Vinyl Doors and Windows - Global Strategic Business Report

This report analyzes the worldwide markets for Vinyl Doors and Windows in Thousand Units. Market Estimates & Projections provided in the report pertain to Vinyl Windows. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 242 companies including many key and niche players such as Anglian Group Plc, Atrium Companies, Inc., Chelsea Building Products, Inc., Crystal Window & Door Systems, Ltd., Deceuninck N.V., Fortune Brands, Inc., Groupe Lapeyre, International Window Corporation, Internorm Fenster International GmbH, Jeld-Wen, Inc., Kaycan Ltd, Kolbe Vinyl Windows & Doors, Masco Corp, MI Windows and Door, Inc., Peachtree Doors and Windows, Inc., Pella Corporation, Ply Gem Industries, Inc., Soft-Lite, LLC., True Home Value, Inc., Weather Shield Manufacturing, Inc., and Weru AG. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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VINYL DOORS AND WINDOWS

A GLOBAL STRATEGIC BUSINESS REPORT



CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
A Curtain Raiser II-1
Construction Industry Dips During Recession II-1
Vinyl Window and Door Sales Reflect Decline in Construction
Industry II-2
Global Scenario II-2
Market Pulse II-3
Expanded Choice Boosts Vinyl Window and Door Sales II-3
PVC/Vinyl & Composites Lock Horns II-3
Vinyl Patio Door Gaining Acceptance II-4
Table 1: World Patio Door Market (2011): Percentage Share
Breakdown of Value Sales by Material - Wood, Vinyl,
Aluminum, Steel and Fiber Glass (includes corresponding
Graph/Chart) II-4
Demand for Vinyl Windows Crank Up Speed II-5
A Dash of Color to Stimulate Demand Patterns II-5
Vinyl Windows Stake a Claim Over Aluminum and Wood Segments II-5
Environmental Concerns Drive PVC Windows Market II-6
Demand from New Construction Influences PVC Growth II-6
Fiber Glass Windows and Cellular PVC Composites Emerge as
Competitive Alternatives II-6
Fiber Glass Window II-7
Cellular PVC II-7
Consumer Perception about Vinyl Changes II-7

2. PRODUCT OVERVIEW II-8
Introduction II-8
By Material II-8
By Market or End-Use Sector II-8
By Type II-8
Classification of Windows II-8
Hung Windows II-8
Casement Windows II-9
Sliding Windows II-9
Awning Windows II-9
Fixed Windows II-9
Skylights or Roof Window II-9
PVC Windows - An Insight II-9
Historical Background II-10
Product Characteristics II-10
Vinyl Window Manufacturing Process II-11
Making Vinyl Windows II-11
Additives Making Up the Difference II-11
Processing/Fabricating of Windows II-11
Strength and Durability Characteristics II-12
Reinforcing- Adds to Window Strength II-12
Technical Requirements for Vinyl Windows and Doors II-12
Maintenance Requirements. II-12
Price Competitive II-13
Labeling- A Yardstick to Quality Measurement II-13
Energy Star Labeling II-13
NFRC Label II-13
Features/Benefits of Vinyl Doors and Windows II-13
Energy Efficient II-13
Durable and Strong II-14
Economical II-14
Thermal and Acoustic Insulation Capacity II-14
Environment Friendly II-14
Closely Regulated II-14
Recycled II-15
Other Features II-15
Drawbacks of Vinyl Windows II-15
Recycling Efforts II-15

3. RAW MATERIALS OVERVIEW II-16
Introduction to PVC II-16
Benefits of PVC II-16
Strong and Lightweight II-16
Cost Benefit II-16
Energy Saving II-16
Fire Resistant II-16
Good Insulator II-16
Versatility II-17
Convenient, Economical Installation II-17
End Use Applications II-17
Construction-Leading End User II-17
Major Applications in Construction Market II-17
Key Construction Applications II-18
Window and Door Profiles II-18
Cladding and Roofing Membranes II-18
Flooring II-18
Why PVC is the Right Choice for Construction Industry II-18
Key Facts II-18
Safest Choice for Construction Applications II-18
PVC is Cost Effective for Construction Applications II-18
Environmental Advantages of PVC II-19
Other Applications II-19
Pipe Applications II-19
Packaging Applications II-19
Consumer Goods II-19
A) Toys II-19
B) Electronics II-19
Automotive Applications II-20
The Disadvantages II-20

4. ALTERNATIVES TO VINYL WINDOWS AND DOORS II-21
Metal Windows II-21
Wooden Windows- Premium Appeal II-21
Fiber Glass and Cellular PVC - Emerging Alternative II-21
SWOT Analysis II-22
PVC/Vinyl: A SWOT Analysis II-22
Wood: A SWOT Analysis II-22
Metals: A SWOT Analysis II-23
Composites: A SWOT Analysis II-23

5. END-USE MARKET ANALYSIS II-25
Brief Synopsis of Residential Construction Industry II-25
Driving Forces II-25
Housing Stock Age Profile II-25
Housing Shortage & Property Inflation II-25
Population Growth II-26
Interest Rate Cuts II-26
Domestic Tax Related Growth in Housing Demand II-26
Threats from Competing Material Types II-26
New Housing Projects II-26
What are Single and Multifamily Housing Starts II-26
Second Homes II-26
Replacement and Remodeling II-27
Factors driving demand for vinyl in replacement window industry II-27
Aging Population II-28
Metal Window Dominance II-28

6. PRODUCT INNOVATIONS/INTRODUCTIONS II-29
PGT Launches New Impact-Resistant Window Series II-29
Mikron Launches SuperCoat™ Vinyl Window Coating II-29
PGT Debuts PremierVue II-30
Dow Unveils New Impact Modifier II-30
JELD-WEN Unveils New EverToneTM Exterior Finish for Window and
Patio Doors II-30
Atrium Companies Rolls Out Vinyl Window 4500 Series II-31
Crystal Window & Door Systems Raises Performance to Energy Star® II-31
Simonton Windows Unveils New Verona II-32
Milgard Windows & Doors Launches 3D MAX and 3D Energy
Efficient Package Upgrades for Fiberglass and Vinyl Lines II-32
Shwinco Industries Introduces Pioneering Level E Vinyl Window
in Partnership with Saflex and Dothan II-33

7. PRODUCT INNOVATIONS/INTRODUCTIONS - A HISTORIC PERSPECTIVE BUILDER II-34
Kaycan Unveils Vinyl Rainware Offering in New Colors II-34
JELD-WEN Introduces TegraTite Technology for Window Installation II-34
JELD-WEN Unveils Magnetic Lock II-34
Atrium Introduces SafeHarbor® Vinyl Impact Doors and Windows II-35
Weather Shield® Upgrades ProShield® Windows II-35
Weather Shield® Introduces New Push-Out Casement Window II-35
Kolbe Launches Windquest™ Series II-36
Atrium Windows Unveils Three Product Lines II-36
Atrium Introduces Series 6000 II-36
Atrium Launches Series 700 II-37
Simonton Unveils StormBreaker Plus® Vinyl Door II-37
Simonton Windows® Adds New Frame Options for Vinyl Windows II-38
Jantek Unleashes AccuBond™ Colored Vinyl Door and Windows II-38
Simonton Offers Retrofit Sliding Vinyl Patio Doors II-38
CWDS Adds Brick Mold Option to 300/400 series Vinyl Window
Products II-38
PGT Industries Expands WinGuard® Vinyl Windows and Doors
Product Line II-38
Milgard Launches Mastri™ Line of Replacement Vinyl Windows and
Patio Doors II-39
CNC Components Offers Vinyl Grooved Board for Home Settings II-39
Weather Shield Introduces Legacy® Double- Hung Tilt Window II-39

8. RECENT INDUSTRY ACTIVITY II-40
Graham Partners Takes Over Chelsea Building Products II-40
Fortune Brands Separates Business Units II-40
International Architectural Group Files for Bankruptcy II-40
Universal Molding Extrusion Acquires International Window Corp II-40
Alcoa to Acquire Traco II-40
PGT Takes Over Hurricane Window and Door Factory II-41
PolyOne Divests Stake in Vinyl Compounding Joint Venture II-41
TMI Group Pockest KoroKlear Division II-41
Farley WinDoor to Acquire GBO Steel Door and Vinyl Window
Divisions II-42
Cascade Windows Buys LBL Windows II-42
Serious Materials Takes Over Kensington Windows II-43
Serious Materials Purchases RWD II-43
ProVia Buys Assets of IBP, HBP, Outdoor Technologies II-43
Kolbes Windquest® Series Receives Acceptance of Miami-Dade
County Codes II-43

9. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-45
NBMD Purchases Area Vinyl Siding Distributors II-45
MI Windows and Doors Takes Over CertainTeed Assets II-45
Ply Gem Industries Acquires CertainTeed's Operations II-45
Arcapita Bank Acquires Profine II-45
Georgia Gulf to Shut Down fabrication Plant II-46
Pella Ceases Operations at Window Plant II-46
Saint-Gobain Acquires Norandex II-46
Deceuninck's Association with Atrya II-46
MI Windows and Doors Realigns Product Brands II-46
Pella to Boost Vinyl Windows Production II-47
Windsor Windows and Doors Opens Vinyl Manufacturing Site II-47
Prices Guaranteed Doors Plans for New Facility II-47
Atrium Pockets North Star Vinyl Windows and Doors II-47
TAG Equity Acquires Vinyl Profiles II-47
MI Windows and Doors Acquires CertainTeed Assets II-47
Ply Gem Industries Takes Over AWC Holding Co II-48
Visador to Open Window Manufacturing Plant II-48
Bulova Technologies Secures Vinyl Window Sliders Contract II-48
Great Lakes Window Shuts Napco Plant II-48
Deceuninck Discontinues Extrusion Operations in North America II-48
American Weather Seal Establishes $12M Plant II-48
Bavarian Polymers Establishes Vinyl Extrusion Facility II-49
PGT Industries Shifts Operations to Salisbury II-49
Fortune Brands Acquires SBR Vinyl Windows Assets II-49
Genstar Capital Concludes International Aluminum Corp Acquisition II-49
Andersen Foray Vinyl Windows Market with Acquisition of Silver
Line II-49
Bystronic Takes Over Intra Group to Develop Vinyl Window
Manufacturing Technologies II-49
Atis Expands Portfolio with Acquisition of Allied Windows II-50
Sofina Buys 17.5% in Deceuninck II-50

10. FOCUS ON SELECT PLAYERS II-51
Anglian Group Plc (UK) II-51
Atrium Companies, Inc. (USA) II-51
Chelsea Building Products, Inc. (USA) II-51
Crystal Window & Door Systems, Ltd. (USA) II-51
Deceuninck N.V. (Belgium) II-52
Fortune Brands Home & Security, Inc. (USA) II-52
Groupe Lapeyre (France) II-52
International Window Corporation (USA) II-53
Internorm Fenster International GmbH (Austria) II-53
Jeld-Wen, Inc. (USA) II-54
Kaycan Ltd (Canada) II-54
Kolbe Vinyl Windows & Doors (USA) II-54
Masco Corp (USA) II-54
MI Windows and Door, Inc. (USA) II-55
Peachtree Doors and Windows, Inc. (USA) II-55
Pella Corporation (USA) II-56
Ply Gem Industries, Inc. (USA) II-56
Soft-Lite, LLC. (USA) II-57
True Home Value, Inc (USA) II-57
Weather Shield Manufacturing, Inc. (USA) II-57
Weru AG (Germany) II-57

11. GLOBAL MARKET PERSPECTIVE II-58
Table 2: World Recent Past, Current & Future Analysis for
Vinyl Windows by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2009 through 2017
(includes corresponding Graph/Chart) II-58

Table 3: World Historic Review for Vinyl Windows by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for Years
2003 through 2008 (includes corresponding Graph/Chart) II-59

Table 4: World 15-Year Perspective for Vinyl Windows by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-60

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Market Primer III-1
Table 5: US Recent Past, Current and Future Analysis for
Vinyl Doors and Windows Market with Annual Sales Figures in
US$ Million for the Years 2009 through 2017 (includes
corresponding Graph/Chart) III-2

Table 6: US Historic Review for Vinyl Doors and Windows
Market with Annual Sales Figures in US$ Million for the
Years 2003 through 2008 (includes corresponding
Graph/Chart) III-2
Construction Activity Picks Up III-3
Table 7: Construction Spending in the US by Type of
Construction: September 2010 (includes corresponding
Graph/Chart) III-3

Table 8: Housing Industry in the US (2000-2009): Breakdown
of Housing Starts By Single Family and Multi Family Starts
(in ‘000s) (includes corresponding Graph/Chart) III-4
Vinyl Products in the Construction Sector III-4
Why Vinyl Windows Are Popular in the New Construction Market? III-5
Table 9: US New Construction Windows Market (2005-2009):
Percentage Breakdown of Unit Sales by Material - Wood,
Vinyl, Aluminum and Others (includes corresponding
Graph/Chart) III-5
Remodeling Sector III-6
Vinyl - A Popular Choice in Remodeling Projects III-6
Table 10: US Remodeling and Replacement Windows Market
(2005-2009): Percentage Breakdown of Unit Sales by
Material - Wood, Vinyl, Aluminum and Others (includes
corresponding Graph/Chart) III-7
B.Market Analytics III-8
Table 11: US Recent Past, Current & Future Analysis for
Vinyl Windows with Annual Sales Figures in Thousand Units
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-8

Table 12: US Historic Review for Vinyl Windows with Annual
Sales Figures in Thousand Units for Years 2003 through 2008
(includes corresponding Graph/Chart) III-8

2. CANADA III-9
A.Market Analysis III-9
Market Snapshots III-9
Table 13: Housing Industry in Canada (2003-2009): Breakdown
of Housing Starts In Units By Single Family and Multi
Family Starts (includes corresponding Graph/Chart) III-9

Table 14: New Housing Construction in Canada by Province in
Units: 2008 & 2009 (includes corresponding Graph/Chart) III-10

Table 15: Canadian Windows, Doors, Frames, and Threshold of
Doors (All Made of Plastics) Exports Breakdown by Province
of Origin: 2009 (In Canadian$ Million) (includes
corresponding Graph/Chart) III-10

Table 16: Canadian Windows, Doors, Frames, and Threshold of
Doors (All Made of Plastics) Imports Breakdown by Province
of Origin: 2009 (In Canadian$ Million) (includes
corresponding Graph/Chart) III-11
B.Market Analytics III-11
Table 17: Canadian Recent Past, Current & Future Analysis
for Vinyl Windows with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-11

Table 18: Canadian Historic Review for Vinyl Windows with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-12

3. JAPAN III-13
A.Market Analysis III-13
Japanese Building Materials Market III-13
Domination of Aluminum Windows III-13
Table 19: Japanese Recent Past, Current and Future Analysis
for Residential Vinyl Windows Market - Analyzed with Annual
Sales Figures in US$ Million for the Years 2009 through
(includes corresponding Graph/Chart) III-14

Table 20: Japanese Historic Review for Residential Vinyl
Windows Market - Analyzed with Annual Sales Figures in US$
Million for the Years 2003 through (includes corresponding
Graph/Chart) III-14
Japanese Vs American Windows III-15
Type of Windows Preferred in Japan III-15
Market Trends III-15
Import Scenario III-16
Regulatory Environment III-16
Building Standards Law III-16
B.Market Analytics III-17
Table 21: Japanese Recent Past, Current & Future Analysis
for Vinyl Windows with Annual Sales Figures in Thousand
Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-17

Table 22: Japanese Historic Review for Vinyl Windows with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-18

4. EUROPE III-19
A.Market Analysis III-19
An Insight III-19
Impact of Recession on Construction Industry III-19
European Window Market: Key Highlights III-19
Material Preferences in the European Window Market III-20
Vinyl Dominates III-20
Table 23: European Windows Market (2008): Percentage
Breakdown of Unit Sales by Material - PVC, Aluminum, Wood
and Others (includes corresponding Graph/Chart) III-20
B.Market Analytics III-21
Table 24: European Recent Past, Current & Future Analysis
for Vinyl Windows by Region/Country - France, Germany, UK,
Italy, Spain and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Units for
Years 2009 through 2017 (includes corresponding Graph/Chart) III-21

Table 25: European Historic Review for Vinyl Windows by
Region/Country - France, Germany, UK, Italy, Spain and Rest
of Europe Markets Independently Analyzed with Annual Sales
Figures in Thousand Units for Years 2003 through 2008
(includes corresponding Graph/Chart) III-22

Table 26: European 15-Year Perspective for Vinyl Windows by
Region/Country - Percentage Breakdown of Volume Sales for
France, Germany, UK, Italy, Spain and Rest of Europe Markets
for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-23

4a. FRANCE III-24
A.Market Analysis III-24
Vinyl Dominates the French Windows Market III-24
Table 27: French Windows Market (2007): Percentage
Breakdown of Value Sales by Material - Vinyl, Wood, Metal
and Other Material Combinations (includes corresponding
Graph/Chart) III-24
B.Market Analytics III-24
Table 28: French Recent Past, Current & Future Analysis for
Vinyl Windows with Annual Sales Figures in Thousand Units
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-24

Table 29: French Historic Review for Vinyl Windows with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-25

4b. GERMANY III-26
A.Market Analysis III-26
Vinyl Window and Doors- Winning Category III-26
Table 30: German Windows Market (2007): Percentage
Breakdown of Value Sales by Material - Vinyl, Wood, Metal
and Other Material Combinations (includes corresponding
Graph/Chart) III-26
B.Market Analytics III-27
Table 31: German Recent Past, Current & Future Analysis for
Vinyl Windows with Annual Sales Figures in Thousand Units
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-27

Table 32: German Historic Review for Vinyl Windows with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-27

4c. ITALY III-28
A.Market Analysis III-28
Windows Material Preferences in Italy III-28
Table 33: Italian Windows Market (2007): Percentage
Breakdown of Value Sales by Material - Wood, Metal, PVC and
Other Material Combinations (includes corresponding
Graph/Chart) III-28
B.Market Analytics III-28
Table 34: Italian Recent Past, Current & Future Analysis for
Vinyl Windows with Annual Sales Figures in Thousand Units
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-28

Table 35: Italian Historic Review for Vinyl Windows with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-29

4d. THE UNITED KINGDOM III-30
A.Market Analysis III-30
Vinyl Penetration in UK Highest in Europe III-30
Table 36: UK Windows Market for (2007): Percentage
Breakdown of Value Sales by Material - PVC/Vinyl, Metal,
Wood and Other Material Combinations (includes
corresponding Graph/Chart) III-30

Table 37: UK Recent Past, Current and Future Analysis for
Vinyl Windows Market - Analyzed with Annual Sales Figures
in US$ Million for the Years 2009 through (includes
corresponding Graph/Chart) III-30

Table 38: UK Historic Review for Vinyl Windows Market -
Analyzed with Annual Sales Figures in US$ Million for the
Years 2003 through (includes corresponding Graph/Chart) III-31
PVC-U Windows Gain Attention III-31
Replacement Doors and Windows: Highly Mature Market III-31
B.Market Analytics III-32
Table 39: UK Recent Past, Current & Future Analysis for
Vinyl Windows with Annual Sales Figures n Thousand Units for
Years 2009 through 2017 (includes corresponding Graph/Chart) III-32

Table 40: UK Historic Review for Vinyl Windows with Annual
Sales Figures in Thousand Units for Years 2003 through 2008
(includes corresponding Graph/Chart) III-33

4e. SPAIN III-34
A.Market Analysis III-34
Metal Windows Dominate III-34
Table 41: Spanish Windows Market (2007): Percentage
Breakdown of Value Sales by Material - Metal, Wood, PVC and
Other Material Combinations (includes corresponding
Graph/Chart) III-34
B.Market Analytics III-34
Table 42: Spanish Recent Past, Current & Future Analysis for
Vinyl Windows with Annual Sales Figures in Thousand Units
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-34

Table 43: Spanish Historic Review for Vinyl Windows with
Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-35

4f. REST OF EUROPE III-36
A.Market Analysis III-36
Focus on Select Regions III-36
Hungary III-36
Austria III-36
Table 44: Windows Market in Austria (2007): Percentage
Breakdown of Volume Sales by Material Types: Plastic,
Wood, Aluminum and Others (includes corresponding
Graph/Chart) III-36
Switzerland III-36
PVC Window Remain Popular III-36
Table 45: Swiss Windows Market (2007): Percentage
Breakdown of Volume Sales by Material Type: PVC, Wood,
Wood-Metal and Metal (includes corresponding Graph/Chart) III-36
Norway III-37
B.Market Analytics III-37
Table 46: Rest of Europe Recent Past, Current & Future
Analysis for Vinyl Windows with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-37

Table 47: Rest of Europe Historic Review for Vinyl Windows
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-38

5. ASIA PACIFIC III-39
A.Market Analysis III-39
China- Lucrative Potential III-39
China Encourages Use of Vinyl Window Frames III-39
Window Market: A Retro perspective III-39
Table 48: Windows Market in China (2007): Percentage
Breakdown of Volume Sales by Material Type:
Steel/Aluminum, PVC/Vinyl and Wood (includes corresponding
Graph/Chart) III-40
B.Market Analytics III-40
Table 49: Asia-Pacific Recent Past, Current & Future
Analysis for Vinyl Windows with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-40

Table 50: Asia-Pacific Historic Review for Vinyl Windows
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-41

6. LATIN AMERICA III-42
A.Market Analysis III-42
Brazil III-42
Vinyl Gains Popularity in the Construction Industry III-42
B.Market Analytics III-43
Table 51: Latin American Recent Past, Current & Future
Analysis for Vinyl Windows with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-43

Table 52: Latin American Historic Review for Vinyl Windows
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-44

7. REST OF WORLD III-45
Market Analytics III-45
Table 53: Rest of World Recent Past, Current & Future
Analysis for Vinyl Windows with Annual Sales Figures in
Thousand Units for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-45

Table 54: Rest of World Historic Review for Vinyl Windows
with Annual Sales Figures in Thousand Units for Years 2003
through 2008 (includes corresponding Graph/Chart) III-46

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 242 (including Divisions/Subsidiaries - 255)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 126
Canada 37
Europe 84
France 6
Germany 5
The United Kingdom 60
Rest of Europe 13
Asia-Pacific (Excluding Japan) 5
Latin America 2
Middle East 1
-----------------------------------------

Windows and doors are architectural elements of a home that link interiors of the house to outdoor, provide ventilation and daylight and add visual and functional benefits to homes. Demand for window and door products worldwide is primarily derived from growth in the construction industry. Residential and commercial building construction activity is a key demand determinant for fenestration products. In terms of material types, although metal and wooden doors and windows dominate the market in terms of market size, highest growth is expected to stem from plastics comprising of vinyl, fiberglass, and composites. Vinyl is making significant inroads worldwide by cannibalizing into the shares of traditional metal and wood fenestration products. The importance of the use of vinyl in building products can be put into perspective by the fact that close to 62% of the world vinyl production is consumed by the construction industry. Vinyl window and door industry has increasingly shifted focus on vinyl swing doors and sliding doors. Vinyl doors stand poised for lucrative gains by virtue of their intrinsic benefits such as energy efficiency and low maintenance costs. Increase in the sales of vinyl windows is also a factor instrumental in creating additional demand opportunities for vinyl doors.

The growth momentum that vinyl based fenestration products picked up during the last decade suffered a temporary setback as the global construction industry suffered decline in the aftermath of the US sub-prime crisis. Subsequently, the global shipments for Vinyl Doors and Windows also declined significantly during 2008 and 2009, with the market expected to have bottomed in 2009. The emergence of ‘green shoots’ of economic recovery in many parts of the world that began to take shape from the end of 2009, resulted in construction activity picking up across the world by the start of 2010. Though the recovery has not gathered full momentum owing to the debt crisis in some Western European countries and the tentative nature of the recovery in the US, other regions such as Asia-Pacific, Latin America and Eastern Europe staged smart recoveries. Going forward, growth in the vinyl doors and windows market would be largely boosted by economic growth, increasing levels of personal income in many parts of the world, the enduring industrialization efforts of the developing countries and increasing momentum in the replacement of traditional fenestration products by vinyl.

Vinyl windows are gaining in popularity across the world in both new construction and replacement markets due to style and shape varieties, low cost, strength, durability, worry-free maintenance, good quality control and testing features. Additionally, superior environmental performance due to enhanced energy efficiency is also bolstering the vinyl doors and windows market as environmental concern grows across the world. The growing popularity of vinyl over traditional material types such as, wood, aluminum, steel, is evidenced by the changing end-user preferences the world over. China, one of the most lucrative construction markets worldwide, is a key potential driver for vinyl door demand. Although steel/aluminum frames garner nearly 70% of the Chinese doors and windows market, vinyl is gaining share at the expense of traditional materials. In conclusion, while mature markets take a pause, emerging markets such as China, India, Russia, Indonesia, the Philippines and Malaysia will drive the demand for windows and doors in the world market.

Europe retains its leadership position in the global Vinyl Windows market both in terms of product development and usage, as stated by Global Industry Analysts's new market research report on Vinyl Doors and Windows. Within Europe there exists wide disparity in PVC (vinyl) penetration, with countries such as the UK exhibiting high penetration rates of about 80%-85% , while in the Scandinavian countries PVC penetration is the lowest, with some markets having vinyl usage levels as low as 25%. In the long-term, Asia Pacific will remain the growth engine of the worldwide building materials industry. Housing some of the fastest growing economies along with a huge population base, the region will be led in growth by China - the largest market for building materials.

The vinyl doors and windows market is characterized by proliferation of regional players that enjoy dominance in specific markets with very few companies managing to attain global position.

Global Industry Analysts ©

- Anglian Group Plc
- Atrium Companies Inc.
- Chelsea Building Products Inc.
- Crystal Window & Door Systems Ltd.
- Deceuninck N.V.
- Fortune Brands Inc.
- Groupe Lapeyre
- International Window Corporation
- Internorm Fenster International GmbH
- Jeld-Wen Inc.
- Kaycan Ltd
- Kolbe Vinyl Windows & Doors
- Masco Corp
- MI Windows and Door Inc.