Coatings - Global Strategic Business Report

Global Industry Analysts, Inc, March 2012, Pages: 1240

This report analyzes the worldwide markets for Coatings in Million Gallons and US$ Million by the following Product Segments: Architectural Coatings (Exterior Solvent Based Architectural Coatings, Exterior Water Based Architectural Coatings, Interior Solvent Based Architectural Coatings, Interior Water Based Architectural Coatings, Architectural Lacquers, & Other Architectural Coatings), OEM Product Coatings (Automotive and Other Transportation Equipment Finishes, Appliances Finishes, Wood Finishes, Metal Finishes, Container Finishes, Machinery and Equipment Finishes, Non-Wood Finishes, Paper and Paperboard Finishes, Electrical Insulation Coatings, and Powder Coatings, Other Industrial Product Coatings, & Other OEM Product Coatings), and Special Purpose Coatings (Industrial Maintenance Coatings, Automotive Finishes, and Other Special Purpose Coatings). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.

The report profiles 385 companies including many key and niche players such as:

- Akzo Nobel N.V.
- Arkema S.A.
- Ashland Inc.
- BASF SE
- Benjamin Moore & Co.
- CFC International Inc.
- Columbia Chemical Corporation
- DuPont Coatings and Color Technologies
- Eastman Chemical Company
- H.B. Fuller Company
- Hempel A/S
- Kansai Paint Co Ltd.
- Lanxess AG
- Nippon Paint Co Ltd.
- PPG Industries Inc.
- Rohm and Haas Company
- Sherwin-Williams Company
- Valspar Corporation.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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COATINGS

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Coatings - A Classification I-4
Architectural Coatings I-4
Product Coatings - OEM I-4
Wood Coatings I-5
Special Purpose Coatings I-5

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Market Overview II-1
Innovative Coating Systems to Take the Growth Forward II-1
Market Trends and Issues II-2
Architectural Coatings - The Least Affected during Recession II-2
Raw Material Prices on the Rise II-2
UV-Cure Coating - The Future Technology II-3
Consolidation - A Panacea for all Ills ? II-3
Benefits for End-Users II-4
Who Shared the Spoils? II-4
The Road Ahead II-5
Does the Fate of Smaller Companies Hang in Balance? II-5
Table 1: Leading Players in Global Paints & Coatings Market
(2010): Breakdown of Sales in US$ Million for Akzo Nobel
NV, PPG Industries, DuPont Coatings & Color Technologies
Group, The Sherwin-Williams Co., AkzoNobel Decorative
Paints, BASF Coatings AG, Valspar Corp., SigmaKalon Group,
Nippon Paint Co. Ltd., and RPM International (includes
corresponding Graph/Chart) II-6
Globalization in the Coatings Industry II-6
Environmental Legislation - Coatings Industry Comes Under
Close Scrutiny II-7
Coatings Industry - Set for a Change II-7
Resin Suppliers - A Difficult Year Ahead II-8
Global Additives Market Poised to Grow II-8
Additives Producers - In Advantageous Position II-8
Organic Coatings: Helping Out Glass Container Industry II-9
Web Presence: Important Ingredient for Success II-10
Fortunes of Automotive OEM Coatings Market Linked with
Automotive Industry II-10
OEM and Industrial Coatings Manufacturers - In Changeover Phase II-11
New Industrial Coating Technologies Affect Demand for
Exterior Deco Coatings II-11
Global Automotive OEM Coatings Market - Key Concerns II-11
Marine Coatings Market Poised to Grow II-12
Table 2: Global Market for Marine Coatings (2010): Percentage
Share Breakdown by Leading Players - Akzo Ameron RPM, Hempel
Jotun Sherwin-Williams Sigma and Others (includes
corresponding Graph/Chart) II-13
Increasing Activity in Shipbuilding Drive Demand for Marine
Coatings II-13
Asia Dominates Global Marine Coating Consumption II-13
Raw Material Prices Trouble Marine Coating Formulators II-14
Manufacturers Focus on Innovations for Sustenance &
Profitability II-14
Powder Coatings Market - Lost Opportunity II-15
Table 3: Global Market for Powder Coatings (2010): Percentage
Breakdown of Demand by End-Use Industry - Motor Vehicles,
Appliances and Housewares, Industrial Machinery and
Materials, Furniture & Fixtures and Others (includes
corresponding Graph/Chart) II-16

Table 4: Leading Players in the Global Pipe Coating Market
(2010): Percentage Breakdown of Value Sales for Bredero Shaw,
Socotherm and Wah Seong (includes corresponding Graph/Chart) II-16
Wood Coatings Market - Witnessing Slow Growth II-16
Tough Times for Wood Coating Market II-17
Affordability, Ease of Use and High Performance - the Sought
After Features II-17
Wood Care Coatings - No Longer Dear to DIY Markets II-18
Table 5: Global Market for Wood Protection (2010): Percentage
Share Breakdown by Categories - Long-term Protection, DIY and
Trade, Temporary Protection, Wood Composites, Remedial
Protection and Millwork & Joinery (includes corresponding
Graph/Chart) II-18
ACE Coatings Market Recovers
Pre-Recession Levels Still Far Off II-18
Decorative Coatings Market - Poised to Grow With Some Obstacles II-19
Exterior Coatings More Prominent than Their Interior Counterparts II-19
E-Coat: An Alternative to Liquid and Powder Coatings? II-19
Nanotechnology - An Unexplored Area II-20
Radiation Cured Coatings - Gaining Prominence II-20
A Solution for Automotive Plastics II-21
Powder/Liquid Coatings - A Peek into North American and
European Markets II-21
Challenges Faced by the Global Paint Suppliers II-22
Global Key Players Adopt Strategies to Retain Position II-22
Eco-Friendly Paints Emerge Highlighting Environmental Concern II-22
Differences in Consumer Preferences for Exterior and Interior
Painting Colors II-23
New Technologies for Enhanced Functionality II-23
Ceramic Coatings Market in North America II-24
Table 6: North American Market for High-Performance Ceramic
Coatings (2010): Percentage Share Break Down by
Types-Thermal Spray, Chemical Vapor Disposition, Physical
Vapor Disposition and Others (includes corresponding
Graph/Chart) II-24
Asia-Pacific Region Witnesses Strong Growth in the Paints &
Coatings Sector II-25
Growing Demand for High-Performance Pigments II-26
HPP Suppliers Undertake Expansion Programs to Meet Growing
Demand II-27

2. COATINGS - AN INTRODUCTION II-28
Coatings - A Classification II-28
Architectural Coatings II-28
Product Coatings - OEM II-28
End Users of OEM Product Coatings II-28
Table 7: Global Market for Machinery and Equipment Finishes
(2010): Percentage Share Breakdown by Leading Players -
PPG/Sherwin-Williams/Valspar and others II-30
Powder Coatings II-30
Increasing Usage for Coating Wood II-31
Silicon-Powder Coating: Better Than Silicon- Liquid Coating II-32
Performance of Silicon Based Powder Coatings II-32
Still A Way to Go II-33
Polyurethane II-33
Wood Coatings II-33
Special Purpose Coatings II-33
Industrial Maintenance Coatings II-33
Acrylic Coatings II-34

3. CHANGING TECHNOLOGY IN THE COATINGS MARKET II-35

4. RAW MATERIALS USED II-36
Binders II-36
Synthetic Resins II-36
Alkyds II-36
Titanium Dioxide (TiO2) II-36
Phthalic Anhydride (PAN) II-36
Organic Pigments II-36
Pentaerythritol II-36

5. PRODUCT INTRODUCTIONS/ INNOVATIONS II-37
Spinnaker Coating Unveils SureLock Adhesive II-37
Jotun Introduces Jotafloor Rapid Dry WB II-37
Ecology Coatings Develops Bio-Based Materials II-37
Paragon Airheater Technologies Unveils DuraTEC II-37
Dynatek Releases CDT20 II-38
PPG Commercial Coatings Unveils Aquacron Product Platform II-38
Master Bond Introduces Master Sil 773 II-38
Italcementi Introduces TX Renocal Cleaning Lime II-38
DSM Introduces Neo Rez® R-4000 Waterborne Plastic Coating Resin II-39
Dow Coating Materials Unveils Rhoplex EZ Clean 200 Acrylic Binder II-39
Sherwin-Williams Unveils Hi-Solids Polyurethane Mildew Resistant II-39
Sherwin-Williams Unveils Anti-Graffiti Clear Coat II-39
Sherwin-Williams Unveils Tile-Clad® High Solids Mildew
Resistant Epoxy II-40
PPG Unveils DuraBull Heavy-Duty Protective Coating II-40
Sherwin-Williams Introduces Armor Seal® 1000 HS Epoxy Floor
Coating II-40

6. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-41
DuPont and Megachim Introduce Teflon® Branded Product Line II-41
ArcelorMittal Introduces Solarceo II-41
ROH Launches Avanse ST-410 Emulsion II-41
PPG Introduces SigmaPrime 700 LT and Sigma Prime 700 II-41
ICA Group Introduces Solvent-based Polyurethane Coatings Range II-42
Performance Coatings International Launches LensGuard II-42
DuPont Unveils Optilon Anti-Reflective Film Coatings II-43
Akzo Nobel Launches Premium Maintenance Coating II-43
Deposition Sciences Launches New Coatings in the Infrared
Spectrum II-43
Ultimate Ceramic Coatings Launches Protective Coatings II-44
Houghton International Inks Partnership with Egyptian Coatings II-44
Industrial Nanotech Develops Nansulate Aqua II-44
BASF and DaimlerChrysler Develop Liquid Metal II-44
Rohm and Haas Powder Coatings Introduces RTS Gen II II-45
Rohm and Haas Powder Coatings Introduces REALCOAT II-45
PPG Unveils DC4125 CERAMICLEAR II-45
PPG Launches two New Coil Coatings II-45
PPG Launches New Products Under its Vibrance Collection II-46
Hempel Launches New Hempaxane Enamels II-46
Eastman Chemical Unveils Eastman CAB Additives II-46
Hempel Launches HEMPADUR 3556 II-47
Air Products Launch EnviroGem 360 Surfactant II-47
Sherwin-Williams Launches New Range of Exterior Paints II-47
Rohm and Haas Develops Avanse MV-100 II-48
BASF Coatings Launches Integrated Process II II-48
Agilent Installs HELIOS II-48
Sherwin-Williams Launches FluoroKem II-49
Eastman Launches Solus 2100 II-49

7. RECENT INDUSTRY ACTIVITY II-50
PPG Industries Takes Over Dyrup II-50
Sika Acquires Duochem II-50
AkzoNobel Acquires SSCP's Coatings Business II-50
Dulux's DGL International Business in Hong Kong and China to
Merge with Camelpaint II-50
BASF Coatings to Divest Relius Coatings' Decorative Paints
Business II-51
PPG Industries to Takeover Colpisa II-51
RPM Performance Coatings Takes Over API II-51
Arkema Acquires Photocure Resins and Coatings Resins
Businesses from Total's Subsidiaries II-52
Hempel Takes Over Crown Paints II-52
LKQ to Acquire Akzo Nobel's Paint Distribution Business II-52
Tikkurila to Acquire Zorka Color II-52
Valspar Acquires Isocoat Tintas e Vernizes II-52
Teknos to Merge with Oliva II-52
Sulzer Metco Takes Over Bekaert's Diamond- like Carbon
Coatings Business II-53
Sherwin-Williams Acquires Arch Chemicals Industrial Wood
Coatings Business II-53
RPM International Takes Over Universal Sealants II-53
Rust-Oleum Snaps Up Chemtec Chemicals II-54
Alstom Power Snaps Up Amstar International and Amstar Surface
Technology II-54
RPM International Snaps Up Hummervoll Industribelegg II-54
Sherwin-Williams to Acquire Becker Acroma II-54
Dow Coating Materials to Invest in Chinese Facility II-55
Miba to Take Over Teer Coatings II-55
XSER Coatings Enters the UV Curable Coatings Market II-55
Miller Paint Inks Acquisition Agreement with Akzo Nobel II-55
Cognis Opens New Facility in Mexico II-55
LINE-X Protective Coatings to Continue Partnership with NWTF II-55
FSCT and NPCA to Merge II-56
R.M. Ferguson Acquires Industrial Colours and Chemicals II-56
Nanotech Energy Solutions Expands Coatings Projects II-56
Weilburger Coatings UK Acquires Trimite II-56
Tikkurila Acquires Interest in Two Paint Companies II-57
Bayou Perma-Pipe Canada Acquires Pipe Coating and Insulation
Unit of Garneau II-57

8. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-58
Akzo Nobel Acquires British Coatings Giant, ICI Paints, Plc II-58
PPG Industries Takes Over Vanex II-58
Industrialex Snaps Up Compass Industrial II-58
Fujikura to Take Over Red Spot Paint & Varnish II-58
Emerald Hilton Snaps Up Wolstenholme II-58
ADCO Products Takes Over The Dolphin Co. II-58
Exousia Snaps Up AEGEON LLC II-59
Koninklijke Takes Over Soluol II-59
Rohm & Haas Takes Over Finndisp from Forcit II-59
Inver to Take Over European Powder Coating Business of Becker II-59
PPG Acquires Sigma Kalon Group II-59
Thermolon Merges with Shinwoo Trading II-60
Surface Technology Acquires Calmbay Holdings II-60
Sherwin-Williams Takes Over North American Operations of
Becker Powder Coatings II-60
Keco Coatings Takes Over Teknix Powder Coating II-60
Heidelberger Takes Over Hi-Tech Coatings II-60
Sherwin-Williams Acquires Liquid Coatings Subsidiaries of
Inchem Holdings II-61
PPG to Take Over COEX Business of BASF II-61
AkzoNobel Acquires Soliant and Lord II-61
PPG Industries Takes Over Automotive Refinish Coatings Assets
of the Bonny Coating-Made Company II-61
Tikkurila to Take Over Finncolor Slovakia II-62
MAGE Industrie and Almeco Group Merge II-62
BASF Acquires Remaining Shares in Yasar BASF Coatings II-62
Rohm and Haas to Acquire Powder Coatings Distributor in France II-63
Stewart Takes Over El Paso II-63
DSM Desotech Takes over Polymeric Processes II-63
Dow Establishes New Business Unit, Dow Coating Solutions II-63
ACCESSA Coatings Takes Over Louisville Industrial Coatings II-64
IHI Plans to Take Over Hauzer Techno Coating II-64
Xiom Signs Distribution Agreement with Orica Powder &
Industrial Coatings II-65
Nuplex Completes Acquisition of Cognis G-Cure Resins Business II-65
Specialty Coatings Completes Acquisition of Parylene Japan II-65
Tikkurila Paints and Tikkurila Coatings Oy Merge with
Tikkurila Oy II-66
Helios Acquires Metal Coatings Company in Ukraine II-66
Jotun Group Inaugurates Paints and Coatings Production
Facility in India II-66
Kansai Nerolac Divests Stake in Kansai Coatings II-66
Houston Plating & Coatings Forms a Joint Venture with
Diversified Mechanical Services II-66
Sherwin-Williams Enters into a Pact with Inchem Holdings Asia II-66
Munzing Takes Over Liquid Defoamer Business of Hexion II-67
Exousia Advanced Materials Takes Over Aegeon II-67
Cloverdale Paint Acquires Guertin II-67
Sherwin-Williams Takes Over Flex Recubrimientos II-67
Keco Coatings Takes Over Teknix Powder Coatings II-68
Mondi Group Acquires BSK Materials II-68
Fujikura to Take Over Red Spot Paint & Varnish Co II-68
Mitsui Chemicals to Takeover SDC Technologies II-68
Heidelberger to Take Over Hi-Tech Coatings II-68
DuPont Inaugurates a New Performance Coatings Plant in China II-69
Benjamin Moore Takes Over Certain Brands and Assets of Insl-x
Products II-69
Sherwin-Williams Takes Over Becker Powder Coatings II-69
Rohm and Haas Acquires ACIL II-70
PPG Inaugurates Architectural Coatings Manufacturing Facility II-70
PPG to Establish Manufacturing Plant in Russia II-70
BASF Coatings Opens New Facility Near Moscow II-71
PPG Industries Acquires SigmaKalon Group II-71
Kemira Acquires Two Russian Paint Companies II-71
Berger Signs JV Agreement with Nippon Bee II-72
Royal Adhesives Acquires Bond-Plus® Water- Based Coatings and
Adhesives II-72
Ecology Coatings Announces Reverse Merger with OCIS II-72
Curran Enters into Licensing Agreement with Saekaphen II-72
Rust-Oleum Takes Over Tor Coatings II-73
Sherwin-Williams Acquires Nitco Paints II-73
Delta Coatings Takes Over Federated Paints II-73
Sherwin-Williams Acquires M.A. Bruder II-74
Xiom Enters into New Joint Venture with New Bedford II-74
PPG Inks Laptop Computer Coatings Agreement with Agion II-75
PPG Industries Takes Over Champion Coatings II-75
Greenkote Takes Over Industrial Powder Coating II-75
Victrex and Whitford Sign Supply Agreement II-75
Praxair Enters into Agreement with Surface Technologies II-76
Aleris to Shut Down Toronto Plant II-76
High Performance Coatings Joins Hands with S&S Headers II-76
QCI Acquires Denton Coatings II-77
OAO "TMK" Takes Over OOO "Truboplast" II-77
Chr. Hansen Divests Excipients & Coating Business II-77
StonCor Acquires Star Maling II-78
Dow Epoxy Acquires Three Systems Formulators II-78
Tor Coatings Takes Over Bollom Fire Protection II-78
RELIUS Merges with BASF Coatings II-79
Vestar Acquires Stake in AZ Electronic Materials II-79
Partner of Rogers Powder Acquires Roger's Ottawa Facility II-79
Grace Takes Over Assets of Sistiaga II-79
Akzo Nobel to Shift Headquarters to Amsterdam II-80
KV Pharmaceutical Takes Over the Asset and Properties of PCT II-80
Precoat Metals Takes Over U.S. Coaters II-80
GRA Completes Acquisition of Grupo Sistiaga II-81
BASF Sets Up New Chinese Refinish Coatings Training Center II-81
Quest Specialty Chemicals Takes Over Zolatone Automotive II-81
Columbia Paint & Coatings Inks a Merger Agreement with
Sherwin-Williams II-81
PPG Completes Acquisition of Certain Assets of CRC II-82
Norman Hay Unit Completes Acquisition of Calmbay Holdings II-82
Atlantic Coatings Enters into a Joint Venture Agreement with
Xiom Systems II-82
Quest Completes Acquisition of Hydro-Stop II-83
Saudi Industrial Development Divests Interest in Sidc Metal to
UNICOIL II-83
Gulf Coast Mechanical & Coatings to Expand DMS Production
Facility II-83
Bayer Material Science Opens its New Development Lab in India II-83
Agion Technologies Inks Contract with PPG Industries II-84
Hempel Acquires Lacor II-84
Hempel Inks Deal With Dupont Performance Coatings II-84
BASF and Honda Italia Ink Supply Contract II-84
Kansai Paint and PPG Industries Extend Alliance II-85
Valspar Takes Over Teknos Nova Coil II-85

9. RELATED MARKETS - AN OVERVIEW II-86
Coating Additives and Modifiers II-86
Table 8: World Recent Past, Current & Future Analysis for
Coating Additives and Modifiers with Annual Sales Figures in
Million Pounds for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-86

Table 9: Asian Market for Coating Additives (2010):
Percentage Breakdown of Dollar Sales by Region - China,
Japan, Korea, India, and Others (includes corresponding
Graph/Chart) II-86
Coil Coatings II-87
What are Coil Coatings? II-87
Table 10: World Recent Past, Current & Future Analysis for
Coil Coatings with Annual Sales Figures in US$ Billion for
Years 2009 through 2017 (includes corresponding Graph/Chart) II-87
Ultra Violet Light Curable Powder Coating II-88
Table 11: World Recent Past, Current & Future Analysis for
UV Light Curable Powder Coatings with Annual Sales Figures
in Metric Tons for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-88

10. FOCUS ON SELECT GLOBAL PLAYERS II-89
Akzo Nobel N.V. (The Netherlands) II-89
Arkema S.A. (France) II-89
Ashland, Inc. (USA) II-90
BASF SE (Germany) II-90
Benjamin Moore & Co. (USA) II-91
CFC International, Inc. (USA) II-91
Columbia Chemical Corporation (USA) II-92
DuPont Coatings and Color Technologies (USA) II-92
Eastman Chemical Company (USA) II-92
H.B. Fuller Company (USA) II-93
Hempel A/S (Denmark) II-93
Kansai Paint Co., Ltd. (Japan) II-93
Lanxess AG (Germany) II-94
Nippon Paint Co., Ltd. (Japan) II-94
PPG Industries, Inc. (USA) II-95
Rohm and Haas Company (USA) II-95
Sherwin-WilliamsCompany (USA) II-96
Valspar Corporation (USA) II-96

11. GLOBAL MARKET PERSPECTIVE II-97
A. Volume Analytics II-97
Table 12: World Recent Past, Current & Future Analysis for
Coatings by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Million Gallons for Years 2009 through 2017(includes
corresponding Graph/Chart) II-97

Table 13: World Historic Review for Coatings by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 (includes corresponding Graph/Chart) II-98

Table 14: World 15-Year Perspective for Coatings by
Geographic Region - Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2003,2011, &
2017(includes corresponding Graph/Chart) II-99
Coatings Market by Product Group/Segment II-100
Table 15: World Recent Past, Current & Future Analysis for
Architectural Coatings by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2009 through
2017(includes corresponding Graph/Chart) II-100

Table 16: World Historic Review for Architectural Coatings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2003 through 2008(includes corresponding
Graph/Chart) II-101

Table 17: World Recent Past, Current & Future Analysis for
Architectural Coatings by Product Segment - Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based Architectural
Coatings, Interior Water Based Architectural Coatings,
Architectural Lacquers and Other Architectural Coatings
Markets Independently Analyzed with Annual Sales Figures in
Million Gallons for Years 2009 through 2017(includes
corresponding Graph/Chart) II-102

Table 18: World Historic Review for Architectural Coatings by
Product Segment - Exterior Solvent Based Architectural
Coatings, Exterior Water Based Architectural Coatings,
Interior Solvent Based Architectural Coatings, Interior Water
Based Architectural Coatings, Architectural Lacquers and
Other Architectural Coatings Markets Independently Analyzed
with Annual Sales Figures in Million Gallons for Years 2003
through 2008 (includes corresponding Graph/Chart) II-103

Table 19: World 15-Year Perspective for Architectural
Coatings by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2003, 2011, & 2017 (includes corresponding Graph/Chart) II-104

Table 20: World 15-Year Perspective for Architectural
Coatings by Product Segment - Percentage Breakdown of Volume
Sales for Exterior Solvent Based Architectural Coatings,
Exterior Water Based Architectural Coatings, Interior Solvent
Based Architectural Coatings, Interior Water Based
Architectural Coatings, Architectural Lacquers and Other
Architectural Coatings Markets for Years 2003, 2011, & 2017
(includes corresponding Graph/Chart) II-105

Table 21: World Recent Past, Current & Future Analysis for
OEM Product Coatings by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-106

Table 22: World Historic Review for OEM Product Coatings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-107

Table 23: World Recent Past, Current & Future Analysis for
OEM Product Coatings by Product Segment - Automotive and
Other Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes, Machinery
and Equipment Finishes, Non-Wood Finishes, Paper and
Paperboard Finishes, Electrical Insulation Coatings, Powder
Coatings, Other Industrial Product Coatings, and Other OEM
Product Coatings Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-108

Table 24: World Historic Review for OEM Product Coatings by
Product Segment - Automotive and Other Transportation
Equipment Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings, and Other OEM Product Coatings
Markets Independently Analyzed with Annual Sales Figures in
Million Gallons for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-109

Table 25: World 15-Year Perspective for OEM Product Coatings
by Geographic Region - Percentage Breakdown of Volume Sales
for US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2003,
2011, & 2017 (includes corresponding Graph/Chart) II-110

Table 26: World 15-Year Perspective for OEM Product Coatings
by Product Segment - Percentage Breakdown of Volume Sales for
Automotive and Other Transportation Equipment Finishes,
Appliances Finishes, Wood Finishes, Metal Finishes, Container
Finishes, Machinery and Equipment Finishes, Non-Wood
Finishes, Paper and Paperboard Finishes, Electrical
Insulation Coatings, Powder Coatings, Other Industrial
Product Coatings, and Other OEM Product Coatings Markets for
Years 2003, 2011, & 2017 (includes corresponding Graph/Chart) II-111

Table 27: World Recent Past, Current & Future Analysis for
Special Purpose Coatings by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2009 through
2017(includes corresponding Graph/Chart) II-112

Table 28: World Historic Review for Special Purpose Coatings
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
Million Gallons for Years 2003 through 2008(includes
corresponding Graph/Chart) II-113

Table 29: World Recent Past, Current & Future Analysis for
Special Purpose Coatings by Product Segment - Industrial
Maintenance Coatings, Automotive Finishes, and Other Special
Purpose Coatings Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-114

Table 30: World Historic Review for Special Purpose Coatings
by Product Segment - Industrial Maintenance Coatings,
Automotive Finishes, and Other Special Purpose Coatings
Markets Independently Analyzed with Annual Sales Figures in
Million Gallons for Years 2003 through 2008(includes
corresponding Graph/Chart) II-115

Table 31: World 15-Year Perspective for Special Purpose
Coatings by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2003, 2011 &, 2017(includes corresponding Graph/Chart) II-116

Table 32: World 15-Year Perspective for Special Purpose
Coatings by Product Segment - Percentage Breakdown of Volume
Sales for Industrial Maintenance Coatings, Automotive
Finishes, and Other Special Purpose Coatings Markets for
Years 2003, 2011, &, 2017 (includes corresponding
Graph/Chart) II-117
B. Value Analytics II-118
Table 33: World Recent Past, Current & Future Analysis for
Coatings by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017(includes
corresponding Graph/Chart) II-118

Table 34: World Historic Review for Coatings by Geographic
Region - US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Middle East and Latin America Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-119

Table 35: World 15-Year Perspective for Coatings by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin America Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-120
Coatings Market by Product Group/Segment II-121
Table 36: World Recent Past, Current & Future Analysis for
Architectural Coatings by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-121

Table 37: World Historic Review for Architectural Coatings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003through 2008 (includes corresponding
Graph/Chart) II-122

Table 38: World Recent Past, Current & Future Analysis for
Architectural Coatings by Product Segment - Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based Architectural
Coatings, Interior Water Based Architectural Coatings,
Architectural Lacquers and Other Architectural Coatings
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-123

Table 39: World Historic Review for Architectural Coatings by
Product Segment - Exterior Solvent Based Architectural
Coatings, Exterior Water Based Architectural Coatings,
Interior Solvent Based Architectural Coatings, Interior Water
Based Architectural Coatings, Architectural Lacquers and
Other Architectural Coatings Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) II-124

Table 40: World 15-Year Perspective for Architectural
Coatings by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Latin America Markets for
Years 2003, 2011, & 2017 (includes corresponding Graph/Chart) II-125

Table 41: World 15-Year Perspective for Architectural
Coatings by Product Segment - Percentage Breakdown of Dollar
Sales for Exterior Solvent Based Architectural Coatings,
Exterior Water Based Architectural Coatings, Interior Solvent
Based Architectural Coatings, Interior Water Based
Architectural Coatings, Architectural Lacquers and Other
Architectural Coatings Markets for Years 2003, 2011, & 2017
(includes corresponding Graph/Chart) II-126

Table 42: World Recent Past, Current & Future Analysis for
OEM Product Coatings by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-127

Table 43: World Historic Review for OEM Product Coatings by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-128

Table 44: World Recent Past, Current & Future Analysis for
OEM Product Coatings by Product Segment - Automotive and
Other Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes, Machinery
and Equipment Finishes, Non-Wood Finishes, Paper and
Paperboard Finishes, Electrical Insulation Coatings, Powder
Coatings, Other Industrial Product Coatings, and Other OEM
Product Coatings Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-129

Table 45: World Historic Review for OEM Product Coatings by
Product Segment - Automotive and Other Transportation
Equipment Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings, and Other OEM Product Coatings
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-130

Table 46: World 15-Year Perspective for OEM Product Coatings
by Geographic Region - Percentage Breakdown of Dollar Sales
for US, Canada, Japan, Europe, Asia- Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2003,
2011, & 2017 (includes corresponding Graph/Chart) II-131

Table 47: World 15-Year Perspective for OEM Product Coatings
by Product Segment - Percentage Breakdown of Dollar Sales for
Automotive and Other Transportation Equipment Finishes,
Appliances Finishes, Wood Finishes, Metal Finishes, Container
Finishes, Machinery and Equipment Finishes, Non-Wood
Finishes, Paper and Paperboard Finishes, Electrical
Insulation Coatings, Powder Coatings, Other Industrial
Product Coatings, and Other OEM Product Coatings Markets for
Years 2003, 2011, & 2017 (includes corresponding Graph/Chart) II-132

Table 48: World Recent Past, Current & Future Analysis for
Special Purpose Coatings by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East
and Latin America Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-133

Table 49: World Historic Review for Special Purpose Coatings
by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-134

Table 50: World Recent Past, Current & Future Analysis for
Special Purpose Coatings by Product Segment - Industrial
Maintenance Coatings, Automotive Finishes, and Other Special
Purpose Coatings Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through
2017(includes corresponding Graph/Chart) II-135

Table 51: World Historic Review for Special Purpose Coatings
by Product Segment - Industrial Maintenance Coatings,
Automotive Finishes, and Other Special Purpose Coatings
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003through 2008 (includes
corresponding Graph/Chart) II-136

Table 52: World 15-Year Perspective for Special Purpose
Coatings by Geographic Region - Percentage Breakdown f Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2003,
2011, & 2017 (includes corresponding Graph/Chart) II-137

Table 53: World 15-Year Perspective for Special Purpose
Coatings by Prosduct Segment - Percentage Breakdown of Dollar
Sales for Industrial Maintenance Coatings, Automotive
Finishes, and Other Special Purpose Coatings Markets for
Years 2003, 2011, & 2017 (includes corresponding Graph/Chart) II-138

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Coating Industry in the US III-1
US Paints and Coatings Industry Poised to Grow III-1
Market Pressures Lead to New Innovations in Auto Coatings III-2
Developments in the Housing Market III-2
US Powder Coatings Market to Witness Marginal Growth III-2
Classification of Coatings in the US III-3
Architectural Coatings III-3
Player Statistics in the Past: A Historic Perspective III-4
Table 54: Leading Players in the US Architectural Coatings
Market (2005): Percentage Breakdown of Value Sales for
Sherwin-Williams Co., ICI Paints, Behr Process Corp., PPG
Industries, Benjamin Moore & Co., Valspar Corp., and Others
(includes corresponding Graph/Chart) III-4

Table 55: Leading Players in the US Interior Architectural
Coatings Market (2005): Percentage Breakdown of Value Sales
for Behr Process Corp., The Sherwin-Williams Co., ICI
Paints, Benjamin Moore & Co., PPG Industries, Valspar
Corp., and Others (includes corresponding Graph/Chart) III-4
Factors Affecting Architectural Coatings Market III-5
Direction of Environmental Legislation III-5
Trend Towards Globalization III-5
Shrinking Margins for Coatings Manufacturers III-5
Increasing Awareness for Use of Green Products III-6
Sluggish Economy - Not a Major Deterrent III-6
Automotive Coatings - Struggling to Grow III-7
Elastomeric Coatings - Rising Demand for High Performance
Coatings in the Construction Activity III-7
Key Developments in the Market III-8
OEM Product Coatings III-8
Special Purpose Coatings III-9
Leading Players III-9
Major Issues Impacting the Market III-9
New Regulations to Rule the Coatings Industry III-9
Environmental Legislation Regarding VOCs III-10
Provisions of the Rule III-10
Exceptions to the Rule III-11
Who Comes Under the Purview of the Rule? III-11
Ramifications of the Rule III-11
EPA Proposes New Standard on Emissions for Coatings
Manufacturing III-12
Table 56: VOC Content Limit for Selected Industrial
Maintenance Coatings in the US (includes corresponding
Graph/Chart) III-12

Table 57: VOC Content Limit for Architectural Coatings in
the US III-13
Technological Developments III-15
Researchers of University of Texas Aid in Developing
Anticorrosive Aerospace Coatings III-15
PPG Industries Develops New Powder-Coatings Technology III-15
Metallic Finishes: The In Thing III-15
Molded-In Color and Film Laminate Eat Up Automobile Trim
Component Coatings Market III-16
Related Markets - An Overview III-16
Architectural Coatings by End-Use III-16
Table 58: US Market for Architectural Coatings: Annual
Unit Shipment Percent Breakdown for 2000-2010 by End-Use
Segment - Do-It-Yourself and Professional (% of Unit
Shipments) (includes corresponding Graph/Chart) III-16
Coating Resins III-17
Table 59: US Recent Past, Current & Future Analysis for
Coating Resins with Annual Sales Figures in Billion Pounds
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-17

Table 60: Coatings Resins Market in the US (2008):
Percentage Breakdown by Resin Type for Acrylics, Alkyds,
Polyvinyl Acetate, Epoxies, Polyester, Silicones, PVC,
Aminos and Others(includes corresponding Graph/Chart) III-18
Coating Solvents III-18
Table 61: The US Recent Past, Current & Future Analysis
for Coating Solvents with Annual Sales Figures in Billion
Pounds for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-18
Wood Coatings III-19
Deck Coating Market Witnesses Further Growth III-19
Kitchen Cabinets to Spur Wood Coatings Market Growth III-19
Wood Coating Solvents to Expand at a Slow Rate Over the Future III-20
Table 62: The US Recent Past, Current & Future Analysis
for Wood Coatings Solvents with Annual Sales Figures in
Thousand Tons for Years 2009 through 2017(includes
corresponding Graph/Chart) III-20
Industrial Wood Coatings: Opportunities for Growth in the US III-20
Less Demand for Local Furniture III-20
Wood Coatings for Furniture: Down But Not Out III-21
Pre-Finished Applications Offer Bright Prospects III-21
Market for Eco-friendly Wood Coatings III-21
Market Challenges III-22
Wood Coatings Market: The Manufacturer Perspective III-22
End-Use Application in Recent Past III-23
Table 63: Industrial Wood Coatings Market in the US
(2009): Percentage Breakdown of Value Sales by End-Use
Application - Building Products, Kitchen Cabinets,
Furniture, and Others (includes corresponding Graph/Chart) III-23
Market Leaders in the Recent Past III-23
Table 64: Leading Players in the US Industrial Wood
Coatings Market (2006): Percentage Breakdown of Value
Sales for Valspar Corp., Akzo Nobel NV, Chemcraft
International, and Others (includes corresponding
Graph/Chart) III-23

Table 65: Leading Players in the US Solvent-Based
Industrial Wood Coatings Market (2006): Percentage
Breakdown of Value Sales for Valspar Corp., Akzo Nobel NV,
Chemcraft International, and Others (includes
corresponding Graph/Chart) III-24

Table 66: Leading Players in the US UV Cure Industrial
Wood Coatings Market (2006): Percentage Breakdown of Value
Sales for Valspar Corp., Akzo Nobel NV, Sherwin-Williams,
Chemcraft International, and Others (includes
corresponding Graph/Chart) III-24

Table 67: Leading Players in the US Water-Based Industrial
Wood Coatings Market (2006): Percentage Breakdown of Value
Sales for Valspar Corp., Akzo Nobel NV, Chemcraft
International, and Others (includes corresponding
Graph/Chart) III-25
Coatings Additives and Modifiers III-25
Coil Coatings III-25
Table 68: The US Recent Past, Current & Future Analysis
for Coil Coating with Annual Sales Figures in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-26
B.Market Analytics III-27
Volume Analytics III-27
Table 69: The US Recent Past, Current & Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings(Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-27

Table 70: The US Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003through 2008
(includes corresponding Graph/Chart III-29

Table 71: The US 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-31
Value Analytics III-32
Table 72: The US Recent Past, Current & Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paper board Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-32

Table 73: The US Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-34

Table 74: The US 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-36

2. CANADA III-37
A.Market Analysis III-37
Industry Overview III-37
Major Issues in the Canadian Coatings Industry III-38
Technological Issues - Less Emphasis on R&D III-38
Environmental Issues III-38
New VOC Regulations for Architectural Coatings Likely to
Hamper Growth III-39
B.Market Analytics III-40
Volume Analytics III-40
Table 75: Canadian Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017(includes corresponding Graph/Chart) III-40

Table 76: Canadian Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003through 2008
(includes corresponding Graph/Chart) III-42

Table 77: Canadian 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-44
Value Analytics III-45
Table 78: Canadian Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-45

Table 79: Canadian Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008(includes
corresponding Graph/Chart) III-47

Table 80: Canadian 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-49

3. JAPAN III-50
A.Market Analysis III-50
Industry Overview III-50
Trends and Issues III-50
New Coating Developments Gather Momentum III-50
Environmental Issues Hot Up in Japan III-51
B.Market Analytics III-52
Volume Analytics III-52
Table 81: Japanese Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-52

Table 82: Japanese Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003 through 2008
(includes corresponding Graph/Chart) III-54

Table 83: Japanese 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-56
Value Analytics III-57
Table 84: Japanese Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-57

Table 85: Japanese Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003through 2008 (includes
corresponding Graph/Chart) III-59

Table 86: Japanese 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-61

4. EUROPE III-62
A.Market Analysis III-62
Industry Overview III-62
Table 87: Leading Players in the European Paint and
Coatings Market (2007): Percentage Breakdown of Revenues
for BASF Aktiengesellschaft, Akzo Nobel N.V., Henkel KGaA,
Nippon Yakin Kogyo and Others (includes corresponding
Graph/Chart) III-62

Table 88: Leading Players in the Irish and UK Wood Coatings
Market (2006): Percentage Breakdown of Value Sales for
Becker Acroma, Morrells Wood Finishes Ltd., Arch Chemicals,
Sonneborn & Rieck and Others (includes corresponding
Graph/Chart) III-62

Table 89: Leading Players in the Swiss, German & Austrian
Wood Coatings Market (2006): Percentage Breakdown of Value
Sales for Hesse-Lignal, 3H Lacke, Votteler, Zweihorn GmbH
(Akzo Nobel), Arit (Becker Acroma), and Others (includes
corresponding Graph/Chart) III-63
European Coating Manufacturers: Tightening the Belt III-63
Sluggish Market Spruces Up Service III-63
Related Markets - An Overview III-63
Plastic Coatings III-63
Table 90: European Recent Past, Current & Future Analysis
for Plastic Coatings with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-64
Wood Coatings III-65
Table 91: European Current & Future Analysis for Wood
Coatings with Annual Sales Figures in Thousand Tons for
Years 2000 through 2010 (includes corresponding
Graph/Chart) III-65
B.Market Analytics III-66
Volume Analytics III-66
Table 92: European Recent Past, Current & Future Analysis
for Coatings by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and the Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-66

Table 93: European Historic Review for Coatings by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and the Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 (includes corresponding
Graph/Chart) III-67

Table 94: European Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non- Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017(includes corresponding Graph/Chart) III-68

Table 95: European Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paper board
Finishes, Electrical Insulation Coatings, Powder Coatings,
Other Industrial Product Coatings and Other OEM Product
Coatings) and Special Purpose Coatings (Industrial
Maintenance Coatings, Automotive Finishes and Other Special
Purpose Coatings) Markets Independently Analyzed with
Annual Sales Figures in Million Gallons for Years 2003
through 2008 (includes corresponding Graph/Chart) III-70

Table 96: European 15-Year Perspective for Coatings by
Geographic Region - Percentage Breakdown of Volume Sales
for France, Germany, Italy, UK, Spain, Russia & Rest of
Europe Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-72

Table 97: European 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-73
Value Analytics III-74
Table 98: European Recent Past, Current & Future Analysis
for Coatings by Geographic Region - France, Germany, Italy,
UK, Spain, Russia and the Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017(includes corresponding
Graph/Chart) III-74

Table 99: European Historic Review for Coatings by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia & Rest of Europe Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-75

Table 100: European Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-76

Table 101: European Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008(includes
corresponding Graph/Chart) III-78

Table 102: European 15-Year Perspective for Coatings by
Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia & Rest of
Europe Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-80

Table 103: European 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-81

4a. FRANCE III-82
A.Market Analysis III-82
French Coatings Industry - A Strong Market III-82
Table 104: Leading Players in the French Wood Coatings
Market (2006): Percentage Breakdown of Value Sales for
Milesi (IVM Group), Arch Chemicals, Valspar, and Others
(includes corresponding Graph/Chart) III-82
B.Market Analytics III-83
Volume Analytics III-83
Table 105: French Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-83

Table 106: French Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-85

Table 107: French 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-87
Value Analytics III-88
Table 108: French Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-88

Table 109: French Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-90

Table 110: French 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-92

4b. GERMANY III-93
A.Market Analysis III-93
Industry Overview III-93
B.Market Analytics III-94
Volume Analytics III-94
Table 111: German Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-94

Table 112: German Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-96

Table 113: German 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-98
Value Analytics III-99
Table 114: German Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product oatings) and Special Purpose Coatings
(Industrial Maintenance oatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-99

Table 115: German Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003through 2008 (includes
corresponding Graph/Chart) III-101

Table 116: German 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-103

4c. ITALY III-104
A.Market Analysis III-104
Revised Directive, Spectrophotometer and Tinting Systems
Affecting Players III-104
B.Market Analytics III-105
Volume Analytics III-105
Table 117: Italian Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017(includes corresponding Graph/Chart) III-105

Table 118: Italian Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003 through 2008
(includes corresponding Graph/Chart III-107

Table 119: Italian 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-109
Value Analytics III-110
Table 120: Italian Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-110

Table 121: Italian Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003through 2008 (includes
corresponding Graph/Chart) III-112

Table 122: Italian 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-114

4d. THE UNITED KINGDOM III-115
Market Analysis III-115
Volume Analytics III-115
Table 123: The UK Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-115

Table 124: The UK Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-117

Table 125: The UK 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-119
Value Analytics III-120
Table 126: The UK Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-120

Table 127: The UK Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-122

Table 128: The UK 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-124

4e. SPAIN III-125
Market Analysis III-125
Volume Analytics III-125
Table 129: Spanish Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-125

Table 130: Spanish Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003through 2008
(includes corresponding Graph/Chart) III-127

Table 131: Spanish 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-129
Value Analytics III-130
Table 132: Spanish Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-130

Table 133: Spanish Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003through 2008 (includes
corresponding Graph/Chart) III-132

Table 134: Spanish 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011, & 2017 (includes
corresponding Graph/Chart) III-134

4f. RUSSIA III-135
A.Market Analysis III-135
Market Overview III-135
Russia to Emerge as a Leader in European Coatings Market III-135
Huge Domestic Demand Makes Russia a Net Importer of Coatings III-135
Strong Growth Results in Influx of International Players III-135
Manufacturers in Russia Respond to Emerging Market Trends III-136
Table 135: Russian Market for Decorative Paints (2008):
Percentage Share Breakdown in Volume Terms by Leading
Paint Manufacturers - Tikkurila, Lackra, EMPILS, VGT, ABC
Farben, Akzo Nobel, Meffert, Russkie Kraski,Decart,
Yaroslavskiy Kolorit and Others (includes corresponding
Graph/Chart) III-136

Table 136: Russian Market for Industrial Coatings (2008):
Percentage Share Breakdown in Volume Terms by Leading
Manufacturers - Cherkessk, EMPILS, Yaroslavskiye Kraski,
Gamma and Okhta, Tikkurila, Akzo Nobel, Teknos, Other
Domestic Manufacturers and International Manufacturers
(includes corresponding Graph/Chart) III-137
Russian Manufacturers Still Fall Behind in Serving North
America and Europe III-137
Housing Market Trends III-137
B.Market Analytics III-138
Volume Analytics III-138
Table 137: Russian Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-138

Table 138: Russian Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in Million Gallons for Years 2003 through 2008
(includes corresponding Graph/Chart) III-140

Table 139: Russian 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-142
Value Analytics III-143
Table 140: Russian Recent Past, Current & Future Analysis
for Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non- Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-143

Table 141: Russian Historic Review for Coatings by Product
Segment - Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008(includes
corresponding Graph/Chart) III-145

Table 142: Russian 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-147

4f. REST OF EUROPE III-148
A.Market Analysis III-148
Interior Painting in Finland Shifting from DIY to Painting
Contractors III-148
Eastern Europe: Favoring Powder Coatings Technology III-148
B.Market Analytics III-149
Volume Analytics III-149
Table 143: Rest of European Recent Past, Current and Future
Analysis for Coatings by Product Segment - Architectural
Coatings (Exterior Solvent Based Architectural Coatings,
Exterior Water Based Architectural Coatings, Interior
Solvent Based Architectural Coatings, Interior Water Based
Architectural Coatings, Architectural Lacquers and Other
Architectural Coatings), OEM Product Coatings (Automotive
and Other Transportation Equipment Finishes, Appliances
Finishes, Wood Finishes, Metal Finishes, Container
Finishes, Machinery and Equipment Finishes, Non-Wood
Finishes, Paper and Paperboard Finishes, Electrical
Insulation Coatings, Powder Coatings, Other Industrial
Product Coatings and Other OEM Product Coatings) and
Special Purpose Coatings (Industrial Maintenance Coatings,
Automotive Finishes and Other Special Purpose Coatings)
Markets Independently Analyzed with Annual Sales Figures in
Million Gallons for Years 2009 through 2017(includes
corresponding Graph/Chart) III-149

Table 144: Rest of European Historic Review for Coatings by
Product Segment - Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 (includes corresponding
Graph/Chart) III-151

Table 145: Rest of European 15-Year Perspective for
Coatings by Product Segment - Percentage Breakdown of
Volume Sales for Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets for 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-153
Value Analytics III-154
Table 146: Rest of European Recent Past, Current and Future
Analysis for Coatings by Product Segment - Architectural
Coatings (Exterior Solvent Based Architectural Coatings,
Exterior Water Based Architectural Coatings, Interior
Solvent Based Architectural Coatings, Interior Water Based
Architectural Coatings, Architectural Lacquers and Other
Architectural Coatings), OEM Product Coatings (Automotive
and Other Transportation Equipment Finishes, Appliances
Finishes, Wood Finishes, Metal Finishes, Container
Finishes, Machinery and Equipment Finishes, Non-Wood
Finishes, Paper and Paperboard Finishes, Electrical
Insulation Coatings, Powder Coatings, Other Industrial
Product Coatings and Other OEM Product Coatings) and
Special Purpose Coatings (Industrial Maintenance Coatings,
Automotive Finishes and Other Special Purpose Coatings)
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-154

Table 147: Rest of European Historic Review for Coatings by
Product Segment -Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-156

Table 148: Rest of European 15-Year Perspective for
Coatings by Product Segment - Percentage Breakdown of
Dollar Sales for Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets for 2003, 2011, &
2017 (includes corresponding Graph/Chart) III-158

5. ASIA-PACIFIC III-159
A.Market Analysis III-159
Market Overview III-159
Asia-Pacific - The Lone Bright Spot during Recession III-159
Coatings Market Continues to Experience Strong Growth in Asia III-159
China and India Power Growth in Asia-Pacific Coatings Market III-160
International Players Eye Asian Markets III-160
Asia-Pacific Wood Coatings Market to Surge III-160
Asian Automotive Market - High Growth Area for Coatings
Industry III-161
Powder Coatings - An Emerging Sector III-162
Coating Additives Market in Asia III-162
Table 149: Coatings Additives Consumption in Asia
(Including Japan) for 2009: Percentage Share Breakdown by
Leading Regions- China, Japan, Korea, India and Others
(includes corresponding Graph/Chart) III-162
B.Market Analytics III-163
Volume Analytics III-163
Table 150: Asia-Pacific Recent Past, Current & Future
Analysis for Coatings by Geographic Region - Australia,
China, India, South Korea, Taiwan, Thailand and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2009 through
2017(includes corresponding Graph/Chart) III-163

Table 151: Asia-Pacific Historic Review for Coatings by
Geographic Region - Australia, China, India, South Korea,
Taiwan, Thailand and Rest of Asia-Pacific Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2003 through 2008(includes corresponding
Graph/Chart) III-164

Table 152: Asia-Pacific Current and Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017(includes corresponding Graph/Chart) III-165

Table 153: Asia-Pacific Historic Review for Coatings by
Product Segment - Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003through 2008 (includes corresponding Graph/Chart) III-167

Table 154: Asia-Pacific 15-Year Perspective for Coatings by
Geographic Region - Percentage Breakdown of Volume Sales
for Australia, China, India, South Korea, Taiwan, Thailand
and Rest of Asia-Pacific Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-169

Table 155: Asia-Pacific 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Volume Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-170
Value Analytics III-171
Table 156: Asia-Pacific Recent Past, Current & Future
Analysis for Coatings by Geographic Region - Australia,
China, India, South Korea, Taiwan, Thailand and Rest of
Asia-Pacific Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-171

Table 157: Asia-Pacific Historic Review for Coatings by
Geographic Region - Australia, China, India, South Korea,
Taiwan, Thailand and Rest of Asia- Pacific Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2017(includes corresponding
Graph/Chart) III-172

Table 158: Asia-Pacific Current and Future Analysis for
Coatings by Product Segment -Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-173

Table 159: Asia-Pacific Historic Review for Coatings by
Product Segment - Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-175

Table 160: Asia-Pacific 15-Year Perspective for Coatings by
Geographic Region - Percentage Breakdown of Dollar Sales
for Australia, China, India, South Korea, Taiwan, Thailand
and Rest of Asia-Pacific Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) III-177

Table 161: Asia-Pacific 15-Year Perspective for Coatings by
Product Segment - Percentage Breakdown of Dollar Sales for
Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non- Wood Finishes, Paper and Paperboard
Finishes, Electrical Insulation Coatings, Powder Coatings,
Other Industrial Product Coatings and Other OEM Product
Coatings) and Special Purpose Coatings Industrial
Maintenance Coatings, Automotive Finishes and Other Special
Purpose Coatings) Markets for Years 2003, 2011 & 2017
(includes corresponding Graph/Chart) III-178

5a. AUSTRALIA III-179
A.Market Analysis III-179
Shift Towards Powder Coatings III-179
B.Market Analytics III-179
Volume Analytics III-179
Table 162: Australian Recent Past, Current & Future
Analysis for Coatings with Annual Sales Figures in Million
Gallons for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-179

Table 163: Australian Historic Review for Coatings with
Annual Sales Figures in Million Gallons for Years 2003
through 2008(includes corresponding Graph/Chart) III-180
Value Analytics III-181
Table 164: Australian Recent Past, Current & Future
Analysis for Coatings with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-181

Table 165: Australian Historic Review for Coatings with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-181

5b. CHINA III-182
A.Market Analysis III-182
Chinese Coatings Sector Witnesses Continued Growth III-182
Table 166: Leading Players in the Chinese Coatings Market
(2006): Production in 000 Tons for Nippon Paint (China)
Co., Guangdong Carpoly Chemical Co., Guangdong Huarun
Paints Chemical Co., Nippon Paint (Langfang) Co., Chugoku
Marine Paints (Shanghai), Ltd., and Shandong Lehua Group
(includes corresponding Graph/Chart) III-183
Comparison of Painting Practices in China with that of West III-184
Increasing Shift in Manufacturing Capacity Raises Industrial
Coatings Demand III-184
Wood Coatings Market in China to Register Good Growth III-184
Polyurethane Coatings Dominate Chinese Wood Coatings Market III-184
Market Challenges III-185
Additives Market - Poised for High Growth III-185
Trends III-185
Shopping Culture in China III-185
Trends in Decorative Coatings Sector III-186
Environmental Concerns III-186
Related Markets - An Overview III-187
Decorative Coatings III-187
Growth Drivers III-187
Fragmented Decorative Coatings Market III-187
Retail Environment Overview III-187
Automotive Coatings III-188
Vehicle Production Boosts Growth Rate of OEM III-188
Chinese Anti-Corrosion Coating Industry Treads on Fast
Track Growth III-188
International Players Play Major Role in Domestic Anti-
Corrosion Coatings Market Coatings Market III-188
Table 167: Chinese Recent Past, Current & Future Analysis
for Automotive Coatings by Product Type - Cathode
Electrode Position, Surfacer (including primer), Top
Coat, PVC Chip Resistance Type, Plastics Coating,
Protective Wax, Anode Electrode Position and Other
Markets Independently Analyzed with Annual Sales Figures
in Tons for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-189

Table 168: Chinese Recent Past, Current & Future Analysis
for Anti-Corrosion Coatings with Annual Production
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-190
B.Market Analytics III-191
Volume Analytics III-191
Table 169: Chinese Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-191

Table 170: Chinese Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-191
Value Analytics III-192
Table 171: Chinese Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-192

Table 172: Chinese Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-192

5c. INDIA III-193
A.Market Analysis III-193
Overview of the Indian Coatings Market III-193
Table 173: Industrial Coatings Market in India, 2008:
Percentage Share Breakdown of Coatings by Type (includes
corresponding Graph/Chart) III-193
SWOT Analysis of the Indian Coatings Market (2010) III-194
Organized and Unorganized Sectors Play Important Role III-194
Indian Coatings Market: Points of Comparison between
Organized and Unorganized Sector III-195
Leading Players in the Market III-195
Table 174: Indian Paints and Coatings Market (2009):
Percentage Share Breakdown of Leading Players in Organized
Sector - Asian Paints, Kansai Nerolac, Berger Paints,
AkzoNobel India and Others (includes corresponding
Graph/Chart) III-195
India to Tap New Coatings Technologies III-196
Issues in the Indian Coatings Market III-196
India Yet to ‘Do it Herself' in the Interior Painting Segment III-197
Industry Characteristics III-197
Emphasis on Working Capital III-197
A Unique Distribution Structure III-197
Demand and Supply III-198
Future is 2K Technology III-198
Classification of Coatings in India III-198
Comparison between Indian Architectural and Industrial
Coatings Segments (2010) III-199
Table 175: Indian Market for Architectural Coatings (2010):
Percentage Share Breakdown by End Use Segments:
Residential, Commercial, Industrial and Others (includes
corresponding Graph/Chart) III-199

Table 176: Indian Market for Architectural Coatings (2010):
Percentage Share Breakdown by Product Types: Enamels,
Exterior Emulsions, Interior Emulsions, Distempers,
Primers, Thinners, Cement, Putty and Wood (includes
corresponding Graph/Chart) III-199
Coatings Manufacturing Process in India III-200
Trends in the Indian Coatings Industry III-200
Consumer's Shift Towards Premium Products III-200
Housing Developments III-201
Technological Advancements III-201
Decrease in Excise Duty III-201
Emphasis on Brand Awareness III-201
Consolidation III-202
Growth Prospects III-202
B.Market Analytics III-203
Volume Analytics III-203
Table 177: Indian Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-203

Table 178: Indian Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-203
Value Analytics III-204
Table 179: Indian Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-204

Table 180: Indian Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-204

5d. SOUTH KOREA III-205
A.Market Analysis III-205
Powder Coatings Market III-205
B.Market Analytics III-205
Volume Analytics III-205
Table 181: South Korean Recent past, Current & Future
Analysis for Coatings with Annual Sales Figures in Million
Gallons for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-205

Table 182: South Korean Historic Review for Coatings with
Annual Sales Figures in Million Gallons for Years 2003
through 2008 (includes corresponding Graph/Chart) III-206
Value Analytics III-207
Table 183: South Korean Recent past, Current & Future
Analysis for Coatings with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-207

Table 184: South Korean Historic Review for Coatings with
Annual Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-207

5e. TAIWAN III-208
A.Market Analysis III-208
Market Overview III-208
B.Market Analytics III-208
Volume Analytics III-208
Table 185: Taiwanese Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-208

Table 186: Taiwanese Historic Review for Coatings with
Annual Sales Figures in Million Gallons for Years 2003
through 2008(includes corresponding Graph/Chart) III-209
Value Analytics III-210
Table 187: Taiwanese Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-210

Table 188: Taiwanese Historic Review for Coatings with
Annual Sales Figures in US$ Million for Years 2003through
2008 (includes corresponding Graph/Chart) III-210

5f. THAILAND III-211
Market Analysis III-211
Volume Analytics III-211
Table 189: Thai Recent Past, Current & Future Analysis for
Coatings with Annual Sales Figures in Million Gallons for
Years 2009 through 2017(includes corresponding Graph/Chart) III-211

Table 190: Thai Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-212
Value Analytics III-213
Table 191: Thai Recent Past, Current & Future Analysis for
Coatings with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-213

Table 192: Thai Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-213

5g. REST OF ASIA-PACIFIC III-214
A.Market Analysis III-214
New Zealand III-214
Changing Trends in Construction Affect Paint Market in New
Zeeland III-214
New Coatings Manufacturers Deterred by the Time to Approval III-214
B.Market Analytics III-215
Volume Analytics III-215
Table 193: Rest of Asia-Pacific Current and Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-215

Table 194: Rest of Asia-Pacific Historic Review for
Coatings with Annual Sales Figures in Million Gallons for
Years 2003 through 2008(includes corresponding Graph/Chart) III-215
Value Analytics III-216
Table 195: Rest of Asia-Pacific Current and Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-216

Table 196: Rest of Asia-Pacific Historic Review for
Coatings with Annual Sales Figures in US$ Million for Years
2003 through 2008(includes corresponding Graph/Chart) III-217

6. THE MIDDLE EAST III-218
A.Market Analysis III-218
Booming Construction Sector Leads to Growth in Demand for
Coatings III-218
B.Market Analytics III-219
Volume Analytics III-219
Table 197: The Middle East Recent Past, Current & Future
Analysis for Coatings by Geographic Region - Israel, Saudi
Arabia, UAE, Kuwait and Rest of Middle East Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2009 through 2017(includes corresponding
Graph/Chart) III-219

Table 198: The Middle East Historic Review for Coatings by
Geographic Region - Israel, Saudi Arabia, UAE, Kuwait and
Rest of Middle East Markets Independently Analyzed with
Annual Sales Figures in Million Gallons for Years 2003
through 2008 (includes corresponding Graph/Chart) III-220

Table 199: The Middle East Current and Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017(includes corresponding Graph/Chart) III-221

Table 200: The Middle East Historic Review for Coatings by
Product Segment - Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 (includes corresponding
Graph/Chart) III-223

Table 201: The Middle East 15-Year Perspective for Coatings
by Geographic Region - Percentage Breakdown of Volume Sales
for Israel, Saudi Arabia, UAE, Kuwait and Rest of Middle
East Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-225

Table 202: The Middle East 15-Year Perspective for Coatings
by Product Segment - Percentage Breakdown of Volume Sales
for Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-226
Value Analytics III-227
Table 203: The Middle East Recent Past, Current & Future
Analysis for Coatings by Geographic Region - Israel, Saudi
Arabia, UAE, Kuwait and Rest of Middle East Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017 III-227

Table 204: The Middle East Historic Review for Coatings by
Geographic Region - Israel, Saudi Arabia, UAE, Kuwait and
Rest of Middle East Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-228

Table 205: The Middle East Current and Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017(includes corresponding Graph/Chart) III-229

Table 206: The Middle East Historic Review for Coatings by
Product Segment - Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003through 2008 (includes corresponding Graph/Chart) III-231

Table 207: The Middle East 15-Year Perspective for Coatings
by Geographic Region - Percentage Breakdown of Dollar Sales
for Israel, Saudi Arabia, UAE, Kuwait and Rest of Middle
East Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-233

Table 208: The Middle East 15-Year Perspective for Coatings
by Product Segment - Percentage Breakdown of Dollar Sales
for Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-234

6a. ISRAEL III-235
Market Analysis III-235
Volume Analytics III-235
Table 209: Israeli Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-235

Table 210: Israeli Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-236
Value Analytics III-237
Table 211: Israeli Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-237

Table 212: Israeli Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-237

6b. SAUDI ARABIA III-238
A.Market Analysis III-238
Architectural Coatings Market III-238
Table 213: Leading Players in the Saudi Arabian
Architectural Coatings Market (2007): Percentage Breakdown
of Sales for Jotun, Hempel, Sigma, Al Jazeera, Dyrup,
Ragadan, Sipco, and Others (includes corresponding
Graph/Chart) III-238
B.Market Analytics III-239
Volume Analytics III-239
Table 214: Saudi Arabian Recent Past, Current & Future
Analysis for Coatings with Annual Sales Figures in Million
Gallons for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-239

Table 215: Saudi Arabian Historic Review for Coatings with
Annual Sales Figures in Million Gallons for Years 2003
through 2008 (includes corresponding Graph/Chart) III-239
Value Analytics III-240
Table 216: Saudi Arabian Recent Past, Current & Future
Analysis for Coatings with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-240

Table 217: Saudi Arabian Historic Review for Coatings with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-240

6c. UNITED ARAB EMIRATES III-241
A.Market Analysis III-241
Fire-Resistant Coatings Register Significant Market Growth III-241
Architectural Coatings Market III-241
Table 218: Leading Players in the United Arab Emirates
Architectural Coatings Market (2007): Percentage Breakdown
of Sales for Jotun, National, Hempel, Dulux, Berger, Sigma,
and Others (includes corresponding Graph/Chart) III-241
B.Market Analytics III-242
Volume Analytics III-242
Table 219: UAE Recent Past, Current & Future Analysis for
Coatings with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-242

Table 220: UAE Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-242
Value Analytics III-243
Table 221: UAE Recent Past, Current & Future Analysis for
Coatings with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-243

Table 222: UAE Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-243

6d. KUWAIT III-244
Market Analysis III-244
Volume Analytics III-244
Table 223: Kuwaiti Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017(includes corresponding
Graph/Chart) III-244

Table 224: Kuwaiti Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-245
Value Analytics III-246
Table 225: Kuwaiti Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-246

Table 226: Kuwaiti Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-246

6e. REST OF MIDDLE EAST III-247
Market Analysis III-247
Volume Analytics III-247
Table 227: Rest of Middle East Current and Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017(includes corresponding
Graph/Chart) III-247

Table 228: Rest of Middle East Historic Review for Coatings
with Annual Sales Figures in Million Gallons for Years 2003
through 2008(includes corresponding Graph/Chart) III-248
Value Analytics III-249
Table 229: Rest of Middle East Current and Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017(includes corresponding Graph/Chart) III-249

Table 230: Rest of Middle East Historic Review for Coatings
with Annual Sales Figures in US$ Million for Years 2003
through 2008(includes corresponding Graph/Chart) III-249

7. LATIN AMERICA III-250
A.Market Analysis III-250
Industry Overview III-250
Key Players III-250
B.Market Analytics III-251
Volume Analytics III-251
Table 231: Latin American Recent Past, Current & Future
Analysis for Coatings by Geographic Region - Argentina,
Brazil, Mexico and Rest of Latin American Markets
Independently Analyzed with Annual Sales Figures in Million
Gallons for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-251

Table 232: Latin American Historic Review for Coatings by
Geographic Region - Argentina, Brazil, Mexico and Rest of
Latin American Markets Independently Analyzed with Annual
Sales Figures in Million Gallons for Years 2003 through
2008 (includes corresponding Graph/Chart) III-252

Table 233: Latin American Current and Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and ther Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-253

Table 234: Latin American Historic Review for Coatings by
Product Segment - Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 (includes corresponding
Graph/Chart) III-255

Table 235: Latin American 15-Year Perspective for Coatings
by Geographic Region - Percentage Breakdown of Volume Sales
for Argentina, Brazil, Mexico and Rest of Latin American
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-257

Table 236: Latin American 15-Year Perspective for Coatings
by Product Segment - Percentage Breakdown of Volume Sales
for Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-258
Value Analytics III-259
Table 237: Latin American Recent Past, Current & Future
Analysis for Coatings by Geographic Region - Argentina,
Brazil, Mexico and Rest of Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2009 through 2017(includes corresponding
Graph/Chart) III-259

Table 238: Latin American Historic Review for Coatings by
Geographic Region - Argentina, Brazil, Mexico and Rest of
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-260

Table 239: Latin American Current and Future Analysis for
Coatings by Product Segment - Architectural Coatings
(Exterior Solvent Based Architectural Coatings, Exterior
Water Based Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-261

Table 240: Latin American Historic Review for Coatings by
Product Segment -Architectural Coatings (Exterior Solvent
Based Architectural Coatings, Exterior Water Based
Architectural Coatings, Interior Solvent Based
Architectural Coatings, Interior Water Based Architectural
Coatings, Architectural Lacquers and Other Architectural
Coatings), OEM Product Coatings (Automotive and Other
Transportation Equipment Finishes, Appliances Finishes,
Wood Finishes, Metal Finishes, Container Finishes,
Machinery and Equipment Finishes, Non-Wood Finishes, Paper
and Paperboard Finishes, Electrical Insulation Coatings,
Powder Coatings, Other Industrial Product Coatings and
Other OEM Product Coatings) and Special Purpose Coatings
(Industrial Maintenance Coatings, Automotive Finishes and
Other Special Purpose Coatings) Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-263

Table 241: Latin American 15-Year Perspective for Coatings
by Geographic Region - Percentage Breakdown of Dollar Sales
for Argentina, Brazil, Mexico and Rest of Latin American
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-265

Table 242: Latin American 15-Year Perspective for Coatings
by Product Segment - Percentage Breakdown of Dollar Sales
for Architectural Coatings (Exterior Solvent Based
Architectural Coatings, Exterior Water Based Architectural
Coatings, Interior Solvent Based Architectural Coatings,
Interior Water Based Architectural Coatings, Architectural
Lacquers and Other Architectural Coatings), OEM Product
Coatings (Automotive and Other Transportation Equipment
Finishes, Appliances Finishes, Wood Finishes, Metal
Finishes, Container Finishes, Machinery and Equipment
Finishes, Non-Wood Finishes, Paper and Paperboard Finishes,
Electrical Insulation Coatings, Powder Coatings, Other
Industrial Product Coatings and Other OEM Product Coatings)
and Special Purpose Coatings (Industrial Maintenance
Coatings, Automotive Finishes and Other Special Purpose
Coatings) Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-266

7a. ARGENTINA III-267
Market Analysis III-267
Volume Analytics III-267
Table 243: Argentinean Recent Past, Current & Future
Analysis for Coatings with Annual Sales Figures in Million
Gallons for Years2009 through 2017 (includes corresponding
Graph/Chart) III-267

Table 244: Argentinean Historic Review for Coatings with
Annual Sales Figures in Million Gallons for Years 2003
through 2008 (includes corresponding Graph/Chart) III-268
Value Analytics III-269
Table 245: Argentinean Recent Past, Current & Future
Analysis for Coatings with Annual Sales Figures in US$
Million for Years 2009 through 2017(includes corresponding
Graph/Chart) III-269

Table 246: Argentinean Historic Review for Coatings with
Annual Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-269

7b. BRAZIL III-270
Market Analysis III-270
Volume Analytics III-270
Table 247: Brazilian Recent Past, Current & Future Market
Analysis for Coatings with Annual Sales Figures in Million
Gallons for Years 2009 through 2017(includes corresponding
Graph/Chart) III-270

Table 248: Brazilian Historic Review for Coatings with
Annual Sales Figures in Million Gallons for Years 2003
through 2008(includes corresponding Graph/Chart) III-271
Value Analytics III-272
Table 249: Brazilian Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-272

Table 250: Brazilian Historic Review for Coatings with
Annual Sales Figures in US$ Million for Years 2003 through
2008 (includes corresponding Graph/Chart) III-272

7c. MEXICO III-273
Market Analysis III-273
Volume Analytics III-273
Table 251: Mexican Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in Million Gallons
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-273

Table 252: Mexican Historic Review for Coatings with Annual
Sales Figures in Million Gallons for Years 2003 through
2008(includes corresponding Graph/Chart) III-274
Value Analytics III-275
Table 253: Mexican Recent Past, Current & Future Analysis
for Coatings with Annual Sales Figures in US$ Million for
Years 2009 through 2017 (includes corresponding
Graph/Chart) III-275

Table 254: Mexican Historic Review for Coatings with Annual
Sales Figures in US$ Million for Years 2003 through
2008(includes corresponding Graph/Chart) III-275

7d. REST OF LATIN AMERICA III-276
Market Analysis III-276
Volume Analytics III-276
Table 255: Rest of Latin America Current and Future
Analysis for Coatings with Annual Sales Figures in Million
Gallons for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-276

Table 256: Rest of Latin America Historic Review for
Coatings with Annual Sales Figures in Million Gallons for
Years 2003 through 2008 (includes corresponding
Graph/Chart) III-277
Value Analytics III-278
Table 257: Rest of Latin America Current and Future
Analysis for Coatings with Annual Sales Figures in US$
Million for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-278

Table 258: Rest of Latin America Historic Review for
Coatings with Annual Sales Figures in US$ Million for Years
2003 through 2008(includes corresponding Graph/Chart) III-278

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 385 (including Divisions/Subsidiaries - 512)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 151
Canada 7
Japan 8
Europe 252
France 25
Germany 48
The United Kingdom 79
Italy 26
Spain 10
Rest of Europe 64
Asia-Pacific (Excluding Japan) 65
Latin America 7
Africa 7
Middle-East 15
------------------------------------------

The global paints and coatings production is witnessing a major shift away from the developed regions, such as Europe and the US, to the developing economies, such as Asia, comprising Korea, India, and China. Sustained demand from the developed countries, in addition to the burgeoning demand from the developing countries, is contributing to the overall expansion of the coatings market worldwide. However, industrial growth in developing economies is a major growth driver for the coatings industry. The coatings industry can be termed as mature in most regions of the world, and its growth is dependant on a number of factors, such as the level of economic activity, and the state of construction industry, which represents a major consumer of paints and coatings.

The recent downturn in the global economic markets has mauled the coatings market, as was the case with several other industries. The global coatings market, as a whole, along with all major segments witnessed substantial declines in volume and value sales during the downturn. However, the impact of the recession varied among the segments. Architectural Coatings or decorative coatings emerged as the least affected of the three major market segments in the coatings industry, with OEM Product Coatings and Special Purpose Coatings witnessing relatively higher declines. Consequently, the share of Architectural Coatings in the overall coatings market increased significantly at the expense of decline in market shares of the other two segments, despite the 4% decline witnessed in the market in value terms in the year 2009. Differences also exist with respect to declines witnessed by various regional markets worldwide, with developed western markets bearing most of the brunt. Declines witnessed elsewhere in other parts of the world were substantially smaller when compared to revenue losses experienced in North America and Europe.

Prices of raw materials used in the formulation of paints and coatings have been rising over the recent years. While the prices of raw materials, such as acrylic acid and resins, have been oscillating in tandem with crude oil prices, prices of titanium dioxide rose by around 5%. In addition to these, prices of other raw materials that are short in supply have been witnessing price rises in relation to increasing demand for these products. In response to the recent spike in demand for environmentally friendly paints and coatings, formulators have been increasingly investing in technological advancement in the area of non-hazardous chemical feedstocks. This led to a tremendous spurt in prices of raw materials, such as resins, additives, and pigments. Leading international giants, such as BASF and DuPont, have embarked on a vertical integration approach for cushioning some of the pressure being witnessed on their margins due to price growth.

UV-cure coating technology is increasingly being seen as the future technology in the area of industrial coatings. The technology represents one of the rapidly growing segments in the coatings industry, and is arguably emerging as the answer to the rising environmental concerns and stringent regulations. Several application related advantages come to serve the technology that include absence of pot life issues, lower energy costs, fast cure speed, and reduced environmental impact. As such, one-component UV-cure coating ranks among the fastest coating chemistries available in the present context. Curing through one-component UV-cure coating takes few seconds to minutes, which makes it more ideal for use in applications that require faster turnaround time. Both types of UV-cure coating – waterborne and solids formulation feature ultra-low VOC (volatile organic compound) levels.

Asia-Pacific represents the largest regional market for coatings worldwide, as stated by Global Industry Analysts's research report on Coatings. Major markets driving growth in the Asia-Pacific coatings market include China, India, and Indonesia. Europe represents the second largest regional market for coatings worldwide, followed by the US in the third position. The Asia-Pacific market also represents the fastest growing regional market worldwide, trailing at a compounded annual growth rate of 5.1% during the analysis period. Product wise, Architectural coatings dominate the global coatings market, accounting for the single largest share in value terms. However, growth in the market would be spearheaded by Special Purpose Coatings, which is projected to record a CAGR of 5.3% over the analysis period.

The mergers and acquisitions activity that has been witnessed in the past decade in the coatings industry has made the big players bigger and smaller players finding the going extremely tough. Mature markets tend to form an anti-inflationary environment and this compels companies to reduce costs, and at the same time, enhance productivity. As a result of this, larger companies are left with no alternative but to integrate respective operations into a single entity in order to maintain synergies, cut down on costs and to jointly initiate R&D and marketing efforts to increase sales.

Global Industry Analysts ©

- Akzo Nobel N.V.
- Arkema S.A.
- Ashland Inc.
- BASF SE
- Benjamin Moore & Co.
- CFC International Inc.
- Columbia Chemical Corporation
- DuPont Coatings and Color Technologies
- Eastman Chemical Company
- H.B. Fuller Company
- Hempel A/S
- Kansai Paint Co Ltd.
- Lanxess AG
- Nippon Paint Co Ltd.
- PPG Industries Inc.
- Rohm and Haas Company
- Sherwin-Williams Company
- Valspar Corporation.

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