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Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report Product Image

Alcoholic Beverages (Distilled Spirits) - Global Strategic Business Report

  • Published: October 2008
  • Region: Global
  • 1141 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Alcoholic Beverages (Distilled Spirits) both in Value (Millions of US$) and Volume (Thousands of Liters). The major product segments analyzed are Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs & Other Specialties, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific , Latin America, and Rest of World. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 611 companies including many key and niche players worldwide such as Asahi Breweries Ltd., Bacardi & Co. Ltd., Brown-Forman Corp., Campari Group, Companhia Müller de Bebidas Ltda, Diageo PLC, Fortune Brands, Inc., Foster’s Group Limited, Jinro Ltd., OST Alko OOO, Pernod Ricard Groupe, Remy-Cointreau, San Miguel Corporation, Sang Som Co. Ltd., Suntory Ltd., Takara Shuzo Co. Ltd., Tanduay Distillers, Inc., UB Group, United Winery & Distillery Co., Ltd, and William Grant & Sons Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and READ MORE >

ALCOHOLIC BEVERAGES (DISTILLED SPIRITS)

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-2
Product Definitions and Scope of Study I-3

II. Executive Summary

1. Industry Dynamics II-1
Current Scenario and Outlook II-1
Market Volume and Value II-1
Table 1: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Leading Markets – 2010 (includes
corresponding Graph/Chart) II-2

Table 2: World Market for Distilled Spirits (2010):
Percentage Breakdown of Value Sales by Leading Markets
(includes corresponding Graph/Chart) II-2
Segment Analysis II-2
Table 3: World Market for Distilled Spirits - Percentage
Breakdown of Volume Sales for Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments for the Years 2008 &
2012 (includes corresponding Graph/Chart) II-3

Table 4: World Market for Distilled Spirits - Percentage
Breakdown of Value Sales for Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments for the Years 2008 &
2012 (includes corresponding Graph/Chart) II-4
Market Trends II-4
Growing Trend Towards Premium Products II-4
Rising Popularity of Alternatives II-4
High Growth Potential in Emerging Markets II-5
Industry Witnesses Consolidation Activity II-5
Select M&A Activity in the Distilled Spirits Industry 2000-2008 II-5
On-Trade Sales to Become Increasingly Significant II-6
Major Factors Impacting Demand II-6
Influence of Culture and Tradition II-6
Influence of Lifestyle II-7
Impact of Tourism II-7
Growing Health Concerns II-7
Major Issues II-7
Contraband and Parallel Trade II-7
Underage Drinking II-7
Health Concerns II-8
Advertising II-8
Drink Driving II-8
Taxation II-8
Competitive Scenario II-8
Table 5: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Leading Players – Diageo Plc, UB
Group, Allied Domecq Plc, Pernod Ricard Groupe, Sang Som Co
Ltd, Jinro Group, San Miguel Corp, Bacardi & Co Ltd, Crystal
AO, and Others (Recent Past Data for 2003-2004) (includes
corresponding Graph/Chart) II-9
Per Capita Consumption and Expenditure II-10
Table 6: World Market for Distilled Spirits: Per Capita
Consumption in the Recent Past by Major National Markets –
South Korea, Russia, Thailand, Czech Republic, Ukraine,
Brazil, France, Poland, Japan, Spain, Slovakia, Philippines,
Hungary, Bulgaria, and Finland (2001-2002) (In Liters)
(includes corresponding Graph/Chart) II-10

Table 7: World Market for Distilled Spirits: Per Capita
Expenditure in the Recent Past by Major Markets – Ireland,
France, South Korea, Singapore, Poland, Japan, Finland, UK,
Spain, USA, Canada, Greece, Russia, Norway, and Czech
Republic (2001-2002) (In US$) (includes corresponding
Graph/Chart) II-11
Production II-11
Distribution II-11
Off-Trade vs. On-Trade II-11
Table 8: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Distribution Channel –
Off-Trade and On-Trade (2003, 2004 & 2005) II-12

Table 9: World Market for Distilled Spirits: Percentage
Breakdown of Value Sales by Distribution Channel – Off-Trade
and On-Trade (2003, 2004 & 2005) II-12

Table 10: World Market for Distilled Spirits: Percentage
Breakdown of Off-Trade Volume Sales by Outlets –
Supermarkets/Hypermarkets, Other Food Outlets, Specialists,
Other Retail, Discounters, and Direct Sales (2003, 2004, &
2005) (includes corresponding Graph/Chart) II-13
Duty-Free Outlets II-13
Packaging II-14
Glass Format Continues to Dominate II-14
Table 11: World Market for Distilled Spirits: Percentage
Breakdown of Volume Sales by Packaging Format – Glass,
Plastic, Can, and Others – (2001-2002) (includes
corresponding Graph/Chart) II-14

2. Product Overview & Analysis II-15
Introduction II-15
Brown Spirits II-15
Outlook II-15
Market Data. II-15
Table 12: World Market for Brown Spirits (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-16

Table 13: World Market for Brown Spirits (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-16
Whisky II-16
Overview II-16
Outlook II-17
Market Data. II-17
Table 14: World Market for Whisky (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-17

Table 15: World Market for Whisky (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-18

Table 16: World Market for Whisky: Leading National Markets
by Per Capita Consumption in the Recent Past – Spain,
France, Greece, Australia, UK, Canada, US, Japan, South
Korea, and Thailand (2002) (In Liters) (includes
corresponding Graph/Chart) II-18
Dark Rum II-19
Overview II-19
Outlook II-19
Market Data. II-19
Table 17: World Market for Dark Rum (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-19

Table 18: World Market for Dark Rum (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-20
Brandy II-20
Outlook II-20
Market Data. II-21
Table 19: World Market for Brandy (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-21

Table 20: World Market for Brandy (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-21
White Spirits II-21
Outlook II-21
Table 21: World Market for White Spirits (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-22

Table 22: World Market for White Spirits (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-22
Vodka II-22
Overview II-22
Outlook II-23
Table 23: World Market for Vodka (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-23

Table 24: World Market for Vodka (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-24
Gin II-24
Outlook II-24
Table 25: World Market for Gin (2010): Percentage Breakdown
of Volume Sales by Leading Markets (includes corresponding
Graph/Chart) II-24

Table 26: World Market for Gin (2010): Percentage Breakdown
of Value Sales by Leading Markets (includes corresponding
Graph/Chart) II-25
White Rum II-25
Outlook II-25
Table 27: World Market for White Rum (2010): Percentage
Breakdown of Volume Sales by Leading Markets (includes
corresponding Graph/Chart) II-26

Table 28: World Market for White Rum (2010): Percentage
Breakdown of Value Sales by Leading Markets (includes
corresponding Graph/Chart) II-26
Liqueurs and Other Specialties II-26
Outlook II-26
Table 29: World Market for Liqueurs and Other Specialties
(2010): Percentage Breakdown of Volume Sales by Leading
Markets (includes corresponding Graph/Chart) II-27

Table 30: World Market for Liqueurs and Other Specialties
(2010): Percentage Breakdown of Value Sales by Leading
Markets (includes corresponding Graph/Chart) II-27
Other Spirits II-27
Tequila II-27
Mezcal II-28
Cognac II-28
Selected Traditional Spirits II-28
Anis II-28
Baijiu II-28
Cachaca II-28
Shochu II-28
Soju II-28
Outlook II-28

3. Product Launches II-30
Castle Brands Sign Up with Autentica Tequilera to Launch New
Tequila Brand II-30
United Spirits to Launch Some Reputed Brands of Whyte & Mackay II-30
Bacardi Martini Introduces Flavored Spirits II-30
Smirnoff Introduces Two New Vodka Flavors II-30
Modern Spirits Launches New Range of Vodkas II-30
Luctor Launches New Vodka II-30
Castle Brands Introduces Knappogue Castle Whiskey II-31
Russian Standard Launches Vodka Brands in Slovenia II-31
Patrón Tequila Launches Gran Patrón Burdeos II-31
Beam Global Launches New Flavors for Vodka II-31
Moet Hennessy Launches Glenmorangie II-31
Diageo-Radico Launches Prestige Whisky II-31
Bacardi Martini Launches Premium Vodka II-32
United Spirits Introduces Premium Brandy II-32
UB Reintroduces Top Brands. II-32
Diageo Introduces Shark Tooth Vodka in India. II-32
United Spirits Introduces Black Dog Centenary Whisky. II-32
Bacardi Launches `Havana Club’ Rum in the US. II-32
Jim Beam Brands and Starbucks Coffee Jointly Introduce
Starbucks Coffee Liqueur II-32
Glenmorangie Launches Artisan Cask II-33
Madeira Matured Released by Glenmorangie II-33
Pernod Ricard to Launch Cachaca Janeiro II-33
Lion-Gri Presents Cantemir in Russia II-33
Havana Club Cuban Barrel proof Launched II-33
Suntory launches Aqua Vitae II-33
Suntory Launches Kagura No Mai Mizu-wari Can II-34
Suntory to Launch new Shochu, Shanghai Style II-34
Suntory to Launch Honkaku Yaemaru Shochu II-34
UB Group Launches Signature in Tamil Nadu II-34
Islay Single Malt Scotch Adds Ardbeg Uigeadail II-34
Glenmorangie Unveils Burgundy Scotch II-34
India’s Chadha Group Uncovers Three Premium Scotch Whiskies II-34
India’s Radico Khaitan Introduces 8 PM Excellency Brandy II-35
Radico Khaitan Launches Deluxe Brandy and White Rum in India II-35
Hilltop Neszmely Unveils Palinka in Hungary II-35

4. Recent Industry Activity II-36
Osborne to Acquire Several Sherry and Brandy Brands of Pernod
Ricard España II-36
Pernod Ricard Acquires Vin & Sprit II-36
Lion Nathan to Acquire J. Boag & Son II-36
Central European Distribution Acquires Majority Stake in
Copecresto II-36
Scaent Takes Over Glenglassaugh Distillery II-36
Hite Brewery Acquires Stake in Jinro II-37
Synergy Signs Agreement with Locomir for a Premium Vodka Brand II-37
Barton Acquires the Remaining Stake in Planet 10 JV II-37
Edrington Acquires Majority Stake in Brugal II-37
CEDC Inks an Agreement with Whitehall Group II-38
Judge & Dolph Forms Joint Venture with Union Beverage II-38
Heaven Hill Distilleries and Tierra De Agaves Form Joint Venture II-38
Drinks Americas Enters into Partnership with Dr Dre II-38
Patron Spirits Inks a Deal with Southtrade International II-39
The Nolet Family Inks a Partnership Deal with Diageo II-39
Diageo Ties Up with Zacapa Rum Brands II-39
Remy Cointreau, Bacardi, and Brown-Forman to Expand
Distribution Tie Up II-39
Sobieski Vodka and Madison Square Enter into a Marketing
Agreement II-40
Global Brands and Diageo Great Britain Sign Distribution
Agreement II-40
Efes Breweries International Sells Stake in Krasny Vostok to
Moscow Efes II-40
Terlato Wines Establishes New Division for Luxury Spirits II-40
United Spirits Acquires Liquidity II-40
Thai Beverage to Take Over Anhui Gujing Group II-41
United Spirits Takes Over Whyte & Mackay II-41
Proximo Spirits Acquires Three Olives Vodka Brand from White
Rock Distilleries II-41
Constellation Brands Completes Acquisition of SVEDKA Vodka II-41
Gruppo Campari Acquires Stakes in Cabo Wabo® Tequila II-41
Mo?t Hennessy Takes Over Wen Jun Distillery II-41
Belvedere SA Completes Florida Distillers Acquisition II-42
V&S Group Acquires the Remaining Stake in Amundsen II-42
Sinergia Acquires European Rights for Beluga Vodka Brand II-42
Campari Group Takes Over Daucourt Martins X-Rated Business II-42
Constellation Brands Takes Over Spirits Marque One II-42
Constellation Brands Forms Joint Venture with Punch Taverns II-43
Vinbros Signs Marketing Agreements with Australian Distilleries II-43
Patron Spirits Enters into an Agreement with Cellar Trends II-43
Central European Distribution Enters into an Agreement with
Campari II-43
Diageo Signs a Deal with Sean Combs II-43
Drinks Americas Enters into an Agreement with Recolte II-44
Central European Increases Stake in Polmos Bialystok II-44
CEDC Acquires Exclusive Rights for Bols Vodka in Hungary II-44
Bacardi Limited to Acquire 42 BELOW Limited II-44
Radico Khaitan and Diageo Enter into a Joint Venture II-44
United Spirits Signs Agreement with Russian Standard Company II-44
Coca-Cola Amatil Signs Premium Spirits Distribution Agreement
with Maxxium II-45
Ayur Herbal to Establish a Vodka Facility in Punjab II-45
William Grant Acquires Raynal & Cie II-45
Pernod Ricard to Distribute Stolichnaya II-45
Brown-Forman Divests Lenox II-46
Diageo Acquires Bushmills from Pernod Ricard II-46
LVMH to Take Over Glenmorangie Distribution from Brown-Forman II-46
Fortune Brands Divests ACCO World Corporation II-46
UB Group to merge all Spirits Divisions II-46
Pernod Ricard Acquires Allied Domecq II-46
Fortune Brands Acquires 20 Spirit and Wine Brands from Pernod
Ricard II-47
Campari Signs Distribution Agreement with Brown-Forman II-47
V&S to Acquire Cruzan International II-47
Campari Increases Stake in Skyy Spirits II-47
William Grant Appoints New Distributor in South Africa II-47
Tanduay Distillers Acquires 2 Distilleries II-47
Remy Cointreau and Takirra Dispose Bols Sp.z.o.o., to get 10%
Stake each in CEDC II-48
UB Group Acquires Shaw Wallace II-48
Brown-Forman Forges New Distribution Agreements II-48
A B Sugars Enters into Strategic Agreement with Ian Macleod
Distillers II-48
UB Group to Acquire 100% Stake in TDV II-48
Welsh Whisky Now Available in England II-49
Asahi, Itochu, and Tingyi in joint Venture II-49
OST Group Establishes Glass Bottle Manufacturing Facility II-49
Diageo to Acquire Ursus Vodka Holding N.V., II-49
LVMH Buys Glenmorangie Whisky II-49
Blavod Strikes Deal with Retailers in the US II-50
Radico Khaitan Acquires Anabe Shahi Bottling Plant in South India II-50
TDV Acquires Gilbey’s Green Label Whisky II-50
Elda Icecek Boosts up Efe’s Capacity II-50
Yerevan Brandy Factory and Yerevan Brandy Wine Vodka Factory
Signs Agreement II-50
Blavod Black Vodka and Extreme Beverage Company Merge II-50
Vin & Sprit (Sweden) Acquires Polmos Zielona Gora (Poland) II-51
Ladoga of Russia Manufactures Drinks Using Herbal Extracts II-51

5. Focus on Select Players II-52
Asahi Breweries Ltd. (Japan) II-52
Bacardi & Co Ltd (Bermuda) II-52
Brown-Forman Corp (USA) II-52
Campari Group (Italy) II-52
Companhia Müller de Bebidas Ltda (Brazil) II-53
Diageo Plc (UK) II-53
Fortune Brands Inc (USA) II-53
Foster’s Group Limited (Australia) II-54
Jinro Ltd. (South Korea) II-54
OST-Alko OOO (Russia) II-54
Pernod Ricard Groupe (France) II-54
Remy-Cointreau (France) II-54
San Miguel Corporation (The Philippines) II-55
Sang Som Co Ltd (Thailand) II-55
Suntory Ltd (Japan) II-55
Takara Shuzo Co Ltd (Japan) II-55
Tanduay Distillers, Inc (The Philippines) II-55
UB Group (India) II-56
United Winery & Distillery Co., Ltd (Thailand) II-56
William Grant & Sons Ltd. (UK) II-56

6. Global Market Perspective II-57
Table 31: World Recent Past, Current & Future Analysis for
Alcoholic Beverages by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) II-57

Table 32: World Long-term Projections for Alcoholic Beverages
by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) II-58

Table 33: World 10-Year Perspective for Alcoholic Beverages by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-59

Table 34: World Recent Past, Current & Future Analysis for
Alcoholic Beverages by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-60

Table 35: World Long-term Projections for Alcoholic Beverages
by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-61

Table 36: World 10-Year Perspective for Alcoholic Beverages by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-62
Alcoholic Beverages (Distilled Spirits) Market by Product Segment II-63
Table 37: World Recent Past, Current & Future Analysis for
Brown Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) II-63

Table 38: World Long-term Projections for Brown Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-64

Table 39: World Recent Past, Current & Future Analysis for
Brown Spirits by Product Segments – Whisky, Rum, and Brandy
Segments Independently Analyzed by Annual Volume Sales for the
Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-65

Table 40: World Long-term Projections for Brown Spirits by
Product Segments – Whisky, Rum, and Brandy Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-66

Table 41: World 10-Year Perspective for Brown Spirits by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-67

Table 42: World 10-Year Perspective for Brown Spirits by
Product Segment – Percentage Breakdown of Volume Sales for
Whisky, Rum, and Brandy Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) II-68

Table 43: World Recent Past, Current & Future Analysis for
Brown Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-69

Table 44: World Long-term Projections for Brown Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-70

Table 45: World Recent Past, Current & Future Analysis for
Brown Spirits by Product Segment – Whisky, Rum, and Brandy
Segments Independently Analyzed by Annual Value Sales for the
Years 2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-71

Table 46: World Long-term Projections for Brown Spirits by
Product Segment – Whisky, Rum, and Brandy Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-72

Table 47: World 10-Year Perspective for Brown Spirits by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-73

Table 48: World 10-Year Perspective for Brown Spirits by
Product Segment – Percentage Breakdown of Value Sales for
Whisky, Rum, & Brandy Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-74

Table 49: World Recent Past, Current & Future Analysis for
Whisky by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-75

Table 50: World Long-term Projections for Whisky by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-76

Table 51: World 10-Year Perspective for Whisky by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-77

Table 52: World Recent Past, Current & Future Analysis for
Whisky by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-78

Table 53: World Long-term Projection for Whisky by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-79

Table 54: World 10-Year Perspective for Whisky by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-80

Table 55: World Recent Past, Current & Future Analysis for
Dark Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-81

Table 56: World Long-term Projections for Dark Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-82

Table 57: World 10-Year Perspective for Dark Rum by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-83

Table 58: World Recent Past, Current & Future Analysis for
Dark Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-84

Table 59: World Long-term Projections for Dark Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-85

Table 60: World 10-Year Perspective for Dark Rum by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-86

Table 61: World Recent Past, Current & Future Analysis for
Brandy by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-87

Table 62: World Long-term Projections for Brandy by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-88

Table 63: World 10-Year Perspective for Brandy by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-89

Table 64: World Recent Past, Current & Future Analysis for
Brandy by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-90

Table 65: World Long-term Projections for Brandy by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-91

Table 66: World 10-Year Perspective for Brandy by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-92

Table 67: World Recent Past, Current & Future Analysis for
White Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) II-93

Table 68: World Long-term Projections for White Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-94

Table 69: World Recent Past, Current & Future Analysis for
White Spirits by Product Segment – Vodka, Gin, and Rum
Segments Independently Analyzed by Annual Volume Sales for the
Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-95

Table 70: World Long-term Projections for White Spirits by
Product Segment – Vodka, Gin, and Rum Segments Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-96

Table 71: World 10-Year Perspective for White Spirits by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-97

Table 72: World 10-Year Perspective for White Spirits by
Product Segment – Percentage Breakdown of Volume Sales for
Vodka, Gin, & Rum Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-98

Table 73: World Recent Past, Current & Future Analysis for
White Spirits by Geographic Region – US, Canada, Japan,
Europe, Asia-Pacific, (excluding Japan), Latin America, and
Rest of World Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-99

Table 74: World Long-term Projections for White Spirits by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-100

Table 75: World Recent Past, Current & Future Analysis for
White Spirits by Product Segment – Vodka, Gin, and Rum
Segments Independently Analyzed by Annual Value Sales for the
Years 2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) II-101

Table 76: World Long-term Projections for White Spirits by
Product Segment – Vodka, Gin, and Rum Segments Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-102

Table 77: World 10-Year Perspective for White Spirits by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-103

Table 78: World 10-Year Perspective for White Spirits by
Product Segment – Percentage Breakdown of Value Sales for
Vodka, Gin, and Rum Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-104

Table 79: World Recent Past, Current & Future Analysis for
Vodka by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-105

Table 80: World Long-term Projections for Vodka by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-106

Table 81: World 10-Year Perspective for Vodka by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-107

Table 82: World Recent Past, Current & Future Analysis for
Vodka by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-108

Table 83: World Long-term Projections for Vodka by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-109

Table 84: World 10-Year Perspective for Vodka by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-110

Table 85: World Recent Past, Current & Future Analysis For Gin
By Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (Excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-111

Table 86: World Long-term Projections For Gin By Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (Excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Volume Sales for the Years 2011 through
2015 in Thousand Liters (includes corresponding Graph/Chart) II-112

Table 87: World 10-Year Perspective for Gin by Geographic
Region – Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-113

Table 88: World Recent Past, Current & Future Analysis for Gin
by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-114

Table 89: World Long-term Projections for Gin by Geographic
Region – US, Canada, Japan, Europe, Asia-Pacific, (excluding
Japan), Latin America, and Rest of World Markets Independently
Analyzed by Annual Value Sales for the Years 2011 through 2015
in US$ Million (includes corresponding Graph/Chart) II-115

Table 90: World 10-Year Perspective for Gin by Geographic
Region – Percentage Breakdown of Value Sales for US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) II-116

Table 91: World Recent Past, Current & Future Analysis for
White Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2000 through 2010 in Thousand Liters (includes
corresponding Graph/Chart) II-117

Table 92: World Long-term Projections for White Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) II-118

Table 93: World 10-Year Perspective for White Rum by
Geographic Region – Percentage Breakdown of Volume Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-119

Table 94: World Recent Past, Current & Future Analysis for
White Rum by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2000 through 2010 in US$ Million (includes
corresponding Graph/Chart) II-120

Table 95: World Long-term Projections for White Rum by
Geographic Region – US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) II-121

Table 96: World 10-Year Perspective for White Rum by
Geographic Region – Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, (excluding Japan),
Latin America, and Rest of World Markets for the Years 2003,
2008 & 2012 (includes corresponding Graph/Chart) II-122

Table 97: World Recent Past, Current & Future Analysis for
Liqueurs & Other Specialties by Geographic Region – US,
Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin
America, & Rest of World Markets Independently Analyzed by
Annual Volume Sales for the Years 2000 through 2010 in
Thousand Liters (includes corresponding Graph/Chart) II-123

Table 98: World Long-term Projections for Liqueurs & Other
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, & Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) II-124

Table 99: World 10-Year Perspective for Liqueurs & Other
Specialties by Geographic Region – Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, & Rest of World Markets for
the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-125

Table 100: World Recent Past, Current & Future Analysis for
Liqueurs & Other Specialties by Geographic Region – US,
Canada, Japan, Europe, Asia-Pacific, (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed by
Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) II-126

Table 101: World Long-term Projections for Liqueurs & Other
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-127

Table 102: World 10-Year Perspective for Liqueurs & Other
Specialties by Geographic Region – Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-128

Table 103: World Recent Past, Current & Future Analysis for
Other Spirits Specialties by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America, &
Rest of World Markets Independently Analyzed by Annual
Volume Sales for the Years 2000 through 2010 in Thousand
Liters (includes corresponding Graph/Chart) II-129

Table 104: World Long-term Projections for Other Spirits
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, & Rest of
World Markets Independently Analyzed by Annual Volume Sales
for the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) II-130

Table 105: World 10-Year Perspective for Other Spirits
Specialties by Geographic Region – Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-131

Table 106: World Recent Past, Current & Future Analysis for
Other Spirits Specialties by Geographic Region – US, Canada,
Japan, Europe, Asia-Pacific, (excluding Japan), Latin America,
and Rest of World Markets Independently Analyzed by Annual
Value Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) II-132

Table 107: World Long-term Projections for Other Spirits
Specialties by Geographic Region – US, Canada, Japan, Europe,
Asia-Pacific, (excluding Japan), Latin America, and Rest of
World Markets Independently Analyzed by Annual Value Sales for
the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) II-133

Table 108: World 10-Year Perspective for Other Spirits
Specialties by Geographic Region – Percentage Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific,
(excluding Japan), Latin America, and Rest of World Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) II-134

III. MARKET

1. The United States III-1
A.Market Analysis III-1
Outlook III-1
Volume III-1
Value III-1
Market Trends III-1
Growing Influence of Latin Culture III-1
Growth in Super-Premium Products III-1
Growing Popularity of Liqueurs among Younger Population III-1
Market Scenario in the Recent Past III-2
Competition III-2
Table 109: Distilled Spirits Market in the US: Market
Shares of Leading Companies - Diageo Plc, Fortune Brands
Inc, Constellation Brands Inc, Bacardi & Co Ltd,
Brown-Forman Corp, Allied Domecq Plc, V & S Vin & Sprit
AB, Heaven Hill Distilleries Inc, José Cuervo SA de CV,
and Others (2003-2004) (includes corresponding
Graph/Chart) III-2

Table 110: Distilled Spirits Market in the US: Market
Shares of Leading Brands – Bacardi, Smirnoff, Absolut,
Jack Daniels, José Cuervo, Captain Morgan, Jim Beam,
Seagrams, Gordons, E & J, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-3
Pricing III-3
Packaging III-3
Table 111: Spirits Market in the US: Percentage Breakup of
Volume Sales by Packaging Format – Glass and Plastic
(2000, 2004, & 2005) (includes corresponding Graph/Chart) III-4
Distribution III-4
Table 112: Distilled Spirits Market in the US: Percentage
Breakup of Volume Sales by Distribution – Off-Trade and
On-Trade (2000, 2004, & 2005 ) III-4

Table 113: Distilled Spirits Market in the US: Percentage
Breakup of Value Sales by Distribution – Off-Trade and
On-Trade (2000, 2004, & 2005 ) III-4

Table 114: Spirits Market in the US: Percentage Breakup of
Off-Trade Volume Sales by Outlets – Specialists,
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-5
Regulatory Overview III-5
Regulations on Advertising III-5
Regulations on Opening Hours III-5
Regulations on Drink Driving III-6
Regulations on Underage Drinking III-6
Regulations on Distribution III-6
Taxation on Distilled Spirits III-7
Functions of BATF III-7
Strategic Developments III-7
Select Players III-11
B.Market Analytics III-12
Table 115: US Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-12

Table 116: US Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-13

Table 117: US Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-14

Table 118: US Long-term Projections for Alcoholic Beverages
by Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-15

Table 119: US 10-Year Perspective for Alcoholic Beverages by
Product Segment – Percentage Breakdown of Volume Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-16

Table 120: US 10-Year Perspective for Alcoholic Beverages by
Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-17

2. Canada III-18
A.Market Analysis III-18
Outlook III-18
Market Scenario in the Recent Past III-18
Competition III-18
Table 121: Distilled Spirits Market in Canada: Market
Shares of Leading Players - Allied Domecq Plc, Diageo Plc,
Bacardi & Co Ltd, Fortune Brands Inc, V & S Vin & Sprit
AB, Brown-Forman Corp, Schenley Canada Inc, Altia Group
Oy, William Grant & Sons Ltd, and Others (2003-2004)
(includes corresponding Graph/Chart) III-18

Table 122: Distilled Spirits Market in Canada: Market
Shares of Leading Brands – Bacardi, Smirnoff, Captain
Morgan, Canadian Club, Crown Royal, Lambs, Wisers,
Alberta, Baileys Irish Cream, Absolut, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-19
Packaging III-19
Table 123: Distilled Spirits Market in Canada: Percentage
Breakup of Volume Sales by Packaging Format – Glass and
Plastic (2003, 2004, & 2005) III-19
Distribution III-19
Table 124: Distilled Spirits Market in Canada: Percentage
Breakdown of Volume Sales by Distribution Channel –
Off-Trade and On-Trade (2003, 2004, & 2005) III-19

Table 125: Distilled Spirits Market in Canada: Percentage
Breakdown of Value Sales by Distribution Channel –
Off-Trade and On-Trade (2003, 2004, & 2005) III-20
Regulatory Overview III-20
Regulations on Advertising III-20
Regulations on Opening Hours III-20
Regulations on Drink Driving III-20
Taxation on Spirits III-20
B.Market Analytics III-21
Table 126: Canadian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-21

Table 127: Canadian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-22

Table 128: Canadian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-23

Table 129: Canadian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-24

Table 130: Canadian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-25

Table 131: Canadian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-26

3. Japan III-27
A.Market Analysis III-27
Outlook III-27
Volume III-27
Value III-27
Market Trends III-27
Trend towards Premium Products III-27
Growing Popularity of Spirits used for Mixers and Cocktails III-27
Pricing III-28
Market Scenario in the Recent Past III-28
Competition III-28
Table 132: Distilled Spirits Market in Japan: Market
Shares of Leading Players – Suntory, Takara Shuzo, Kyowa
Hakko Kogyo, Sanwa Shurui, Mercian Corp, Godo Shusei,
Unkai Shuzo, Satsuma Shuzo, Kikkoman, Asahi Breweries, and
Others (2004) (includes corresponding Graph/Chart) III-28

Table 133: Distilled Spirits Market in Japan: Market
Shares of Leading Brands – Jun, Iichiko, Godo Shochu,
Kyowa Shoyu, Unkai, Kakubin, Triangle, Satsuma Shiranami,
Old, Royal, and Others (2004) (includes corresponding
Graph/Chart) III-28
Packaging III-29
Table 134: Distilled Spirits Market in Japan: Percentage
Breakdown of Volume Sales by Packaging Format – Glass,
Plastic, Can, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-29
Distribution III-29
Table 135: Distilled Spirits Market in Japan: Percentage
Breakdown of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2000, 2004, & 2005) III-29

Table 136: Distilled Spirits Market in Japan: Percentage
Breakdown of Value Sales by Distribution Channel -
Off-Trade and On-Trade (2000, 2004, & 2005) III-29

Table 137: Spirits Market in Japan: Percentage Breakup of
Off-Trade Volume Sales through Outlets – Specialists,
Other Food Outlets, Discounters, Supermarkets/
Hypermarkets, Other Retail, and Direct Sales 2003, 2004, &
2005) (includes corresponding Graph/Chart) III-30
Regulatory Overview III-30
Regulations on Advertising III-30
Regulations on Opening Hours III-30
Regulations on Drink Driving III-30
The Liquor Licensing Law III-31
Taxation on Spirits III-31
Select Players III-31
B.Market Analytics III-32
Table 138: Japanese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-32

Table 139: Japanese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-33

Table 140: Japanese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-34

Table 141: Japanese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-35

Table 142: Japanese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-36

Table 143: Japanese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-37

4. Europe III-38
Market Analysis III-38
Table 144: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Geographic Region –France,
Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest
of Europe Markets Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) III-38

Table 145: European Long-term Projections for Alcoholic
Beverages by Geographic Region – France, Germany, UK, Italy,
Spain, Russia, Ukraine, Poland, and Rest of Europe Markets
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-39

Table 146: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-40

Table 147: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-41

Table 148: European 10-Year Perspective for Alcoholic
Beverages by Geographic Region – Percentage Breakdown of
Volume Sales for France, Germany, UK, Italy, Spain, Russia,
Ukraine, Poland, and Rest of Europe Markets for the Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) III-42

Table 149: European 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-43

Table 150: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Geographic Region – France,
Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest
of Europe Markets Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-44

Table 151: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Geographic Region – France,
Germany, UK, Italy, Spain, Russia, Ukraine, Poland, and Rest
of Europe Markets Independently Analyzed by Annual Value
Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-45

Table 152: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-46

Table 153: European Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-47

Table 154: European 10-Year Perspective for Alcoholic
Beverages by Geographic Region – Percentage Breakdown of
Value Sales for France, Germany, UK, Italy, Spain, Russia,
Ukraine, Poland, and Rest of Europe Markets for the Years
2003, 2008 & 2012 (includes corresponding Graph/Chart) III-48

Table 155: European 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-49

4a. France III-50
A.Market Analysis III-50
Outlook III-50
Volume III-50
Table 156: Spirits Market in France: Percentage Breakup of
Volume Sales by Sub- Segments – Anis, Gentianes/ amers,
Cognac, Tequila (and Mezcal), and Others (2000-2010)
(includes corresponding Graph/Chart) III-50
Value III-50
Table 157: Spirits Market in France: Percentage Breakup of
Value Sales by Sub-Segments – Anis, Gentianes/ amers,
Cognac, Tequila (and Mezcal), and Others (2000-2010)
(includes corresponding Graph/Chart) III-51
Market Scenario in the Recent Past III-51
Competition III-51
Table 158: Distilled Spirits Market in France: Percentage
Breakup of Volume Sales by Leading Companies - Pernod
Ricard Groupe, La Martiniquaise SVS, Bacardi & Co Ltd,
Diageo Plc, William Pitters International SA, Allied
Domecq Plc, William Grant & Sons Ltd, Marie Brizard et
Roger International SA, Grands Vins JC Boisset, and Others
(2003-2004) (includes corresponding Graph/Chart) III-51

Table 159: Distilled Spirits Market in France: Percentage
Breakup of Volume Sales by Leading Brands – Ricard, Pastis
51, Suze, William Peel, Grants, Clan Campbell, Duval,
Label 5, Ballantines, William Lawson, Private Label, and
Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-52
Distribution III-52
Table 160: Distilled Spirits Market in France: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-52

Table 161: Distilled Spirits Market in France: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-53

Table 162: Distilled Spirits Market in France: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters, Specialists, Other Retail, and Direct Sales
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-53
Regulatory Overview III-53
Regulations on Advertising III-53
Regulations on Drink Driving III-54
Taxation on Distilled Spirits III-54
Select Players III-54
B.Market Analytics III-55
Table 163: French Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-55

Table 164: French Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-56

Table 165: French Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-57

Table 166: French Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-58

Table 167: French European 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-59

Table 168: French European 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-60

4b. Germany III-61
A.Market Analysis III-61
Outlook III-61
Volume III-61
Value III-61
Market Scenario in the Recent Past III-62
Competition III-62
Table 169: Distilled Spirits Market in Germany: Market
Shares of Leading Companies - Eckes AG, Gräflich von
Hardenbergsche Kornbrennerei GmbH & Co KG,
Berentzen-Gruppe AG, Racke GmbH & Co, A, Oetker-Gruppe,
Allied Domecq Plc, Mast-Jägermeister AG, Diageo Plc,
Bacardi & Co Ltd, Rémy Cointreau, and Others (2003-2004)
(includes corresponding Graph/Chart) III-62

Table 170: Distilled Spirits Market in Germany: Market
Shares of Leading Brands - Wilthener, Chantré, Echter
Nordhäuser, Scharlachberg, Berentzen, Gorbatschow,
Mariacron, Jägermeister, Bacardi, Strothmann, Private
Labels, and Others ( 2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-63
Packaging III-63
Table 171: Distilled Spirits Market in Germany: Percentage
Breakup of Volume Sales by Packaging Format - Glass, Can,
and Plastic (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-64
Distribution III-64
Table 172: Distilled Spirits Market in Germany: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-64

Table 173: Distilled Spirits Market in Germany: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-64

Table 174: Distilled Spirits Market in Germany: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters, Specialists, Other Retail, and Direct Sales
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-65
Regulatory Overview III-65
Taxation of Spirits III-65
Regulations on Drink Driving III-65
Strategic Development III-65
B.Market Analytics III-66
Table 175: German Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-66

Table 176: German Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-67

Table 177: German Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-68

Table 178: German Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-69

Table 179: German 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-70

Table 180: German 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-71

4c. The United Kingdom III-72
A.Market Analysis III-72
Outlook III-72
Volume III-72
Value III-72
Market Scenario in the Recent Past III-73
Competition III-73
Table 181: Distilled Spirits Market in the UK: Market
Shares of Leading Companies - Diageo Plc, Allied Domecq
Plc, Highland Distillers Ltd, Bacardi & Co Ltd, Glen
Catrine Bonded Warehouse Ltd, Fortune Brands Inc, William
Grant & Sons Ltd, Brown-Forman Corp, Pernod Ricard Groupe,
and Others (2003-2004) (includes corresponding
Graph/Chart) III-73

Table 182: Distilled Spirits Market in the UK: Market
Shares of Leading Brands - Smirnoff, Bells, Gordons, The
Famous Grouse, Bacardi, Teachers, J Grants, Baileys
Irish Cream, Three Barrels, Grants, Private Label, and
Others (2003, 2004, & 2005)
(includes corresponding
Graph/Chart) III-74
Packaging III-74
Distribution III-74
Table 183: Distilled Spirits Market in the UK: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-74

Table 184: Distilled Spirits Market in the UK: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-75

Table 185: Distilled Spirits Market in the UK: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Specialists, Other Food
Outlets, Other Retail, Discounters, and Direct Sales
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-75
Major Issues III-75
Contraband and Parallel Trade III-75
Alcohol Abuse III-75
Regulatory Environment III-76
Taxation III-76
Regulations on Advertising III-76
Regulations on Drink Driving III-76
Strategic Developments III-76
Select Players III-79
B.Market Analytics III-80
Table 186: UK Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-80

Table 187: UK Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-81

Table 188: UK Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-82

Table 189: UK Long-term Projections for Alcoholic Beverages
by Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-83

Table 190: UK 10-Year Perspective for Alcoholic Beverages by
Product Segment – Percentage Breakdown of Volume Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-84

Table 191: UK 10-Year Perspective for Alcoholic Beverages by
Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-85

4d. Italy III-86
A.Market Analysis III-86
Outlook III-86
Volume III-86
Value III-86
Market Scenario in the Recent Past III-87
Competition III-87
Table 192: Distilled Spirits Market in Italy: Market
Shares of Leading Companies - Diageo Plc, Eckes AG, Pernod
Ricard Groupe, Flli Branca Distillerie SpA, Montenegro
SpA, Flli Averna SpA, Illva Saronno SpA, Allied Domecq
Plc, Cavaliere P Vena & Amaro Lucano SpA, and Others
(2003-2004) (includes corresponding Graph/Chart) III-87

Table 193: Distilled Spirits Market in Italy: Market
Shares of Leading Brands - Averna, Amaro Montenegro, Amaro
Lucano, Fernet Branca, Ilas, Glen Grant, Vecchia Romagna,
Limoncé, Amaretto DiSaronno, Keglevich, Private Label, and
Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-88
Distribution III-88
Table 194: Distilled Spirits Market in Italy: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-88

Table 195: Distilled Spirits Market in Italy: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-89

Table 196: Distilled Spirits Market in Italy: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters, and Specialists (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-89
Regulatory Overview III-89
Taxation on Spirits III-89
Regulations on Advertising III-89
Other Regulations III-90
Strategic Developments III-90
Select Player III-91
B.Market Analytics III-92
Table 197: Italian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-92

Table 198: Italian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-93

Table 199: Italian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-94

Table 200: Italian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-95

Table 201: Italian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-96

Table 202: Italian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-97

4e. Spain III-98
A.Market Analysis III-98
Outlook III-98
Volume III-98
Value III-98
Market Scenario in the Recent Past III-99
Competition III-99
Table 203: Distilled Spirits Market in Spain: Market
Shares of Leading Companies - Allied Domecq Plc, Diageo
Plc, Pernod Ricard Groupe, Bacardi & Co Ltd, Osborne y Cía
SA, González Byass SA, Diego Zamora SA, Luis Caballero SA,
and Hijos de Francisco Serrano SA (2003-2004) (includes
corresponding Graph/Chart) III-99

Table 204: Distilled Spirits Market in Spain: Market
Shares of Leading Brands - J&B, Dyc, Ballantines, Larios,
Bacardi, Dewars White Label, Beefeater, Soberano,
Centenario, Veterano, Private Label, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-100
Packaging III-100
Table 205: Distilled Spirits Market in Spain: Percentage
Breakup of Volume Sales by Packaging Format - Glass and
Can (2003, 2004, & 2005) III-100
Distribution III-101
Table 206: Distilled Spirits Market in Spain: Percentage
Breakup of Volume Sales by Distribution Channel -Off-Trade
and On-Trade (2003, 2004, & 2005) III-101

Table 207: Distilled Spirits Market in Spain: Percentage
Breakup of Value Sales by Distribution Channel -Off-Trade
and On-Trade (2003, 2004, & 2005) III-101

Table 208: Distilled Spirits Market in Spain: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters, Specialists, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-101
Regulatory Overview III-102
Regulations on Advertising III-102
Regulations on Opening Hours III-102
Minimum Drinking Age III-102
Strategic Development III-102
B.Market Analytics III-103
Table 209: Spanish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-103

Table 210: Spanish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters III-104

Table 211: Spanish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-105

Table 212: Spanish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-106

Table 213: Spanish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-107

Table 214: Spanish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-108

4f. Turkey III-109
A.Market Analysis III-109
Outlook III-109
Volume III-109
Value III-109
Market Scenario in the Recent Past III-109
Competition III-109
Table 215: Distilled Spirits Market in Turkey: Market
Shares of Leading Companies - Tekel, Diageo Plc, Fortune
Brands Inc, Bacardi & Co Ltd, V & S Vin s& Sprit AB, and
Others (2003-2004) (includes corresponding Graph/Chart) III-109

Table 216: Distilled Spirits Market in Turkey: Market
Shares of Leading Brands - Yeni Raki, Altinbasak, Kulup
Raki, Binboga Votka, Johnnie Walker, Tekirdag Rakisi,Tekel
Likor, White Horse, Cin-70, Jim Beam, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-110
Distribution III-110
Table 217: Distilled Spirits Market in Turkey: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-110

Table 218: Distilled Spirits Market in Turkey: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-110

Table 219: Distilled Spirits Market in Turkey: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Supermarkets/Hypermarkets, and Other Food
Outlets (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-111
Regulatory Overview III-111
Taxation on Spirits III-111
Regulations on Distribution III-111
Regulations on Advertising III-112
Regulations on Opening Hours III-112
Regulations on Drink Driving III-112
Parallel and Contraband Trade III-112
B.Market Analytics III-113
Table 220: Turkish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-113

Table 221: Turkish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-114

Table 222: Turkish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-115

Table 223: Turkish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-116

Table 224: Turkish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-117

Table 225: Turkish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-118

4g. Austria III-119
A.Market Analysis III-119
Outlook III-119
Volume III-119
Value III-119
Market Scenario in the Recent Past III-120
Competition III-120
Table 226: Distilled Spirits Market in Austria: Market
Shares of Leading Companies - Eckes AG, Bacardi & Co Ltd,
Spitz GmbH & Co KG, Sonnthurn, Racke GmbH & Co, Diageo
Plc, Wunderlich Destillerie & Likörfabrik GmbH, Campari
Milano SpA, Rémy Cointreau, HC Koenig GmbH, and Others
(2003-2004) (includes corresponding Graph/Chart) III-120

Table 227: Distilled Spirits Market in Austria: Market
Shares of Leading Brands - Spitz, Bacardi, Eristoff,
GurktalerAlpenkraeuter, Stock, Scharlachberg, Rossbacher,
Bouchet, Mautner, Campari, Private Label, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-121
Distribution III-121
Table 228: Distilled Spirits Market in Austria: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-121

Table 229: Distilled Spirits Market in Austria: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-122

Table 230: Distilled Spirits Market in Austria: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Discounters,Specialists, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-122
B.Market Analytics III-123
Table 231: Austrian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-123

Table 232: Austrian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-124

Table 233: Austrian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-125

Table 234: Austrian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-126

Table 235: Austrian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-127

Table 236: Austrian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-128

4h. Belgium III-129
A.Market Analysis III-129
Outlook III-129
Volume III-129
Value III-129
Market Scenario in the Recent Past III-130
Competition III-130
Table 237: Distilled Spirits Market in Belgium: Market
Shares of Leading Companies - Diageo Plc, Bruggeman NV,
Bacardi & Co Ltd, Pernod Ricard Groupe, Rémy Cointreau,
Distillerie Smeets NV, Filliers, Allied Domecq Plc,
Grandes Distilleries de Charleroi SA/NV, and Others
(2003-2004) (includes corresponding Graph/Chart) III-130

Table 238: Distilled Spirits Market in Belgium: Market
Shares of Leading Brands - Peterman, Smeets, Johnnie
Walker, J&B, William Lawson, Filliers, Bacardi,
Ballantines, Chivas Regal, Smirnoff, Private Label, and
Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-131
Distribution III-131
Table 239: Distilled Spirits Market in Belgium: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-131

Table 240: Distilled Spirits Market in Belgium: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade ( 2003, 2004, & 2005) III-132

Table 241: Distilled Spirits Market in Belgium: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Specialists, Discounters, and
Other Food Outlets (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-132
Strategic Development III-132
B.Market Analytics III-133
Table 242: Belgian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-133

Table 243: Belgian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-134

Table 244: Belgian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-135

Table 245: Belgian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-136

Table 246: Belgian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-137

Table 247: Belgian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-138

4i. Denmark III-139
A.Market Analysis III-139
Outlook III-139
Volume III-139
Value III-139
Market Scenario in the Recent Past III-140
Competition III-140
Table 248: Distilled Spirits Market in Denmark: Market
Shares of Leading Companies - V & S Vin & Sprit AB, Diageo
Plc, Allied Domecq Plc, Rémy Cointreau, Bacardi & Co Ltd,
William Grant & Sons Ltd, Highland Distillers Ltd,
Svendborg Vinkompagni A/S, Mast-Jägermeister AG, and
Others (2003-2004) (includes corresponding Graph/Chart) III-140

Table 249: Distilled Spirits Market in Denmark: Market
Shares of Leading Brands - Aalborg, Brøndums, Gammel
Dansk, Smirnoff, Baileys Irish Cream, Gordons, Kahlúa,
Absolut, King George IV, Grants, Private Label, and
Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-141
Distribution III-141
Table 250: Distilled Spirits Market in Denmark: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-141

Table 251: Distilled Spirits Market in Denmark: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-142

Table 252: Distilled Spirits Market in Denmark: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Discounters, Specialists, Other
Food Outlets, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-142
Regulatory Overview III-142
Taxation on Spirits III-142
Regulations on Advertising III-142
Regulations on Drink Driving III-143
B.Market Analytics III-143
Table 253: Danish Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-143

Table 254: Danish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-144

Table 255: Danish Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-145

Table 256: Danish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) III-146

Table 257: Danish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-147

Table 258: Danish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-148

4j. Finland III-149
A.Market Analysis III-149
Outlook III-149
Volume III-149
Value III-149
Market Scenario in the Recent Past III-150
Competition III-150
Table 259: Distilled Spirits Market in Finland: Market
Shares of Leading Companies - Altia Group Oy, Marli Group
AB Oy, Diageo Plc, Cheveleff House, Pernod Ricard Groupe,
Allied Domecq Plc, V & S Vin & Sprit AB, Rémy Cointreau,
Lignell & Piispanen Oy, and Others (2003-2004) (includes
corresponding Graph/Chart) III-150

Table 260: Distilled Spirits Market in Finland: Market
Shares of Leading Brands - Koskenkorva, Finlandia,
Leijonaviina, Cheveleff Vodka, Smirnoff, Monopol, Suomi
Viina, Altia, Absolut, Johnnie Walker, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-151
Distribution III-151
Table 261: Distilled Spirits Market in Finland: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-151

Table 262: Distilled Spirits Market in Finland: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-152
Regulatory Overview III-152
Taxation on Spirits III-152
Regulations on Advertising III-152
Regulations on Drink Driving III-152
B.Market Analytics III-153
Table 263: Finnish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-153

Table 264: Finnish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-154

Table 265: Finnish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-155

Table 266: Finnish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-156

Table 267: Finnish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-157

Table 268: Finnish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-158

4k. Greece III-159
A.Market Analysis III-159
Outlook III-159
Volume III-159
Value III-159
Market Scenario in the Recent Past III-160
Competition III-160
Table 269: Distilled Spirits Market in Greece: Market
Shares of Leading Companies - Diageo Plc, Allied Domecq
Plc, Pernod Ricard Groupe, Rémy Cointreau, Campari Milano
SpA, Bacardi & Co Ltd, Berry Bros & Rudd Ltd, Tsantalis
SA, Brown-Forman Corp, Sojuzplodimport, and Others
(2003-2004) (includes corresponding Graph/Chart) III-160

Table 270: Distilled Spirits Market in Greece: Market
Shares of Leading Brands - Johnnie Walker, Ouzo 12, Mini,
Metaxa, Cutty Sark, Ballantines Finest, Dewars, Olympic,
Gordons, Bacardi, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-161
Packaging III-161
Table 271: Distilled Spirits Market in Greece: Percentage
Breakup of Volume Sales by Packaging Format - Glass, Can,
and Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-161
Distribution III-162
Table 272: Distilled Spirits Market in Greece: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-162

Table 273: Distilled Spirits Market in Greece: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-162

Table 274: Distilled Spirits Market in Greece: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Specialists, and Discounters (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-162
Regulatory Overview III-163
Taxation on Spirits III-163
Regulations on Drink Driving III-163
B.Market Analytics III-163
Table 275: Greek Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-163

Table 276: Greek Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-164

Table 277: Greek Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-165

Table 278: Greek Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-166

Table 279: Greek 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Volume Sales
for Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-167

Table 280: Greek 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-168

4l. Ireland III-169
A.Market Analysis III-169
Outlook III-169
Volume III-169
Value III-169
Market Scenario in the Recent Past III-170
Competition III-170
Table 281: Distilled Spirits Market in Ireland: Market
Shares of Leading Companies - Pernod Ricard Groupe, Diageo
Plc, Boru Vodka Ltd, Bacardi & Co Ltd, Allied Domecq Plc,
LVMH Moët Hennessy Louis Vuitton, Highland Distillers Ltd,
Brown-Forman Corp, William Grant & Sons Ltd, and Others
(2003-2004) (includes corresponding Graph/Chart) III-170

Table 282: Distilled Spirits Market in Ireland: Market
Shares of Leading Brands - Smirnoff, Powers, Boru, Cork
Dry Gin, Bacardi, Huzzar, Jameson, Paddy, Black Bush,
Baileys Irish Cream, Private Label, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-171
Distribution III-171
Table 283: Distilled Spirits Market in Ireland: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-171

Table 284: Distilled Spirits Market in Ireland: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-172

Table 285: Distilled Spirits Market in Ireland: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Supermarkets/Hypermarkets, and Other Food
Outlets (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-172
Major Issues III-172
Underage Drinking III-172
Taxation on Spirits III-172
Regulations on Advertising III-173
Regulations on Opening Hours III-173
B.Market Analytics III-173
Table 286: Irish Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-173

Table 287: Irish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-174

Table 288: Irish Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-175

Table 289: Irish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-176

Table 290: Irish 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Volume Sales
for Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-177

Table 291: Irish 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-178

4m. The Netherlands III-179
A.Market Analysis III-179
Outlook III-179
Volume III-179
Value III-179
Market Scenario in the Recent Past III-180
Competition III-180
Table 292: Distilled Spirits Market in the Netherlands:
Market Shares of Leading Companies - Rémy Cointreau,
Jenever Distillery de Dubbele Adelaar, Hooghoudt
Distillery BV, Uto NV, Bacardi & Co Ltd, Allied Domecq
Plc, Brown- Forman Corp, Diageo Plc, Boomsma BV, Wenneker
Distillery BV, and Others (2003-2004) (includes
corresponding Graph/Chart) III-180

Table 293: Distilled Spirits Market in the Netherlands:
Market Shares of Leading Brands - Bols, Hooghoudt, Bols
Advocaat, Ketel, Sonnema, Southern Comfort, Bacardi,
Boomsma, Omaatje, Wenneker, Private Label, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-181
Distribution III-181
Table 294: Distilled Spirits Market in the Netherlands:
Percentage Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-181

Table 295: Distilled Spirits Market in the Netherlands:
Percentage Breakup of Value Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-182

Table 296: Distilled Spirits Market in the Netherlands:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Supermarkets/Hypermarkets, and Other Retail
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-182
Regulatory Overview III-182
Taxation on Spirits III-182
Regulations on Advertising III-182
Regulations on Drink Driving III-182
Strategic Development III-183
B.Market Analytics III-183
Table 297: Dutch Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-183

Table 298: Dutch Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-184

Table 299: Dutch Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-185

Table 300: Dutch Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-186

Table 301: Dutch 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Volume Sales
for Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-187

Table 302: Dutch 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-188

4n. Norway III-189
A.Market Analysis III-189
Outlook III-189
Volume III-189
Value III-189
Market Scenario in the Recent Past III-190
Competition III-190
Table 303: Distilled Spirits Market in Norway: Market
Shares of Leading Companies - Arcus AS, V & S Vin & Sprit
AB, Diageo Plc, Rémy Cointreau, Altia Group Oy, Allied
Domecq Plc, Bache-Gabrielsen AS, Larsen SA, LVMH Moët
Hennessy Louis Vuitton, Mast-Jägermeister AG, and Others
(2003-2004) (includes corresponding Graph/Chart) III-190

Table 304: Distilled Spirits Market in Norway: Market
Shares of Leading Brands - Absolut, Koskenkorva, Smirnoff,
Bache Gabrielsen, Lysholm, Larsen, Løiten, Hennessy,
Hammer, Arcus Eau de Vie, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-191
Distribution III-191
Table 305: Distilled Spirits Market in Norway: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-191

Table 306: Distilled Spirits Market in Norway: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-192
Regulatory Overview III-192
Regulations on Advertising III-192
Regulations on Drink Driving III-192
Strategic Development III-192
B.Market Analytics III-193
Table 307: Norwegian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-193

Table 308: Norwegian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the sYears 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-194

Table 309: Norwegian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-195

Table 310: Norwegian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-196

Table 311: Norwegian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-197

Table 312: Norwegian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-198

4o. Portugal III-199
A.Market Analysis III-199
Outlook III-199
Volume III-199
Value III-199
Market Scenario in the Recent Past III-200
Competition III-200
Table 313: Distilled Spirits Market in Portugal: Market
Shares of Leading Companies - Diageo Plc, Bacardi & Co
Ltd, Allied Domecq Plc, Pernod Ricard Groupe, William
Grant & Sons Ltd, Rémy Cointreau, Brown-Forman Corp, V & S
Vin & Sprit AB, Edrington Holdings Ltd, and Others
(2003-2004) (includes corresponding Graph/Chart) III-200

Table 314: Distilled Spirits Market in Portugal: Market
Shares of Leading Brands - Bacardi, J&B, Smirnoff,
Eristoff, Black Barrel, Grants, Jack Daniels,
Ballantines, Malibu, Gordons, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-201
Distribution III-201
Table 315: Distilled Spirits Market in Portugal:
Percentage Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-201

Table 316: Distilled Spirits Market in Portugal:
Percentage Breakup of Value Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-202
B.Market Analytics III-202
Table 317: Portuguese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-202

Table 318: Portuguese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-203

Table 319: Portuguese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-204

Table 320: Portuguese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-205

Table 321: Portuguese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-206

Table 322: Portuguese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-207

4p. Sweden III-208
A.Market Analysis III-208
Outlook III-208
Volume III-208
Value III-209
Market Scenario in the Recent Past III-209
Competition III-209
Table 323: Distilled Spirits Market in Sweden: Market
Shares of Leading Companies - V & S Vin & Sprit AB, Diageo
Plc, Fortune Brands Inc, Allied Domecq Plc, Highland
Distillers Ltd, William Grant & Sons Ltd, Constellation
Brands Inc, Altia Group Oy, Lauder, and Others (2003-2004)
(includes corresponding Graph/Chart) III-209

Table 324: Distilled Spirits Market in Sweden: Market
Shares of Leading Brands - Explorer, Absolut, Renat
Brännvin, Lord Calvert, The Famous Grouse, Brännvin
Special, Kron, Bells, Star, Grants, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-210
Distribution III-210
Table 325: Distilled Spirits Market in Sweden: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-210

Table 326: Distilled Spirits Market in Sweden: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-211
Regulatory Overview III-211
Regulations on Advertising III-211
Regulations on Distribution III-211
Regulations Regarding Opening Hours III-211
Regulations on Drink Driving III-211
Strategic Developments III-211
B.Market Analytics III-213
Table 327: Swedish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-213

Table 328: Swedish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-214

Table 329: Swedish Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-215

Table 330: Swedish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-216

Table 331: Swedish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-217

Table 332: Swedish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-218

4q. Switzerland III-219
A.Market Analysis III-219
Outlook III-219
Volume III-219
Value III-219
Market Scenario in the Recent Past III-220
Competition III-220
Table 333: Distilled Spirits Market in Switzerland: Market
Shares of Leading Companies - Diageo Plc, Rémy Cointreau,
Allied Domecq Plc, Pomdor AG, Pernod Ricard Groupe,
Marnier-Lapostelle, Agros Holding SA, Illva Saronno SpA,
La Martiniquaise SVS, Bacardi & Co Ltd, and Others
(2003-2004) (includes corresponding Graph/Chart) III-220

Table 334: Distilled Spirits Market in Switzerland: Market
Shares of Leading Brands - Cointreau, Ballantines, Grand
Marnier, Pomdor, Johnnie Walker, Wyborowa, Gordons,
Amaretto DiSaronno, Baileys Irish Cream, J&B, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-221
Distribution III-221
Table 335: Distilled Spirits Market in Switzerland:
Percentage Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-221

Table 336: Distilled Spirits Market in Switzerland:
Percentage Breakup of Value Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-222

Table 337: Distilled Spirits Market in Switzerland:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Specialists, Discounters, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-222
Regulatory Overview III-222
Regulations on Advertising III-222
Regulations on Opening Hours III-223
Regulations on Drink Driving III-223
B.Market Analytics III-223
Table 338: Swiss Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-223

Table 339: Swiss Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-224

Table 340: Swiss Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-225

Table 341: Swiss Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-226

Table 342: Swiss 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Volume Sales
for Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-227

Table 343: Swiss 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-228

4r. Russia III-229
A.Market Analysis III-229
Outlook III-229
Volume III-229
Value III-229
Market Scenario in the Recent Past III-230
Competition III-230
Table 344: Distilled Spirits Market in Russia: Market
Shares of Leading Companies - Crystal AO (Kristall),
Ost-Alko, Moroz OOO, Dovgan Moscow, Chernogolovka Plant,
Diageo Plc, Topaz, Chernorechensky PK, Kursky LVZ, Illva
Saronno SpA, and Others (2003-2004) (includes corresponding
Graph/Chart) III-230

Table 345: Distilled Spirits Market in Russia: Market
Shares of Leading Brands - Dovgan, Smirnov, Smirnoff,
Gzhelka, Kristall Moskovskaya, Yury Dolgoruky, Amaretto
DiSaronno, Triumf, Moroz Moskovskaya Osobaya, Moroz
Russkaya, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-231
Distribution III-231
Table 346: Distilled Spirits Market in Russia: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-231

Table 347: Distilled Spirits Market in Russia: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-232

Table 348: Distilled Spirits Market in Russia: Percentage
Breakup of Off-Trade Volume Sales by Outlets - Other Food
Outlets, Other Retail, Supermarkets/ Hypermarkets, and
Specialists (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-232
Regulatory Environment III-232
Taxation on Spirits III-232
Regulations on Advertising III-232
Regulations on Opening Hours III-233
Strategic Developments III-233
Select Player III-235
B.Market Analytics III-235
Table 349: Russian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-235

Table 350: Russian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-236

Table 351: Russian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-237

Table 352: Russian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-238

Table 353: Russian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-239

Table 354: Russian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-240

4s. Ukraine III-241
A.Market Analysis III-241
Outlook III-241
Volume III-241
Value III-241
Market Scenario in the Recent Past III-242
Table 355: Distilled Spirits Market in Ukraine: Market
Shares of Leading Companies - Getman LVZ, Diageo Plc,
Artemida VP, Soyuz Viktan LVZ, Altia Group Oy, Nemiroff
LVZ, Odessa LVZ, Kremlevskaya Vodka ZAO, Luga Nova LVZ,
Zlatogor ZAO, and Others (2003-2004) (includes
corresponding Graph/Chart) III-242

Table 356: Distilled Spirits Market in Ukraine: Market
Shares of Leading Brands - Derzhava, Smirnoff, Starka,
Prtsovaya, Nemirov Stolichnaya, Shustov 1, Kremlevskaya,
Luga Nova Extra, Grafskaya, Knyazhi Kelih, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-243

Table 357: Distilled Spirits Market in Ukraine: Percentage
Breakup of Volume Sales by Packaging Format - Glass, Can,
and Plastic (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-244
Distribution III-244
Table 358: Distilled Spirits Market in Ukraine: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-244

Table 359: Distilled Spirits Market in Ukraine: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-244

Table 360: Distilled Spirits Market in Ukraine: Percentage
Breakup of Off-Trade Volume Sales by Outlets - Other Food
Outlets, Supermarkets/ Hypermarkets, Other Retail,
Specialists, and Discounters (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-245
Regulatory Environment III-245
Taxation on Spirits III-245
Regulations on Advertising III-245
Strategic Development III-246
B.Market Analytics III-246
Table 361: Ukrainian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-246

Table 362: Ukrainian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-247

Table 363: Ukrainian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-248

Table 364: Ukrainian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) III-249

Table 365: Ukrainian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012(includes corresponding Graph/Chart) III-250

Table 366: Ukrainian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-251

4t. Poland III-252
A.Market Analysis III-252
Outlook III-252
Volume III-252
Value III-252
Market Scenario in the Recent Past III-253
Competition III-253
Table 367: Distilled Spirits Market in Poland: Market
Shares of Leading Companies - Polmos Bialystok SA, Polmos
Poznan SA, Rémy Cointreau, Diageo Plc, Polmos Siedlce SA,
Polmos Zielona Gora SA, Allied Domecq Plc, Polmos Kraków
SA, Eckes AG, and Others (2003-2004) (includes
corresponding Graph/Chart) III-253

Table 368: Distilled Spirits Market in Poland: Market
Shares of Leading Brands - Absolwent, Zubrowka, Premium,
Bols, Luksusowa, Smirnoff, Wyborowa, Soplica, Lodowa,
Zytnia, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-254
Distribution III-254
Table 369: Distilled Spirits Market in Poland: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-254

Table 370: Distilled Spirits Market in Poland: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-255

Table 371: Distilled Spirits Market in Poland: Percentage
Breakup of Off-Trade Volume Sales by Outlets - Other Food
Outlets, Specialists, Supermarkets/ Hypermarkets, and
Discounters (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-255
Regulatory Environment III-255
Taxation on Spirits III-255
Regulationson Advertising III-255
Restrictions in On-trade Licensing III-255
Regulations on Drink Driving III-256
Strategic Developments III-256
B.Market Analytics III-257
Table 372: Polish Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-257

Table 373: Polish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-258

Table 374: Polish Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-259

Table 375: Polish Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-260

Table 376: Polish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-261

Table 377: Polish 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-262

4u. Hungary III-263
A.Market Analysis III-263
Outlook III-263
Volume III-263
Value III-263
Market Scenario in the Recent Past III-264
Competition III-264
Table 378: Distilled Spirits Market in Hungary: Market
Shares of Leading Companies - Peter Zwack Consorten AG,
Györi Likörgyár Rt, Buliv Ferencváros, Miskolci Likörgyár
Rt, Allied Domecq Plc, Diageo Plc, Várda Drink Kft, Rémy
Cointreau, Mast-Jägermeister AG, Eurodrinks Kft, and
Others (2003-2004) (includes corresponding Graph/Chart) III-264

Table 379: Distilled Spirits Market in Hungary: Market
Shares of Leading Brands - Péter Pál, Miskolci, Hubertus,
Cabinet, Györi, Lloyd, Kalinka, Unicum, Napoleon, Trois
Tours, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-265
Packaging III-265
Regulations on Advertising III-265
Strategic Development III-266
B.Market Analytics III-266
Table 380: Hungarian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-266

Table 381: Hungarian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-267

Table 382: Hungarian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-268

Table 383: Hungarian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-269

Table 384: Hungarian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-270

Table 385: Hungarian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-271

4v. The Czech Republic III-272
A.Market Analysis III-272
Outlook III-272
Volume III-272
Value III-272
Market Scenario in the Recent Past III-273
Competition III-273
Table 386: Distilled Spirits Market in the Czech Republic:
Market Shares of Leading Companies - Eckes AG, Pernod
Ricard Groupe, V & S Vin & Sprit AB, Hobe as, St Nicolaus
Trade as, Diageo Plc, Palirna U Zeleneho Stromu, Trul spol
sro, Fruko-Schulz spol sro, Altia Group Oy, and Others
(2003-2004) (includes corresponding Graph/Chart) III-273

Table 387: Distilled Spirits Market in the Czech Republic:
Market Shares of Leading Brands - Stock, Becherovka, Hobe,
Nicolaus, Danybyl, Trul, Absolut, Bozkov, Fruko, Jelinek,
and Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-274
Packaging III-274
Table 388: Distilled Spirits Market in the Czech
Republic: Percentage Breakup of Volume Sales by Packaging
Format - Glass, Can, Plastic, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-274
Distribution III-275
Table 389: Distilled Spirits Market in the Czech Republic:
Percentage Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-275

Table 390: Distilled Spirits Market in the Czech Republic:
Percentage Breakup of Value Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-275

Table 391: Distilled Spirits Market in the Czech Republic:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Specialists, Discounters, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-275
Regulatory Environment III-276
Regulations on Advertising III-276
Regulations on Opening Hours III-276
Regulations Regarding Packaging and Label III-276
B.Market Analytics III-276
Table 392: Czech Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-276

Table 393: Czech Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-277

Table 394: Czech Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-278

Table 395: Czech Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million III-279

Table 396: Czech 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Volume Sales
for Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-280

Table 397: Czech 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-281

4w. The Slovak Republic III-282
A.Market Analysis III-282
Outlook III-282
Volume III-282
Value III-282
Market Scenario in the Recent Past III-283
Competition III-283
Table 398: Distilled Spirits Market in the Slovak
Republic: Market Shares of Leading Companies - St Nicolaus
Trade as, Fragopolis Presov, Old Herold sro, Altia Group
Oy, Diageo Plc, Pernod Ricard Groupe, Malokarpatsky
Vinarsky Podnik as, Vino Produkt Bratislava, Trul spol
sro, and Others (2003-2004) (includes corresponding
Graph/Chart) III-283

Table 399: Distilled Spirits Market in the Slovak
Republic: Market Shares of Leading Brands - Fragopolis
Tuzemsky Rum, Nicolaus Vodka, Old Herold, Nicolaus,
Nicolaus Rum, Vino Produkt, Koskenkorva, Fragopolis,
Becherovka, Finlandia, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-284
Distribution III-284
Table 400: Distilled Spirits Market in the Slovak
Republic: Percentage Breakup of Volume Sales by
Distribution Channel - Off-Trade and On-Trade (2003,

2004,& 2005) III-284

Table 401: Distilled Spirits Market in the Slovak
Republic: Percentage Breakup of Value Sales by
Distribution Channel - Off-Trade and On-Trade (2003,

2004,& 2005) III-285

Table 402: Distilled Spirits Market in the Slovak
Republic: Percentage Breakup of Off-Trade Volume Sales by
Outlets - Other Food Outlets, Supermarkets/ Hypermarkets,
Other Retail, Discounters, and Specialists (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-285
Regulations on Advertising III-285
B.Market Analytics III-286
Table 403: Slovakian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-286

Table 404: Slovakian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-287

Table 405: Slovakian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-288

Table 406: Slovakian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-289

Table 407: Slovakian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-290

Table 408: Slovakian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-291

4x. Bulgaria III-292
A.Market Analysis III-292
Outlook III-292
Volume III-292
Value III-292
Market Scenario in the Recent Past III-293
Competition III-293
Table 409: Distilled Spirits Market in Bulgaria: Market
Shares of Leading Companies - SIS Industries OOD, Vinprom
Peshtera AD, Sinchron Invest OOD, Vinex Slavyantsi AD,
Festa AD, Vini AD, Boyar Estates Holding, LVK Vinprom
Targovishte AD, Vinprom Troyan AD, Allied Domecq Plc, and
Others (2003-2004) (includes corresponding Graph/Chart) III-293

Table 410: Distilled Spirits Market in Bulgaria: Market
Shares of Leading Brands - Peshterska, Karnobatska, Savoy
Club, Sungurlarska, Pomoriiska, Slivenska Perla,
Straldjanska, Targovishte, Atlantic, Troyanska, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-294
Distribution III-294
Table 411: Distilled Spirits Market in Bulgaria:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-294

Table 412: Distilled Spirits Market in Bulgaria:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-295

Table 413: Distilled Spirits Market in Bulgaria:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Other Food Outlets, Specialists,
Supermarkets/Hypermarkets, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-295
B.Market Analytics III-296
Table 414: Bulgarian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-296

Table 415: Bulgarian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-297

Table 416: Bulgarian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-298

Table 417: Bulgarian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-299

Table 418: Bulgarian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-300

Table 419: Bulgarian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-301

4y. Romania III-302
A.Market Analysis III-302
Outlook III-302
Volume III-302
Value III-302
Market Scenario in the Recent Past III-303
Competition III-303
Table 420: Distilled Spirits Market in Romania: Market
Shares of Leading Companies - Scandic Distilleries SA,
Sankt Petersburg Prod Srl, Alcoprod Srl, Prodal 94 Ltd,
Pernod Ricard Groupe, Expo Market Doraly Srl, Vincon
Vrancea SA, Prodvinalco Cluj, Aurora SA, Akmaya, and
Others (2003-2004) (includes corresponding Graph/Chart) III-303

Table 421: Distilled Spirits Market in Romania: Market
Shares of Leading Brands - Stalinskaya, Sankt Petersburg,
Bartenders, Scandic, Prodvinalco, Imperial, Vinalcool,
Margineni, Napoleon, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-304
Distribution III-304
Table 422: Distilled Spirits Market in Romania: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-304

Table 423: Distilled Spirits Market in Romania: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-305

Table 424: Distilled Spirits Market in Romania: Percentage
Breakup of Off-Trade Volume Sales by Outlets - Other Food
Outlets, Other Retail, Specialists,
Supermarkets/Hypermarkets, and Discounters (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-305
B.Market Analytics III-306
Table 425: Romanian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-306

Table 426: Romanian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-307

Table 427: Romanian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-308

Table 428: Romanian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in
US$ Million (includes corresponding Graph/Chart) III-309

Table 429: Romanian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-310

Table 430: Romanian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-311

5. Asia-Pacific III-312
A.Market Analysis III-312
Outlook III-312
Per Capita Consumption and Expenditure – A Recent Past
Perspective III-312
Table 431: Distilled Spirits Market in Asia-Pacific:
Leading Ten Markets by Per Capita Consumption in the
Recent Past - South Korea, Thailand, Philippines, China,
Taiwan, Singapore, Hong Kong, India, Malaysia, Vietnam,
and Overall Asia-Pacific (2001-2002) (In Liters) (includes
corresponding Graph/Chart) III-313

Table 432: Distilled Spirits Market in Asia-Pacific:
Leading Ten Markets by Per Capita Expenditure in the
Recent Past - South Korea, Singapore, Taiwan, Thailand,
Hong Kong, Philippines, China, Malaysia, India, Vietnam,
and Overall Asia-Pacific (2001-2002) (In US$) (includes
corresponding Graph/Chart) III-313
B.Market Analytics III-314
Table 433: Asia- Pacific Recent Past, Current & Future
Analysis for Alcoholic Beverages by Geographic Region –
China, Hong Kong, India, Indonesia, South Korea, Malaysia,
Australia, New Zealand, Philippines, Singapore, Taiwan,
Thailand, Vietnam, and Rest of Asia Pacific Markets
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-314

Table 434: Asia-Pacific Long-term Projections for Alcoholic
Beverages by Geographic Region – China, Hong Kong, India,
Indonesia, South Korea, Malaysia, Australia, New Zealand,
Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest
of Asia Pacific Markets Independently Analyzed by Annual
Volume Sales for the Years 2011 through 2015 in Thousand
Liters (includes corresponding Graph/Chart) III-315

Table 435: Asia- Pacific Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, &
Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-316

Table 436: Asia- Pacific Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-317

Table 437: Asia- Pacific 10-Year Perspective for Alcoholic
Beverages by Geographic Region – Percentage Breakdown of
Volume Sales for China, Hong Kong, India, Indonesia, South
Korea, Malaysia, Australia, New Zealand, Philippines,
Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia
Pacific Markets for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-318

Table 438: Asia- Pacific 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-319

Table 439: Asia- Pacific Recent Past, Current & Future
Analysis for Alcoholic Beverages by Geographic Region –
China, Hong Kong, India, Indonesia, South Korea, Malaysia,
Australia, New Zealand, Philippines, Singapore, Taiwan,
Thailand, Vietnam, and Rest of Asia Pacific Markets
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-320

Table 440: Asia- Pacific Long-term Projections for Alcoholic
Beverages by Geographic Region – China, Hong Kong, India,
Indonesia, South Korea, Malaysia, Australia, New Zealand,
Philippines, Singapore, Taiwan, Thailand, Vietnam, and Rest
of Asia Pacific Markets Independently Analyzed by Annual
Value Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-321

Table 441: Asia- Pacific Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, &
Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-322

Table 442: Asia- Pacific Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-323

Table 443: Asia- Pacific 10-Year Perspective for Alcoholic
Beverages by Geographic Region – Percentage Breakdown of
Value Sales for China, Hong Kong, India, Indonesia, South
Korea, Malaysia, Australia, New Zealand, Philippines,
Singapore, Taiwan, Thailand, Vietnam, and Rest of Asia
Pacific Markets for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-324

Table 444: Asia- Pacific 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-325

5a. China III-326
A.Market Analysis III-326
Outlook III-326
Market Scenario in the Recent Past III-326
Competition III-326
Table 445: Distilled Spirits Market in China: Market
Shares of Leading Companies - Sichuan Yibin Wu Liang Ye
Distillery Co Ltd, Beijing General Distillery, Sichuan Lu
Zhou Lao Jiao Distillery, Sichuan Mian Zhu Jian Nan Chun
Distillery, Sichuan Chengdu Quanxing Distillery, Shandong
Kong Fu Jia Distillery Co Ltd, China Guizhou Maotai
Distillery Co Ltd, Sichuan Gudu Lan Distillery, Jiangsu
Yanghe Distillery, Guizhou Maotai Yunfeng Distillery, and
Others (2003, 2004, & 2005) (includes corresponding
Graph/Chart) III-326

Table 446: Distilled Spirits Market in China: Market
Shares of Leading Brands - Red Star, Lu Zhou Lao Jiao, Wu
Liang Ye, Quanxing, Jianzhuang, Kong Fu Jia, Mian Zhu,
Lang Jiu, Jian Nan Chun, Yang He, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-327
Per Capita Consumption High in Northern Regions III-328
Table 447: Distilled Spirits Market in China: Percentage
Breakup of Volume Sales by Region - North and Northeast
China, Southwest China, East China, Mid China, Northwest
China, and South China (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-328

Table 448: Distilled Spirits Market in China: Percentage
Breakup of Value Sales by Region - Southwest China, East
China, Mid China, North and Northeast China, South China,
and Northwest China (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-329
Glass Dominates the Spirits Packaging Market III-329
Distribution Scenario III-329
Table 449: Distilled Spirits Market in China: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-330

Table 450: Distilled Spirits Market in China: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-330

Table 451: Distilled Spirits Market in China: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,Other
Retail, and Specialists (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-330
Strategic Developments III-331
B.Market Analytics III-332
Table 452: Chinese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), and Other Segments Independently
Analyzed by Annual Volume Sales for the Years 2000 through
2010 in Thousand Liters (includes corresponding Graph/Chart) III-332

Table 453: Chinese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), and Other Segments Independently Analyzed by Annual
Volume Sales for the Years 2011 through 2015 in Thousand
Liters (includes corresponding Graph/Chart) III-332

Table 454: Chinese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), Other Segments Independently Analyzed by
Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-333

Table 455: Chinese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), Other Segments Independently Analyzed by Annual
Value Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-333

Table 456: Chinese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, & Brandy), and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-334

Table 457: Chinese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, & Brandy), and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-334

5b. Hong Kong III-335
A.Market Analysis III-335
Outlook III-335
Volume III-335
Value III-335
Market Scenario in the Recent Past III-335
Competition III-335
Table 458: Distilled Spirits Market in Hong Kong: Market
Shares of Leading Companies - Diageo Plc, LVMH Moët
Hennessy Louis Vuitton, Allied Domecq Plc, Rémy Cointreau,
Highland Distillers Ltd, Brown-Forman Corp, Taiwan Tobacco &
Wine Monopoly Bureau, China National Cereals Corp, V & S
Vin & Sprit AB, and Others (2003-2004) (includes
corresponding Graph/Chart) III-335

Table 459: Distilled Spirits Market in Hong Kong: Market
Shares of Leading Brands - Hennessy, Chivas Regal, Johnnie
Walker, Presidente, Hine, Martell, Rémy Martin, Smirnoff,
The Famous Grouse, Chu Yeh Ching, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-336
Distribution III-336
Table 460: Distilled Spirits Market in Hong Kong:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-336

Table 461: Distilled Spirits Market in Hong Kong:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-337

Table 462: Distilled Spirits Market in Hong Kong:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Specialists, Discounters, Other
Food Outlets, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-337
Regulatory Overview III-337
Regulations on Intoxicated Driving III-337
Taxation on Spirits III-337
B.Market Analytics III-338
Table 463: Hong Kong Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-338

Table 464: Hong Kong Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-339

Table 465: Hong Kong Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-340

Table 466: Hong Kong Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-341

Table 467: Hong Kong 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-342

Table 468: Hong Kong 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-343

5c. India III-344
A.Market Analysis III-344
Outlook III-344
Volume III-344
Value III-344
Local Spirits Dominate Sector III-344
Market Scenario in the Recent Past III-344
Competition III-344
Table 469: Distilled Spirits Market in India: Market
Shares of Leading Companies - United Breweries Ltd, Radico
Khaitan, Jagatjit Industries Ltd, Mohan Meakin Ltd,
International Distillers India Ltd, and Others (2003-2004)
(includes corresponding Graph/Chart) III-344

Table 470: Distilled Spirits Market in India: Percentage
Breakup of Volume Sales by Region - South India, North
India, East India, and West India (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-345

Table 471: Distilled Spirits Market in India: Percentage
Breakup of Value Sales by Region - South India, North
India, East India, and West India (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-345
Distribution III-346
Table 472: Distilled Spirits Market in India: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-346

Table 473: Distilled Spirits Market in India: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-346
Taxation on Spirits III-346
Product Launches III-346
Strategic Developments III-347
Select Player III-350
B.Market Analytics III-351
Table 474: Indian Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-351

Table 475: Indian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-352

Table 476: Indian Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-353

Table 477: Indian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-354

Table 478: Indian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-355

Table 479: Indian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-356

5d. Indonesia III-357
A.Market Analysis III-357
Outlook III-357
Volume III-357
Value III-357
Impact of Culture III-357
Impact of High Taxes III-357
Market Scenario in the Recent Past III-357
Competition III-358
Table 480: Distilled Spirits Market in Indonesia: Market
Shares of Leading Companies - Orang Tua Group, Uto NV,
Semak Industri PT, Gunung Mas Santosoraya PT, Sumber Sari
PT, Diageo Plc, Allied Domecq Plc, Bacardi & Co Ltd,
Pernod Ricard Groupe, and Others (2003-2004) (includes
corresponding Graph/Chart) III-358

Table 481: Distilled Spirits Market in Indonesia: Market
Shares of Leading Brands - Orang Tua, Mansion House,
Robinson, Topi Miring, Columbus, Columbia, McDonald,
Johnnie Walker, Hennessy, Dewars, and Others (2003, 2004,
& 2005) (includes corresponding Graph/Chart) III-359
Distribution III-359
Table 482: Distilled Spirits Market in Indonesia:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-359

Table 483: Distilled Spirits Market in Indonesia:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-360

Table 484: Distilled Spirits Market in Indonesia:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Other Food Outlets, Other Retail,
Supermarkets/Hypermarkets, and Specialists (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-360
Regulatory Overview III-360
Regulations on Advertising III-360
Regulations on Imports III-361
Regulations on Manufacturing III-361
Regulations on Distribution III-361
B.Market Analytics III-362
Table 485: Indonesian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-362

Table 486: Indonesian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-363

Table 487: Indonesian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-364

Table 488: Indonesian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-365

Table 489: Indonesian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-366

Table 490: Indonesian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-367

5e. South Korea III-368
A.Market Analysis III-368
Outlook III-368
Volume III-368
Value III-368
Popularity of Low-Alcohol Beverages III-368
Market Scenario in the Recent Past III-368
Competition III-368
Table 491: Distilled Spirits Market in South Korea: Market
Shares of Leading Companies - Jinro Group, Kumbokju Co
Ltd, Muhak Co Ltd, Daesun Inc, Bohae Brewery Co Ltd,
Doosan Group, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-368

Table 492: Distilled Spirits Market in South Korea: Market
Shares of Leading Brands - Jinro, Charm, C1, White, Bohae,
Green, Soonju, Suljoongmae, Imperial, The Morning of
Millenium, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-369

Table 493: Distilled Spirits Market in South Korea:
Percentage Breakup of Volume Sales by Packaging Format -
Glass, Plastic, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-369
Distribution III-370
Table 494: Distilled Spirits Market in South Korea:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-370

Table 495: Distilled Spirits Market in South Korea:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-370

Table 496: Distilled Spirits Market in South Korea:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Specialists, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-370
Regulatory Overview III-371
Regulations on Advertising III-371
Regulations on Drink Driving III-371
Strategic Development III-371
Select Player III-371
B.Market Analytics III-372
Table 497: South Korean Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-372

Table 498: South Korean Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-373

Table 499: South Korean Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-374

Table 500: South Korean Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-375

Table 501: South Korean 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-376

Table 502: South Korean 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012
(includes corresponding Graph/Chart) III-377

5f. Malaysia III-378
A.Market Analysis III-378
Outlook III-378
Volume III-378
Value III-378
Market Scenario in the Recent Past III-378
Competition III-378
Table 503: Distilled Spirits Market in Malaysia: Market
Shares of Leading Brands - Martell, Hennessy, Chivas
Regal, Johnnie Walker, Jack Daniels, Courvoisier, Rémy
Martin, Bacardi, Otard, Jim Beam, and Others (2003, 2004,
& 2005) (includes corresponding Graph/Chart) III-378
Packaging III-379
Table 504: Distilled Spirits Market in Malaysia:
Percentage Breakup of Volume Sales by Packaging Format -
Glass, Plastic, Can, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-379
Distribution III-379
Table 505: Distilled Spirits Market in Malaysia:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-379

Table 506: Distilled Spirits Market in Malaysia:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-379

Table 507: Distilled Spirits Market in Malaysia:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Other Food Outlets,
Specialists, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-380
Regulatory Overview III-380
Regulations on Advertising III-380
Regulations on Distribution III-380
Minimum Legal Age Limit III-380
Regulations on Drink Driving III-380
B.Market Analytics III-381
Table 508: Malaysian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs
and Other Specialties, and Other Segments Independently
Analyzed by Annual Volume Sales for the Years 2000 through
2010 in Thousand Liters (includes corresponding Graph/Chart) III-381

Table 509: Malaysian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-382

Table 510: Malaysian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs
and Other Specialties, and Other Segments Independently
Analyzed by Annual Value Sales for the Years 2000 through
2010 in US$ Million (includes corresponding Graph/Chart) III-383

Table 511: Malaysian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Rum), White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-384

Table 512: Malaysian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, & Rum), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-385

Table 513: Malaysian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, & Rum), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-386

5g. Australia III-387
A.Market Analysis III-387
Outlook III-387
Volume III-387
Value III-387
Market Scenario in the Recent Past III-387
Competition III-387
Table 514: Distilled Spirits Market in Australia: Market
Shares of Leading Companies - Diageo Plc, Fortune Brands
Inc, Fosters Brewing Group Ltd, Brown-Forman Corp, Allied
Domecq Plc, William Grant & Sons Ltd, Rémy Cointreau,
Bacardi & Co Ltd, Suntory Ltd, and Others (2003-2004)
(includes corresponding Graph/Chart) III-387

Table 515: Distilled Spirits Market in Australia: Market
Shares of Leading Brands - Jim Beam, Bundaberg, Johnnie
Walker, Black Douglas, Grants, Baileys Irish Cream, Jack
Daniels, Smirnoff, Cougar, McCallums, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-388
Distribution III-388
Table 516: Distilled Spirits Market in Australia:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-388

Table 517: Distilled Spirits Market in Australia:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-389

Table 518: Distilled Spirits Market in Australia:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Specialists and Direct Sales (2003, 2004, & 2005) III-389
Regulatory Overview III-389
Regulations on Advertising III-389
Regulations on Drink Driving III-389
Regulations on Legal Age for Drinking III-389
Taxation on Distilled Spirits III-389
Strategic Developments III-390
Select Player III-390
B.Market Analytics III-391
Table 519: Australian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-391

Table 520: Australian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-392

Table 521: Australian Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-393

Table 522: Australian Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-394

Table 523: Australian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-395

Table 524: Australian 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-396

5h. New Zealand III-397
A.Market Analysis III-397
Outlook III-397
Volume III-397
Value III-397
Market Scenario in the Recent Past III-397
Competition III-397
Table 525: Distilled Spirits Market in New Zealand: Market
Shares of Leading Companies - Diageo Plc, Allied Domecq
Plc, The Rum Co, Fortune Brands Inc, Highland Distillers
Ltd, Pernod Ricard Groupe, William Grant & Sons Ltd,
Sojuzplodimport, Seagar Evans, and Others (2003-2004)
(includes corresponding Graph/Chart) III-397

Table 526: Distilled Spirits Market in New Zealand: Market
Shares of Leading Brands - Tanqueray, Coruba, Smirnoff
Black, Canadian Club, Teachers, J&B, Johnnie Walker, The
Famous Grouse, Cossack, Stolichnaya, and Others (2003,
2004, & 2005) (includes corresponding Graph/Chart) III-398
Distribution III-398
Table 527: Distilled Spirits Market in New Zealand:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-398

Table 528: Distilled Spirits Market in New Zealand:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-399

Table 529: Distilled Spirits Market in New Zealand:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Other Retail, and Direct Sales (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-399
Regulatory Environment III-399
Regulations on Advertising III-399
Regulations on Opening Hours III-400
Regulations on Drink Driving III-400
B.Market Analytics III-400
Table 530: New Zealand Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-400

Table 531: New Zealand Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-401

Table 532: New Zealand Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-402

Table 533: New Zealand Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-403

Table 534: New Zealand 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-404

Table 535: New Zealand 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-405

5i. The Philippines III-406
A.Market Analysis III-406
Outlook III-406
Volume III-406
Value III-406
Market Scenario in the Recent Past III-406
Competition III-406
Table 536: Distilled Spirits Market in the Philippines:
Market Shares of Leading Companies - San Miguel Corp,
Tanduay Distillers Inc, Diageo Plc, Destilería Limtuaco &
Co Inc, Allied Domecq Plc, V & S Vin & Sprit AB, Bacardi &
Co Ltd, Britannia Distillers Inc, José Cuervo SA de CV,
Consolidated Distillers of the Far East Inc, and Others
(2003-2004) (includes corresponding Graph/Chart) III-406

Table 537: Distilled Spirits Market in the Philippines:
Market Shares of Leading Brands - Ginebra San Miguel,
Tanduay, Gilbeys, Oxford London Dry Gin, Tondeña, Añejo,
Old Captain, San Miguel, Duncans, Absolut, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-407
Packaging III-407
Table 538: Distilled Spirits Market in the Philippines:
Percentage Breakup of Volume Sales by Packaging Format -
Glass, Plastic, Can, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-407
Distribution III-408
Table 539: Distilled Spirits Market in the Philippines:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-408

Table 540: Distilled Spirits Market in the Philippines:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-408

Table 541: Distilled Spirits Market in the Philippines:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Other Retail, Other Food Outlets,
Supermarkets/Hypermarkets, Specialists, and Discounters
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-408
Regulatory Overview III-409
Regulations on the Sale of Alcohol III-409
Regulations on Advertising III-409
Taxation on Spirits III-409
Select Players III-409
B.Market Analytics III-410
Table 542: The Philippines Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-410

Table 543: The Philippines Long-term Projections for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-411

Table 544: The Philippines Recent Past, Current & Future
Analysis for Alcoholic Beverages by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-412

Table 545: The Philippines Long-term Projections for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-413

Table 546: The Philippines 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-414

Table 547: The Philippines 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-415

5j. Singapore III-416
A.Market Analysis III-416
Outlook III-416
Volume III-416
Value III-416
Market Scenario in the Recent Past III-416
Competition III-416
Table 548: Distilled Spirits Market in Singapore: Market
Shares of Leading Companies - Diageo Plc, Kwang Heng Seng
Kee Pte Ltd, Pernod Ricard Groupe, Allied Domecq Plc, Ang
Leong Huat Pte Ltd, Fortune Brands Inc, Rémy Cointreau,
Bacardi & Co Ltd, V &
S Vin & Sprit AB, and Others
(2003-2004) (includes corresponding Graph/Chart) III-416

Table 549: Distilled Spirits Market in Singapore: Market
Shares of Leading Brands - Red Duck, Golden Eagle,
Martell, Jim Beam, Wild Turkey, Smirnoff Red, Gordons,
Baileys Irish Cream, Chivas Regal, Beefeater, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-417
Distribution III-417
Table 550: Distilled Spirits Market in Singapore:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-417

Table 551: Distilled Spirits Market in Singapore:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-418

Table 552: Distilled Spirits Market in Singapore:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Specialists, Other Food
Outlets, and Other Retail (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-418
Regulatory Overview III-418
Regulations on Drink Driving III-418
No Regulations on Advertising III-418
B.Market Analytics III-419
Table 553: Singapore Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-419

Table 554: Singapore Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-420

Table 555: Singapore Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-421

Table 556: Singapore Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-422

Table 557: Singapore 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-423

Table 558: Singapore 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-424

5k. Taiwan III-425
A.Market Analysis III-425
Outlook III-425
Volume III-425
Value III-425
Market Scenario in the Recent Past III-425
Competition III-425
Table 559: Distilled Spirits Market in Taiwan: Market
Shares of Leading Companies - Taiwan Tobacco & Wine
Monopoly Bureau, Uni-President Enterprises Corp, Diageo
Plc, Suntory Ltd, Allied Domecq Plc, Kirin Brewery Co Ltd,
V & S Vin & Sprit AB, LVMH Moët Hennessy Louis Vuitton,
Rémy Cointreau, and Others (2003-2004) (includes
corresponding Graph/Chart) III-425

Table 560: Distilled Spirits Market in Taiwan: Market
Shares of Leading Brands - Kinmen Kaoliang, Yu Shan
Kaoliang, Johnnie Walker, Yu Chuang Sake, Suntory, Yu Shan
Mao Tai, Chivas Regal, Kirin, Absolut, Ailian White
Spirits, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-426
Distribution III-426
Table 561: Distilled Spirits Market in Taiwan: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-426

Table 562: Distilled Spirits Market in Taiwan: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-427

Table 563: Distilled Spirits Market in Taiwan: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Supermarkets/Hypermarkets, Other Food
Outlets, and Discounters (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-427
Regulatory Overview III-427
Regulations on Advertising III-427
Regulations on Opening Hours III-427
Regulations on Drink Driving III-428
Taxation on Spirits III-428
B.Market Analytics III-428
Table 564: Taiwanese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-428

Table 565: Taiwanese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-429

Table 566: Taiwanese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-430

Table 567: Taiwanese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-431

Table 568: Taiwanese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments for the Years 2003, 2008 &
2012 (includes corresponding Graph/Chart) III-432

Table 569: Taiwanese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-433

5l. Thailand III-434
A.Market Analysis III-434
Outlook III-434
Volume III-434
Value III-434
Market Scenario in the Recent Past III-434
Competition III-434
Table 570: Distilled Spirits Market in Thailand: Market
Shares of Leading Companies - Sang Som Co Ltd, United
Winery & Distillery Co Ltd, Pra Muan Phol Group, Diageo
Plc, United Pacific Holdings Co Ltd, and Others
(2003-2004) (includes corresponding Graph/Chart) III-434

Table 571: Distilled Spirits Market in Thailand: Market
Shares of Leading Brands - Sura Khao 35 degree, Chieng
Chun, Me Kong, Sura Khao 3 Ta Pae, Hong Thong, Sang Som,
Black Cat, Pai Daeng, Spey Royal, Singharaj, and Others
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-435
Distribution III-435
Table 572: Distilled Spirits Market in Thailand:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-435

Table 573: Distilled Spirits Market in Thailand:
Percentage Breakup of Value Sales by Distribution Channel
Off-Trade and On-Trade (2003, 2004, & 2005) III-436

Table 574: Distilled Spirits Market in Thailand:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Discounters, Supermarkets/Hypermarkets, Other Food
Outlets, Other Retail, and Specialists (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-436
Regulatory Overview III-436
Regulations on Advertising III-436
Regulations on Drink Driving III-436
Select Players III-437
B.Market Analytics III-437
Table 575: Thai Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-437

Table 576: Thai Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-438

Table 577: Thai Recent Past, Current & Future Analysis for
Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, & Gin),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-439

Table 578: Thai Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, Rum, &
Brandy), White Spirits (Vodka, & Gin), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-440

Table 579: Thai 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Volume Sales
for Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka, & Gin), Liqueurs and Other Specialties, and Other
Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-441

Table 580: Thai 10-Year Perspective for Alcoholic Beverages
by Product Segment – Percentage Breakdown of Value Sales for
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
& Gin), Liqueurs and Other Specialties, and Other Segments
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-442

5m. Vietnam III-443
A.Market Analysis III-443
Outlook III-443
Volume III-443
Value III-443
Market Scenario in the Recent Past III-443
Competition III-443
Table 581: Distilled Spirits Market in Vietnam: Market
Shares of Leading Companies - Hanoi Alcohol & Beverage Co,
Diageo Plc, Allied Domecq Plc, LVMH Moët Hennessy Louis
Vuitton, Altia Group Oy, Dong Xuan Liquor Co Ltd, Rémy
Cointreau, Skyy Spirits Inc, William Grant & Sons Ltd, and
Others (2003-2004) (includes corresponding Graph/Chart) III-443

Table 582: Distilled Spirits Market in Vietnam: Market
Shares of Leading Brands - Hanoi, Smirnoff, Johnnie
Walker, Hennessy, Finlandia, Dong Xuan, Martell, Rémy
Martin, Skyy Vodka, J&B, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-444
Distribution III-444
Table 583: Distilled Spirits Market in Vietnam: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-444

Table 584: Distilled Spirits Market in Vietnam: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-445

Table 585: Distilled Spirits Market in Vietnam: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Other Food Outlets, and
Supermarkets/Hypermarkets (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-445
Strategic Development III-445
B.Market Analytics III-446
Table 586: Vietnamese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2000 through 2010 in Thousand Liters (includes corresponding
Graph/Chart) III-446

Table 587: Vietnamese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Volume Sales for the Years 2011 through 2015 in
Thousand Liters (includes corresponding Graph/Chart) III-447

Table 588: Vietnamese Recent Past, Current & Future Analysis
for Alcoholic Beverages by Product Segment – Brown Spirits
(Whisky, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2000 through 2010 in US$ Million (includes corresponding
Graph/Chart) III-448

Table 589: Vietnamese Long-term Projections for Alcoholic
Beverages by Product Segment – Brown Spirits (Whisky, &
Brandy), White Spirits (Vodka, Gin, & Rum), Liqueurs and
Other Specialties, and Other Segments Independently Analyzed
by Annual Value Sales for the Years 2011 through 2015 in US$
Million (includes corresponding Graph/Chart) III-449

Table 590: Vietnamese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of
Volume Sales for Brown Spirits (Whisky, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-450

Table 591: Vietnamese 10-Year Perspective for Alcoholic
Beverages by Product Segment – Percentage Breakdown of Value
Sales for Brown Spirits (Whisky, & Brandy), White Spirits
(Vodka, Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments for the Years 2003, 2008 & 2012 (includes
corresponding Graph/Chart) III-451

6. Latin America III-452
A.Market Analysis III-452
Outlook III-452
Per Capita Consumption and Expenditure – A Recent Past
Perspective III-452
Table 592: Distilled Spirits Market in Latin America: Per
Capita Consumption in the Recent Past by Country/ Region –
Brazil, Venezuela, Mexico, Chile, Colombia, Argentina, and
Other Latin America (2001-2002) (In Liters) (includes
corresponding Graph/Chart) III-452

Table 593: Distilled Spirits Market in Latin America: Per
Capita Expenditure in the Recent Past by Country/ Region –
Mexico, Brazil, Colombia, Venezuela, Argentina, Chile, and
Other Latin America (2001-2002) (In US$) (includes
corresponding Graph/Chart) III-452
B.Market Analytics III-453
Table 594: Latin American Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Geographic Region – Argentina, Brazil, Chile, Mexico,
Venezuela, and Rest of Latin America Markets Independently
Analyzed by Annual Volume Sales for the Years 2000 through
2010 in Thousand Liters (includes corresponding Graph/Chart) III-453

Table 595: Latin American Long-term Projections for
Alcoholic Beverages (Distilled Spirits) by Geographic Region
– Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of
Latin America Markets Independently Analyzed by Annual
Volume Sales for the Years 2011 through 2015 in Thousand
Liters (includes corresponding Graph/Chart) III-453

Table 596: Latin American Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Volume Sales for the Years 2000 through 2010 in
Thousand Liters (includes corresponding Graph/Chart) III-454

Table 597: Latin American Long-term Projections for
Alcoholic Beverages (Distilled Spirits) by Product Segment –
Brown Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,
Gin, & Rum), Liqueurs and Other Specialties, and Other
Segments Independently Analyzed by Annual Volume Sales for
the Years 2011 through 2015 in Thousand Liters (includes
corresponding Graph/Chart) III-455

Table 598: Latin American 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Geographic Region –
Percentage Breakdown of Volume Sales for Argentina, Brazil,
Chile, Mexico, Venezuela, and Rest of Latin America Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-456

Table 599: Latin American 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-457

Table 600: Latin American Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Geographic Region – Argentina, Brazil, Chile, Mexico,
Venezuela, and Rest of Latin America Markets Independently
Analyzed by Annual Value Sales for the Years 2000 through
2010 in US$ Million (includes corresponding Graph/Chart) III-458

Table 601: Latin American Long-term Projections for
Alcoholic Beverages (Distilled Spirits) by Geographic Region
– Argentina, Brazil, Chile, Mexico, Venezuela, and Rest of
Latin America Markets Independently Analyzed by Annual Value
Sales for the Years 2011 through 2015 in US$ Million
(includes corresponding Graph/Chart) III-458

Table 602: Latin American Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-459

Table 603: Latin American Long-term Projections for
Alcoholic Beverages (Distilled Spirits) by Product Segment –
Brown Spirits (Whisky, Rum, & Brandy), White Spirits
(Vodka,Gin, & Rum), Liqueurs and Other Specialties, and
Other Segments Independently Analyzed by Annual Value Sales
for the Years 2011 through 2015 in US$ Million (includes
corresponding Graph/Chart) III-460

Table 604: Latin American 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Geographic Region –
Percentage Breakdown of Value Sales for Argentina, Brazil,
Chile, Mexico, Venezuela, and Rest of Latin America Markets
for the Years 2003, 2008 & 2012 (includes corresponding
Graph/Chart) III-461

Table 605: Latin American 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-462

6a. Argentina III-463
A.Market Analysis III-463
Outlook III-463
Volume III-463
Value III-463
Market Scenario in the Recent Past III-463
Competition III-463
Table 606: Distilled Spirits Market in Argentina: Market
Shares of Leading Companies - Pernod Ricard Groupe, Diageo
Plc, Allied Domecq Plc, Rémy Cointreau, Casa Dellepiane
SA, Bacardi & Co Ltd, William Grant & Sons Ltd, V & S Vin
& Sprit AB, Highland Distillers Ltd, and Others
(2003-2004) (includes corresponding Graph/Chart) III-463

Table 607: Distilled Spirits Market in Argentina: Market
Shares of Leading Brands - Cusenier, Bols, J&B, Johnnie
Walker, Hiram Walker, Tres Plumas, Ballantines, Clan
Campbell, Bols, Chivas Regal, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-464
Distribution III-464
Table 608: Distilled Spirits Market in Argentina:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-464

Table 609: Distilled Spirits Market in Argentina:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-465

Table 610: Distilled Spirits Market in Argentina:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Specialists, Other Food
Outlets, Other Retail, and Discounters (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-465
B.Market Analytics III-466
Table 611: Argentinean Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Volume Sales for the Years 2000 through 2010 in
Thousand Liters (includes corresponding Graph/Chart) III-466

Table 612: Argentinean Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-467

Table 613: Argentinean Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Product Segment – Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-468

Table 614: Argentinean Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-469

Table 615: Argentinean 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-470

Table 616: Argentinean 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-471

6b. Brazil III-472
A.Market Analysis III-472
Outlook III-472
Volume III-472
Value III-472
Cachaça Dominates the Market III-472
Market Scenario in the Recent Past III-472
Distribution III-472
Table 617: Distilled Spirits Market in Brazil: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-472

Table 618: Distilled Spirits Market in Brazil: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-473

Table 619: Distilled Spirits Market in Brazil: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Supermarkets/Hypermarkets, Specialists, Other Food
Outlets, Other Retail, Direct Sales, and Discounters
(2003, 2004, & 2005) (includes corresponding Graph/Chart) III-473
Competition III-474
Table 620: Distilled Spirits Market in Brazil: Market
Shares of Leading Companies - Indústrias Müller de Bebidas
Ltda, Pitú Ltda, Diageo Plc, Indústrias Reunidas de
Bebidas Tatuzinho / 3 Fazendas Ltda, Allied Domecq Plc,
Ypióca Agroindustrial Ltda, Bacardi & Co Ltd, Campari
Milano SpA, Rémy Cointreau, and Others (2003-2004)
(includes corresponding Graph/Chart) III-474

Table 621: Distilled Spirits Market in Brazil: Market
Shares of Leading Brands - Pirassununga, Pitú, Velho
Barreiro, Dreher, Ypióca, Presidente, São Francisco,
Domus, Domecq, Tatuzinho, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-475
Regulations on Advertising III-475
Restrictions Against Intoxicated Driving III-475
Restriction Against Drinking Age III-476
Taxation on Spirits III-476
Select Player III-476
B.Market Analytics III-476
Table 622: Brazilian Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) III-476

Table 623: Brazilian Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-477

Table 624: Brazilian Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-478

Table 625: Brazilian Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-479

Table 626: Brazilian 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-480

Table 627: Brazilian 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-481

6c. Chile III-482
A.Market Analysis III-482
Outlook III-482
Volume III-482
Value III-482
Market Scenario in the Recent Past III-482
Competition III-482
Table 628: Distilled Spirits Market in Chile: Market
Shares of Leading Companies - Cooperativa Agrícola
Pisquera de Elqui Ltda, Cooperativa Agrícola Control
Pisquero Ltda, Licores Mitjans SA, Diageo Plc, Bacardi &
Co Ltd, Allied Domecq Plc, José Cuervo SA de CV, William
Grant & Sons Ltd, Sojuzplodimport, and Others (2003-2004)
(includes corresponding Graph/Chart) III-482

Table 629: Distilled Spirits Market in Chile: Market
Shares of Leading Brands - Capel, La Serena, Limarí,
Control, R R R, Los Artesanos del Cochiguaz, Tres Palos,
Alto del Carmen, Bacardi, Mistral, and Others (2003, 2004,
& 2005) (includes corresponding Graph/Chart) III-483
Distribution III-483
Table 630: Distilled Spirits Market in Chile: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-483

Table 631: Distilled Spirits Market in Chile: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-484

Table 632: Distilled Spirits Market in Chile: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Supermarkets/Hypermarkets, Other Food
Outlets, Discounters, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-484
Regulatory Environment III-484
Regulations on Advertising III-484
Other Regulations III-484
B.Market Analytics III-485
Table 633: Chilean Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) III-485

Table 634: Chilean Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-486

Table 635: Chilean Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-487

Table 636: Chilean Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-488

Table 637: Chilean 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-489

Table 638: Chilean 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-490

6d. Colombia III-491
A.Market Analysis III-491
Outlook III-491
Volume III-491
Value III-491
Market Scenario in the Recent Past III-492
Competition III-492
Table 639: Distilled Spirits Market in Colombia: Market
Shares of Leading Companies - Industria de Licores de
Antioquia, Industria Licorera de Caldas, Empresa de
Licores de Cundinamarca SA, Industria de Licores del Valle
del Cauca, Industria Licorera de Bolívar, Diageo Plc,
Bacardi & Co Ltd, José Cuervo SA de CV, Coloma Ltda, V & S
Vin & Sprit AB, and Others (2003-2004) (includes
corresponding Graph/Chart) III-492

Table 640: Distilled Spirits Market in Colombia: Market
Shares of Leading Brands - Antioqueño, Ron Viejo, Nectar,
Blanco, Ron Medellín, Tres Esquinas, Cristal, Santafé,
Baileys Irish Cream, Bacardi, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-493
Packaging III-494
Table 641: Distilled Spirits Market in Colombia:
Percentage Breakup of Volume Sales by Packaging Format -
Glass, Plastic, Can, and Others (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-494
Distribution III-494
Table 642: Distilled Spirits Market in Colombia:
Percentage Breakup of Volume Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-494

Table 643: Distilled Spirits Market in Colombia:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-494

Table 644: Distilled Spirits Market in Colombia:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Other Food Outlets, Specialists, upermarkets/
Hypermarkets, and Other Retail (2003, 2004, & 2005)
(includes corresponding Graph/Chart) III-495
Regulatory Environment III-495
Government Control III-495
Drink Driving Regulations III-495
Consumption of Alcohol by Minors III-495
B.Market Analytics III-496
Table 645: Colombian Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) III-496

Table 646: Colombian Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-497

Table 647: Colombian Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-498

Table 648: Colombian Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-499

Table 649: Colombian 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-500

Table 650: Colombian 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-501

6e. Mexico III-502
A.Market Analysis III-502
Outlook III-502
Volume III-502
Value III-502
Tequila – the National Drink III-502
Market Scenario in the Recent Past III-503
Competition III-503
Table 651: Distilled Spirits Market in Mexico: Market
Shares of Leading Companies - Allied Domecq Plc, Bacardi &
Co Ltd, José Cuervo SA de CV, Herradura SA de CV, Wray &
Nephew Ltd, Tequila Cazadores SA de CV, Diageo Plc, and
Others (2003-2004) (includes corresponding Graph/Chart) III-503

Table 652: Distilled Spirits Market in Mexico: Market
Shares of Leading Brands - Bacardi, Presidente, Don Pedro,
Cuervo, Appleton, Sauza, Jimador, Azteca de Oro,
Herradura, Gran Centenario, and Others (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-504
Packaging III-504
Table 653: Distilled Spirits Market in Mexico: Percentage
Breakup of Volume Sales by Packaging Format - Glass, Can,
Plastic, and Others (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-504
Distribution III-505
Table 654: Distilled Spirits Market in Mexico: Percentage
Breakup of Volume Sales by Distribution Channel -
Off-Trade and On-Trade (2003, 2004, & 2005) III-505

Table 655: Distilled Spirits Market in Mexico: Percentage
Breakup of Value Sales by Distribution Channel - Off-Trade
and On-Trade (2003, 2004, & 2005) III-505

Table 656: Distilled Spirits Market in Mexico: Percentage
Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Other Food Outlets, Supermarkets/
Hypermarkets, Discounters, and Other Retail (2003, 2004, &
2005) (includes corresponding Graph/Chart) III-505
Regulatory Environment III-506
Taxation on Spirits III-506
Import Duties on Spirits III-506
Regulations on Advertising III-506
Regulations on Business Hours III-506
Regulations on Drink Driving III-507
Regulations for Manufacturers III-507
Strategic Developments III-507
B.Market Analytics III-508
Table 657: Mexican Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) III-508

Table 658: Mexican Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-509

Table 659: Mexican Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-510

Table 660: Mexican Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-511

Table 661: Mexican 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-512

Table 662: Mexican 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-513

6f. Venezuela III-514
A.Market Analysis III-514
Outlook III-514
Volume III-514
Value III-514
Market Scenario in the Recent Past III-514
Competition III-514
Table 663: Distilled Spirits Market in Venezuela: Market
Shares of Leading Brands - Santa Teresa, Cacique, Johnnie
Walker, Motatán Miche Andino, Aguardiente Ybarra,
Aguardiente La Virginia, Dewars, Chivas Regal,
Aguardiente San Tomé, 100 Pipers, and Others (2003, 2004,
& 2005) (includes corresponding Graph/Chart) III-514
Distribution III-515
Table 664: Distilled Spirits Market in Venezuela:
Percentage Breakup of Volume Sales by Distribution
Channel - Off-Trade and On-Trade (2003, 2004, & 2005) III-515

Table 665: Distilled Spirits Market in Venezuela:
Percentage Breakup of Value Sales by Distribution Channel
- Off-Trade and On-Trade (2003, 2004, & 2005) III-515

Table 666: Distilled Spirits Market in Venezuela:
Percentage Breakup of Off-Trade Volume Sales by Outlets -
Specialists, Supermarkets/Hypermarkets, Other Food
Outlets, and Other Retail (2003, 2004, & 2005) (includes
corresponding Graph/Chart) III-515
Regulatory Environment III-516
Regulations on Advertising III-516
Regulations on Business Hours III-516
Regulations on Drink Driving III-516
Taxation on Spirits III-516
Parallel and Contraband Trade III-516
B.Market Analytics III-517
Table 667: Venezuelan Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Volume
Sales for the Years 2000 through 2010 in Thousand Liters
(includes corresponding Graph/Chart) III-517

Table 668: Venezuelan Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-518

Table 669: Venezuelan Recent Past, Current & Future Analysis
for Alcoholic Beverages (Distilled Spirits) by Product
Segment – Brown Spirits (Whisky, Rum, & Brandy), White
Spirits (Vodka, Gin, & Rum), Liqueurs and Other Specialties,
and Other Segments Independently Analyzed by Annual Value
Sales for the Years 2000 through 2010 in US$ Million
(includes corresponding Graph/Chart) III-519

Table 670: Venezuelan Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment – Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million III-520

Table 671: Venezuelan 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-521

Table 672: Venezuelan 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment –
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-522

7. Rest of World III-523
A.Market Analysis III-523
Outlook III-523
Strategic Developments III-523
B.Market Analytics III-524
Table 673: Rest of World Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Product Segment - Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Volume Sales for the Years 2000 through 2010 in
Thousand Liters (includes corresponding Graph/Chart) III-524

Table 674: Rest of World Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment - Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka, Gin,
& Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Volume Sales for the Years
2011 through 2015 in Thousand Liters (includes corresponding
Graph/Chart) III-525

Table 675: Rest of World Recent Past, Current & Future
Analysis for Alcoholic Beverages (Distilled Spirits) by
Product Segment - Brown Spirits (Whisky, Rum, & Brandy),
White Spirits (Vodka, Gin, & Rum), Liqueurs and Other
Specialties, and Other Segments Independently Analyzed by
Annual Value Sales for the Years 2000 through 2010 in US$
Million (includes corresponding Graph/Chart) III-526

Table 676: Rest of World Long-term Projections for Alcoholic
Beverages (Distilled Spirits) by Product Segment - Brown
Spirits (Whisky, Rum, & Brandy), White Spirits (Vodka,Gin, &
Rum), Liqueurs and Other Specialties, and Other Segments
Independently Analyzed by Annual Value Sales for the Years
2011 through 2015 in US$ Million (includes corresponding
Graph/Chart) III-527

Table 677: Rest of World 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment -
Percentage Breakdown of Volume Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties, and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-528

Table 678: Rest of World 10-Year Perspective for Alcoholic
Beverages (Distilled Spirits) by Product Segment -
Percentage Breakdown of Value Sales for Brown Spirits
(Whisky, Rum, & Brandy), White Spirits (Vodka, Gin, & Rum),
Liqueurs and Other Specialties,and Other Segments for the
Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-529

IV. COMPETITIVE LANDSCAPE

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