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Recreational Vehicles - Global Strategic Business Report
Global Industry Analysts, Inc, April 2012, Pages: 247
This report analyzes the worldwide markets for Recreational Vehicles in Thousand Units. The major Product Segments analyzed for the North American Market are Motor Homes (Class A, Class B, and Class C), Travel Trailers (Conventional Travel Trailers, & Fifth Wheel Travel Trailers), and Campers & Camping Trailers (Folding Camping Trailers, & Truck Campers). For Japan, the market is analyzed for Trailers and Others. The European market for Recreational Vehicles in this report is analyzed for Motor Caravans, and Touring Caravans. The Asia-Pacific market is analyzed for Caravans and Campervans. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.
The report profiles 136 companies including many key and niche players such as ADRIA MOBIL, d.o.o, Eclipse Recreational Vehicles Inc., Fleetwood RV, Inc., Forest River, Inc., Coachmen Recreational Vehicle Company, LLC, Palomino RV, Gulf Stream Coach, Inc., Jayco Inc., K-Z Inc., Lunar, Monaco RV, LLC, MVP RV Acquisition Corporation, Northwood Manufacturing, Skyline Corporation, Starcraft RV, Inc., Thor Industries Inc., Heartland Recreational Vehicles, LLC, Trigano, Winnebago Industries, Inc., and Woodland Park, Inc.
Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
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RECREATIONAL VEHICLES
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Recreational Vehicle I-3
Definitions I-4
Motor Homes I-4
Class A Motor Home I-4
Class B Motor Home I-4
Class C Motor Home I-4
Travel Trailer I-4
Conventional Travel Trailer I-4
Fifth-Wheel Travel Trailer I-5
Campers & Camping Trailers I-5
Folding Camping Trailer I-5
Truck Camper I-5
Classification of RVs in Other Regions I-5
II. Executive Summary
1. OVERVIEW II-1
Recreational Vehicles - Back on Road After a Brief Lull II-1
Recreation Vehicles Market Tanked During Recession II-1
9/11 Terrorist Attacks Jacked Up Recreation Vehicles Market!!! II-1
Seasonal Nature of RV Industry II-2
Competitive Scenario II-2
Worldwide Recreational Vehicle Market at a Glance II-2
2. GROWTH DRIVERS II-3
Market Trends/Facts II-4
RV Rental Services Growing Despite Recession II-4
RV Retailers have Ample Scope for Service Improvement II-4
RV Manufacturers Intensify Their Efforts to Improve Product
Quality II-4
High-Tech Features and Enhanced Technology Lure More Buyers II-4
RVs Ideal for Sports and Adventure Enthusiasts II-5
Marketing of RVs - Essential for RV Manufacturers II-5
Dealers Form a Vital Cog in RV Industry II-6
Dealer Financing Affects Market II-6
Truck Campers - On the Path of Recovery II-6
3. PRODUCT OVERVIEW II-7
Definition II-7
Today's Recreational Vehicle - Customer's Delight II-7
Reasons for Buying RV II-7
Family Appeal II-7
Affordability II-7
Convenience and Flexibility II-8
Home Comfort II-8
Recreational Vehicle Classification II-8
Motor Homes II-8
Class A Motor Home II-8
Class B Motor Home II-8
Class C Motor Home II-9
Travel Trailer II-9
Conventional Travel Trailer II-9
Fifth Wheel Travel Trailer II-9
Campers & Camping Trailers II-9
Folding Camping Trailer II-9
Truck Camper II-9
Conversion Vehicles II-10
4. PRODUCT INTRODUCTIONS/INNOVATIONS II-11
Fleetwood RV Unveils 2011 Storm, A Crossover RV II-11
Britz Launches Renegade, A Family Friendly Campervan II-11
Carryboy to Unveil Caravan Homes in Philippines II-11
Fleetwood Launches 2010 Encounter Crossover Motor Home II-12
Fleetwood to Introduce New Innovations and Products II-12
Winnebago Industries Launches 2010 Lineup II-12
FCCC Launches MC-L Class A Diesel Motorhome Chassis II-13
Camping World Introduces a New Range of Towable RVs and Trailers II-13
CrossRoads RV to Launch Novel Sunset Trail Ultra Lite Series II-14
CrossRoads RV Rolls Out Cruiser CTX Range II-14
EverGreen RV to Launch Pioneering All Composite, Eco-friendly
Fifth Wheel II-14
Chalet RV to Expand Takena Towable Series II-15
Chalet RV Unveils Triple-Slide 11-1/2ft Truck Camper II-16
Pacific Coachworks to Launch Turbo Wide-body Toy Hauler Series II-16
La Mesa RV Center Expands Product Mix with Heartland RV Towables II-16
Heartland RV Introduces MPG Travel Trailer and Other RVs II-16
Newmar to Introduce 2011 Mountain Aire Diese Pusher Motorhome II-17
Fleetwood Unveils Affordable Class C Diesel Motor Home II-17
Fleetwood RV Introduces 2010 Bounder Classic Class A Motor Home II-18
Lunar to Introduce New Model of Lexon Caravan and Upgraded
Versions of Other Models II-18
Truma Unveils R Range Caravan Movers II-18
5. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-19
Swagman Launches RV2801 Motorhomes II-19
Fleetwood RV Introduces 2009 Terry LX Fifth Wheel Product Range II-19
Fleetwood Launches Fleetwood Hybrid Motorhome II-19
Fleetwood Unveils New Travel Trailers II-19
Fleetwood Rolls Out 2008 Prowler Luxury-Lite, Terry and
Wilderness Travel Trailers II-20
Newmar Introduces 2009 Canyon Star 3920 Class A Gas Toy Hauler II-20
Fleetwood RV Introduces 2009 Backpack and Compass Travel Trailers II-20
Coachmen Revives Shasta™ Brand with Airflyte Travel Trailers II-21
FCCC Introduces New Hybrid-Electric Class-A Motorhome Chassis,
ecoFRED™ II-22
Dutchmen Manufacturing to Launch First-of-the-Kind Recyclable
Trailer II-22
Heartland RV Launches New High-Profile Fifth Wheel Line II-23
CrossRoads RV Unveils All-New Slingshot Travel Trailer II-23
Coachmen Rolls Out Leprechaun 320DS II-23
Coachmen Unveils a Host of Recreational Vehicles II-24
Fleetwood Introduces 5 New Motor Home Models II-24
Fleetwood Introduces Fleet of New Travel Trailer Models II-24
Winnebago Industries Unveils Three New Models II-25
Jayco® Introduces Seneca Motorhome II-25
Winnebago Unveils New Motor Home Models II-26
Winnebago Introduces 2007 Motor Homes II-26
Jayco Unveils Upgraded Designer Fifth Wheel II-26
Jayco Expands Greyhawk Motor Home Line II-27
Jayco Introduces Jay Feather Travel Trailers II-27
Jayco Launches Melbourne II-28
Coachmen Showcases Class C Motor Homes for 2007 Launch II-28
Fleetwood Introduces 2007 Pegasus and Orbit Travel Trailers II-28
Fleetwood RV Launches 2007 American Coach Line II-28
Fleetwood RV Unveils 2007 Terra LX and Fiesta LX Motor Homes II-29
Jayco Launches Five Eagle Floor Plans II-29
6. RECENT INDUSTRY ACTIVITY II-30
Forest River Acquires Dynamax II-30
Winnebago Takes Over SunnyBrook II-30
Thor Industries Takes Over Heartland RV II-30
Carter Myers Auto Group to Acquire Rule Auto II-30
UFP Distribution to Take Over Shepherd Distribution II-31
Heartland RV Takes Over Active Trademarks from Fleetwood
Enterprises II-31
FCCC Inks Exclusivity Deal with Newmar II-31
Newmar Commences Production of 2011 Ventana Diesel Version II-31
Lippert Components Acquires Certain Assets from Schwintek II-32
American Industrial Partners Acquires Fleetwood RV II-32
Navistar Takes Over RV Business Assets of Monaco Coach Through
an Affiliate Company II-33
Celevoke Enters into Joint Marketing Pact with GEICO® for RV
and Power Sports II-33
Markstone Capital Purchases Controlling Stake in TOMCAR® II-33
Guaranty Enters into Sale Agreement with Monaco RV II-34
Jayco Enters into a Research and Market Development Agreement
with SFC Smart Fuel Cell II-34
CanaDream Inks Partnership Agreement with Apollo II-34
Newell Coach and Holland Motor Homes Form Service Agreement II-35
The Michigan Credit Union League and Thor Industries Form
Partnership II-35
Spartan Motors Chassis and Fleetwood RV Enter into Strategic
Partnership II-35
7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-37
ICP Solar Enters into Agreement with North American RV Producer II-37
Turning Wheel Holdings and Monaco Coach Enter Agreement II-37
FTCA and The Coleman Company Sign Licensing Agreement II-37
Swagman Inks Deal with Zhongtong II-38
Lippert Components to Acquire Seating Technology and Affiliates II-38
Anything Brands Online Snaps Up Anything RV II-38
Forest River Takes Over RV Assets of Coachmen Industries II-38
BCM Snaps Up Fleetwood Folding Trailers II-38
Camping World/FreedomRoads World Takes Over Village RV II-39
Past & Present Video Takes Over Turning Wheel Holdings II-39
La Mesa RV Center Snaps Up Sales and Service Facility of
Featherlite II-39
AL-KO Buys Out RBW Industries II-39
Camping World/FreedomRoads Acquires Moturis RV Rentals II-39
Triple E Recreational Vehicles Snaps Up Travel Vans II-40
MVP RV Acquisition Takeovers Thor California II-40
FreedomRoads Pockets Beaudry RV II-40
FreedomRoads Acquires Bodily RV II-40
FreedomRoads to Acquire Earnhardt RV II-41
Catterton Partners Acquires Heartland Recreational Vehicles LLC II-41
Exousia Advanced Materials to Acquire Little Trailer II-41
Matrix Networks Acquires Coach Connect Corp. II-41
Charter Equities Pockets Saddleback Recreational II-41
FreedomRoads Acquires Sonnys Camp-N-Travel II-41
Lippert Components Acquires Equa-Flex and Trailair II-41
FreedomRoads Acquires Venture Out RV II-42
Mariners Choice Inks Vital Distribution Agreement with BRD
Supply Inc II-42
Drew Industries Pockets two Specialty Trailers Producers II-42
Monomoy Waves Calls of Western Recreational, Pilgrim
International Merger II-42
Patrick Industries Acquires Adorn II-42
Coachmen Industries Inks Agreement with Natural Source Energy
Systems II-43
The Holland Group Signs Agreement with Otto Sauer Achsenfabrik II-43
Monaco Coach Signs Agreement with Dodge Brand II-43
8. FOCUS ON SELECT GLOBAL PLAYERS II-44
ADRIA MOBIL, d.o.o (Slovenia) II-44
Eclipse Recreational Vehicles Inc. (US) II-44
Fleetwood RV, Inc. (US) II-44
Forest River, Inc. (US) II-44
Coachmen Recreational Vehicle Company, LLC (US) II-45
Palomino RV (US) II-45
Gulf Stream Coach, Inc. (US) II-45
Jayco Inc. (US) II-46
K-Z Inc. (US) II-46
Lunar (UK) II-46
Monaco RV, LLC (US) II-46
MVP RV Acquisition Corporation (US) II-47
Northwood Manufacturing (US) II-47
Skyline Corporation (US) II-47
Starcraft RV, Inc. (US) II-47
Thor Industries Inc. (US) II-47
Heartland Recreational Vehicles, LLC (US) II-48
Trigano (France) II-48
Winnebago Industries, Inc. (US) II-48
Woodland Park, Inc. (US) II-49
9. GLOBAL MARKET PERSPECTIVE II-50
Table 1: World Recent Past, Current & Future Analysis for
Recreational Vehicles (RVs) by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of
World Independently Analyzed with Annual Market Size in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-50
Table 2: World Historic Review for Recreational Vehicles (RVs)
by Geographic Region- US, Canada, Japan, Europe, Asia Pacific
(excluding Japan) and Rest of World Independently Analyzed
with Annual Market Size in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) II-51
Table 3: World 15-Year Perspective for Recreational Vehicles
(RVs) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) and Rest of World for the Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) II-52
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Snapshots III-1
Recovery in the RV Market Inches Ahead III-1
US RV Industry Embarks on a Consolidation Wave III-1
RV Travels Increase Despite Recession III-2
RV Shipments to Dealers Decline at Higher Rates than Retail
Sales III-2
An Overview of RV Market - Historic Review III-2
Motor Homes - Witnessing Fluctuating Demand III-3
Domination of Class A Models in Motor Homes III-3
Towables -Exceptional Growth III-3
Higher Fuel Prices - Not a Major Deterrent in Sales of RVs III-4
Growth Drivers III-4
Stimulus Packages III-4
Lower Inventory Level III-4
Innovations Lead to Growth III-4
Benefits of Financing III-5
Saves Money III-5
Tax Benefits III-5
Demographic Facts III-5
Industry Trends III-6
Competitive Landscape - Churnings in Market Share III-7
Table 4: Leading Players in the US Recreational Vehicles
Market (2011): Percentage Breakdown of Retail Registrations
for Thor Industries, Forest River, Jayco, Winnebago,
Fleetwood and Others (includes corresponding Graph/Chart) III-7
The Motor Homes Market III-8
Table 5: Leading Players in the US Motor Homes Market
(2009) - Percentage Breakdown by Retail Registrations for
Winnebago Industries, Thor Industries, Fleetwood RV,
Monaco RV, Tiffin Motor Homes and Others (includes
corresponding Graph/Chart) III-8
Table 6: Leading Players in the US Class A Motor Homes
Market (2009) - Percentage Breakdown by Retail
Registrations for Fleetwood RV, Winnebago Industries,
Monaco RV, Thor Industries, Tiffin Motor Homes, and Others
(includes corresponding Graph/Chart) III-8
Table 7: Leading Players in the US Class C Motor Homes
Market (2009) - Percentage Breakdown by Retail
Registrations for Winnebago Industries, Thor Industries,
Fleetwood RV, Coachmen, Jayco, and Others (includes
corresponding Graph/Chart) III-9
The Trailers Market III-9
Table 8: Leading Players in the US Travel Trailer Market
(2009) - Percentage Retail Market Breakdown by Volume
(Number of Units) Sales for Thor Industries, Forest River
Inc., Jayco Inc., Fleetwood Enterprises, Monaco Coach, and
Others (includes corresponding Graph/Chart) III-9
Table 9: Leading Players in the US Folding Campers Market
(2009) - Percentage Retail Market Breakdown by Volume
(Number of Units) Sales for Coleman, Forest River Inc.,
Jayco Inc.,Coachmen, Palomino, and Others (includes
corresponding Graph/Chart) III-10
Table 10: Leading Players in the US Fifth Wheel Market
(2009) Percentage Retail Market Breakdown by Volume
(Number of Units) Sales for Thor Industries, Forest River,
Heartland, Jayco Inc., K-Z Inc., and Others (includes
corresponding Graph/Chart) III-10
B.Market Analytics III-11
Table 11: US Recent Past, Current & Future Analysis for
Recreational Vehicles by Product Segment - Motor Homes
(Class A, B & C), Travel Trailers (Conventional & Fifth
Wheel), and Campers & Camping Trailers (Folding Camping
Trailer & Truck Camper) Segments Independently Analyzed with
Annual Shipment Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-11
Table 12: US Historic Review for Recreational Vehicles by
Product Segment - Motor Homes (Class A, B & C), Travel
Trailers (Conventional & Fifth Wheel), and Campers & Camping
Trailers (Folding Camping Trailer & Truck Camper) Segments
Independently Analyzed with Annual Shipment Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-12
Table 13: US 15-Year Perspective for Recreational Vehicles
by Product Segment - Percentage Breakdown of Shipments for
Motor Homes (Class A, B & C), Travel Trailers (Conventional &
Fifth Wheel), and Campers & Camping Trailers (Folding
Camping Trailer & Truck Camper) Segments for 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-13
2. CANADA III-14
A.Market Analysis III-14
RV Sales Rebound in Canada III-14
B.Market Analytics III-15
Table 14: Canadian Recent Past, Current & Future Analysis
for Recreational Vehicles by Product Segment - Motor Homes
(Class A, B & C), Travel Trailers (Conventional & Fifth
Wheel), and Campers & Camping Trailers (Folding Camping
Trailer & Truck amper) Segments Independently Analyzed with
Annual Shipment Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-15
Table 15: Canadian Historic Review for Recreational Vehicles
by Product Segment - Motor Homes (Class A, B & C), Travel
Trailers (Conventional & Fifth Wheel), and Campers & Camping
Trailers (Folding Camping Trailer & Truck Camper) Segments
Independently Analyzed with Annual Shipment Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-16
Table 16: Canadian 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of
Shipments for Motor Homes (Class A, B & C), Travel Trailers
(Conventional & Fifth Wheel), and Campers & Camping Trailers
(Folding Camping Trailer & Truck Camper) Segments for the
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) III-17
3. JAPAN III-18
A.Market Analysis III-18
Outlook III-18
Imports - Major Source of RVs III-18
Imports Scenario - US Dominance III-18
B.Market Analytics III-19
Table 17: Japanese Recent Past, Current & Future Analysis
for Recreational Vehicles by Product Segment - Trailers and
Other RVs Independently Analyzed with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-19
Table 18: Japanese Historic Review for Recreational Vehicles
by Product Segment - Trailers and Other RVs Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-20
Table 19: Japanese 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of Volume
Sales for Trailers and Other RVs for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-21
4. EUROPE III-22
A.Market Analysis III-22
Market Trends III-22
European RV Market - Dominated by Class B & Class C Motor
Homes III-22
Sovereign Debt Crisis - A Threat to Future Growth III-22
B.Market Analytics III-23
Table 20: European Recent Past, Current & Future Analysis
for Recreational Vehicles by Geographic Region - France,
Germany, Italy, UK, The Netherlands, and Rest of Europe
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-23
Table 21: European Historic Review for Recreational Vehicles
by Geographic Region - France, Germany, Italy, UK, The
Netherlands and Rest of Europe Independently Analyzed with
Annual Registration Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-24
Table 22: European 15-Year Perspective for Recreational
Vehicles by Geographic Region - Percentage Breakdown of RVs
Registrations for France, Germany, Italy, UK, The
Netherlands, and Rest of Europe for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-25
Table 23: European Recent Past, Current & Future Analysis
for Recreational Vehicles by Product Segment - Motor
Caravans and Touring Caravans Independently Analyzed with
Annual Registration Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-26
Table 24: European Historic Review for Recreational Vehicles
by Product Segment - Motor Caravans and Touring Caravans
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-27
Table 25: European 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of
Registrations for Motor Caravans and Touring Caravans for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-28
4a. FRANCE III-29
A.Market Analysis III-29
Outlook III-29
B.Market Analytics III-29
Table 26: French Recent Past, Current & Future Analysis for
Recreational Vehicles by Product Segment - Motor Caravans
and Touring Caravans Independently Analyzed with Annual
Registration Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-29
Table 27: French Historic Review for Recreational Vehicles
by Product Segment - Motor Caravans and Touring Caravans
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-30
Table 28: French 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of
Registrations for Motor Caravans and Touring Caravans for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-31
4b. GERMANY III-32
Market Analysis III-32
Table 29: German Recent Past, Current & Future Analysis for
Recreational Vehicles by Product Segment - Motor Caravans
and Touring Caravans Independently Analyzed with Annual
Registrations Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-32
Table 30: German Historic Review for Recreational Vehicles
by Product Segment - Motor Caravans and Touring Caravans
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-33
Table 31: German 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of
Registrations for Motor Caravans and Touring Caravans for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-34
4c. ITALY III-35
Market Analysis III-35
Table 32: Italian Recent Past, Current & Future Analysis for
Recreational Vehicles by Product Segment - Motor Caravans
and Touring Caravans Independently Analyzed with Annual
Registration Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-35
Table 33: Italian Historic Review for Recreational Vehicles
by Product Segment - Motor Caravans and Touring Caravans
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-36
Table 34: Italian 15-Year Perspective for Recreational
Vehicles by Product Segment -Percentage Breakdown of
Registrations for Motor Caravans and Touring Caravans for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-37
4d. THE UNITED KINGDOM III-38
A.Market Analysis III-38
Outlook III-38
B.Market Analytics III-39
Table 35: UK Recent Past, Current & Future Analysis for
Recreational Vehicles by Product Segment - Motor Caravans
and Touring Caravans Independently Analyzed with Annual
Registration Figures in Thousand Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-39
Table 36: UK Historic Review for Recreational Vehicles by
Product Segment - Motor Caravans and Touring Caravans
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-40
Table 37: UK 15-Year Perspective for Recreational Vehicles
by Product Segment - Percentage Breakdown of Registrations
for Motor Caravans and Touring Caravans for the Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-41
4e. THE NETHERLANDS III-42
Market Analytics III-42
Table 38: Dutch Recent Past, Current & Future Analysis for
Recreational Vehicles by Product Segment - Motor Caravans
and Touring Caravans Independently Analyzed with Annual
Registration Figures in Thousand Units or Years 2009 through
2017 (includes corresponding Graph/Chart) III-42
Table 39: Dutch Historic Review for Recreational Vehicles by
Product Segment - Motor Caravans and Touring Caravans
Independently Analyzed with Annual Registration Figures in
Thousand Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-43
Table 40: Dutch 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of
Registrations for Motor Caravans and Touring Caravans for
the Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-44
4f. REST OF EUROPE III-45
Market Analytics III-45
Table 41: Rest of Europe Recent Past, Current & Future
Analysis for Recreational Vehicles by Product Segment -
Motor Caravans and Touring Caravans Independently Analyzed
with Annual Registration Figures in Thousand Units for Years
2009 through 2017 (includes corresponding Graph/Chart) III-45
Table 42: Rest of Europe Historic Review for Recreational
Vehicles by Product Segment - Motor Caravans and Touring
Caravans Independently Analyzed with Annual Registration
Figures in Thousand Units for Years 2003 through 2008
(includes corresponding Graph/Chart) III-46
Table 43: Rest of Europe 15-Year Perspective for
Recreational Vehicles by Product Segment - Percentage
Breakdown of Registrations for Motor Caravans and Touring
Caravans for the Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-47
5. ASIA-PACIFIC III-48
A.Market Analysis III-48
Australian RV Industry - A Snapshot III-48
Table 44: RV Production in Australia (2009): Percentage
Composition of RV Market by Caravans, Camper- Trailers,
Pop-Tops, and Others (includes corresponding Graph/Chart) III-48
B.Market Analytics III-49
Table 45: Asia-Pacific Recent Past, Current & Future
Analysis for Recreational Vehicles by Product Segment -
Caravans and Campervans Independently Analyzed with Annual
Sales Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) III-49
Table 46: Asia-Pacific Historic Review for Recreational
Vehicles by Product Segment - Caravans and Campervans
Independently Analyzed with Annual Sales Figures in Thousand
Units for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-50
Table 47: Asia-Pacific 15-Year Perspective for Recreational
Vehicles by Product Segment - Percentage Breakdown of Volume
Sales for Caravans and Campervans for the Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-51
6. REST OF WORLD III-52
Market Analysis III-52
Table 48: Rest of World Recent Past, Current & Future
Analysis for Recreational Vehicles with Annual Sales Figures
in Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-52
Table 49: Rest of World Historic Review for Recreational
Vehicles with Annual Sales Figures in Thousand Units for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-53
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 136 (including Divisions/Subsidiaries - 154)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 97
Canada 14
Europe 31
France 2
Germany 16
The United Kingdom 7
Italy 3
Rest of Europe 3
Asia-Pacific (Excluding Japan) 12
------------------------------------------
Global recreational vehicle (RV) market is returning back to normalcy with the industry clocking a resurgence in retail sales led by sales growth in the US, the leading market globally following the recession-struck 2008-2009. The RV market suffered two years of tremendous hardships and losses as the market shrunk significantly by 2009 end from 2007 during the global financial tsunami. The global credit crisis resulted in reductions in financing and consumer spending, causing ripple effects in the RV industry with two esteemed and leading manufacturing companies, Fleetwood Enterprises Inc. and Monaco Coach Corp. filing for bankruptcy in the US market. The companies attributed their closure decisions to widespread credit restrictions and deteriorating market conditions, which impacted both customers and dealers. While some prominent manufacturers filed for bankruptcy, dealers also suffered losses. More than 150 dealers had to shut shop in the US alone during the crisis. Though the entire RV industry suffered decline during the economic downturn, impact of on the motorized segment suffered more severe than the towable segment.
Recreational Vehicles (RVs) are different from other passenger vehicles in their utility as well as consumer base. RVs can be termed as lifestyle vehicles as they fulfill all major criteria of lifestyle products and are not used like passenger cars. Since RV purchases are expensive and hence discretionary, demand is based on increase in discretionary/disposable incomes i.e. a real increase in income levels would positively affect RV sales. Low interest rates and high consumer confidence are very important for growth of RVs. The RV industry is one of the first to be affected during a depression and is one of the first industries to witness high growth through an economic recovery. Although these factors have been improving in markets worldwide, the European market is yet again facing a potential crisis, as sovereign debt crisis raises concerns across the region, wilting consumer confidence.
Today’s Recreation Vehicles (RVs) are loaded with traditional amenities and state-of-the-art electronic facilities. Modern electronic facilities including video games, cell phones, TVs, PCs, CD and DVD players along with other traditional amenities such as fully equipped kitchens and baths, central heat/air conditioning, and queen-sized beds are making RV travel more convenient and comfortable than ever before. Internet is another feature that is driving interests of buyers. Internet allows users to access latest weather reports, travel information and online maps while traveling, in addition to being connected with business and friends. Today’s RVs also include hi-tech facilities such as web TVs, telephone connections, wireless modems and bedrooms that can be converted into mobile offices. Features of these high-tech home-on-wheels are attracting families, who crave flexibility, freedom and control while traveling. RV manufacturers are furthermore concentrating on including innovative features and technologies to enhance comfort travel on wheels.
The US represents the largest regional market for Recreational Vehicles worldwide, as stated by the new market research report on Recreational Vehicles. Following a year that marked the turnaround in the recession-struck industry, the year 2011 witnessed a moderate rise in sales indicating towards the sluggish recovery in the industry post recession. Economic environment in the US still remains uncertain, with volatile stock market, drooping home values, and continuing high rate of unemployment denting consumer confidence in the country. However, growth in the global Recreational Vehicles market is expected to be driven by Asia-Pacific, which is projected to grow at a compounded annual rate of around 10% during the analysis period 2009-2017. In the US, rising number of young buyers and those possessing conventional motor homes shifting towards towables is expected to drive steady growth in overall motor homes market over the next few years. Class A motor homes are expected to witness a decline in demand, whereas Class B and Class C motor homes are expected to record a positive growth. In regional terms, West and South of the US are expected to witness the fastest gains in demand for RVs due to favorable climatic conditions for longer camping season and easy access to various camping facilities, vacation destinations, and public parklands.
Waning market conditions since the beginning of the global recession has forced the industry into a consolidation mode. For instance, the number of RV manufacturers and suppliers in the US declined substantially since 2008, an outcome of the weaker demand that ensued in the market.
Global Industry Analysts ©
- Adria Mobil D.o.o. (Slovenia)
- Adventure Manufacturing (USA)
- Aircommand Australia Pty., Ltd. (Australia)
- Alaskan Campers, Inc. (USA)
- Aliner Columbia Northwest, Inc. (USA)
- Auto-Sleepers Ltd. (UK)
- Auto-Trail Ltd. (UK)
- Award Recreational Vehicles, Inc. (Canada)
- Bawemo-Barnickel GmbH (Germany)
- Bigfoot Industries, Inc. (Canada)
- Blue Bird Corporation (USA)
- Bonair Leisure Products Ltd. (Canada)
- Born Free Motorcoach, Inc. (USA)
- Burro Travel Trailers LLC (USA)
- Burstner Caravan GmbH (Germany)
- Cape York Trailers (Australia)
- Canterbury RV (USA)
- Carlight Ltd. (UK)
- Carriage, Inc. (USA)
- Casita Enterprises, Inc. (USA)
- Chalet RV, Inc. (USA)
- Chief Industries, Inc. (USA)
- King Of The Road (USA)
- Cikira RV LLC (USA)
- Coach House, Inc. (USA)
- Columbia Northwest, Inc. (USA)
- Compass Caravans Australia Pty., Ltd. (Australia)
- Conway Products Ltd. (UK)
- Coromal Caravans (Australia)
- Country Coach, Inc. (USA)
- Crossroads RV, Inc. (USA)
- Cruiser RV LLC (USA)
- Dethleffs GmbH (Germany)
- Dodgen Industries, Inc. (USA)
- Double Duty RV Conversion, Inc. (USA)
- Dynamax Corporation (USA)
- Eclipse Recreational Vehicles, Inc. (USA)
- Elddis (UK)
- Elixir Industries Corporate (USA)
- Elnagh SpA (Italy)
- Eura Mobil GmbH (Germany)
- Fleetwood RV, Inc. (USA)
- Forest River, Inc. (USA)
- Coachmen RV (USA)
- Foretravel, Inc. (USA)
- Four Wheel Pop Up Campers (USA)
- Georgie Boy Manufacturing LLC (USA)
- Glendale International Corporation (Canada)
- Travelaire Canada (Canada)
- Gore's Trailer Mfg., Inc. (USA)
- Grand Touring Recreational Vehicles (USA)
- Great West Vans Conversions, Inc. (Canada)
- Gulf Stream Coach (USA)
- Gulf Stream Coach, Inc. (USA)
- Heartland Recreational Vehicles LLC (USA)
- Heaslip Camper Trailers (Australia)
- Hehn Mobil (Germany)
- HI-LO Trailer Co., Inc. (USA)
- Hobby-Wohnwagenwerk Ing Harald Striewski GmbH (Germany)
- Hy-Line Enterprises, Inc. (USA)
- Hymer AG (Germany)
- Jayco, Inc. (USA)
- Jayco Australia (Australia)
- Karmann-Mobil GmbH and Co. (Germany)
- Kibbi LLC (USA)
- Kingsley Coach, Inc. (USA)
- Kit Manufacturing Co. (USA)
- Kustom Koach RV (Canada)
- KZRV LP (USA)
- Laika Caravans SpA (Italy)
- Lance Camper Mfg., Corporation (USA)
- Lazy Daze (USA)
- Leisure Travel Vans (Canada)
- Lite-Craft Campers, Inc. (USA)
- LMC Caravan GmbH (Germany)
- Lunar Caravans Ltd. (UK)
- Marathon Homes Corporation (USA)
- Marcampo Artigos De Campismo LDA (Portugal)
- Mobilvetta Design SpA (Italy)
- Monaco RV LLC (USA)
- Beaver Motor Coaches (USA)
- Safari Motor Coaches (USA)
- MVP RV Acquisition Corporation (USA)
- Newell Coach Corporation (USA)
- Newmar Corporation (USA)
- Northern Lite Mfg., Ltd. (Canada)
- Northwood Mfg., Inc. (USA)
- Nu-Wa Industries, Inc. (USA)
- Optima Industries (USA)
- Palomino RV (USA)
- PB Autocamper (Denmark)
- Pete's Truck And Trailer And Custom Conversions, Inc. (USA)
- Phoenix Pop Up Campers (USA)
- Phoenix Reisemobile (Germany)
- Phoenix USA (USA)
- Pilgrim International, Inc. (USA)
- Pilote (France)
- Play-Mor Trailers, Inc. (USA)
- Pleasure-Way Industries Ltd. (USA)
- Pony Hills Conversions, Inc. (USA)
- Provan Industries (USA)
- R.C. Willett Co., Inc. (USA)
- Rage'n, Inc. (USA)
- Recreation By Design (USA)
- Reimo Reisemobilcenter GmbH (Germany)
- Rexhall Industries, Inc. (USA)
- Roadstar Caravans Pty., Ltd. (Australia)
- Roadtrek Motorhomes (Canada)
- R-Vision, Inc. (USA)
- Security RV Manufacturing Ltd. (Canada)
- Silver Crown LLC (USA)
- Six-Pac Campers, Inc. (USA)
- Skyline Corporation (USA)
- Sportsmobile, Inc. (USA)
- Starcraft RV, Inc. (USA)
- Stauber Motorhomes (Germany)
- Sun Valley, Inc. (USA)
- SunnyBrook RV, Inc. (USA)
- Swagman Motor Homes Pty., Ltd. (Australia)
- Swift Group Ltd. (UK)
- Teschner Motorhome (Germany)
- The Holland Group, Inc. (USA)
- Thor Industries, Inc. (USA)
- Aerocoach, Inc. (USA)
- Airstream, Inc. (USA)
- Damon Motor Coach (USA)
- Dutchmen Manufacturing, Inc. (USA)
- Thor Motor Coach, Inc. (USA)
- General Coach (Canada)
- Keystone RV Company (USA)
- Komfort Corporation (USA)
- Thor California, Inc. (USA)
- Tiffin Motor Homes, Inc. (USA)
- Tischer Freizeitfahrzeuge (Germany)
- Track Trailer (Australia)
- Trail-Lite Caravans (New Zealand)
- TrailManor (USA)
- Trailmaster, Inc. (USA)
- Trakmaster (Australia)
- Travel Sleeper (Australia)
- Trigano SA (France)
- Triple E Recreational Vehicles (Canada)
- Universal Trailer (USA)
- Exiss Aluminum Trailers (USA)
- Featherlite, Inc. (USA)
- Vario Mobil Fahrzeugbau GmbH (Germany)
- Viking Recreational Vehicles (USA)
- Waldoch (USA)
- Weekend Warrior Trailers (USA)
- Weippert Wohnwagenwerk GmbH (Germany)
- West Coast Leisure Homes Ltd. (Canada)
- Winnebago Industries, Inc. (USA)
- Woodland Park, Inc. (USA)
- Xplorer Motor Home (USA)
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