Introduces Multipurpose Tile II-41 National Allergy Supply Introduces the M-1 Additive Mold & Mildew Inhibitor II-41 Computer Expressions Introduces CD Wallpaper II-41 Lowe Introduces New Series of Products II-41 Waverly Introduces New Range of Collections II-41 Composite Solutions Unveils Advanced Wallpapers II-42 8. Recent Industry Activity II-43 RJF Acquires Warner Wallcoverings II-43 Wavelock Acquires Yamato Chemical II-43 Riverside Acquires Anna French II-43 Imperial Chemical Picks up SJ Dixon & Son II-43 Linda Glantz to Unite with Flooring Gallery II-43 DecoFinish Re-awards Contract to TransMedia Group II-43 Flugger A/S to Shift Place of Operations II-44 Nitco Expands Business Horizon II-44 Koriukivka Paper Mill Cuts down Wallpaper Production II-44 Spenard Builders Acquires Curtis & Campbell and Wall Coverings North II-44 The Riverside Acquires RPM’s Thibaut II-44 Sioen Industries Takes Over Richard Colorants II-45 OMNOVA Signs Distribution Agreement and Plans to Revive Essex™ II-45 Nitco Plans to Expand Operations II-45 Asian Granito to Establish a Wall Tiles Manufacturing Unit in India II-45 H&R Johnson Plans To Make New Investments II-45 CTL To Enter SanitaryWare Production II-45 Sherwin/Duron Obtain Rights To Historic Charleston and Carolina Low Country II-46 EXX, Inc. Acquires Assets of Sellers and Josephson, Inc II-46 Promethean plc Acquires Stake in Walker Greenbank II-46 Blue Mountain Wall Coverings Company Closes Knoxville Distribution Center II-46 OMNOVA to Divest Commercial Wallcoverings Business II-46 RJF International Acquires Metro Wall Coverings II-47 Heritage Print Company Acquires Zen Wall Coverings II-47 Sherwin Williams Acquires Duron Inc II-47 Blue Mountain Acquires Imperial Home Decor Group II-47 Historic Charleston Foundation® Issues Manufacturing Rights to Duron II-47 Koriukiv Increases Wall Paper Production II-47 9. Industry Activity in the Recent Past II-48 MMP Buys Florida Tile II-48 Walker Greenbank Acquires Sanderson & Sons II-48 Duron Acquires Exclusive Rights for “The Estate Of Colours™” II-48 Walker Greenbank Divests TWIL II-48 Atlas Concorde Announces Plans to Build a Plant II-48 Rako Announces Expansion Plans II-48 Designtex Merges with JM Lynne II-48 Wild Apple Licensing Join Hands with Wallquest II-49 WestPoint Stevens Joins Hands with Brewster Wall covering II-49 Duron Enters into Partnership with Professional Paint II-49 York Wall coverings Partners with Mattel and Radio Flyer II-49 F. Schumacher Acquires Decorators Walk’s Wall Covering Business II-49 Marazzi Builds Production Facility in Moscow Region II-49 Big Idea Develops New Series II-49 Walker Greenback Acquires Strines Textiles II-50 Steelcase Inc. Acquires Blumenthal Brothers, Inc. and Laue, Inc. II-50 York Wall coverings Inks a Deal with Weathervane Hill/Roth Fabrics II-50 Sherwin Williams Teams Up with Martha Stewart II-50 Marbet pz Plans to Invest in Two Extrusion Lines II-51 Duron Enters Western Massachusetts Market II-51 IHDG to Conduct Business via the Cyber Gateway II-51 Celima Expands Production Facility II-51 Dal-Tile Announces Plans to Build New Plant II-51 Lantai Emas Announces Expansion Plans II-51 Lira Keramika Builds New Plant II-52 KHB Sells Two Production Plants II-52 Uralita Acquires Stake in Maristela II-52 Sun Earth Ceramics Acquires Stake in Two Foreign Companies II-52 Linsalata Capital Acquires Adorn II-52 Duron Paints and Wall coverings Buys Eberts Paints & Wall coverings II-52 Three Firms Announce Plans to Merger II-52 Karen Beauchamp, design firm Cole & Son II-53 Mura-spec NA LLC Formed II-53 Imperial Contract Wall coverings Join Hands with LSI Wall covering II-53 Duron Enters into Partnership with ServiceMagic.com II-53 CSFB Inks an Agreement with Polish Ministry of State Treasury II-53 Orient Ceramics to Expand Plant Capacity II-53 Grespania Increases Plant Capacity II-54 Kajaria Ceramics Promotes a New Company II-54 BSK Prestanov to Commission New Ceramic Tile Production II-54 Sanderson Proposes to Increase Market Share II-54 Imperial Home Décor Files for Bankruptcy II-54 10. Focus on Select Players II-55 Key Players in Ceramic Tile Market II-55 Crossville, Inc. (US) II-55 Dal-Tile Corporation (US) II-55 Emilceramica S.p.A (Italy) II-55 Grupo Porcelanite S.A. (Mexico) II-55 H & R Johnson Tiles Limited (UK) II-56 Internacional de Ceramica S.A. de C.V. (Mexico) II-56 Marazzi Group SpA (Italy) II-56 Key Players in Wallpaper Market II-56 Brewster Wall coverings Company (US) II-56 F. Schumacher & Company (US) II-56 Johns Manville (US) II-57 Omnova Solutions Inc. (US) II-57 Pacific Wallcoverings Limited (New Zealand) II-57 Seabrook Wall coverings Inc. (US) II-58 The Designtex Group (US) II-58 Key Players in Wall Panel Market II-58 Chesapeake Hardwood Products Inc. (US) II-58 Omega National Products (US) II-58 Key Players in Interior Paints Market II-58 Duron Inc. (US) II-58 The Sherwin-Williams Company (US) II-59 11. Global Market Perspective II-60 Table 13: World Recent Past, Current & Future Analysis for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-60 Table 14: World Long-term Projections for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-61 Table 15: World Historic Review for Wall Coverings by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-62 Table 16: World 20-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-63 Table 17: World Recent Past, Current & Future Analysis for Wall Paper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-64 Table 18: World Long-term Projections for Wallpaper by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-65 Table 19: World Historic Review for Wall Paper by Geographic Region - US, Canada, Japan, Europe, Asia- Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000in US$ Million (includes corresponding Graph/Chart) II-66 Table 20: World 20-Year Perspective for Wall Paper by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-67 Table 21: World Recent Past, Current & Future Analysis for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-68 Table 22: World Long-term Projections for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-69 Table 23: World Historic Review for Interior Paint by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-70 Table 24: World 20-Year Perspective for Interior Paint by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991,1997, 2007 & 2010 (includes corresponding Graph/Chart) II-71 Table 25: World Recent Past, Current & Future Analysis for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-72 Table 26: World Long-term Projections for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-73 Table 27: World Historic Review for Wall Tiles by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-74 Table 28: World 20-Year Perspective for Wall Tiles by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-75 Table 29: World Recent Past, Current & Future Analysis for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) II-76 Table 30: World Long-term Projections for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) II-77 Table 31: World Historic Review for Wall Panels by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) II-78 Table 32: World 20-Year Perspective for Wall Panels by Geographic Region - Percentage Breakdown of Value Sales for US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Middle East and Latin America Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) II-79 III. MARKET 1. United States III-1 A.Market Analysis III-1 Current and Future Analysis III-1 Table 33: US Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-1 Housing Slump to Impact Wall Coverings Market in 2007 and 2008 III-1 Table 34: Total Housing Starts in the US: 2002- 2007E (in million) (includes corresponding Graph/Chart) III-2 Table 35: Total Existing Home Sales (Single-Family and Condo/Co-op) in the US: 2002-2007E (in million) (includes corresponding Graph/Chart) III-2 Table 36: Total New Home Sales in the US: 2002- 2007E (in million) (includes corresponding Graph/Chart) III-3 Market Overview by Segment III-3 Wallpaper Market III-3 Issues and Trends in Wallpaper Market III-3 Kids Become the New Targets III-3 Designers’ Names Overtake Brand Equity III-3 Digital Printing- The New Age Solution III-4 Ceramic Tiles Market III-4 Imports and Exports III-5 Table 37: US Market for Ceramic Tiles (2000) - % Contribution by Exporting Nation (includes corresponding Graph/Chart) III-5 Table 38: US Import Market for Ceramic Tiles (2002) - Contribution of Major Exporting Nations (includes corresponding Graph/Chart) III-5 Demand Scenario III-6 Major End Use Sectors III-6 Consolidation Trends III-6 Paint Market in the US III-6 Specialty Coats are Order of the Day III-6 Premium Paints Gain Demand III-7 Consumer Interest Propels Interior Paint III-7 Demand in the US III-7 Barriers to Growth III-7 Big-Boxes Block Margin Growth III-7 Rising Raw Material Prices III-7 Growth in Size and Specialization III-7 Lead Paint Litigation III-8 Competition III-8 Differentiation Strategies of Paint Manufacturers III-8 Environmental and Societal III-8 Performance Enhancements III-8 Improvements in the Efficiency Value Chain III-8 Trends in Interior Architectural Paints Market III-8 Alternative Paint Technologies Gain Ground III-9 Environmental Regulation in the United States III-9 Regulatory Environment and Competitive Advantage III-10 Methods of Achieving Environmental Goals III-10 Select Players III-10 American Marazzi Tile III-10 Behr Process Corporation III-10 Brewster Wall coverings Company III-11 Chesapeake Hardwood Products Inc. III-11 Crossville, Inc. III-11 Dal-Tile Corporation III-11 Duron Inc. III-12 Florim USA III-12 F. Schumacher & Company III-12 Johns Manville III-12 Masco Corporation III-12 Omega National Products III-13 Omnova Solutions Inc. III-13 Seabrook Wall coverings Inc. III-13 The Designtex Group III-14 The Sherwin-Williams Company III-14 Historic Review III-14 Table 39: US Market for Wall Coverings (1991- 2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-14 Product Introductions/Innovations III-15 Product Innovations/Introductions in the Recent Past III-22 Recent Industry Activity III-28 Industry Activity in the Recent Past III-30 B.Market Analytics III-34 Table 40: US Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-34 Table 41: US Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-34 Table 42: US Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-35 Table 43: US 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991,1997, 2007 & 2010 (includes corresponding Graph/Chart) III-35 2. Canada III-36 A.Market Analysis III-36 Current and Future Analysis III-36 Table 44: Canadian Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-36 Market Overview III-36 Canadian Paint Market III-36 Historic Review III-36 Table 45: Canadian Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-37 Recent Industry Activity III-37 B.Market Analytics III-38 Table 46: Canadian Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales (*) for the Years 2001through 2010 in US$ Million (includes corresponding Graph/Chart) III-38 Table 47: Canadian Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-38 Table 48: Canadian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-39 Table 49: Canadian 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales (*) for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-39 3. Japan III-40 A.Market Analysis III-40 Current and Future Analysis III-40 Table 50: Japanese Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-40 Market Overview III-40 Japanese Wallpaper Market III-40 Idiosyncrasies III-40 Distribution System in Japanese Wallpaper Market III-41 PVC Wall Coverings Capture the Japanese Market III-41 Import Scenario III-41 Guidelines for New Entrants in Japanese Market III-42 Table 51: Japanese Wall Paper Market (2000) - % Share by Product Type (includes corresponding Graph/Chart) III-42 Regulatory Environment in Japan III-42 Building Standard Law III-42 Specification Standards III-42 Performance Standards III-42 Certification of Wall coverings III-43 Authorized Certification Organizations III-43 Labeling of Wall Coverings III-43 (1) Legally Required Labeling III-43 (2) Voluntary Labeling based on Provisions of Law III-43 (3) Voluntary Industry Labeling III-43 Historic Review III-44 Table 52: Japanese Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-44 Product Innovation III-44 Recent Industry Activity III-45 B.Market Analytics III-45 Table 53: Japanese Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-45 Table 54: Japanese Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-46 Table 55: Japanese Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-46 Table 56: Japanese 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-47 4. Europe III-48 A.Market Analysis III-48 Current and Future Analysis III-48 Analysis of Wall Coverings Market by Geographic Region III-48 Table 57: European Market for Wall Coverings (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, Russia, UK, France, Italy, Germany, and Spain (includes corresponding Graph/Chart) III-48 Analysis of Wall Paper Market III-48 Table 58: European Market for Wallpaper (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, Russia, France, Italy, Spain, Germany, and UK (includes corresponding Graph/Chart) III-49 Analysis of Interior Paints Market III-49 Table 59: European Market for Interior Paints (2001-2010): Geographic Regions Ranked by Growth - Rest of Europe, UK, France, Germany, Russia, Italy, and Spain (includes corresponding Graph/Chart) III-49 Analysis of Wall Tiles Market III-49 Table 60: European Market for Wall Tiles (2001-2010): Geographic Regions Ranked by Growth - Russia, Rest of Europe, Spain, Italy, France, UK, and Germany (includes corresponding Graph/Chart) III-50 Analysis of Wall Panels Market III-50 Table 61: European Market for Wall Panels (2001- 2010): Geographic Regions Ranked by Growth - Russia, Rest of Europe, Spain, UK, Italy, France, Germany (includes corresponding Graph/Chart) III-50 Analysis of Wall Coverings Market by Product Segment III-51 Table 62: European Market for Wall Coverings: Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-51 Market Overview III-51 Table 63: EU Ceramic Tiles Market - Quantitative Market Shares of Various Countries (includes corresponding Graph/Chart) III-52 Historic Review III-52 Analysis of Wall Coverings Market by Geographic Region III-52 Table 64: European Market for Wall Coverings (1991-2000): Geographic Regions Ranked by Growth - Spain, Rest of Europe, UK, Italy, France, Germany and Russia (includes corresponding Graph/Chart) III-52 Analysis of Wall Paper Market III-52 Table 65: European Market for Wallpaper (1991-2000): Geographic Regions Ranked by Growth - Rest of Europe, Spain, Italy, Russia, UK, Germany, and France (includes corresponding Graph/Chart) III-53 Analysis of Interior Paints Market III-53 Table 66: European Market for Interior Paints (1991-2000): Geographic Regions Ranked by Growth - UK, France, Spain, Italy, Rest of Europe, Germany and Russia (includes corresponding Graph/Chart) III-53 Analysis of Wall Tiles Market III-53 Table 67: European Market for Wall Tiles (1991-2000): Geographic Regions Ranked by Growth - France, Rest of Europe, UK, Germany, Spain, Italy, and Russia (includes corresponding Graph/Chart) III-54 Analysis of Wall Panels Market III-54 Table 68: European Market for Wall Panels (1991- 2000): Geographic Regions Ranked by Growth - UK, Rest of Europe, France, Russia, Germany Spain, and Italy (includes corresponding Graph/Chart) III-54 Analysis of Wall Coverings Market by Product Segment III-54 Table 69: European Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-55 B.Market Analytics III-55 Table 70: European Recent Past, Current & Future Analysis for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-55 Table 71: European Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-56 Table 72: European Long-term Projections for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-57 Table 73: European Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-58 Table 74: European Historic Review for Wall Coverings by Geographic Region - France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-59 Table 75: European Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-59 Table 76: European 20-Year Perspective for Wall Coverings by Geographic Region - Percentage Breakdown for Value Sales for France, Germany, United Kingdom, Italy, Spain, Russia and Rest of Europe Markets for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-60 Table 77: European 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown for Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-61 4a. France III-62 A.Market Analysis III-62 Current and Future Analysis III-62 Table 78: French Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-62 Historic Review III-62 Table 79: French Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-62 Recent Industry Activity III-63 B.Market Analytics III-63 Table 80: French Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-63 Table 81: French Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-64 Table 82: French Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-64 Table 83: French 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-65 4b. Germany III-66 A.Market Analysis III-66 Current and Future Analysis III-66 Table 84: German Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-66 Historic Review III-66 Table 85: German Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-66 Market Overview III-67 Ceramic Tile Market III-67 Exports and Imports III-67 Regulatory Environment in Germany III-67 Product Development III-67 B.Market Analytics III-68 Table 86: German Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-68 Table 87: German Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-69 Table 88: German Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-69 Table 89: German 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-70 4c. United Kingdom III-71 A.Market Analysis III-71 Current and Future Analysis III-71 Table 90: UK Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth -Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-71 Market Overview III-71 Wallpaper Market III-71 Distribution Networks III-72 International Trade in the UK Wallpaper Market III-72 Consolidation Trends III-72 Market Drivers III-72 Ceramic Tile Market III-73 Competition III-73 Regulatory Environment III-73 Legislation III-73 VOC Legislation III-73 The (EU) Biocidal Products Directive (BPD) III-73 UK- Climate Change Levy Agreement III-74 Recitals III-74 Effect of Regulation III-75 UK Regulatory Environment-Paints III-75 Key Players III-75 H & R Johnson Tiles Limited III-75 Walker Greenback Plc III-75 Historic Review III-75 Table 91: UK Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-76 Product Introductions/Innovations III-76 Recent Industry Activity III-79 Industry Activity in the Recent Past III-79 B.Market Analytics III-80 Table 92: UK Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-80 Table 93: UK Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million III-81 Table 94: UK Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-81 Table 95: UK 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-82 4d. Italy III-83 A.Market Analysis III-83 Current and Future Analysis III-83 Table 96: Italian Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth -Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-83 Market Overview III-83 Ceramic Tile Market III-83 Key Players III-84 Emilceramica S.p.A III-84 Marazzi Group SpA III-84 Historic Review III-84 Table 97: Italian Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-84 Industry Activity in the Recent Past III-85 B.Market Analytics III-85 Table 98: Italian Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-85 Table 99: Italian Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-86 Table 100: Italian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-86 Table 101: Italian 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-87 4e. Spain III-88 A.Market Analysis III-88 Current and Future Analysis III-88 Table 102: Spanish Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth -Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-88 Market Overview III-88 Ceramic Tile Markets III-88 Historic Review III-89 Table 103: Spanish Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-89 Industry Activity in the Recent Past III-89 B.Market Analytics III-90 Table 104: Spanish Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-90 Table 105: Spanish Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-90 Table 106: Spanish Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-91 Table 107: Spanish 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-91 4f. Russia III-92 A.Market Analysis III-92 Current and Future Analysis III-92 Table 108: Russian Market for Wall Coverings (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Wallpaper, and Interior Paint (includes corresponding Graph/Chart) III-92 Market Overview III-92 Wallpaper, Ceramic Tiles, and Paints - The Finishing Products III-92 Competitive Scenario III-93 Historic Review III-93 Table 109: Russian Market for Wall Coverings (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-93 Recent Industry Activity III-94 Industry Activity in the Recent Past III-94 B.Market Analytics III-94 Table 110: Russian Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-94 Table 111: Russian Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-95 Table 112: Russian Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-95 Table 113: Russian 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-96 4g. Rest of Europe III-97 A.Market Analysis III-97 Current and Future Analysis III-97 Table 114: Wall Coverings Market in Rest of Europe (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wallpaper, Wall Panels, and Interior Paint (includes corresponding Graph/Chart) III-97 Historic Review III-97 Table 115: Wall Coverings Market in Rest of Europe (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-97 Regional Market Overview III-98 Turkey III-98 Ceramic Tile Market III-98 Portugal III-98 Regulatory Environment III-98 Regulations Pertaining to Paints in Netherlands III-98 Key Players III-98 Ege Seramik San. ve Ticaret A.S (Turkey) III-98 Toprak Seramik Tile (Turkey) III-98 Product Launches III-98 Recent Industry Activity III-99 Industry Activity in the Recent Past III-99 B.Market Analytics III-100 Table 116: Rest of Europe Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-100 Table 117: Rest of Europe Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-101 Table 118: Rest of Europe Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-101 Table 119: Rest of Europe 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-102 5. Asia Pacific III-103 A.Market Analysis III-103 Current and Future Analysis III-103 Table 120: Wall Coverings Market in Asia-Pacific (2001-2010): Product Segments Ranked by Growth -Wall Tile, Interior Paint, Wall Panels, and Wallpaper (includes corresponding Graph/Chart) III-103 Historic Review III-103 Table 121: Wall Coverings Market in Asia-Pacific (1991-2000): Product Segments Ranked by Growth -Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-103 Regional Market Overview III-104 China III-104 Building Materials Market - An Overview III-104 Factors Influencing Growth III-104 Interior Décor Market - Consumption Patterns III-104 The Ceramics Scenario III-104 Wallpaper - Regaining Foothold III-104 India III-105 Wall Paper Market III-105 Ceramic Tiles Market in India III-105 Architectural Paint Market in India III-105 Consolidation Trends III-106 Indonesia III-106 Ceramic Tile Market III-106 The Players III-106 Philippines III-106 Bangladesh III-107 Pakistan III-107 Thailand III-107 Ceramic Tiles Market III-107 Leading Players III-107 Table 122: Thai Market for Ceramic Tiles: Market Shares of Production Capacity by Producers for 2002, 2003 and 2004 for Cementhai Ceramics Co., DCC, Thai-German Ceramic Industry Plc, Union Mosaic Industry Plc and Royal Ceramic Industry (includes corresponding Graph/Chart) III-108 Key Players in the Asia-Pacific Wall Coverings Market III-108 Cementhai Ceramics Co., Ltd. (Thailand) III-108 Dynasty Ceramic Public Company Limited (Thailand) III-108 Eagle Brand Holdings Limited (Singapore) III-108 H and R Johnson (India) Ltd (India) III-109 Nitco Tiles (India) III-109 Pacific Wall Coverings Limited (New Zealand) III-109 Thai-German Ceramic Industry Public Company Limited (Thailand) III-109 The Royal Ceramic Industry Public Co., Ltd. (Thailand) III-109 The Union Mosaic Public Company Ltd. (Thailand) III-110 Product Launches in the Recent Past III-110 Recent Industry Activity III-110 Industry Activity in the Recent Past III-111 B.Market Analytics III-112 Table 123: Asia-Pacific Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-112 Table 124: Asia-Pacific Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-113 Table 125: Asia-Pacific Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-113 Table 126: Asia-Pacific 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-114 6. Middle East III-115 A.Market Analysis III-115 Current and Future Analysis III-115 Table 127: Wall Coverings Market in the Middle East (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Interior Paint, and Wallpaper (includes corresponding Graph/Chart) III-115 Historic Review III-115 Table 128: Wall Coverings Market in the Middle East (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-115 B.Market Analytics III-116 Table 129: Middle East Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through 2010 in US$ Million (includes corresponding Graph/Chart) III-116 Table 130: Middle East Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-116 Table 131: Middle East Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-117 Table 132: Middle East 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-117 7. Latin America III-118 A.Market Analysis III-118 Current and Future Analysis III-118 Table 133: Wall Coverings Market in Latin America (2001-2010): Product Segments Ranked by Growth - Wall Tile, Wall Panels, Interior Paint, and Wallpaper (includes corresponding Graph/Chart) III-118 Key Players III-118 Grupo Porcelanite S.A. (Mexico) III-118 Internacional de Ceramica S.A. de C.V. (Mexico) III-119 Historic Review III-119 Table 134: Wall Coverings Market in Latin America (1991-2000): Product Segments Ranked by Growth - Interior Paint, Wall Panels, Wall Tile, and Wallpaper (includes corresponding Graph/Chart) III-119 B.Market Analytics III-120 Table 135: Latin America Recent Past, Current & Future Analysis for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2001 through2010 in US$ Million (includes corresponding Graph/Chart) III-120 Table 136: Latin America Long-term Projections for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 2011 through 2015 in US$ Million (includes corresponding Graph/Chart) III-120 Table 137: Latin America Historic Review for Wall Coverings by Product Segment - Wallpaper, Interior Paint, Wall Tile, and Wall Panels Independently Analyzed by Annual Sales for the Years 1991 through 2000 in US$ Million (includes corresponding Graph/Chart) III-121 Table 138: Latin America 20-Year Perspective for Wall Coverings by Product Segment - Percentage Breakdown of Value Sales for Wallpaper, Interior Paint, Wall Tile, and Wall Panels for the Years 1991, 1997, 2007 & 2010 (includes corresponding Graph/Chart) III-121 IV. COMPETITIVE LANDSCAPE

Companies Mentioned

- 4wallsCom (USA) - Abaris Holdings Ltd (UK) - Ace Hardware Corporation (USA) - Acoustical Panel Systems, Inc (USA) - Al Gitelman & Associates Tapestries (USA) - Alexander Beauchamp Fabrics And Wallpapers Ltd (UK) - ARC-Com Fabrics, Inc (USA) - Architectural Paneling, Inc (USA) - Arthur Sanderson & Sons Ltd (UK) - AS Creation Tapeten AG (Germany) - Avor NV (Belgium) - Azcoaga SA (Spain) - B & B Distribuzione Srl (Italy) - Balta Group (Belgium) - Bautex MISR (Egypt) - Benjamin Moore & Co mpany (USA) - Betoflor Tunisie Ste Tuniso-Francaise (Tunisia) - Blonder Wall Coverings (USA) - Blue mountain wallcoverings, Inc (Canada) - Bretlin, Inc (USA) - Brewster Wallcovering (USA) - British Ceramic Tile Ltd (UK) - C Brewer & Sons Ltd (UK) - C V Home Furnishings Ltd (UK) - Calcutta NV (Belgium) - Celik Dekorasyon Malzemeleri TIC (Turkey) - Chesapeake Hardwood Products, Inc (USA) - Chesapeake Wallcoverings Corporation (USA) - christopher norman, inc - Chungnam Province Trade Promotion Office (South Korea) - Cirka Wallcovering Ltd (UK) - Codupal (France) - Colefax Group PLC (UK) - Collano AG (Switzerland) - Confalonieri Fratelli Di Mario SpA (Italy) - Construction Specialties, Inc (USA) - Cova Products Ltd (UK) - Création Baumann Weberei Und Farberei AG (Switzerland) - Crosspoint Fabrics, Inc (USA) - Crossville, Inc (USA) - Crowson Fabrics Ltd (UK) - Cumberland Woodcraft Co, Inc (USA) - CWV Group Ltd (UK) - David Goldberg Design Corporation (USA) - Dazian LLC (USA) - Decoprint NV (Belgium) - Decoustics Ltd (Canada) - Dermide Ltd (UK) - Donghia Furniture/Textiles Ltd (USA) - Dualoy Leather (USA) - Duro Sweden AB (Sweden) - Eisenhart Wallcoverings (USA) - Emil Ceramica Spa (Italy) - Englewood Ltd (UK) - Ergis Group (Poland) - Erismann & Cie GmbH Tapeltenfabrik (Germany) - Essi Acoustical Products (USA) - European Vinyls Corporation (UK) Ltd (UK) - Express Carpet Co, Ltd (Thailand) - F Schumacher & Co (USA) - Falcon Products, Inc ((USA) - Fibertex NV (Belgium) - Fin-Tex OY (Finland) - Floorscan Acoustics Floor (UK) - Florida Tile Industries, Inc (USA) - French-Brown Floors Co, (USA) - Gage Corporation International (USA) - GEBR Rasch GmbH & Co (Germany) - Georgia-Pacific Corporation (USA) - Gilford (USA) - Graham & Brown Ltd (UK) - Gretchen Bellinger, Inc (USA) - Grey Watkins Ltd (USA) - Grupo Porcelanite (Mexico) - Guard Contract Wallcoverings (USA) - Guided Imagery Design And Production (USA) - Gurimur AG (Switzerland) - H & R Johnson Tiles Limited (UK) - Hamat Mattenfabriek BV (The Netherlands) - Hanil Trade Development Co, Ltd (South Korea) - Heirloom European Tapestries (USA) - Hirshfield’s, Inc (USA) - Horton Kirby Poland Sp Z OO (Poland) - Hotelmarket Forniture Alberghiere Srl (Italy) - Hudojestven Ambalaj Tpk (Bulgaria) - Hunsfos Fabrikker ASA (Norway) - I C P (Coatings) Ltd (UK) - IK Zelin JSC (Bulgaria) - Illbruck Architectural Products, Inc (USA) - Imagine Tile (USA) - Imperial Chemical Industries PLC (UK) - Inaltera SA (France) - Industrias Tapla SL (Spain) - Industrie Emiliana Parati SpA (Italy) - Innovations In Wallcoverings, Inc (USA) - Inpro Corporation (USA) - Interior Products, Inc (USA) - Internacional De Cerámica SA De CV (Mexico) - JR Burrows & Company (USA) - Jm Lynne Co, Inc (USA) - Johns Manville Corporation (USA) - Juvita A/S (Denmark) - Karkhanejat Towlidi Teharan (Iran) - Koroseal Wallcoverings (USA) - Korqinc (USA) - Lafayette Venetian Blind, Inc (USA) - LBI Boyd Wallcovering (USA) - LEE Jofa (USA) - Lencore Sound Masking And Acoustics (USA) - Lenoir Mirror Company (USA) - LEN-TEX Corporation (USA) - LIM & Handtryck AB (Sweden) - Lipa Mill DD (Croatia) - Louisiana-Pacific Corporation (USA) - Lowe’s Companies, Inc (USA) - LTS Ceramics, Inc (USA) - Maharam (USA) - Maison Henry Bertrand (England) Ltd (UK) - Manufacture De Papiers Peints Zuber & Cie (France) - Marazzi Gruppo Ceramiche SpA (Italy) - Marburger Tapetenfabrik (Germany) - Marlite (USA) - Masa-Decor SA (Spain) - Masco Corporation (USA) - Matsan Matbaacilik San Ve Tic AS (Turkey) - National Products LLC (USA) - New England Classic (USA) - Norcolor OY AB (Finland) - Norvegg A/S (Norway) - Norwall Group, Inc (Canada) - Novo-Wallco Inter BV (The Netherlands) - Omnova Solutions, Inc (USA) - Ormonoid (Australia) - Osborne & Little (USA) - OY Joutsen Tapetti AB (Finland) - Pacific Wallcoverings Ltd (New Zealand) - Pallas Textiles (USA) - Papierfabrik Lunzenau GmbH & Co, KG (Germany) - Patton Wallcoverings (USA) - Paul Montgomery Studio, Inc (USA) - Perfect Flooring (USA) - Philkeram Johnson SA (Greece) - Pickhardt + Siebert GmbH Tapetenfabrik (Germany) - Pihlghen Ja Ritola Oy (Finland) - Pilkingtons Tiles Group PLC (UK) - Playscapes, Inc (USA) - Polanna Import & Export Ltd (UK) - Polymerstroymateriali Complex (Russia) - Prodigy International Ltd (UK) - Pu Li Paper Mfg Co, Ltd (Taiwan) - Rancati Srl (Italy) - Rasch Textil GmbH & Co, KG (Germany) - Renaissance Carpets & Tapestries (USA) - Resinflex SpA (Italy) - Rigo Industries, Inc (USA) - Ripo International Ltd (Latvia) - RJF International Corporation (USA) - Robert Crowder & Co (USA) - Romo Fabrics (UK) - Rosedale Decorative Products Ltd (Canada) - Rostovbumaga (Russia) - Roysons Corporation (USA) - Sal Dekor (Latvia) - Sam Won Co, Ltd (South Korea) - Sandudd OY (Finland) - SARL Jacques Combes (France) - SARL Xavier Piron Production (France) - Schneller (USA) - Schwed & Bloch AG (Switzerland) - Seabrook Wallcoverings, Inc (USA) - Sellers & Josephson, Inc (USA) - Seoul Wall Paper Co, Ltd (South Korea) - Sezam Trade (Yugoslavia) - Sherwin-Williams Company (USA) - Shinhan Wallcoverings Co, Ltd (Korea) - Sirpi SpA (Italy) - Sixten And Cassey Ltd (UK) - Somerset Marketing Group, Inc (USA) - Sonoma Tilemakers, Inc (USA) - Stark®Carpet Corporation (USA) - Stertchwall Installations (USA) - Stroheim & Romann, Inc (USA) - Summer Hill, Ltd (USA) - Tapety Bohemia Spol S RO (Czech Republic) - Tarkett Sommer GmbH (Germany) - Taubmans (Australia) - Tectum, Inc (USA) - Tektura PLC (UK) - Tenco Srl (Italy) - Terrapointe Wallcovering (USA) - Texam (France) - Texdecor (France) - Thai Wallpaper Co, Ltd (Thailand) - The Maya Romanoff Corporation (USA) - Totally Custom Wallpaper (USA) - TRI-KES Wallcovering Source (USA) - Ugepa (France) - Unwallpaper Co (USA) - VAN Gompel NV (Belgium) - Ventec Ltd (USA) - Versa Wallcoverings (USA) - Vescom America (USA) - Vivelle GmbH (Germany) - Walker Greenbank PLC (UK) - Walker Zanger, Inc (USA) - Waverly Wall Coverings (USA) - Wolf-Gordon, Inc (USA) - Wookyung, Inc (South Korea) - Working Walls, Inc (USA) - Yangki (USA) - York Wallcoverings (USA) - Zambaiti Parati SpA (Italy)