Snowmobiles - Global Strategic Business Report

Global Industry Analysts, Inc, March 2012, Pages: 111

This report analyzes the worldwide markets for Snowmobiles in Units and US$ Million. The report provides separate comprehensive analytics for the US, Canada, Scandinavia, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 9 companies including many key and niche players such as Arctic Cat, Inc., Bombardier Recreational Products Inc., TeamFast.com Inc., Polaris Industries, Inc., and Yamaha Motor Co., Ltd. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

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SNOWMOBILES

A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-3
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Types of Snowmobiles I-4

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Recession Decreases Consumer Spending on Recreational Vehicles
in 2009 and 2010 II-1
Snowmobile Industry Registers Increased Sales in 2011 II-2
Snowmobile Market - A Bird's Eye View II-2
Cyclical Growth Patterns II-3
Market Drivers for Industry Growth II-4
Market Restrainers II-4

2. TRENDS AND ISSUES II-5
Four-Stroke Snowmobiles Gain Momentum II-5
New Generation Snowmobiles Gaining Popularity II-5
Demographic Factors Aid Market Growth II-5
Strong Dealer Networks - A Necessity II-5
Technical Expertise Spurs the Competition II-5
Surging Gas Prices Drive Riders Towards Advanced Technologies II-6
Cleaner and Quieter Snowmobiles in Yellowstone National Park II-6
Economic Impact of Snowmobiling II-6

3. PRODUCT OVERVIEW II-8
Snowmobiles - A Brief Definition II-8
Types of Snowmobiles II-8
Performance Snowmobiles II-8
Family Sport Snowmobiles II-8
Touring Snowmobiles II-8
Economy Snowmobiles II-8
Utility Snowmobiles II-9
Snowmobiles - A SWOT Analysis II-9
History of Snowmobiles II-9
Advanced Technologies Drive Market Sales II-11
The Power of Valve II-11
Wider Running Boards II-11
Four-Stroke Engines II-11
Two-Way Coupling Effect II-12
Handlebars II-12
1.25” Lug Height Tracks II-12
Heated Carbs II-12
Sliding Hood Closures II-12
Push-Button Electronic Reverse II-12
Detonation Sensors II-13
Consumer Psychographics Profile II-13
Enthusiasts II-13
Participants II-13
Purchasing Patterns II-14

4. DANGERS OF SNOWMOBILING II-15
Snowmobile-Related Injuries - Cause of Grave Concern II-15
Table 1: World Snowmobiles Market: Percentage Breakdown of
Snowmobile Related Injuries - Contusion, Laceration,
Fracture, Sprain, Dislocation, Internal Organ Injury,
Concussion, Thermal Burns and Others (includes corresponding
Graph/Chart) II-15

Table 2: World Snowmobiles Market: Percentage Breakdown of
Body Parts Most Vulnerable to Snowmobile Injuries - Upper
Extremity, Head, Lower Extremity, Knee, Lower Trunk, Upper
Trunk and Others (includes corresponding Graph/Chart) II-16

5. REGULATORY AND ENVIRONMENTAL CONCERNS II-17
Legal Issues II-17
Safety Precautions and Recommendations for Safer Use of
Snowmobiles II-17
For Children Less Than 16 Years II-17
16 Years and Above II-17
Recommendations to Snowmobile Manufacturers II-18
Environmental Issues II-18
Impact of Snowmobiling on Wild Life II-20
Snowmobile Associations II-20
Voluntary Snowmobile Clubs II-21

6. COMPETITIVE SCENARIO II-22
Market Scenario - Fairly Lucrative II-22
Major Four Rule the Roost II-22
Table 3: Leading Companies in the World Snowmobiles Market
(2007 & 2009): Percentage Breakdown by Unit Sales for BRP,
Polaris, Artic Cat and Yamaha (includes corresponding
Graph/Chart) II-22
New Launches Pep Up the Market II-23
Innovation is the Key: Manufacturers Introduce Latest
Technologies II-23
Yamaha II-23
Apex LTX II-23
Apex II-24
Apex MTX II-24
RS Venture II-24
Viking Professional II-24
Venture Multi-Purpose II-24
VK540 II-24
Bravo 250 II-24
Arctic Cat II-24
F1000 SNO PRO II-24
F8 SNO PRO II-25
F6 SNO PRO II-25
Z1 Turbo LXR II-25
Z1 Turbo II-25
Z1 Turbo LE II-25
F570 II-25
SNO PRO 120 II-25
CrossFire 1000 SNO PRO II-26
CrossFire R 1000 II-26
M1000 SNO PRO II-26
TZ1 Turbo Touring LXR II-26
Bearcat Z1 XT II-26

7. PRODUCT INTRODUCTIONS/INNOVATIONS II-27
Arctic Cat Revamps Bearcat 570 XT Work Sled II-27
Arctic Cat Launches Sno Pro 500 Snowmobile II-27
Yamaha Unleashes the 2010 Version of Yamaha Apex named Yamaha
Apex GT II-27
Yamaha Launches the 2010 Version of Apex MTX Snow Sled II-28
BRP Unveils Rotax E-TEC 800R Engine for Snowmobiles II-28
Polaris Introduces Revolutionary 600 RUSH Snowmobile II-28
Yamaha Rolls Out RS Venture GT, Touring Snow Mobile II-29
CalAmp Launches GPS-based Tracking/Security System for
Recreational Vehicles II-29
Powersport Innovations Develops Safe Ride™ Alert System for
Snowmobiles II-29
Ultimate Sports Announces Successful Development of New
Snowmobile Track Assist System II-30

8. PRODUCT INTRODUCTIONS/INNOVATIONS - A HISTORIC PERSPECTIVE BUILDER II-31
Polaris Unveils Innovative Models for Snowmobile Industry II-31
BRP Launches New Cleaner and Quieter Engine Choices and
Additional Snowmobile Platforms II-33
BRP Releases New 2009 Ski-Doo MXZx-600RS II-33
BRP Unveils Additional New Models and Enhancements II-33
BRP Launches 2008 Ski-Doo® Range of Snowmobiles II-33
Polaris Unveils New Snowmobile Line II-34
Yamaha Introduces All New Nytro RTX Snowmobile II-36

9. RECENT INDUSTRY ACTIVITY II-37
Polaris Acquires Swissauto Powersports, Switzerland- based
Engine Manufacturer II-37
Arctic Cat to Commence Production of Snowmobile Engines in
Minnesota Facility II-37
Polaris to Shut Down Manufacturing Facility in Wisconsin II-37
Power Sports Sets up Subsidiary Unit in Alliance with Boyesen
Engineering II-38
York and CCSO Launch Power Sports Insurance Solutions™ Program II-38

10. STRATEGIC CORPORATE DEVELOPMENTS - A HISTORIC PERSPECTIVE BUILDER II-39
CODI Acquires Fox Factory Inc. II-39
GE Capital Solutions to Provide Inventory Financing to BRP
Dealers in US and Canada II-39
BRP Signs a Marketing Agreement with International Series of
Champions II-39
BRP Expands in Europe II-40
BRP Establishes New Laurent Beaudoin Design & Innovation Centre II-40
Arctic Cat to Divest Madison Production Facility to LAIC 44
BRP Establishes Advanced Research Centre II-40

11. FOCUS ON SELECT GLOBAL PLAYERS II-41
Arctic Cat, Inc. (US) II-41
Bombardier Recreational Products, Inc. (Canada) II-41
TeamFast.com, Inc. (US) II-42
Polaris Industries Inc. (US) II-42
Yamaha Motor Co., Ltd. (Japan) II-42

12. GLOBAL MARKET PERSPECTIVE II-43
Table 4: World Recent Past, Current & Future Analysis for
Snowmobiles by Geographic Region - US, Canada, Scandinavia and
Rest of World Markets Independently Analyzed with Annual Sales
in Units for Years 2009 through 2017 (includes corresponding
Graph/Chart) II-43

Table 5: World Historic Review of Snowmobiles by Geographic
Region - US, Canada, Scandinavia and Rest of World Markets
Independently Analyzed with Annual Sales in Units for Years
2003 through 2008 (includes corresponding Graph/Chart). II-44

Table 6: World 15-Year Perspective for Snowmobiles by
Geographic Region - Percentage Breakdown of Unit Sales for US,
Canada, Scandinavia and Rest of World Markets for Years 2003,
2011 & 2017 (includes corresponding Graph/Chart) II-45

Table 7: World Recent Past, Current & Future Analysis for
Snowmobiles by Geographic Region - US, Canada, Scandinavia and
Rest of World Markets Independently Analyzed with Annual Sales
in US$ Million for Years 2009 through 2017 (includes
corresponding Graph/Chart) II-46

Table 8: World Historic Review for Snowmobiles by Geographic
Region - US, Canada, Scandinavia and Rest of World Markets
Independently Analyzed with Annual Sales in US$ Million for
Years 2003 through 2008 (includes corresponding Graph/Chart). II-47

Table 9: World 15-Year Perspective for Snowmobiles by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Scandinavia and Rest of World Markets for Years
2003, 2011 & 2017 (includes corresponding Graph/Chart) II-48

III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Snowmobile Sales Grow in the US, Following a Period of
Continuous Decline III-1
Industry Snapshots III-1
Table 10: US Snowmobile Market (2010-2011): Top Ten States
in Terms of Number of Registered Snowmobiles (includes
corresponding Graph/Chart) III-2
North American Snowmobiles Market - Major Industry Segments III-2
Table 11: North American Snowmobile Market (2011):
Percentage Breakdown by Major Industry Segment - Trail
Performance, Mountain, Two-up Touring, Trail Luxury, Trail
Sport, Utility, Kids and Crossover (includes corresponding
Graph/Chart) III-3
Threat of Snowmobile Ban in National Parks - A Major Issue III-3
Laws Governing Snowmobile Operations III-4
A Comparison table of State Laws Governing the Operation of
Snowmobiles III-4
Snowfall Level - A Major Market Driver III-5
Competitive Landscape III-6
Table 12: Leading Companies in the US Snowmobiles Market
(2006 & 2007): Percentage Breakdown by Unit Sales for BRP,
Polaris, Artic Cat and Yamaha (includes corresponding
Graph/Chart) III-6
Manufacturers Introduce Latest Technologies to Stay Ahead -
A Recent Past Scenario III-7
Table 13: Best Available Technology (BAT) Standards for
Yellowstone and Grand Teton National Parks. III-7
History of Snowmobiling in the US III-7
Key Players III-8
B.Market Analytics III-8
Table 14: The US Recent Past, Current & Future Analysis for
Snowmobiles with Annual Sales in Units for Years 2009
through 2017 (includes corresponding Graph/Chart) III-8

Table 15: The US Historic Review for Snowmobiles with Annual
Sales in Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-9

Table 16: The US Recent Past, Current & Future Analysis for
Snowmobiles with Annual Sales in US$ Million for Years 2009
through 2017(includes corresponding Graph/Chart) III-10

Table 17: The US Historic Review for Snowmobiles with Annual
Sales in US$ Million for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-10

2. CANADA III-11
A.Market Analysis III-11
Snowmobiling in Canada III-11
Table 18: Canadian Snowmobile Market (2009): Number of
Registered Snowmobiles and Snowmobile Clubs by Province
(includes corresponding Graph/Chart) III-11
Key Player III-11
B.Market Analytics III-12
Table 19: Canadian Recent Past, Current & Future Analysis
for Snowmobiles with Annual Sales in Units for Years 2009
through 2017(includes corresponding Graph/Chart) III-12

Table 20: Canadian Historic Review for Snowmobiles with
Annual Sales in Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-12

Table 21: Canadian Recent Past, Current & Future Analysis
for Snowmobiles with Annual Sales in US$ Million for Years
2009 through 2017 (includes corresponding Graph/Chart) III-13

Table 22: Canadian Historic Review for Snowmobiles with
Annual Sales in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-13

3. SCANDINAVIA III-14
A.Market Analysis III-14
Market Overview III-14
B.Market Analytics III-14
Table 23: Scandinavian Recent Past, Current & Future
Analysis for Snowmobiles with Annual Sales in Units for
Years 2009 through 2017(includes corresponding Graph/Chart) III-14

Table 24: Scandinavian Historic Review for Snowmobiles with
Annual Sales in Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-15

Table 25: Scandinavian Recent Past, Current & Future
Analysis for Snowmobiles with Annual Sales in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-16

Table 26: Scandinavian Historic Review for Snowmobiles with
Annual Sales in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-16

4. REST OF WORLD III-17
A.Market Analysis III-17
Japan - A Key Snowmobiling Nation III-17
B.Market Analytics III-17
Table 27: Rest of World Recent Past, Current & Future
Analysis for Snowmobiles with Annual Sales in Units for
Years 2009 through 2017(includes corresponding Graph/Chart) III-17

Table 28: Rest of World Historic Review for Snowmobiles with
Annual Sales in Units for Years 2003 through 2008 (includes
corresponding Graph/Chart) III-18

Table 29: Rest of World Recent Past, Current & Future
Analysis for Snowmobiles with Annual Sales in US$ Million
for Years 2009 through 2017 (includes corresponding
Graph/Chart) III-19

Table 30: Rest of World Historic Review for Snowmobiles with
Annual Sales in US$ Million for Years 2003 through 2008
(includes corresponding Graph/Chart) III-19

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 9 (including Divisions/Subsidiaries - 12)

------------------------------------------
Region/Country Players
------------------------------------------
The United States 7
Canada 2
Japan 1
Europe 2
The United Kingdom 1
Italy 1
------------------------------------------

The global snowmobiles industry recovered from the economic recession, and registered positive growth in 2011. The rise in sales of snowmobiles in the year 2011 was mainly attributed to the favorable snow and cold weather, and an increased interest in snowmobiling by Generation Y group. Sales increase in snowmobiles was the highest in Europe and Russia. Today, snowmobiling is one of the most preferred outdoor sports in the world, with the US and Canada jointly accounting for more than 75% of the total annual unit snowmobile sales in the year 2011. The total number of registered snowmobiles also witnessed an increase in 2011. Snowmobiling is one of the popular winter recreational sports, particularly in the snow belts of the United States and Canada.

The popularity of Snowmobiling can be attributed to the fun, and sense of adventure involved. Besides, snowmobiling also provides ample avenues for exploring nature. In addition, health awareness among consumers and with the growing concept of the ‘great outdoors’ gaining popularity, greater number of people are likely to take the sports, given the additional health and enjoyment benefits it provides. The trends are expected to enhance the importance of snowmobiling as a form of healthy and wholesome outdoor recreation in the near term. Some of the factors that contribute towards sustainable growth in the snowmobile industry, other than cyclical and weather dependent factors, include production redesign cycles, replacement buying by consumers, and the launch of four stroke engines. Manufacturers are innovating and introducing new products to meet the product demand. Further, improvements in the production process of snowmobiles, either through vertical integration or through efficient outsourcing, are expected to propel market growth.

The United States, Canada and Scandinavia constitute the major markets for snowmobiles, cumulatively accounting for a lion’s share of the global demand for snowmobiles. The US represents the single largest global market for snowmobiles, both in volume and value terms, as stated by the new market research report on Snowmobiles. Canada and Scandinavia represent the other major markets for snowmobiles. Growth is, however, forecast to emanate from the Rest of World markets, which are slated to witness faster growth through 2017, compared to the other major markets of the US, Canada, and Scandinavia.

The introduction of new environment regulations was complimentary to the snowmobile manufacturers in the US. The new legislation permits the use of new generation snowmobiles with clean and quite engines in Yellowstone and Grand Teton national parks of the US. Although, environmental laws are not mandatory in all States, it is anticipated that legislation will be stringent in the coming years. Another new trend in the automobile industry is the concept of crossover vehicles entering into the snowmobile segment. Crossover vehicles are gaining popularity in regions such as Alberta, which offers both mountains and trails conditions. Technical expertise represents a major factor driving the competition. Snowmobile manufactures are now offering sophisticated machines with advanced engineering capabilities. The technologies include four-stroke engines, direct injection, improved mufflers, 3-dimensional electronic ignitions, and specific carburetors.

The four major manufacturers that control snowmobiles market include Bombardier Recreational Products (BRP) (Quebec), Polaris Industries (Minnesota), Arctic Cat (Minnesota) and Yamaha Motor Corp. (California). Worldwide, more than 3,000 snowmobile clubs are actively involved in trail grooming as well as in family activities and charity fund raising. Approximately 40 not-for-profit snowmobile associations representing the snowmobilers are present in the North American (US, Canada) and Scandinavian regions.

Key market participants profiled in the report include Arctic Cat Inc, Bombardier Recreational Products Inc., TeamFast.com Inc., Polaris Industries Inc., and Yamaha Motor Co., Ltd.

Global Industry Analysts ©

- Arctic Cat, Inc.
- Bombardier Recreational Products Inc.
- TeamFast.com Inc.
- Polaris Industries, Inc.
- Yamaha Motor Co., Ltd

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