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Microwavable Foods - Global Strategic Business Report
Global Industry Analysts, Inc, May 2012, Pages: 251
This report analyzes the worldwide markets for Microwavable Foods in US$ Million by the following Product Segments: Chilled Microwavable Foods, Frozen Microwavable Foods, and Shelf Stable Microwavable Foods. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets.
The report profiles 34 companies including many key and niche players such as:
- Beech-Nut Nutrition Corporation
- Bellisio Foods Inc.
- Campbell Soup Company
- ConAgra Foods Inc.
- General Mills Inc.
- Gunnar Dafgård AB
- H. J. Heinz
- Hormel Foods
- Kellogg Company
- Kraft Foods Inc.
- McCain Foods
- Nestle SA
- Pinnacle Foods Group LLC
- Birds Eye Foods Inc.
- The Schwan Food Company
- Windsor Frozen Foods
Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
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MICROWAVABLE FOODS
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
II. Executive Summary
1. OUTLOOK II-1
Microwavable Foods Poised to Surf New Horizons II-1
The Future Studded with Optimism & Cheer II-1
2. MICROWAVABLE FOODS - MARKET INSIGHTS II-3
Demand for Microwavable Foods Back in Fore! II-3
Microwave Ready Foods - A Trend of the 21st Century II-3
Developing Microwavable Foods - A Challenge to Reckon With II-4
Microwavable Foods Demand Greater Freezer Space in Retail Outlets II-5
The Packaging Industry Going Green II-5
A Synopsized Review of Trends in Vogue II-6
Rising Microwave Oven Sales Boosts Market II-6
Frozen Microwavable Pizzas Rising Admirably in Domestic Ovens II-7
Market Acceptance Yet to Garner Speed II-8
3. MARKET DRIVERS II-9
The Renaissance of Cooking - Breaking Away from the Victorian
Past II-9
Changing Lifestyles & Demographics Continue to Pull the
Trigger on Growth II-9
Convenience Muscles Growth II-10
Changing Landscape of Convenience Foods & Drinks II-11
Growth in Precooked/Ready Meals Propel Microwave Cooking II-12
Magnetism of Microwave Ovens Spur Growth II-13
Innovations Spruce Up the Market II-14
4. ISSUES CONFRONTING THE INDUSTRY II-15
The Technology of Microwaving Food Questioned II-15
Health Issues & Safety of Cooking Containers and Foils II-15
Microwaving Bakery Products - Unraveling the Complications of
a Longstanding Problem II-15
5. THE DYNAMICS OF PACKAGING II-17
Advancements in Packaging Technology - A Primary Factor
Underpinning the Return of Microwavable Foods II-17
The Art of Packaging - Striking a Balance Between
Functionality and Cost II-18
The Concept of Passive and Active Packaging II-19
Other Innovations in Microwave Packaging II-20
Unique Susceptor Based Packaging for Microwavable Foods II-21
6. PRODUCT PROFILE II-22
Origin of Microwavable Foods - A Perspective II-22
Microwave Magic Spawns Emergence of Microwavable Food Products II-23
Food Products Designed for Microwave Cooking II-24
7. MICROWAVE OVENS - AN INTRODUCTION II-26
A Prelude to the Enabling Technology of Microwavable Foods II-26
Evolution of Microwave Ovens - A Classic Tale of Accidental
Discovery II-26
Growing Relevance of Microwave Ovens in the Modern World II-26
Functionalities of a Microwave Oven II-27
Popular Consumer Uses of Microwave Ovens II-28
Intricacies Involved in Microwave Cooking II-28
Common Standards to Blueprint Microwave Ovens for Greater
Synchronization with Food Products II-28
Demand for Microwave Ovens Continues to Spiral II-29
Microwave Ovens - Improved, Altered & Perfected to Meet
Native Requirements II-30
8. PRODUCT INTRODUCTIONS/INNOVATIONS II-32
AYS Sdn Launches Sri Kulai Microwaveable Halal Frozen Ready-
to-eat Meals II-32
ConAgra Foods Unveils Reformulated Di-acetyl-Free ACT II® and
Orville Redenbachers® Microwave Popcorn II-32
ConAgra Rolls Out Three New Frozen Entrées II-32
Campbell Expands Lower Sodium Product Line II-33
Hormel Foods Unveils Hormel® Compleats™ Microwaveable Meals II-33
Morningstar Introduces Two New Flavors in Veggie Bites II-33
Kraft Foods Introduces New DiGiorno® Harvest Wheat Crust Pizza II-33
9. RECENT INDUSTRY ACTIVITY II-34
Hormel Foods Purchases Country Crock® Chilled Side Dish Range
from Unilever II-34
Pinnacle Foods Group Acquires Birds Eye Foods II-34
HJ. Heinz Acquires Golden Circle II-34
General Mills Sells Pop Secret® Popcorn Business to Diamond Foods II-34
Michelina's Changes Name to Bellisio Foods II-34
Blackstone Group Acquires Pinnacle Foods Group II-35
Totino's and Jeno's Recommence Pepperoni-topped Frozen Pizza
Shipments II-35
Beech-Nut to Build New Production Facility in Florida II-35
10. FOCUS ON SELECT GLOBAL PLAYERS II-36
Beech-Nut Nutrition Corporation (US) II-36
Bellisio Foods, Inc. (US) II-36
Campbell Soup Company (US) II-36
ConAgra Foods, Inc. (US) II-37
General Mills, Inc. (US) II-38
Gunnar Dafgård AB (Sweden) II-38
H. J. Heinz (US) II-38
Hormel Foods (US) II-39
Kellogg Company (US) II-39
Kraft Foods, Inc. (US) II-40
McCain Foods (Canada) II-40
Nestle SA (Switzerland) II-40
Pinnacle Foods Group, LLC (US) II-41
Birds Eye Foods, Inc. (US) II-41
The Schwan Food Company (US) II-42
Windsor Frozen Foods (US) II-42
11. GLOBAL MARKET PERSPECTIVE II-43
Table 1: World Recent Past, Current & Future Analysis for
Microwavable Foods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East and Latin
American Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-43
Table 2: World Historic Review for Microwavable Foods by
Geographic Region - US, Canada, Japan, Europe, Asia- Pacific
(excluding Japan), Middle East and Latin American Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-44
Table 3: World 15-Year Perspective for Microwavable Foods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East and Latin American Markets for Years 2003, 2011 &
2017 (includes corresponding Graph/Chart) II-45
Table 4: World Recent Past, Current & Future Analysis for
Chilled Microwavable Foods by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-46
Table 5: World Historic Review for Chilled Microwavable Foods
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-47
Table 6: World 15-Year Perspective for Chilled Microwavable
Foods by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin American Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-48
Table 7: World Recent Past, Current & Future Analysis for
Frozen Microwavable Foods by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Middle East and
Latin American Markets Independently Analyzed with Annual
Sales Figures in US$ Million for Years 2009 through 2017
(includes corresponding Graph/Chart) II-49
Table 8: World Historic Review for Frozen Microwavable Foods
by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2003 through 2008 (includes corresponding
Graph/Chart) II-50
Table 9: World 15-Year Perspective for Frozen Microwavable
Foods by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East and Latin America Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-51
Table 10: World Recent Past, Current & Future Analysis for
Shelf Stable Microwavable Foods by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East and Latin American Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) II-52
Table 11: World Historic Review for Shelf Stable Microwavable
Foods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East and Latin American
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) II-53
Table 12: World 15-Year Perspective for Shelf Stable
Microwavable Foods by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East and Latin American Markets for
Years 2003, 2011 & 2017 (includes corresponding Graph/Chart) II-54
III. MARKET
1. THE UNITED STATES III-1
A.Market Analysis III-1
Food Trends III-1
Top 10 Food Selection Concerns in the US III-2
Microwavable Food Products Make Merry on Retailer Shelves III-2
Microwavable Popcorn Market - A Synopsized Review III-3
Historic Data III-3
Table 13: Microwave Popcorn Market in the US (2003-2005):
Imports in US$ Million (includes corresponding
Graph/Chart) III-3
B.Market Analytics III-4
Table 14: US Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-4
Table 15: US Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-5
Table 16: US 15-Year Perspective for Microwavable Foods by
Product Segment - Percentage Breakdown of Dollar Sales for
Chilled Microwavable Foods, Frozen Microwavable Foods and
Shelf Stable Microwavable Foods Markets for Years 2003, 2011
& 2017 (includes corresponding Graph/Chart) III-6
2. CANADA III-7
Market Analytics III-7
Table 17: Canadian Recent Past, Current & Future Analysis
for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-7
Table 18: Canadian Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-8
Table 19: Canadian 15-Year Perspective for Microwavable
Foods by Product Segment - Percentage Breakdown of Dollar
Sales for Chilled Microwavable Foods, Frozen Microwavable
Foods and Shelf Stable Microwavable Foods Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-9
3. JAPAN III-10
Market Analytics III-10
Table 20: Japanese Recent Past, Current & Future Analysis
for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-10
Table 21: Japanese Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-11
Table 22: Japanese 15-Year Perspective for Microwavable
Foods by Product Segment - Percentage Breakdown of Dollar
Sales for Chilled Microwavable Foods, Frozen Microwavable
Foods and Shelf Stable Microwavable Foods Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-12
4. EUROPE III-13
Market Analytics III-13
Table 23: European Recent Past, Current & Future Analysis
for Microwavable Foods by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of European
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) III-13
Table 24: European Historic Review for Microwavable Foods by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of European Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2003
through 2008 (includes corresponding Graph/Chart) III-14
Table 25: European Recent Past, Current & Future Analysis
for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-15
Table 26: European Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-16
Table 27: European 15-Year Perspective for Microwavable
Foods by Geographic Region - Percentage Breakdown of Dollar
Sales for France, Germany, Italy, UK, Spain, Russia and Rest
of European Markets for Years 2003, 2011 & 2017 (includes
corresponding Graph/Chart) III-17
Table 28: European 15-Year Perspective for Microwavable
Foods by Product Segment - Percentage Breakdown of Dollar
Sales for Chilled Microwavable Foods, Frozen Microwavable
Foods and Shelf Stable Microwavable Foods Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-18
4a. FRANCE III-19
Market Analytics III-19
Table 29: French Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-19
Table 30: French Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-20
Table 31: French 15-Year Perspective for Microwavable Foods
by Product Segment - Percentage Breakdown of Dollar Sales
for Chilled Microwavable Foods, Frozen Microwavable Foods
and Shelf Stable Microwavable Foods Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-21
4b. GERMANY III-22
Market Analytics III-22
Table 32: German Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-22
Table 33: German Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-23
Table 34: German 15-Year Perspective for Microwavable Foods
by Product Segment - Percentage Breakdown of Dollar Sales
for Chilled Microwavable Foods, Frozen Microwavable Foods
and Shelf Stable Microwavable Foods Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-24
4c. ITALY III-25
A.Market Analysis III-25
Italian Attitudes Towards Microwave Cooking - An Insight III-25
B.Market Analytics III-26
Table 35: Italian Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-26
Table 36: Italian Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-27
Table 37: Italian 15-Year Perspective for Microwavable Foods
by Product Segment - Percentage Breakdown of Dollar Sales
for Chilled Microwavable Foods, Frozen Microwavable Foods
and Shelf Stable Microwavable Foods Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-28
4d. THE UNITED KINGDOM III-29
A.Market Analysis III-29
Market Overview III-29
Snacking Trend Driving Microwavable Foods Market III-29
B.Market Analytics III-30
Table 38: UK Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-30
Table 39: UK Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-31
Table 40: UK 15-Year Perspective for Microwavable Foods by
Product Segment - Percentage Breakdown of Dollar Sales for
Chilled Microwavable Foods, Frozen Microwavable Foods and
Shelf Stable Microwavable Foods Markets for Years 2003,
2011& 2017 (includes corresponding Graph/Chart) III-32
4e. SPAIN III-33
Market Analytics III-33
Table 41: Spanish Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-33
Table 42: Spanish Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-34
Table 43: Spanish 15-Year Perspective for Microwavable Foods
by Product Segment - Percentage Breakdown of Dollar Sales
for Chilled Microwavable Foods, Frozen Microwavable Foods
and Shelf Stable Microwavable Foods Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-35
4f. RUSSIA III-36
A.Market Analysis III-36
Consumption of Microwavable Foods on the Rise III-36
B.Market Analytics III-37
Table 44: Russian Recent Past, Current & Future Analysis for
Microwavable Foods by Product Segment - Chilled Microwavable
Foods, Frozen Microwavable Foods and Shelf Stable
Microwavable Foods Markets Independently Analyzed with
Annual Sales Figures in US$ Million for Years 2009 through
2017 (includes corresponding Graph/Chart) III-37
Table 45: Russian Historic Review for Microwavable Foods by
Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-38
Table 46: Russian 15-Year Perspective for Microwavable Foods
by Product Segment - Percentage Breakdown of Dollar Sales
for Chilled Microwavable Foods, Frozen Microwavable Foods
and Shelf Stable Microwavable Foods Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) III-39
4g. REST OF EUROPE III-40
A.Market Analysis III-40
Focus on Select Markets III-40
Finland III-40
Ireland III-40
B.Market Analytics III-41
Table 47: Rest of European Recent Past, Current & Future
Analysis for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-41
Table 48: Rest of European Historic Review for Microwavable
Foods by Product Segment - Chilled Microwavable Foods,
Frozen Microwavable Foods and Shelf Stable Microwavable
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-42
Table 49: Rest of European 15-Year Perspective for
Microwavable Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-43
5. ASIA-PACIFIC III-44
A.Market Analysis III-44
Focus on Select Markets III-44
China III-44
Microwavable Popcorn Market III-44
Taiwan III-44
Microwavable Foods Market III-44
B.Market Analytics III-46
Table 50: Asia-Pacific Recent Past, Current & Future
Analysis for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-46
Table 51: Asia-Pacific Historic Review for Microwavable
Foods by Product Segment - Chilled Microwavable Foods,
Frozen Microwavable Foods and Shelf Stable Microwavable
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-47
Table 52: Asia-Pacific 15-Year Perspective for Microwavable
Foods by Product Segment - Percentage Breakdown of Dollar
Sales for hilled Microwavable Foods, Frozen Microwavable
Foods and Shelf Stable Microwavable Foods Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-48
6. THE MIDDLE EAST III-49
A.Market Analysis III-49
Microwavable Foods Market in the UAE III-49
B.Market Analytics III-49
Table 53: Middle East Recent Past, Current & Future Analysis
for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-49
Table 54: Middle East Historic Review for Microwavable Foods
by Product Segment - Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-50
Table 55: Middle East 15-Year Perspective for Microwavable
Foods by Product Segment - Percentage Breakdown of Dollar
Sales for Chilled Microwavable Foods, Frozen Microwavable
Foods and Shelf Stable Microwavable Foods Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) III-51
7. LATIN AMERICA III-52
Market Analytics III-52
Table 56: Latin American Recent Past, Current & Future
Analysis for Microwavable Foods by Product Segment - Chilled
Microwavable Foods, Frozen Microwavable Foods and Shelf
Stable Microwavable Foods Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2009
through 2017 (includes corresponding Graph/Chart) III-52
Table 57: Latin American Historic Review for Microwavable
Foods by Product Segment - Chilled Microwavable Foods,
Frozen Microwavable Foods and Shelf Stable Microwavable
Foods Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-53
Table 58: Latin American 15-Year Perspective for
Microwavable Foods by Product Segment - Percentage Breakdown
of Dollar Sales for Chilled Microwavable Foods, Frozen
Microwavable Foods and Shelf Stable Microwavable Foods
Markets for Years 2003, 2011 & 2017 (includes corresponding
Graph/Chart) III-54
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 34 (including Divisions/Subsidiaries - 40)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 28
Canada 1
Japan 1
Europe 7
The United Kingdom 3
Rest of Europe 4
Asia-Pacific (Excluding Japan) 3
------------------------------------------
The era of convenience throws the spotlight on “Microwavable Foods”, infusing dynamism into the future growth of this market segment of the food industry. Demand for microwavable foods continues to grow, largely fuelled by convenience, ease of preparation and most importantly elevation of time constraints. Increase in the number of workingwomen, rushed lifestyles and changing trends in ethnicity have led to greater indulgence in the microwave cooking market. Of the major trends influencing the industry, the most effectual is consumers with limited time on hands, who are on the lookout for easy meal solutions. Taste, food quality and convenience remain fetching factors for this market. Consumption of foods designed specifically for microwave cooking is projected to grow in view of product innovations corresponding to changing lifestyles and eating habits. The collapse of the microwavable foods market in the early to mid 1990’s, awakened leading manufacturers to the significant role played by quality and innovation, as the two major market driving factors.
The market for Microwavable Foods is significantly impacted by contemporary, modern lifestyles. With technology advancements rushing an already frenzied life in the fast lane, food products designed to blend in with modern kitchen appliances is expected to witness renewed vigor, as already illustrated by the comeback of microwavable foods fortified with breakthrough knowledge and cutting edge technology. Even as the microwavable foods market grapples with imminent high costs of product development and promotion /commercialization, leading companies are pooling resources to redirect the focus of packaging and ingredients research activities. Private labeled products in this category are expected to usurp a significant share of the market.
As microwavable food continues its rapid march, new trends are emerging in the related packaging market worldwide. Packaging plays a crucial role in ensuring that the food remains suitable for cooking in microwave oven, even after long hours of transit. Several types of packaging are being developed using patterned susceptors technology, new tray-lidding methods, and new cook bag techniques. In the upcoming years, food-packaging companies will be using powerful sensors, fuzzy logic, digital displays and other automatic features aimed at wringing utmost benefits out of microwave cooking. Product packages of the next generation will be built to intelligently communicate to the consumer when to stir, uncover, add salt, etc. Recent unabated innovations in microwave product packaging were aimed at reducing superfluous and excess packages, while ensuring maximum freshness and taste.
Changing, erratic lifestyles and new technologies spawning the emergence of quick microwave frozen foods, is all set to scale convenience foods to new heights. As the next generation of convenient customer ready foods begins to hit the market shelves, highly processed Frozen Microwavable Foods will rapidly make inroads into the frozen food sections of supermarkets and grocery stores. The segment takes center stage as the largest and fastest growing microwavable foods category, expected to surge ahead at a sturdy growth rate of more than 6.0% through 2017. Frozen and chilled prepared meals represent a rapidly burgeoning product category in Italian, Swedish and Spanish markets, depicting the steepest demand curve, followed by UK, US and France, among others. Presently, the frozen food section of a supermarket/grocery store is where all the action takes place, with close to 87.5% of microwavable foods originating from this section.
Developed economies of US and Europe represent the largest worldwide markets for microwavable foods market, as stated by the recent research report on Microwavable Foods. As one of the world’s leading technology driven economies, innovations in meal solutions are the most dynamic in the United States, driven primarily by the reluctance of Americans to prepare time consuming meals. In Europe, UK, Scandinavia, Netherlands, Germany, France and Italy are the individual countries that will hold the most lucrative growth potential for additional convenience “occasions” in the upcoming years, driving forth high sales in the market. Strong growth is envisaged from the developing countries in Asia, and South and Central America. In the Asian market, a healthy appetite for new and advanced technologies displayed by first time buyers is expected to provide the thrust required for explosive growth. The Asia-Pacific market is set to forge ahead at a strong growth pace of 7.4% through the analysis period.
Global Industry Analysts ©
- Beech-Nut Nutrition Corporation
- Bellisio Foods Inc.
- Campbell Soup Company
- ConAgra Foods Inc.
- General Mills Inc.
- Gunnar Dafgård AB
- H. J. Heinz
- Hormel Foods
- Kellogg Company
- Kraft Foods Inc.
- McCain Foods
- Nestle SA
- Pinnacle Foods Group LLC
- Birds Eye Foods Inc.
- The Schwan Food Company
- Windsor Frozen Foods
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