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Hot Beverages (Coffee and Tea) - Global Business Strategic Report Product Image

Hot Beverages (Coffee and Tea) - Global Business Strategic Report

  • ID: 338670
  • May 2012
  • Region: Global
  • 746 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Hot Beverages (Coffee and Tea) in US$ Million and Thousand Tons by the following Product Segments: Coffee, and Tea. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.

The report profiles 284 companies including many key and niche players such as Kraft Foods, Nestle SA, Parry Agro Industries Ltd., Starbucks Coffee Co., Strauss Group Ltd., Tata Global Beverages Ltd., Tata Tetley Ltd., Maxingvest AG, Unilever, Hindustan Unilever Limited, and Van Houtte, Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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HOT BEVERAGES (COFFEE AND TEA)

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Coffee I-3
Tea I-4

II. Executive Summary

1. COFFEE INDUSTRY - AN OVERVIEW II-1
Consumption & Production Pattern II-1
Coffee - Facts and Figures II-1
Table 1: Per Capita Consumption of Coffee in Top 20
Countries Worldwide for 2009 (In Kilograms) (includes
corresponding Graph/Chart) II-2

Table 2: Global Coffee Market (2010): Percentage Share
Breakdown of Value Sales by Leading Coffee Brands- Folgers,
Maxwell House, Starbucks, Folgers Coffeehouse, Maxwell House
Master Blend, Chock full oNuts, Millstone, Seattles Best,
Eight OClock, Yuban and Others (includes corresponding
Graph/Chart) II-3

Table 3: Worldwide Coffee Consumption Pattern (2010):
Percentage Breakdown by Location-In-Home (Soluble and Roast
& Ground) and Out-of-Home (Soluble and Roast & Ground) (In
Billion Cups) (includes corresponding Graph/Chart) II-3
Production Scenario II-4
Table 4: World Coffee Production (2005-2010) (In Million
Bags) (includes corresponding Graph/Chart) II-4

Table 5: World Coffee Production (2009 & 2010): Breakdown by
Major Producing Regions - Brazil, Vietnam, Indonesia,
Colombia, Ethiopia, India, Mexico, Guatemala, Honduras,
Peru, Uganda, Nicaragua, Costa Rica, Côte dIvoire, and
Others (In Thousand Bags) (includes corresponding
Graph/Chart) II-5

Table 6: World Coffee Production (2007-2010): Breakdown of
Annual Production by Varieties - Robusta, Brazilian
Naturals, Colombian Milds and Other Milds (In Thousand Bags)
(includes corresponding Graph/Chart) II-6

Table 7: World Coffee Production (2007-2010): Breakdown of
Annual Production by Main Varieties - Arabicas and Robustas
(In Thousand Bags) (includes corresponding Graph/Chart) II-6

Table 8: World Green Coffee Production (2007): Percentage
Share Breakdown by Major Producing Regions - Brazil,
Vietnam, Colombia, Indonesia, Ethiopia, India, Mexico,
Guatemala, Honduras, Uganda, Peru, Côte dIvoire, Costa
Rica, Nicaragua, and Others (In Thousands Bags) (includes
corresponding Graph/Chart) II-7
Coffee Exports II-7
Table 9: World Coffee Exports for the Years 2005-2010 (In
60-kg Bags) (includes corresponding Graph/Chart) II-7

Table 10: World Coffee Exports Ranked by Variety - Robustas,
Brazilian Naturals, Colombian Milds and Other Milds for the
Years 2009 & 2010 (In 60-kg Bags) (includes corresponding
Graph/Chart) II-8

Table 11: World Coffee Exports (2009 & 2010): Percentage
Share Breakdown by Major Exporting Regions - Brazil,
Vietnam, Colombia, Indonesia, India, Guatemala, Ethiopia,
Honduras, Peru, Mexico and Others (In Terms of Volume)
(includes corresponding Graph/Chart) II-8
Coffee Imports II-9
Table 12: Worldwide Imports of Coffee Ranked by Region for
the Years 2007-2009 (In ‘000 Bags) (includes corresponding
Graph/Chart) II-9
Regional Review II-10
The United States II-10
Market Scenario II-10
Brazil II-10
Table 13: Percentage Share of Brazilian Coffee Production
(2006-2010) by Specialty Types - Arabica and Robusta (in
million 60-kg Bags) (includes corresponding Graph/Chart) II-10
Japan II-11
The United Kingdom II-11
China II-11
India II-11
Indonesia II-12
Vietnam II-12

2. TEA INDUSTRY - AN OVERVIEW II-13
Consumption & Production Pattern II-13
Table 14: Per Capita Consumption of Tea in Top 20 Countries
in 2010 (in Kilograms) (includes corresponding Graph/Chart) II-14
Tea Production II-15
Table 15: World Tea Production (2007 & 2008): Breakdown of
Annual Capacity by Region - China, India, Kenya, Sri Lanka,
Turkey, Vietnam, Indonesia, Japan, Argentina, Iran,
Bangladesh, Malawi, Uganda and Others (in tonnes) (includes
corresponding Graph/Chart) II-15

Table 16: World Tea Production (2010): Percentage Share
Breakdown by Top 10 Regions - China, India, Kenya, Sri
Lanka, Turkey, Vietnam,. Indonesia, Japan, Argentina, Iran
and Others (in tonnes) (includes corresponding Graph/Chart) II-16
Black Tea II-17
Table 17: World Production of Black Tea (2004 & 2010):
Percentage Share Breakdown by Countries/ Regions- Asia
(India, Sri Lanka, Indonesia, China and Bangladesh)
Africa
(Kenya, Malawi, Uganda and Tanzania) and Others (In‘000
tones) (includes corresponding Graph/Chart) II-17
Green Tea II-18
Table 18: World Production of Green Tea (2004 & 2010):
Percentage Share Breakdown by Major Producing Countries-
China, Japan, Vietnam, Indonesia and Others(By Volume)
(includes corresponding Graph/Chart) II-18
Tea Export Scenario II-18
Table 19: World Tea Exports (2008): Percentage Breakdown by
Region (By Value) (includes corresponding Graph/Chart) II-18
Black Tea II-19
Table 20: World Black Tea Exports (2004 & 2010): Percentage
Share Breakdown by Exporting Countries-Asia (India, Sri
Lanka, Indonesia, China and Bangladesh), Africa (Kenya,
Malawi, Uganda and Tanzania) and Others (By Volume
(includes corresponding Graph/Chart) II-19
Green Tea II-20
Table 21: World Green Tea Exports (2004 & 2010): Percentage
Share Breakdown by Major Exporting Countries -China, Viet
Nam, Indonesia, Japan, and Others (By Volume) (includes
corresponding Graph/Chart) II-20
Growth Prospects of Green and Herbal Tea II-20
Iced Tea Seeks to Become a Global Mainstream Soft Drink Product II-20
RTD Tea Grows Despite Recession II-22
Regional Review II-22
India II-22
Unique Indian Darjeeling Tea II-22
Global Competitiveness II-23
The United States II-23
Consumption Patterns II-23
Market Segments II-23
Ready-To-Drink Tea II-23
Gourmet or Specialty Tea II-23
Outlook II-24
The United Kingdom II-24
China II-24
Sri Lanka II-25
Kenya II-25

3. PRODUCT OVERVIEW II-26
Coffee - An Insight II-26
Health Benefits of Coffee - A Controversial Issue II-26
Coffee Consumption Reduces Risk of Hepatocellular Carcinoma II-26
Organization and Structure II-27
Types of Coffees II-27
Regular Coffee II-27
Blended Coffee II-27
Instant Coffee II-28
Decaffeinated Coffee II-28
Specialty Coffee II-28
Cultivation and Production II-29
Coffee Producing Regions II-29
Coffee Processing by Dry and Wet Methods II-30
Packaging II-31
Coffee and Espresso Equipment II-31
Tea - An Insight into the Product II-31
History of Tea II-32
Production and Manufacture of Tea II-32
Leaf Production II-32
Black Tea II-32
Green Tea II-33
Oolong Tea II-33
Decaffeinated Tea II-33
Herbal Tea II-34
Tea Varieties in Leading Markets II-34
India II-34
Sri Lanka II-34
Africa II-34
China II-34
Indonesia II-34

4. PRODUCT INTRODUCTIONS/INNOVATIONS II-35
The Coffee Bean & Tea Leaf Introduces Bottled Tea and Coffee
Beverages II-35
Coca-Cola Introduces Spritea II-35
Starbucks to Launch Starbucks Reserve II-35
Starbucks Unveils Via Ready Brew Coffee II-35
Landzmaker to Launch White and Green Tea II-35
Arla Foods and Starbucks Coffee to Unveil Premium Ready to
Drink Coffee Beverages II-36
CHOICE ORGANIC TEAS to Unveil New Varieties for Original Line II-36
Sprite Unveils Sprite Ice Tea Essence II-36
Burger King to Unveil New Coffee Line II-37
Amul to Unveil Tea Brand II-37
Hindustan Unilever Unveils Brooke Bond Sehatmand II-37
Jones Soda to Introduce Tea Juice II-37
Dragonfly Introduces Puer Tea II-37
Starbucks to Launch ‘Via' II-37
Starbucks to Introduce South of the Clouds II-38
Honest Tea® Introduces Mango Green Tea II-38
Belaroma Coffee Roasting Introduces JULIUS II-38
NBI Juiceworks™ Introduces Chai Tea Latte II-38
Zhenas Gypsy Tea Launches a Range of Tropical Tea II-38
NBI Juiceworks Launches New Anti-Oxidant Super Blends II-39
Seattles Best Coffee Unveils Vanilla Red Tea Latte II-39
BISCOTTEA ® to Roll out a Range of Tea-Flavored, Gluten-Free
Shortbread II-39
Indulge Hawaii Launches Plantation Iced Tea II-39
Autobar UK Introduces Celsusdrinks II-39
Sodexo to Introduce Aspretto Globally II-40
Starbucks Introduces Hands-Free Technology II-40
McDonalds Introduces McCafé II-40
Pepsi-Lipton Tea Introduces Lipton Sparkling Green Tea II-40
Starbucks Introduces Via Ready Brew Instant Coffee II-40
Diageo Introduces Baileys Coffee Liqueur II-41
Meiji and Pokka to Launch Cocoa-Coffee Beverage II-41
Arizona and Bigelow Introduces RTD line II-41
Coca-Cola to Introduce Coca-Cola Plus Catechin II-41
Ito En Launches Oishi Ocha Omatcha II-41
Illy and Coca-Cola to Introduce Illy Issimo II-41
Nescafe Unveils Instant Coffee II-42
Starbucks and Tassimo Unveil Cappuccino Primo and Latte Primo II-42
Javo® Beverage to Launch Hot Coffee System II-42
Starbucks Launches VIA™ Ready Brew II-42

5. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-43
Bigelow® Tea Launches Two New Chocolate Flavors II-43
Green Mountain Coffee Launches Revv™ II-43
Green Mountain Coffee Unveils K-Cup® Coffees and Teas II-43
Green Mountain Coffee Unveils Single Origin Coffee Line II-44
Starbucks Introduces Starbucks® Signature Hot Chocolates II-44
Caribou Coffee introduces La Minita Peaberry coffee II-45
Wal-Mart Introduces Sustainable Coffee Brands II-45
Starbucks Introduces Starbucks® Limited Reserve II-45
Starbucks Unveils Starbucks® Chocolate II-46
Gloria Jeans Coffees to Open Stores II-46
NESTEA® Expands Ready-to-Drink Iced Tea Range II-46
Gold Peak® Unveils Gold Peak Chilled Tea II-47
Adina Launches Natural Highs II-47
Starbucks Introduces Responsibly Grown, Ethically Traded Espresso II-48
JavaFit to Launch Ready-to-Drink Coffee Beverages II-48
Coca-Cola Unveils Full Throttle Coffee II-49
Illycaffè Unveils iperEspresso II-49
Imperial Introduces New Oolongs II-50
Lochan Tea Introduces New Tea Flavors II-50
Gypsy Tea Introduces World Market Reserve Teas II-50
Revolution Tea Unveils Superfruit RTD II-50
Inko Unveils Family-Sized Versions of RTD White Teas II-50
Healthy Coffee Introduces Energi Chai Healthy Milk Tea II-51
Unilever Launches a New Range of Lipton Fruit & Herbal
Infusions tea II-51
Nespresso Rolls Out New Nespresso Flavors II-51
Duncan Tea to Re-Introduce Double Diamond II-51
ITO EN Launches Oolong Shot II-51
ITO EN Launches Pure Black Tea II-51
Choice Organic Teas Unveils a Line of Whole Leaf Organics II-52
Coffeecol Unveils a New Series of Premium Colombian Coffee
Beverages II-52
Tata Tea to Introduce Darjeeling Tea Brands II-52
TOSFA and Two Leaves and a Bud Tea Jointly Launches Organic
African Sunset II-52
Honest Tea Introduces a New Series of Teas II-52
Starbucks Coffee and Pepsi Jointly Introduces Cinnamon Dulce II-53
ITO EN Launches Oi Ocha and Oi Ocha Dark II-53
Lyons Tea Unveils Lyons Green Tea II-53
Suntory and Starbucks to Unveil Starbucks Doubleshot® Espresso
Drinks II-54
Starbucks Launches Novel Handcrafted Tea Beverages II-54
Starbucks Launches Clover® Crafted Small Batch Coffees II-54
Starbucks Introduces Starbucks Discoveries® Paris II-54
AuN Teas International Introduces Kuni Tea Brand II-55
Explorers Bounty Introduces New Range of Mate Teas II-55
AriZona Rolls Out AriZona Iced Tea Stix II-55
Fuze Introduces New RTD Black and Green Tea II-55
Healthy Innovations Introduces Vida Tea II-55
Richard Pieris Introduced St. Clairs Tea II-56
Nestlé Nespresso to Introduce New Collection of Chocolates II-56
Celsius Holdings Introduces Raspberry Acai and Peach Mango
Green Teas II-56
Premium Global Traders Introduces Portofino Premium Coffee™ II-57
Nestea Rolls Out Diet Green Tea Citrus and Green Tea Citrus
Products II-57
Nescafe Introduces Café Viet II-57
Ilko Coffee Introduces Espresso-based Beverages II-57
Unilever to Introduce New Line of Green Teas II-57
Assam Company to Introduce Four Tea Brands II-57
Wal-Mart Introduces Six Coffees under Sams Choice Brand II-58
Food Empire Introduces Melosa and Ice Tea II-58
Kraft Foods Inc Introduces New TASSIMO Brewer II-58
Tata Introduces Tata Tea GOLD II-58
Wild Card Roasters Launches Retail Brand, Weaver's Coffee and
Tea™ II-59
Steuben Foods Unveils Multiserve SafePaks™ for Whitneys
Premium Iced Coffees and Teas II-59
MRDF Launches Coffee Brand, Wayanad II-59
Cwatre International Launches Ctea II-59
Suntory to Roll Out Premium Oolong Tea II-60
Kao to Introduce New Healthya Green Tea Mellow Flavor II-60
Bombilla & Gourd Launches Mate Tea II-60
Ketepa Introduces Flavored Tea II-60
Starbucks and PepsiCo Launches Bottled Coffee Drinks in China II-60
Uncommon Grounds Launches Five Coffee Blends for Chinese
Coffee Market II-60
Brooke Bond Introduces Brooke Bond 3 Roses Natural Care Tea II-61
Snapple Adds Hot Tea Flavors to "Good for You" Beverage Line II-61
Stash Tea Launches Green Tea Powders II-61
Co-op Introduces Fairtrade 99 Tea II-61
Red Rose Adds Two New Tea Products II-62
Lipton Tea and Pepsi Jointly Launch New Lipton PureLeaf Tea II-62
Tata Tea Launches Tata Tea Life, a New Flavored Tea Product II-62
BioLife Adds Three New Teas to the Good Image Tea Line II-62
S&D Coffee Introduces ‘Rainforest Select' II-63
7-Eleven Launches ‘Fusion Energy' II-63
Cooper Tea Company Introduces ‘BAZZA High-Energy Tea' II-63
Dunkin Donuts to Introduce New Iced Tea Product II-63
Meth Coffee Introduces Stronger Flavored Coffee II-63
Tahitian Noni Introduces New Tahitea ™ Noni Jasmine Green Tea II-64
JavaPop Inc. Introduces Coffee Soda Nationally II-64
Sheetz Introduces New Flavored Iced Lattes II-64
Pepsi-Cola (Thai) to Introduces New Lipton Red Tea II-64
TC Pharmaceutical Industries Launches Puriku Fruit White Tea II-64
Starbucks Introduces Latest Coffee Drink II-65
Millstone® Announces New Coffee Line Up II-65
Green Mountain Coffee Roasters Offers Hot Cocoa K Cups II-65
Green Mountain to Offer Rwanda-Karaba Bourbon Blend II-65
Caribou Coffee Plans to Introduce Organic and Fair Trade Products II-65
Tata Coffee Plans to Introduce its First Instant Coffee Brand
in Russia II-65
Apeejay Proposes to Launch New Brands II-66
Suntory to Introduce Starbucks Coffee Products II-66
Jones Soda Co. to Introduce New Organic Teas II-66
Universal Robina Corporation Introduces C2 in Vietnam II-66
Tea Companies of Sri Lanka Support U.N.S Global Compact II-66

6. RECENT INDUSTRY ACTIVITY II-67
Starbucks to Purchase Starbucks Brazil II-67
Café Coffee Day Takes Over Emporio II-67
Sweet Leaf Tea Acquires Tradewinds II-67
Borelli Takes Over Rwenzori Tea Investments II-67
CRE Signs Sale and Purchase Agreement with Chevalier Pacific II-67
Coffee Holding Acquires Assets of Organic Products Trading II-68
Amsterdam Commodities Acquires Tea and Seeds Business of NV
Deli Maatschappij II-68
Green Mountain Coffee Roasters Takes Over Diedrich Coffee II-68
Jollibee Foods Acquires Master Franchise of Caffe Ti Amo II-69
Jay Shree Tea & Industries to Acquire Kijura Tea, Gisakura Tea
and Mata Tea II-69
Tata Tea Signs MoU with PepsiCo II-69
MB-Holding Enters into Joint Venture with Zheijiang ShanShan Tea II-70
Green Mountain Coffee Roasters Inks Agreement with Luigi Lavazza II-70
Apeejay Tea Enters into Collaboration with Keventer Agro II-70
Kerry Group Takes Over X Café II-70
Tata Tea to Integrate Business Divisions II-71
China Mist Tea Expands Tea Business II-71
Marley Coffee Launches New Coffee Brand II-71
Zhenas Gypsy Tea and Whole Foods Market Launch Biodynamic®
Tea Range II-71
Massimo Zanetti Beverage Group Inks Agreement with Cafe Damasco II-71
Modicare Launches New Tea Brand II-72
Full Motion Beverage Snaps Up Mojito Brands II-72
Javo® Beverage Company Enters into Alliance with ICEE® Company II-72
Diedrich Coffee Divests Gloria Jeans Coffees II-72
Pan India Food Solutions Reorganizes Café Business II-73
Aromas Enters into Collaboration with Ideal Hospitality II-73
Gloria Jeans Coffees International to Establish Coffee Shops
in India II-73
Costa Coffee Establishes Coffee Outlets in India II-73
Starbucks Coffee EMEA and Starbucks Coffee International Enter
into Agreement with Grupo Vips II-73
Long Pharmaceutical Holdings to Take Over Longrun Tea Wealth
Creation II-74
Yunnan Longrun Trading Signs Purchase Agreement with Longrun
Tea Group II-74
Autobar Vending and Cafe Bar Merge to Form Autobar UK II-74
Costa Coffee to Purchase Coffee Heaven II-75
Nestlé Professional Takes Over Vitality Foodservice II-75
Green Mountain Coffee Roasters Takes Over Timothys Coffees of
the World II-75
Green Mountain Coffee Roasters Takes Over Tully's Coffee®
Brand and Its Wholesale Coffee Operations II-76
Peets to Purchase Diedrich Coffee II-76
The Supreme Bean Takes Over Rocky Roaster II-76
Farmer Bros. Acquires Direct-Store Delivery Coffee Business of
Sara Lee II-76
GEA Group Receives Contract from Cafe Iguacu II-77
Bewleys Enters into Partnership with Café direct II-77
CinFranky Takes Over New Mexico Piñon Coffee II-77

7. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-78
Burani Designer Acquires Equity Stake in SPM Drink II-78
Green Mountain Coffee Roasters Inks Asset Purchase Agreement II-78
Sara Lee Inks Definitive Agreement with Farmer Bros II-78
Sara Lee Inks Agreement to Take Over Café Moka II-79
Texas Pacific Acquires Stake in Strauss Coffee II-79
ARAMARK Refreshment Services Takes Over Brand Coffee Service II-79
Migros to Merge Delica Coffee Roasting Business with Frey
Chocolates II-80
Jay Shree Tea & Industries Takes Over Jayantika Tea II-80
J. M. Smucker Merges with Folgers Coffee II-80
McLeod Russel Takes Over Phu Ben Tea II-80
Jede Acquires Additional Stake in Kaffeknappen II-80
Strauss Coffee and Don café Sign Agreement II-81
Hat Trick Beverages Acquires Assets and Subsidiaries of Tango
Cafe II-81
Milestone Takes Over Coffee Nation II-81
Coca-Cola Acquires Stake in Honest Tea II-81
Coffee Exchange Acquires One Cup To Go II-82
Copper Moon Coffee Takes Over Coffee Etcetera II-82
FranSynergy Acquires Cuppys Coffee & More II-82
Saxbys Coffee Takes Over Bucks County Coffee II-82
Bigelow Tea Collaborates with AriZona ® Beverage II-82
Dun Bros Coffee to Open Coffee Shop in Oakdale II-83
Dunn Bros Coffee to Open Coffee Shop in Rogers II-83
Starbucks Opens First Store in Bulgaria II-83
Starbucks Enters Argentina II-83
Starbucks Enters Prague with Launch of First Coffeehouse II-84
Starbucks Coffee Opens First Coffeehouse in Portugal II-84
Starbucks and Servex Sign Licensing agreement II-84
Starbucks Inks Licensing Agreement with SSP II-85
Starbucks, Unilever and Pepsi Sign Licensing Agreement II-85
Hat Trick Beverages and Zabalatte Ink Agreement II-85
Kraft Shutters Down Vancouver Coffee Plant II-85
Boca Java Acquires Key Assets of Cafe Belmondo II-86
Baywood International Takes Over Skae Beerage International II-86
Starbucks Coffee to Restructure Business II-86
Starbucks Enters into Agreement with Coffee Vision and Coffee
Vision Atlantic II-86
Tata Coffee to Enter into Joint Venture with Leading Russian Firm II-87
Bona Coffee Inks Agreement with Mall of Asia II-87
Global Coffee Enters into JV with Jura Switzerland II-87
Coffee Bean Commences Operation of New Facility II-87
Corporate Coffee Enters into Partnership with Jasper Coffee II-88
Javalution Enters into Partnership with CLR Roasters II-88
The Coca-Cola Company Enters into JV with illycaffè Spa II-88
Tata Coffee Unveils Mr. Bean Coffee Junction II-89
Tata Tea Opens New Outlet II-89
Tullys Enters into Limited Partnership Agreement with Asia
Food Culture Management II-89
Barista Coffee to Expand II-90
Healthy Coffee International Inaugurates Pre-Launch of Healthy
Coffee USA II-90
Two New Tea Varieties of Honest Tea to be Fair Trade Certified II-90
Revolution Tea and Kraft Foodservice Ink Partnership Agreement II-91
Illycafe Enters into Partnership with Narang Group II-91
Gourmet Cafés of Growers Direct Coffee Company to Operate as
Shanghai Uncommon Grounds Coffee Company II-91
Peets Coffee & Tea Inks Licensing and Supply Agreement with
Metropolitan Coffee & Concession II-91
Raleys Family Of Fine Stores Signs Licensing and Supply
Agreement with Peets Coffee & Tea II-92
TBLCapital Invests in NUMI Organic Tea of Oakland II-92
Sapat to Buy Whittard II-92
Sara Lee to Expand Plant Capacity II-93
Nestle to Expand its Factory II-93
Reily to Take Over French Market Coffee II-93
Indias Premiers Tea Captures North American Market II-93
Duncans Announced Plans to Make New Investments II-94
Boxwood Capital Buys Coffee Wholesale USA II-94
Melitta Announced Plans to Invest in Brazil II-94
Dao Huong Group to Invest in Coffee Plant II-94
Gavea Sells Out Stakes of Ipanema II-94
Duncans to Increase Sachet Tea Market II-94
Good Earth Chooses Ruder Finn II-95
Wagh Bakri Group Enters the Tea Market of UAE II-95
Kraft Invests in Instant Coffee Factory II-95
Lavazza Takes Over Cafe Terra Brasil II-95
Suntory to Enter into Alliance with Nestle II-95
Strauss Group Acquires New Coffee Brands of Russia II-96
Strauss Group Acquires Coffee Brands of Cosant Enterprises II-96
Strauss Acquires Coffee To Go II-96
Oishi Group to Enter into Coffee Business II-96
Coffee Queen AB to Merge with Crem Aparatos Cafexpres II-96
Kraft Foods to Establish New Coffee Plant II-97
ACME Establishes Casa Havana Coffee Bars & Cigars II-97
Thai Hoa Coffee Signs an Agreement with GEA Group II-97
Pepsi Cola Enters the Green Tea Business II-97
RPG to Sign Contract with an International Coffee Brand II-97
Tully's Asian Subsidiary Enters Into a Joint Venture with AFCM II-98
Starbucks Plans to Open its First Coffeehouse in Czech Republic II-98
AmRest and Starbucks To Open Coffeehouses in Hungary II-98
Strauss-Elite Changes Name to Strauss Group Ltd II-98
Javo Becomes Beverage Partner of MedAssests II-99
Tata Tea Enters Chinese Market II-99
Coca-Cola Plans to Invest in Honest Tea II-99
President Chain to Introduce TEAROOM Outlets in Taiwan II-99
Kirin Beverage to Set Up PET Bottled Tea Drink Factory in
Shanghai II-99
Typhoo Tea to Launch Two Premium Brands in India II-100
CoffeeMasters to Sell Coffee in China II-100
Ito En Plans to Build a Green Tea Facility in US II-100
Tata to Acquire UK-Based Liberty Tea II-100
CCI to Acquire a Dogadan II-100
Unilever and PepsiCo To Expand Market for Lipton II-100
Delta Blues signs Distribution Agreement with Global Specialty
Foods II-101
Kraft Includes Starbucks' Coffee Varieties in Tassimo II-101
Government of Kerala Announces Closure of Organic Robust
Coffee Estate II-101
Pacific Land Acquires Integrated Coffee Technologies II-101
Starbucks Plans To Open Coffee Outlets in Bulgaria and Portugal II-101
Rosinter and Whitbread to Open Costa Coffee Chain in Russia II-102
Coffee Republic to Foray into Turkish Market II-102
Gloria Jean's Coffees To Open Coffeehouses in India II-102
Coffeeheaven Plans to Open Coffee Chain In Ukraine II-102
Costa Coffee Opens its First Outlet In Mumbai II-103
Coffee Republic and McLeish Brothers Sign Scottish Franchising
Agreement II-103
Pepsi To Sell Starbucks Beverages in India II-103
Coffee Pacifica To Open its First Café in Shanghai II-103
Javo and Compass Group Modify Supply Agreement II-104
CCHBC Plans to Form Joint Venture with Coke and Illycafe II-104
Coffee Republic Signs Franchisee Agreement to Start Coffee
Outlets in Middle East II-104
Starbucks to Stage PNG Through Starbucks Limited Reserve II-104
Osem Trade and Landwer Sign Distribution Agreement II-105
Corner Bakery Café Restructures Its Outlets II-105
Timothy's Coffees and Monogram Foods Signs Distribution Agreement II-105
Blue Foods and Coffee Bean Sign Franchisee Agreement II-105
ARAMARK Acquires R&B II-106
Farmer Bros Completes Acquisition of Coffee Bean International II-106
Tetley Acquires Trademarks from Premium Foods II-106
Coca Cola Brasil Acquires Leao Junior II-106
Lavazza Acquires Barista II-106
Ito En Acquires Stake in Foodx Globe II-107
Starbucks Enters into Agreement with Ethiopia II-107
Food Empire Acquires Naturant Systems II-107
Keurig Join Hands with Tullys Coffee II-107
Tata Tea Joins Hands with Zhejiang Tea of China for Market
Expansion II-107
Revolution Tea and S&D Coffee Sign Partnership Agreement II-108
Tata Coffee Establishes Freeze-Dried Coffee Factory II-108
Yeo Hiap Seng Acquires Super Coffeemix II-108
Mrs McDougall's Roasting House Opens at Charlotte II-108
Illy Acquires Dammann Freres II-109
Peet`s Opens Artisan Coffee Roasting Facility in California II-109
Coffee Holding and Entenmanns Sign Licensing Agreement II-109
Javo Signs Marketing Agreement with Drie Mollen II-109
Starbucks to Establish Joint Venture Companies with AmRest (RoE) II-109
Procter & Gamble Signs Agreement with Dunkin' Brands II-110
Cooper Tea Partners with H3, Inc. II-110
Caribou Coffee Partners with Keurig for Single Cup Coffee II-110
ARAMARK Takes Over Caffe Pazzesco Coffee Service Operations II-110
Coca-Cola Acquires Fuze Beverage II-110
Starbucks Acquires 47 Diedrich Coffee and Coffee People Stores II-111
Tata Tea Acquires Additional Equity in Tata Coffee II-111
AFCFSMC Inks Partnership Pact with KPCU II-111
NCDEX to Introduce Robusta Cherry AV with FMC's Consent II-111
Hutchison of China to Introduce Herbal Tea in Africa II-111
Kraft Foods Plans to Open a New Coffee Unit II-111
PDC Plans to Cultivate Coffee and Corn in Indonesia II-112
Starbucks to Set Up a New Roasting Unit in the US II-112
Illycaffe and Great Wall to Form New Chinese Company II-112
Coca-Cola Plans to Acquire Snapple Iced Tea Brand II-112
Unilever Decides to Buy Environmentally Certified Tea II-113
Littlejohn Concludes Van Houtte Acquisition II-113
Manzaro to Set Up a Coffee Plant II-113
Tata and ZTIEC to Venture Together II-113
May Manufactures Enhances Production Capacity II-113
HLL Renames as Hindustan Unilever Limited II-114
Super Coffeemix Debuted in Japan II-114
Aramark Completes Acquisition of Park Avenue Office Services II-114

8. FOCUS ON SELECT GLOBAL PLAYERS II-115
Kraft Foods, Inc. (USA) II-115
Nestle SA (Switzerland) II-115
Parry Agro Industries Ltd. (India) II-115
Starbucks Coffee Co. (USA) II-115
Strauss Group Ltd. (Israel) II-116
Tata Global Beverages Ltd (India) II-116
Tata Tetley Ltd (India) II-117
Maxingvest AG (Germany) II-117
Unilever (UK) II-117
Hindustan Unilever Limited II-118
Van Houtte, Inc. (Canada) II-118

9. GLOBAL MARKET PERSPECTIVE II-119
a. Volume Analytics II-119
Table 22: World Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed
with Annual Sales Figures in Thousand Tons for Years 2009
through 2017 (includes corresponding Graph/Chart) II-119

Table 23: World Historic Review for Hot Beverages (Coffee and
Tea) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan) Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2003 through 2008
(includes corresponding Graph/Chart) II-120

Table 24: World 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Geographic Region - Percentage Breakdown of
Volume Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) II-121

Table 25: World Recent Past, Current and Future Analysis for
Coffee by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-122

Table 26: World Historic Review for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2003 through 2008 (includes corresponding Graph/Chart) II-123

Table 27: World 15-Year Perspective for Coffee by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-124

Table 28: World Recent Past, Current and Future Analysis for
Tea by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) II-125

Table 29: World Historic Review for Tea by Geographic Region
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),-
Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for Years
2003 through 2008 (includes corresponding Graph/Chart) II-126

Table 30: World 15-Year Perspective for Tea by Geographic
Region - Percentage Breakdown of Volume Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-127
b. Dollar Analytics II-128
Table 31: World Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America, and Rest of World Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) II-128

Table 32: World Historic Review for Hot Beverages (Coffee and
Tea) by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-129

Table 33: World 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Geographic Region - Percentage Breakdown of
Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
for Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) II-130

Table 34: World Recent Past, Current and Future Analysis for
Coffee by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-131

Table 35: World Historic Review for Coffee by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-132

Table 36: World 15-Year Perspective for Coffee by geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-133

Table 37: World Recent Past, Current and Future Analysis for
Tea by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-134

Table 38: World Historic Review for Tea by Geographic Region-
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) II-135

Table 39: World 15-Year Perspective for Tea by Geographic
Region - Percentage Breakdown of Dollar Sales for US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets for Years 2003, 2011 and 2017
(includes corresponding Graph/Chart) II-136

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
The US Coffee Industry - An Overview III-1
Key Statistics III-1
Table 40: Per Capita Consumption of Coffee By Product
Segment-Regular, Soluble, Decaffeinated and Gourmet
(includes corresponding Graph/Chart) III-1

Table 41: US Coffee Industry (2008): Percentage Breakdown
of Volume Sales by Segment-Regular Coffee, Cappuccino,
Espresso & Latte, Iced, Frozen, Slushy Coffee, and
Flavored Coffee (includes corresponding Graph/Chart) III-2
Gourmet Coffee: An Insight III-2
Traditional (True) Gourmet Coffee III-2
Premium Gourmet Coffee III-2
Flavored Gourmet Coffee III-2
Decaffeinated Gourmet Coffee III-2
Ready-to-Drink Gourmet Coffee III-3
Factors Affecting the Gourmet Coffee Market III-3
Visible Trends III-4
Tracking Consumption Pattern III-4
Consumption Statistics - Historic Data III-4
Table 42: Coffee Market in the US: Weekly Consumption
Pattern by Age Group (2003-2005) (includes corresponding
Graph/Chart) III-4

Table 43: Coffee Market in the US: Daily Coffee
Consumption by Time and Age (2006) (% of Total Brewers)
(includes corresponding Graph/Chart) III-5
Flavor Dynamics III-5
Competition from Hybrids III-6
Premium Coffee Gives Competition to Instant Coffee III-6
Organic Coffee - On the Demand Curve III-6
Specialty Coffee - A Principal Indulgent Luxury III-6
Table 44: Specialty Coffee Market in the US (2009):
Percentage Breakdown of Sales by Distribution
Channels-Roasters/Retailers, Food, Drug, Mass Specialty
Bean and Cafes/Other (includes corresponding Graph/Chart) III-7

Table 45: Specialty Coffee Market in the US: Number of
Specialty Coffee Units Operating for the Years 2003-2008
(includes corresponding Graph/Chart) III-7
Kona Coffee from the Hawaiian Islands III-7
Leading Coffee Brands III-8
Table 46: US Market for Ground Coffee (2008): Percentage
Breakdown of Value and Volume Sales by Major Brands -
Folgers, Maxwell House, Starbucks, Folgers Coffee House,
Maxwell House Master Blend, Chock Full O Nuts, Millstone,
Seattles Best, Eight OClock, Yuban and Others (includes
corresponding Graph/Chart) III-8
A Past Perspective III-9
Table 47: US RTD Coffee Market (2005): Percentage
Breakdown of Dollar Sales by Major Brands - Frappuccino,
Starbucks Doubleshot, Wolfgang Puck, Starbucks, Kahlua,
Havana, Caffe D Vita, Mr Brown, Royal Kona and Main St
Café (includes corresponding Graph/Chart) III-9

Table 48: US Refrigerated Coffee Market (2005):
Percentage Breakdown of Dollar Sales by Major Brands-
Folgers Jakada, Arizona, Upstate Farms, Royal Kona,
Starbucks, Havana, Mr. Brown and Others(includes
corresponding Graph/Chart) III-9

Table 49: US Instant Coffee Market (2004 & 2005):
Percentage Breakdown by Leading Brands- Folgers, General
Foods International, Tasters Choice Original Blend,
Maxwell House, Private Label, and Others (includes
corresponding Graph/Chart) III-10

Table 50: US Market for Ground Coffee (2004 & 2005):
Percentage Share Breakdown by Leading Producers-Procter &
Gamble, Kraft Foods Inc., Starbucks Coffee Co., Private
Label, Sara Lee Corp. and Others (includes corresponding
Graph/Chart) III-11

Table 51: US Ground Decaffeinated Coffee Market (2004 &
2005): Percentage Share Breakdown by Major Brands-
Folgers, Private Label, Maxwell House, Starbucks, Folgers
Coffee Singles and Others (includes corresponding
Graph/Chart) III-12
Tea Industry - An Overview III-12
Special Tea Sales Power the US Tea Market III-13
Leading Tea Brands - Historic Data III-14
Table 52: US Market for Refrigerated Tea (2007):
Percentage Share Breakdown of Value Sales by leading
vendors-Turkey Hill Dairy, Donovan Coffee Co. Inc., Pom
Wonderful, Private Label, WM Bolthouse Farms Inc., Coca
Cola Co., Ferolito Vultaggio & Sons, Milois Tea Co. Inc.,
Wengerts Dairy, Galliker Dairy Co., and Other (includes
corresponding Graph/Chart) III-14

Table 53: US Market for Tea (2006): Percentage Breakdown
by Leading 10 Bag/Loose Tea Brands - Lipton Tea, Bigelow
Tea, Private Label Tea, Celestial Seasonings Tea, Twinings
Tea and Others (includes corresponding Graph/Chart) III-14

Table 54: US Market for Refrigerated Tea (2006):
Percentage Share Breakdown of Value and Volume Sales by
Major Brands- Turkey Hill, Private Label, Red Diamond,
Nestea, Arizona, Milos, Clover Farms, Minute Maid, Swiss
Premium, Galliker and Others (includes corresponding
Graph/Chart) III-15
Market Leaders III-15
Leading Distribution Channels III-15
Table 55: US Hot Beverages Market (2009): Percentage Share
Breakdown of Volume Sales by Leading Distribution Channels
- Supermarkets/ Hypermarkets Food Stores, Discounters,
Vending and Others(includes corresponding Graph/Chart) III-16
Export-Import Scenario III-16
Table 56: US Coffee Exports (2004-2006) Ranked by
Destination-Canada, Germany, Japan, Singapore, China
(excluding Mongolia), South Korea, Mexico, Italy, United
Kingdom, Hong Kong and Others (In US$ Thousands) (includes
corresponding Graph/Chart) III-17

Table 57: US Tea Exports (2004-2006) Ranked by Destination-
Canada, Japan, Italy, Mexico, Singapore, United Kingdom,
China (excluding Mongolia), Brazil, South Korea, Thailand
and Others (In US$ Thousands) (includes corresponding
Graph/Chart) III-18

Table 58: US Coffee Imports (2004-2006) Ranked by
Country-Colombia, Brazil, Guatemala, Indonesia, Vietnam,
Mexico, Germany, Costa Rica, Peru, Canada and Others (In
US$ Thousands) (includes corresponding Graph/Chart) III-19

Table 59: US Tea Imports (2004-2006) Ranked by Country-
China (excluding Mongolia), Germany, Argentina, India,
United Kingdom, Sri Lanka, Japan, Canada, Indonesia, Kenya
and Others (In US$ Thousands) (includes corresponding
Graph/Chart) III-20
Select Regional Player - Seattles Best Coffee III-21
B.Market Analytics III-21
a. Volume Analytics III-21
Table 60: US Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Product Segment - Coffee
and Tea Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-21

Table 61: US Historic Review for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-22

Table 62: US 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Product Segment - Percentage Breakdown of Volume
Sales for Coffee and Tea Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-22
b. Dollar Analytics III-23
Table 63: US Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Product Segment - Coffee
and Tea Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-23

Table 64: US Historic Review for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-24

Table 65: US 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Product Segment - Percentage Breakdown of Dollar
Sales for Coffee and Tea Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-24

2. CANADA III-25
A.Market Analysis III-25
On-Trade Channel Witnesses Slowdown III-25
Green Tea Gains Popularity III-25
Leading Players III-25
Table 66: Canadian Hot Beverages Market (2007): Percentage
Share Breakdown of Value Sales by Leading Players -Kraft
Canada Inc, Nestlé Canada Inc, Unilever Canada Ltd, Sara
Lee Corp of Canada, Tetley Tea Co, Hain Celestial Group
Inc, Private Label, and Others (includes corresponding
Graph/Chart) III-26
Leading Distribution Channels III-26
Table 67: Canadian Hot Beverages Market (2009): Percentage
Share Breakdown of Retail Volume Sales by Distribution
Channels - Supermarkets/ Hypermarkets, Other Food Stores,
Discounters, Vending, and Others (includes corresponding
Graph/Chart) III-26

Table 68: Canadian Hot Tea Market (2009): Percentage Share
Breakdown by Location of Consumption - Workplace, School,
Hospital, FSR, QSR and Others (includes corresponding
Graph/Chart) III-27
Coffee and Tea Statistics - A Historic Review III-27
By Leading Brands III-27
Table 69: Canadian Coffee Market (2005): Percentage Share
Breakdown of Value Sales by Major Players - Maxwell House,
Nabob, Nescafé,General Foods International, Melitta,
Starbucks, Private Label, and Others (includes
corresponding Graph/Chart) III-27

Table 70: Canadian Tea Market (2005): Percentage Share
Breakdown of Retail Value Sales by Leading Companies
-Tetley, Celestial Seasonings, Twinings, Red Rose, Salada,
Lipton, Private Label, and Others (includes corresponding
Graph/Chart) III-28
By Import & Export Scenario III-29
Table 71: Canadian Coffee Exports (2004-2006) Ranked by
Destination - United States, United Kingdom, Australia,
Japan, New Zealand, South Korea, Czech Republic ,Ireland,
Germany, United Arab Emirates, and Others (In US$
Thousands) III-29

Table 72: Canadian Tea Exports (2004-2006) Ranked by
Destination- United Kingdom, Japan, Ireland, United Arab
Emirates, Singapore, China, Hong Kong, India, Australia,
Sweden and Others (In US$ Thousands) III-29
B.Market Analytics III-30
a. Volume Analytics III-30
Table 73: Canadian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-30

Table 74: Canadian Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2003 through
2008 (includes corresponding Graph/Chart) III-31

Table 75: Canadian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-31
b. Dollar Analytics III-32
Table 76: Canadian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-32

Table 77: Canadian Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-33

Table 78: Canadian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-33

3. JAPAN III-34
A.Market Analysis III-34
Coffee Market - A Review III-34
Coffee Segment Gaining Ground Vis-à-vis Tea Market III-34
Rising Popularity of Fresh Ground Coffee III-34
Tea Market III-34
Market Leaders III-35
Table 79: Japanese Hot Beverages Market (2007): Percentage
Share Breakdown of Retail Value Sales by Major Players -
Nestlé Japan Ltd, AGF, UCC Ueshima Coffee Co Ltd, Ito En
Ltd, Private Label, and Others (includes corresponding
Graph/Chart) III-35
Key Players Within Fresh Ground and Instant Coffee Markets III-35
Leading Distribution Channels III-36
Table 80: Japanese Market for Hot Beverages (2009):
Percentage Share Breakdown of Volume Sales by
Supermarkets/Hypermarkets, Other Food Stores, Discounters,
Vending, and Others (includes corresponding Graph/Chart) III-36
B.Market Analytics III-37
a. Volume Analytics III-37
Table 81: Japanese Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-37

Table 82: Japanese Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-38

Table 83: Japanese 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-39
b. Dollar Analytics III-40
Table 84: Japanese Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-40

Table 85: Japanese Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-41

Table 86: Japanese 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-42

4. EUROPE III-43
A.Market Analysis III-43
Major Hot Beverage Brands in Europe by Select Country -
Germany, Spain, France and UK III-43
Per-Capita Coffee Consumption III-43
Table 87: European Per-Capita Coffee Consumption (2009) by
Top 15 Countries (In Kilograms) (In Kilograms) (includes
corresponding Graph/Chart) III-43
B.Market Analytics III-44
a. Volume Analytics III-44
Table 88: European Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
Thousand Tons for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-44

Table 89: European Historic Review for Hot Beverages (Coffee
and Tea) by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2003 through 2008 (includes corresponding Graph/Chart) III-45

Table 90: European 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Geographic Region - Percentage Breakdown
of Volume Sales for France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-46

Table 91: European Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-47

Table 92: European Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-48

Table 93: European 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-49
b. Dollar Analytics III-50
Table 94: European Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Geographic Region -
France, Germany, Italy, UK, Spain, Russia and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-50

Table 95: European Historic Review for Hot Beverages (Coffee
and Tea) by Geographic Region - France, Germany, Italy, UK,
Spain, Russia and Rest of Europe Markets Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2003 through 2008 (includes corresponding Graph/Chart) III-51

Table 96: European 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Geographic Region - Percentage Breakdown
of Dollar Sales for France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-52

Table 97: European Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-53

Table 98: European Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-54

Table 99: European 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-55

4a. FRANCE III-56
A.Market Analysis III-56
Table 100: French Hot Beverages Market (2009): Percentage
Share Breakdown of Volume Sales by Leading Distribution
Channels - Supermarkets/ Hypermarkets, Discounters, Other
Food Stores, Vending, and Others (includes corresponding
Graph/Chart) III-56
B.Market Analytics III-57
a. Volume Analytics III-57
Table 101: French Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-57

Table 102: French Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-58

Table 103: French 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-58
b. Dollar Analytics III-59
Table 104: French Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-59

Table 105: French Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-60

Table 106: French 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for2003, 2011 and
2017 (includes corresponding Graph/Chart) III-61

4b. GERMANY III-62
A.Market Analysis III-62
Germany - A Coffee Drinking Nation III-62
Soluble Coffee Market Garners Lion's Share III-62
Coffee Export Import Scenario III-62
Emergence of Private Roasting Shops III-63
Tea Industry- An Insight III-63
Tea Exports III-63
Leading Players III-64
Table 107: German Hot Beverages Market (2007): Percentage
Share Breakdown of Retail Value Sales by Major Players -
Kraft Foods Deutschland GmbH, Maxingvest AG, Nestlé
Deutschland AG, Alois Dallmayr OHG, Melitta
Unternehmensgruppe Bentz KG, Private Label, and Others
(includes corresponding Graph/Chart) III-64
Leading Distribution Channels III-65
Table 108: Leading Distribution Channels in the German Hot
Beverages Market (2009): Percentage Share Breakdown of
Retail Volume Sales by Supermarkets/ Hypermarkets, Other
Food Stores, Discounters, Vending, and Others (includes
corresponding Graph/Chart) III-65
Leading Coffee and Tea Brands - Historic Review III-66
Table 109: Coffee Market in Germany (2005): Percentage
Share Breakdown of Retail Value Sales by Leading Brands -
Jacobs, Tchibo, Dallmayr, Eduscho, Nescafé, Melitta, Café
Hag, Grandos, Private Label, and Others(includes
corresponding Graph/Chart) III-66

Table 110: German Market for Tea (2005): Percentage Share
Breakdown of Retail Value Sales by Major Brands -Teekanne,
Messmer, Milford, Teefix, Nestea, Sir Winston, Private
Label, and Others) (includes corresponding Graph/Chart) III-67
B.Market Analytics III-68
a. Volume Analytics III-68
Table 111: German Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2007 through 2017
(includes corresponding Graph/Chart) III-68

Table 112: German Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-69

Table 113: German 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-69
b. Dollar Analytics III-70
Table 114: German Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-70

Table 115: German Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-71

Table 116: German 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for2003, 2011 and
2017 (includes corresponding Graph/Chart) III-72

4c. ITALY III-73
A.Market Analysis III-73
Coffee and Tea Industry III-73
Coffee Pods Gain Market Share III-73
Market Leaders III-73
Table 117: Italian Hot Beverages Market (2007): Percentage
Share Breakdown of Retail Value Sales by Leading Companies
- Luigi Lavazza SpA, Nestlé Italiana Spa, Kraft Jacobs
Suchard SpA, Illycaffé SpA, Private Label, and Others
(includes corresponding Graph/Chart) III-74
Leading Distribution Channels III-74
Table 118: Italian Hot Beverages Market (2009): Percentage
Share Breakdown of Volume Sales by Distribution Channels
-Supermarkets/Hypermarkets, Other Food Stores, Discounters,
Vending, and Others (includes corresponding Graph/Chart) III-74
Exports Scenario III-75
B.Market Analytics III-75
a. Volume Analytics III-75
Table 119: Italian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-75

Table 120: Italian Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-76

Table 121: Italian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-76
b. Dollar Analytics III-77
Table 122: Italian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-77

Table 123: Italian Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-78

Table 124: Italian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-79

4d. THE UNITED KINGDOM III-80
A.Market Analysis III-80
Hot Beverages Market Inches Ahead III-80
An Overview III-80
Table 125: UK Hot Beverages Market (2008): Percentage Share
Breakdown of Value Sales by Leading Brands-Nescafe
Original, PG Tips, Tetley, Nescafe Gold Blend, Horlicks,
Yorkshire Tea, Kenco Really Smooth, Twinings Specialty and
Other (includes corresponding Graph/Chart) III-81
Coffee Market in the UK III-81
Growing Coffee Bar Chains Culture III-82
Leading Players (Historic Review) III-83
Table 126: UK Hot Beverages Market (2007): Percentage Share
Breakdown of Value Retail Sales by Leading Players -Nestlé
UK Ltd, Tetley Group Ltd, Unilever Best Foods, Kraft Foods,
Inc, Premier Brands Ltd, Twining & Co Ltd, Private Label,
and Others (includes corresponding Graph/Chart) III-83

Table 127: Leading Tea Brands in the UK Market (2006):
Percentage Share Breakdown of Retail Value Sales by PG
Tips, Tetley, Twinings, Typhoo, and Others (includes
corresponding Graph/Chart) III-83
Leading Distribution Channels III-83
B.Market Analytics III-84
a. Volume Analytics III-84
Table 128: UK Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Product Segment - Coffee
and Tea Markets Independently Analyzed with Annual Sales
Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-84

Table 129: UK Historic Review for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-85

Table 130: UK 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Product Segment - Percentage Breakdown of Volume
Sales for Coffee and Tea Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-85
b. Dollar Analytics III-86
Table 131: UK Recent Past, Current and Future Analysis for
Hot Beverages (Coffee and Tea) by Product Segment - Coffee
and Tea Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-86

Table 132: UK Historic Review for Hot Beverages (Coffee and
Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-87

Table 133: UK 15-Year Perspective for Hot Beverages (Coffee
and Tea) by Product Segment - Percentage Breakdown of Dollar
Sales for Coffee and Tea Markets for Years 2003, 2011 and
2017 (includes corresponding Graph/Chart) III-88

4e. SPAIN III-89
A.Market Analysis III-89
Market Overview in the Face of Recession III-89
Leading Distribution Channels III-89
Table 134: Spanish Market for Hot Beverages (2009):
Percentage Share Breakdown of Volume Sales by Leading
Distribution Channels- Supermarkets / Hypermarkets,
Discounters, Other Food Stores, Vending, and Others
(includes corresponding Graph/Chart) III-89
Imports of Raw Coffee Nuts III-89
Table 135: Spanish Raw Coffee Nuts Imports (2006) -
Percentage Breakdown By Countries-Vietnam, Brazil,
Colombia, Germany, Uganda, Ivory Coast and Others (In Terms
of Volume) (includes corresponding Graph/Chart) III-90
B.Market Analytics III-90
a. Volume Analytics III-90
Table 136: Spanish Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-90

Table 137: Spanish Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-91

Table 138: Spanish 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-91
b. Dollar Analytics III-92
Table 139: Spanish Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-92

Table 140: Spanish Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-93

Table 141: Spanish 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-94

4f. RUSSIA III-95
A.Market Analysis III-95
Growing Coffee Culture III-95
Russian Hot Beverages Market Survives Repercussions of
Economic Recession III-95
Foreign Companies Eye Russian Beverage Market III-96
Russian Tea Market Dynamics III-96
Teabags: A New Source of Growth III-96
Market Leaders III-96
Table 142: Russian Market for Hot Beverages (2007):
Percentage Share Breakdown of Retail Value Sales by Leading
Companies-Nestlé Kraft Jacobs Suchard Ltd, Lipton, Dilmah
Moscow Ltd, Private Label, and Others (includes
corresponding Graph/Chart) III-96
Leading Distribution Channels III-97
Table 143: Russian Market for Hot Beverages (2009):
Percentage Share Breakdown of Volume Sales by Leading
Distribution Channels- Food Stores, Supermarkets/
Hypermarkets, Discounters, Vending, and Others (includes
corresponding Graph/Chart) III-97
B.Market Analytics III-98
a. Volume Analytics III-98
Table 144: Russian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-98

Table 145: Russian Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-99

Table 146: Russian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-99
b. Dollar Analytics III-100
Table 147: Russian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) III-100

Table 148: Russian Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-101

Table 149: Russian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Dollar Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-102

4g. REST OF EUROPE III-103
A.Market Analysis III-103
Key Markets of Rest of Europe III-103
Austria III-103
Belgium III-103
Bulgaria III-103
Recession Affects Bulgarian Hot Beverages Market III-103
Czech Republic III-104
Finland III-104
Ireland III-104
Poland III-104
Hot Beverages Market Witnesses Growth in Future III-104
Portugal III-105
Serbia III-105
The Netherlands III-106
Denmark III-106
Norway III-106
Sweden III-106
Switzerland III-107
Turkey III-107
Ukraine III-107
Hungary III-108
B.Market Analytics III-108
a. Volume Analytics III-108
Table 150: Rest of European Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2009 through
2017 (includes corresponding Graph/Chart) III-108

Table 151: Rest of European Historic Review for Hot
Beverages (Coffee and Tea) by Product Segment - Coffee and
Tea Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-109

Table 152: Rest of European 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Volume Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-110
b. Dollar Analytics III-111
Table 153: Rest of European Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-111

Table 154: Rest of European Historic Review for Hot
Beverages (Coffee and Tea) by Product Segment - Coffee and
Tea Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-112

Table 155: Rest of European 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Dollar Sales for Coffee and Tea Market for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-113

5. ASIA-PACIFIC III-114
Market Analysis III-114
a. Volume Analytics III-114
Table 156: Asia-Pacific Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Geographic
Region - China and India Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2009 through
2017 (includes corresponding Graph/Chart) III-114

Table 157: Asia-Pacific Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2009 through
2017 (includes corresponding Graph/Chart) III-115

Table 158: Asia-Pacific Historic Review for Hot Beverages
(Coffee and Tea) by Geographic Region - China and India
Markets Independently Analyzed with Annual Sales Figures in
Thousand Tons for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-116

Table 159: Asia-Pacific Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-117

Table 160: Asia-Pacific 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Geographic Market - Percentage
Breakdown of Volume Sales for China, India, and Rest of
Asia-Pacific Markets for Years 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-118

Table 161: Asia-Pacific 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Geographic Market- Percentage
Breakdown of Volume Sales for China, India, and Rest of
Asia-Pacific Markets for 2003, 2011 and 2017 (includes
corresponding Graph/Chart) III-118
b. Dollar Analytics III-119
Table 162: Asia-Pacific Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-119

Table 163: Asia-Pacific Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-120

Table 164: Asia-Pacific 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Dollar Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-121

5a. CHINA III-122
A.Market Analysis III-122
Hot Beverage Market Through Economic Recession III-122
Coffee Market in China III-122
An Under Penetrated Market III-122
Production Scenario III-122
Chinese Tea Industry III-123
RTD Tea III-124
Tea Exports III-124
B.Market Analytics III-125
Volume Analytics III-125
Table 165: Chinese Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through 2017
(includes corresponding Graph/Chart) III-125

Table 166: Chinese Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-126

Table 167: Chinese 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-126

5b. INDIA III-127
A.Market Analysis III-127
Coffee Industry Set to Boom III-127
Role of Coffee Board of India Intensifies III-127
Table 168: Indian Tea Market (2010): Percentage Share
Breakdown of Value Sales by Leading Companies - Tata
Global Beverages Ltd., Hindustan Unilever Limited and
Others (includes corresponding Graph/Chart) III-127

Table 169: Indian Coffee Market (2009): Share of Nestle in
Instant Coffee Market III-128
Coffee Export and Production Trends III-128
Table 170: Coffee Exports in India (2007-2010): Breakdown
of Annual Volume and Value Exports (In Tonnes and Rs.
Crore) (includes corresponding Graph/Chart) III-129

Table 171: Coffee Production in India (2007-2010):
Breakdown of Post-Monsoon Production by Major States -
Karnataka, Kerala, Tamil Nadu and Others (In Tonnes)
(includes corresponding Graph/Chart) III-129

Table 172: Indian Coffee Exports for the Years 2006 & 2005
By Destination-Italy, Russian Federation, Germany,
Belgium, Spain, Slovenia, Ukraine, Greece, Finland, Japan
and Others (In Terms of Volume) (includes corresponding
Graph/Chart) III-130
Tea Industry III-130
Prices of Hot Beverages Rise III-131
Production Scenario III-131
Assam-The Heart of Indian Tea Industry III-131
Table 173: Production of Tea in India for the Years
2006-2010 (In Million Kgs) (includes corresponding
Graph/Chart) III-132

Table 174: Indian Tea Industry (2007 & 2008): Percentage
Share Breakdown of Production by States - Assam, West
Bengal, Tamil Nadu, Kerala, Karnataka and Others (includes
corresponding Graph/Chart) III-132
Indian Tea Exports On Rise III-133
Table 175: Indian Tea Exports for the Years 2004-2008 - By
Volume (In Thousand Tons) and Value (In Rs. Crore)
(includes corresponding Graph/Chart) III-133
Industrial Promoting Activities III-133
Competition from Other Exporters III-134
Indian Tea Exports to Pakistan to Rise III-134
India Boosts Exports to Egypt III-134
B.Market Analytics III-135
Volume Analytics III-135
Table 176: Indian Recent Past, Current and Future Analysis
for Hot Beverages (Coffee and Tea) by Product Segment -
Coffee and Tea Markets Independently Analyzed with Annual
Sales Figures in Thousand Tons for Years 2009 through
2017(includes corresponding Graph/Chart) III-135

Table 177: Indian Historic Review for Hot Beverages (Coffee
and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-136

Table 178: Indian 15-Year Perspective for Hot Beverages
(Coffee and Tea) by Product Segment - Percentage Breakdown
of Volume Sales for Coffee and Tea Markets for Years 2003,
2011 and 2017 (includes corresponding Graph/Chart) III-137

5c. REST OF ASIA-PACIFIC III-138
A.Market Analysis III-138
Australia III-138
Market Snapshot III-138
Indonesia III-138
Coffee Industry in Indonesia III-138
Fortified Coffee Sales on Rise III-139
Indonesian Tea Market III-139
Tea Processing in Indonesia III-139
West Java: Indonesia's Tea Production Hub III-140
Malaysia III-140
Local Brands Gain Strength in Malaysia III-140
Hypermarkets and Supermarket- Key Distribution Channels in
Malaysia III-140
Table 179: Malaysian Hot Beverages Industry (2006):
Percentage Breakdown by Leading Players - NatBio and
Others III-141

Table 180: Malaysian Coffee Industry (2008): Percentage
Breakdown of RTD Coffee by Segment - Soluble Coffee
(Granule/Powder), Instant Premixed Coffee and Liquefied
Coffee (includes corresponding Graph/Chart) III-141
Philippines III-142
South Korea III-142
Table 181: South Korean Coffee Industry (2008): Percentage
Breakdown By Segment-Single Serving Premixed Coffee,
Instant Coffee, Canned Coffee, and Whole-bean Coffee
(includes corresponding Graph/Chart) III-142
Sri Lanka III-143
Thailand III-143
Green Tea - A Flourishing Market III-143
Tea Exports to the US to Rise III-143
New Zealand III-143
Vietnam III-144
Vietnam Export Market III-144
Coffee Exports III-144
Instant Coffee III-145
Hong Kong III-145
Hot Beverages Market Slows Down III-145
Hot Beverages Industry to Grow III-145
B.Market Analytics III-146
Volume Analytics III-146
Table 182: Rest of Asia-Pacific Recent Past, Current and
Future Analysis for Hot Beverages (Coffee and Tea) by
Product Segment - Coffee and Tea Markets Independently
Analyzed with Annual Sales Figures in Thousand Tons for
Years 2009 through 2017 (includes corresponding Graph/Chart) III-146

Table 183: Rest of Asia-Pacific historic review for Hot
Beverages (Coffee and Tea) by Product Segment - Coffee and
Tea Markets Independently Analyzed with Annual Sales Figures
in Thousand Tons for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-147

Table 184: Rest of Asia-Pacific 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Volume Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-148

6. LATIN AMERICA III-149
A.Market Analysis III-149
Key Latin American Markets III-149
Brazil III-149
Booming Coffee Market III-149
Table 185: Brazilian Coffee Production (2007-2010):
Annual Breakdown by Specialty Types - Arabica and Robusta
(in million bags) (includes corresponding Graph/Chart) III-149

Table 186: Brazil Production Market for Coffee
(2008-2010): Breakdown by States / Varieties - Minas
Gerais (Southwest, Central-Western, Southeast, Espirito
Santo (Robusta and Arabica), and Sao Paulo 1/, Parana 1/
and Others (Robusta and Arabica) (in Million 60-kilogram
bags) (includes corresponding Graph/Chart) III-150
Key Market Drivers in Coffee Industry III-150
Elevated Prices Help Maintain Coffee Value Sales III-151
Exports Scenario III-151
Leading Distribution Channels III-151
Table 187: Brazilian Market for Hot Beverages (2009):
Percentage Share Breakdown Volume Sales by Leading
Distribution Channels - Supermarkets/Hypermarkets, Food
Stores, and Others (includes corresponding Graph/Chart) III-151
Colombia III-152
Domestic Consumption Poised to Grow III-152
Chile III-152
Argentina III-153
Exports Likely to Go Up III-153
Costa Rica III-153
Guatemala III-154
Mexico III-154
Puerto Rico III-154
B.Market Analytics III-155
a. Volume Analytics III-155
Table 188: Latin American Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2009 through
2017 (includes corresponding Graph/Chart) III-155

Table 189: Latin American Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-156

Table 190: Latin American 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Volume Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-157
b. Dollar Analytics III-158
Table 191: Latin American Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-158

Table 192: Latin American Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-159

Table 193: Latin American 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Dollar Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-160

7. REST OF WORLD III-161
A.Market Analysis III-161
Key Markets of The Middle East III-161
Saudi Arabia III-161
Coffee Chains' Expansion in Saudi Arabia III-161
Highly Fragmented Market III-161
Africa III-162
Ethiopia III-162
Kenya III-162
Coffee Industry III-162
Tea Industry III-162
Overview of Coffee Market in East Africa III-162
Kenya - Leading Exporter of Tea III-163
Coffee Production of Uganda Remains Unaffected by
Economic Recession III-163
B.Market Analytics III-164
a. Volume Analytics III-164
Table 194: Rest of World Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in Thousand Tons for Years 2009 through
2017 (includes corresponding Graph/Chart) III-164

Table 195: Rest of World Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in Thousand
Tons for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-165

Table 196: Rest of World 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Volume Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-166
b. Dollar Analytics III-167
Table 197: Rest of World Recent Past, Current and Future
Analysis for Hot Beverages (Coffee and Tea) by Product
Segment - Coffee and Tea Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-167

Table 198: Rest of World Historic Review for Hot Beverages
(Coffee and Tea) by Product Segment - Coffee and Tea Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) III-168

Table 199: Rest of World 15-Year Perspective for Hot
Beverages (Coffee and Tea) by Product Segment - Percentage
Breakdown of Dollar Sales for Coffee and Tea Markets for
Years 2003, 2011 and 2017 (includes corresponding
Graph/Chart) III-169

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 284 (including Divisions/Subsidiaries - 345)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 71
Canada 13
Japan 13
Europe 142
France 6
Germany 17
The United Kingdom 23
Italy 29
Spain 8
Rest of Europe 59
Asia-Pacific (Excluding Japan) 95
Latin America 6
Africa 3
Middle East 2
------------------------------------------

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