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Stationery Products - Global Strategic Business Report

Description:
This report analyzes the worldwide markets for Stationery Products in US$ Million by the following Product Segments:

- Carbon Paper & Inked Ribbons (Carbon & Stencil Paper, & Inked Ribbons)

- Greeting Cards

- Mailing Supplies (Padded Envelopes, Paper-based Envelopes, & Sealing Tapes)

- Marking Devices (Hand Stamps, Stencils, & Other Marking Devices)

- Paper-based Stationery Products (Address/Phone Books, Binders, Calendars, Diaries, Exercise Books, File Folders & Holders, Indexing Products, Message Notes, Notebooks, Organizers, Business Forms & Books, Scrap Books, Writing Pads/Tablets, & Writing/Printing/Copying Products)

- Party Goods

- Writing Instruments (Pens/Markers {Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical Pens, Porous Point Pens, & Fountain Pens}, Pencils/Art Goods {Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists Equipment, & Other Art Goods})

- Miscellaneous Stationery products

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East/Africa, and Latin America. Annual estimates and forecasts are provided for the period 2010 through 2018. A six-year historic analysis is also provided for these markets.

The report profiles 1283 companies including many key and niche players such as:

- A.T. Cross Company
- ACCO Brands Corporation
- Adveo Group International SA
- American Greetings Corporation
- Archies Limited
- Aurora DUE s.r.l.
- Avery Dennison Corporation
- Cenveo Inc.
- Child Rights and You
- CSS Industries Inc.
- Dixon Ticonderoga Company
- Elmers Products Inc.
- Four Pillars Enterprise Co. Ltd.
- Groupe Hamelin
- Hallmark Cards Inc.
- Herlitz PBS AG
- International Greetings Plc.
- International Writing Instrument Corp.
- Kokuyo Co.Ltd.
- Kokuyo Camlin Ltd.
- Letts Filofax Group Ltd.
- Mitsubishi Pencil Co.Ltd.
- Newell Rubbermaid Inc.
- OfficeMax Incorporated
- Pentel Co.Ltd.
- Pilot Corporation
- Pilot Pen Corporation of America
- PT Pabrik Kertas Tjiwi Kimia TBK
- Resolute Forest Products
- Richmont
- Montblanc International GmbH
- Societe BIC
- Staples Advantage
- ST Dupont SA
- World Trend Inc.

Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

For information on site licence pricing please click on Enquire before buying
 
Contents:
STATIONERY PRODUCTS - A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Carbon Paper and Inked Ribbons I-4
Greeting Cards I-5
Mailing Supplies I-5
Marking Devices I-5
Paper-Based Stationery Products I-5
Party Goods I-5
Writing Instruments I-5

II. Executive Summary

1. INDUSTRY OVERVIEW II-1
Favorable Demographics Driving the Market II-1
Seasonality is the Norm, Rather than an Exception II-1
‘Back-to-School' - A Busy Period for Stationery Suppliers II-1
Special Occasions Set the Cash Registers Ringing II-2
Educational Institutes-Major Revenue Generators II-2
Electronic Age Presents Mixed Bag of Opportunities &
Challenges for Stationery Products II-2
The Success of Traditional Greetings Cards in the Age of
Electronic Greetings Cards - A Case in Point II-2
Student Community Prefers Paper-based Stationery Products II-3
Growth of Writing Instruments Continues Undeterred by
Technological Onslaught II-3
Pen Manufacturers Continue to Find Demand Despite Growing
Preference for Digital Solutions II-3
Paperless Era - Yet to Arrive II-4
Internet Emerging as a Leading Distribution Channel II-4
Impact of Recession in Retrospect II-5
Current and Future Analysis II-5
Developing Markets to Lend Traction in the Short to Medium
Term Period II-6
The Home Office - An Emerging Market II-6
Proliferation of Home Offices II-6
Women - The Largest Home Office Users II-6
Features in Home-Office Supplies Increasingly Preferred by
Consumers (Rating on Scale of 1-10, 1 being the least) II-7
Variety, Quality and Price - A Stationer's Mantra for Success II-7
Fashion Beckons but Practicality Holds Back II-7
Eye Catching Colors and Designs -Dressing Up the Market II-8
Binders and Notebooks Emerge as Fashionable Items II-8
Innovation and Uniqueness - What Sets Them Apart II-8
Technological Advances - No Industry is Immune II-9
Technology Advancements in Writing Instruments Herald a Silent
Revolution II-9
New Trends Blur Distinction Between Home & School Supplies II-9
Licensed Products Drive Sales II-9
Its All in the Name - Brand Value Does Count II-10
Private Label Products - Useful Strategy II-10
Similar Concept Line - A Good Idea that Actually Works II-10
The ‘Green Trend' - Assaying the Environmental Cause II-11
Pricing Pressure and Environmental Packaging Remain Major
Concerns II-11
Envelopes Market - A Review II-11
A Look into the Greeting Cards Market II-11
Factors Boosting Greeting Card Sales II-12
Growth Drivers (On a Scale of 1-10) II-12
Demographics/Lifestyles & Cards: Drawing a Parallel II-12
Handmade Cards- A Growing Trend II-13
Sound Cards Creating Waves in Card Market II-13
Companies Fight to Remain Relevant Amidst Shifting Demographics II-13
ATM - A Retailing Medium! - A Peek into What the Future Holds II-14
Demand for Corporate Greeting Cards on the Rise II-14
Corporate Greeting Cards - An Advertising Tool II-14
Table 1: World Greeting Cards Market in 2010: Per Capita
Consumption of Greeting Cards by Region for United Kingdom,
United States, Canada, Australia and Spain (includes
corresponding Graph/Chart) II-15
Increasing Sales of Gift-Wrap and Party Goods II-15
Pens/Markers Market II-15
Pens in the Competitive List of Gifts II-15
Paper Diaries Being Increasingly Replaced by Electronic Diaries II-16
Writing Instruments Category Still Needs Enhancement II-16
Manufacturers Re-launch Stationery Products II-16
Market Scenario in the Developed Vs. Developing Countries II-16

2. COMPETITIVE SCENARIO II-17
Major Players in the Stationery Products Market II-17
Rubbermaid and BIC Battle it out at the Top II-17
Table 2: World Market for Stationery Products (2010):
Percentage Share Breakdown of Value Sales by Leading Players
(includes corresponding Graph/Chart) II-17
Mailing Supplies - Regional Players Dominate Niche Markets II-17
Paper-based Stationery Products & Office Supplies II-18
Writing & Marking Instruments II-18
Table 3: Global Market for Pens (2010): Percentage Breakdown
of Luxury Pen Sales by Brand - Montblanc, Cartier, and Others
(includes corresponding Graph/Chart) II-18
Location - Staying Closer to the Consumers II-18
Anti-Dumping Duties Destabilize Chinese Exports II-18

3. PRODUCT OVERVIEW II-20
Carbon Paper and Inked Ribbons II-20
Greeting Cards II-20
Mailing Supplies II-20
Envelopes II-20
Sealing Tapes: II-20
Marking Devices II-21
Paper-Based Stationery Products II-21
Binders II-21
3-Ring Binders II-21
Coil Binders II-21
Custom Binders II-21
Leather Binders II-21
School Binders II-22
Spiral Binders II-22
Zipper Binders II-22
Note Books and Writing Pads II-22
Scrap Books II-22
Photo Albums II-22
Calendars II-22
Scrap Books II-22
Filing Supplies II-23
Writing/Printing/Copying Paper II-23
Party Goods II-23
Writing Instruments II-23
Pens II-24
Fountain Pen Market II-24
Rollerball Pens II-24
Ballpoint Pens II-24
Porous-Point Pens II-25
Luxury Pens II-25
Pencils & Art Goods II-25
Crayons II-25
Miscellaneous Products II-25

4. DISTRIBUTION AND PROMOTION DYNAMICS II-26
Discount Stores and Super Stores Monopolizing the Market II-26
Super Specialty Stores for Office Products II-26
Retailers II-26
Hypermarkets and Departmental Stores II-26
Licensing & Ethnic Themes by Suppliers to Increase Sales II-27
Exclusive Boutiques to Popularize Wide Range of Writing
Instruments II-27
Even Non-Stationery Retailers Keen on Tapping Opportunities in
Stationery Market II-27

5. PRODUCT INTRODUCTIONS/INNOVATIONS II-28
Mandeville Electronics Introduces Range of Tailor made Pen II-28
Pilot Pen Corporation of America Unveils BeGreen Pen Range II-28
Beauspoke Introduces Line of Greeting Cards and Marketing
Postcard II-28
3M Gulf Unveils Life Style Stationery Line II-28
Moleskine Launches Black Collection Notebook II-29
Paper Source Introduces Personalized Stationery Range II-29
Neopost Offers IS-480 and DS-62 Postal Services to Circle
Housing Group II-29
justWink Offers New Range of Holiday Cards II-30
American Greetings Unveils New Range of Cards for Hanukkah II-30
American Greetings Rolls Out justWink App II-30
American Greetings Unveils Whooaaah Wishes Cards II-30
Hallmark Introduces New Cards Range for Children to Celebrate
Halloween II-31
Crane Launches Range of Digital Photo Cards II-31
American Greetings Introduces Let Me Out Birthday Cards
Collection II-31
U.S. Postal Service Introduces Everyday Cards for Everyday Heroes II-31
Pilot Pen Rolls Out FriXion Erasable Gel Pens II-31
Kodak Gallery Introduces New Holiday Photo Cards II-32
Luxor Writing Instrument Rolls Out Pilot Frixion Ball Pens II-32
Hallmark Canada Launches New Card Collection II-32
SendOutCards Unveils Video Cards II-32
Fiber Mark Rolls Out PraziPUR Binding Machine II-32
Photo Stencil to Unveil NicAlloy-XT II-32
SOA Networks and Clinton Cards to Launch Myvalentinetext Service II-32

6. PRODUCT LAUNCHES IN RECENT PAST - A PERSPECTIVE BUILDER II-33
Storkie Express Unveils New Christmas Cards and Holiday Cards
Collection on Storkie.com II-33
American Greetings Rolls Out Flipbook II-33
Target and American Greetings Launch Taylor Swift Greeting Cards II-33
Animal Planet to Introduce Kids Merchandise II-33
Newell Rubbermaid Rolls Out Papermate Biodegradable Pens and
Pencils Collection II-33
DBA Unveils Biodegradable Disposable Pen II-33
Mitsubishi Pencil Introduces Do! POSKA Series Pigment Markers II-34
Montblanc Introduces Donation Pen Arturo Toscanini II-34
Hallmark Cards Unveils Personalized Photo Plates II-34
Camlin Unveils New Fountain Pen II-34
Mitsubishi Pencil Co. Unveils Style-Fit Writing Instruments II-34
Newell Rubbermaid Rolls Out Environment Friendly Stationery
Products II-34
Montblanc Rolls Out Mahatma Gandhi Limited Edition-241 Pens II-35
Navneet Publications Unveils New Oil Pastels II-35
Office Depot Introduces Expanded Range of Writing Instruments II-35
Odyssey Unveils Massive Collection of Premium Pens II-35
WedVert to Unveil VERT™ Yoko Chapman Wedding Stationery Range II-35

7. RECENT INDUSTRY ACTIVITY II-36
Worth Higgins & Associates Aquires Page Stationery II-36
Great British Card Takes Over The Almanac Gallery II-36
American Greetings Acquires Assets and Subsidiaries of Clinton
Cards II-36
Mitsubishi Pencil to Acquire Minority Interest in Linc Pen &
Plastics II-36
Adel Kalemcilik and Faber-Castell Aktiengesellschaft to
Establish New Company in Moscow II-37
MPS to Merge with Pan Macmillan Book India II-37
LifePics Inks Agreement with Hallmark Cards II-37
Rhino Linings Takes Over Concrete Solutions II-37

8. STRATEGIC DEVELOPMENTS IN RECENT PAST - A PERSPECTIVE BUILDER II-38
Kolbus UK Acquires Sigloch Maschinenbau II-38
Mortons Print Takes Over Lincolnshire Mailing II-38
American Greetings Merges Wholesale Business of Papyrus II-38
BIC Acquires Cello Pens II-38
Nippon Paper Acquires Paper Australia II-38
MWV Forms Partnership with BILT II-38
Madison Park Greetings Forms Partnership with Prentiss Douthit II-39
American Greetings Inks Agreement with Amscan II-39
MEGA Brands Inks Agreement with Microsoft Game Studios II-39
Staples Launches First Store in India II-39
MWV to Restructure Envelope Manufacturing Business II-39

9. FOCUS ON SELECT PLAYERS II-40
A. T. Cross Company (US) II-40
ACCO Brands Corporation (US) II-40
Adveo Group International SA (Spain) II-41
American Greetings Corporation (US) II-41
Archies Limited (India) II-41
Aurora DUE s.r.l. (Italy) II-42
Avery Dennison Corporation (US) II-42
Cenveo Inc. (US) II-43
Child Rights and You (CRY) (India) II-43
CSS Industries Inc. (US) II-44
Dixon Ticonderoga Company (US) II-44
Elmers Products, Inc. (US) II-44
Four Pillars Enterprise Co., Ltd. (Taiwan) II-44
Groupe Hamelin (France) II-45
Hallmark Cards, Inc. (US) II-45
Herlitz PBS AG (Germany) II-46
International Greetings Plc (UK) II-46
International Writing Instrument Corp (Taiwan) II-46
Kokuyo Co., Ltd. (Japan) II-47
Kokuyo Camlin Ltd. (India) II-47
Letts Filofax Group Ltd (UK) II-47
Mitsubishi Pencil Co., Ltd. (Japan) II-48
Newell Rubbermaid Inc. (US) II-48
OfficeMax Incorporated (US) II-48
Pentel Co., Ltd. (Japan) II-49
Pilot Corporation (Japan) II-49
Pilot Pen Corporation of America (US) II-49
PT Pabrik Kertas Tjiwi Kimia TBK (Indonesia) II-50
Resolute Forest Products (Canada) II-50
Richmont (Switzerland) II-50
Montblanc International GmbH (Germany) II-50
Societe BIC (France) II-51
Staples Advantage (US) II-51
ST Dupont SA (France) II-51
World Trend, Inc. (US) II-52

10. GLOBAL MARKET PERSPECTIVE II-53
Table 4: World Recent Past, Current & Future Analysis for
Stationery Products by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
in US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) II-53

Table 5: World Historic Review for Stationery Products by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-54

Table 6: World 15-Year Perspective for Stationery Products by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-55

Table 7: World Recent Past, Current & Future Analysis for
Stationery Products by Product Group - Carbon Paper & Inked
Ribbons, Greeting Cards, Mailing Supplies, Marking Devices,
Paper-Based Stationery Products, Party Goods, Writing
Instruments and Miscellaneous Stationery Products
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) II-56

Table 8: World Historic Review for Stationery Products by
Product Group - Carbon Paper & Inked Ribbons, Greeting Cards,
Mailing Supplies, Marking Devices, Paper-Based Stationery
Products, Party Goods, Writing Instruments and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) II-57

Table 9: World 15-Year Perspective for Stationery Products by
Product Group - Percentage Breakdown of Dollar Sales for
Carbon Paper & Inked Ribbons, Greeting Cards, Mailing
Supplies, Marking Devices, Paper-Based Stationery Products,
Party Goods, Writing Instruments and Miscellaneous Stationery
Products for the Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-58
Analysis by Product Group II-59
Table 10: World Recent Past, Current & Future Analysis for
Carbon Paper & Inked Ribbons by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-59

Table 11: World Historic Review for Carbon Paper & Inked
Ribbons by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) II-60

Table 12: World 15-Year Perspective for Carbon Paper & Inked
Ribbons by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2004, 2011 and 2018 (includes corresponding Graph/Chart) II-61

Table 13: World Recent Past, Current & Future Analysis for
Carbon Paper & Inked Ribbons by Product Segment - Carbon Paper
and Inked Ribbons Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-62

Table 14: World Historic Review for Carbon Paper & Inked
Ribbons by Product Segment - Carbon Paper and Inked Ribbons
Independently Analyzed by Annual Sales Figures in US$ Million
for the Years 2004 through 2009 (includes corresponding
Graph/Chart) II-63

Table 15: World 15-Year Perspective for Carbon Paper & Inked
Ribbons by Product Segment - Percentage Breakdown of Dollar
Sales for Carbon Paper and Inked Ribbons for the Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) II-64

Table 16: World Recent Past, Current & Future Analysis for
Greeting Cards by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-65

Table 17: World Historic Review for Greeting Cards by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-66

Table 18: World 15-Year Perspective for Greeting Cards by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-67

Table 19: World Recent Past, Current & Future Analysis for
Mailing Supplies by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-68

Table 20: World Historic Review for Mailing Supplies by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-69

Table 21: World Recent Past, Current & Future Analysis for
Mailing Supplies by Product Segment - Padded Envelopes,
Paper-Based Envelopes and Sealing Tapes Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-70

Table 22: World Historic Review for Mailing Supplies by
Product Segment - Padded Envelopes, Paper-Based Envelopes and
Sealing Tapes Independently Analyzed by Annual Sales Figures
in US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-71

Table 23: World 15-Year Perspective for Mailing Supplies by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-72

Table 24: World 15-Year Perspective for Mailing Supplies by
Product Segment - Percentage Breakdown of Dollar Sales for
Padded Envelopes, Paper-Based Envelopes and Sealing Tapes for
the Years 2004, 2011 and 2018 (includes corresponding
Graph/Chart) II-73

Table 25: World Recent Past, Current & Future Analysis for
Marking Devices by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-74

Table 26: World Historic Review for Marking Devices by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-75

Table 27: World Recent Past, Current & Future Analysis for
Marking Devices by Product Segment - Hand Stamps, Stencils and
Other Marking Devices Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-76

Table 28: World Historic Review for Marking Devices by Product
Segment - Hand Stamps, Stencils and Other Marking Devices
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-77

Table 29: World 15-Year Perspective for Marking Devices by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-78

Table 30: World 15-Year Perspective for Marking Devices by
Product Segment - Percentage Breakdown of Dollar Sales for
Hand Stamps, Stencils and Other Marking Devices for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-79

Table 31: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-80

Table 32: World Historic Review for Paper-based Stationery
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) II-81

Table 33: World Recent Past, Current & Future Analysis for
Paper-Based Stationery Products by Product Segment -
Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) II-82

Table 34: World Historic Review for Paper-Based Stationery
Products by Product Segment - Address/Phone Books, Binders,
Calendars, Diaries, Exercise Books, File Folders & Holders,
Indexing Products, Message Notes, Notebooks, Organizers,
Business Forms & Books, Scrap Books, Writing Pads/Tablets and
Writing/Printing/Copying Products Independently Analyzed with
Annual Sales Figures in US$ Million for the Years 2004 through
2009 (includes corresponding Graph/Chart) II-83

Table 35: World 15-Year Perspective for Paper-Based Stationery
Products by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets for the
Years 2004, 2011 and 2018 (includes corresponding Graph/Chart) II-84

Table 36: World 15-Year Perspective for Paper-Based Stationery
Products by Product Segment - Percentage Breakdown of Dollar
Sales for Address/Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms & Books,
Scrap Books, Writing Pads/ Tablets and Writing/Printing/
Copying Products for the Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-85

Table 37: World Recent Past, Current & Future Analysis for
Party Goods by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-86

Table 38: World Historic Review for Party Goods by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-87

Table 39: World 15-Year Perspective for Party Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-88

Table 40: World Recent Past, Current & Future Analysis for
Writing Instruments by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/Africa and
Latin America Markets Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-89

Table 41: World Historic Review for Writing Instruments by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-90

Table 42: World Recent Past, Current & Future Analysis for
Writing Instruments by Product Segment - Pens/Markers and
Pencils/Art Goods Independently Analyzed by Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-91

Table 43: World Historic Review for Writing Instruments by
Product Segment - Pens/ Markers and Pencils/Art Goods
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-92

Table 44: World 15-Year Perspective for Writing Instruments by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-93

Table 45: World 15-Year Perspective for Writing Instruments by
Product Segment - Percentage Breakdown of Dollar Sales for
Pens/Markers and Pencils/Art Goods for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) II-94

Table 46: World Recent Past, Current & Future Analysis for
Pens/Markers by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-95

Table 47: World Historic Review for Pens/Markers by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Middle East/Africa and Latin America Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-96

Table 48: World Recent Past, Current & Future Analysis for
Pens/Markers by Product Segment - Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens Independently Analyzed by Annual
Sales Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-97

Table 49: World Historic Review for Pens/Markers by Product
Segment - Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-98

Table 50: World 15-Year Perspective for Pens/Markers by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-99

Table 51: World 15-Year Perspective for Pens/Markers by
Product Segment - Percentage Breakdown of Dollar Sales for
Ballpoint Pens, Markers/Highlighters, Roller Pens, Mechanical
Pens, Porous Point Pens and Fountain Pens for the Years 2004,
2011 and 2018 (includes corresponding Graph/Chart) II-100

Table 52: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Middle East/ Africa
and Latin America Markets Independently Analyzed by Annual
Sales Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-101

Table 53: World Historic Review for Pencils/Art Goods by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Middle East/Africa and Latin America
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-102

Table 54: World Recent Past, Current & Future Analysis for
Pencils/Art Goods by Product Segment - Wood-Cased
Pencils/Crayons, Mechanical Pencils, Artists Equipment and
Other Art Goods Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) II-103

Table 55: World Historic Review for Pencils/Art Goods by
Product Segment - Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment and Other Art Goods Independently
Analyzed with Annual Sales Figures in US$ Million for the
Years 2004 through 2009 (includes corresponding Graph/Chart) II-104

Table 56: World 15-Year Perspective for Pencils/Art Goods by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Middle East/Africa and Latin America Markets for the Years
2004, 2011 and 2018 (includes corresponding Graph/Chart) II-105

Table 57: World 15-Year Perspective for Pencils/ Art Goods by
Product Segment - Percentage Breakdown of Dollar Sales for
Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment and Other Art Goods for the Years 2004, 2011 and
2018 (includes corresponding Graph/Chart) II-106

Table 58: World Recent Past, Current & Future Analysis for
Miscellaneous Stationery Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle
East/Africa and Latin America Markets Independently Analyzed
by Annual Sales Figures in US$ Million for the Years 2010
through 2018 (includes corresponding Graph/Chart) II-107

Table 59: World Historic Review for Miscellaneous Stationery
Products by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets Independently Analyzed by Annual Sales Figures
in US$ Million for the Years 2004 through 2009 (includes
corresponding Graph/Chart) II-108

Table 60: World 15-Year Perspective for Miscellaneous
Stationery Products by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Middle East/Africa and Latin
America Markets for the Years 2004, 2011 and 2018 (includes
corresponding Graph/Chart) II-109


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Outlook III-1
Market Overview III-1
Factors Propelling Demand for Stationery III-1
Increase in School Enrollments III-1
Work-at-Home Trend on the Upward III-1
Increased Usage with Computers III-2
Baby Boomers Promoting the Market III-2
Market Trends III-2
Elimination of Intermediaries III-2
Mass Retailers Come into Prominence III-2
Writing/Marking Instruments - Market Scenario III-2
Pens Inking the Most Sales III-2
High-End Pens Market III-3
Jewelers' Acceptance of Luxury Pens: Factors Involved III-3
Pricing - A Major Competitive Ploy III-3
Key Statistics III-3
Table 61: US Market for Writing Instruments (2011):
Percentage Breakdown of Unit Shipments by Product Group-
Pen Products, Pencil Products, Marker and Highlighter
Products and Correction Products (includes corresponding
Graph/Chart) III-3

Table 62: Writing and Marking Instrument Sales in the US
(2011): Percentage Breakdown by Distribution Channel for
Retail, Commercial, Institutional, E-Commerce and Others
(includes corresponding Graph/Chart) III-4

Table 63: Writing and Marking Instrument Sales in the US
(2011): Percentage Breakdown by Retail Distribution Channel
for Mass Merchandisers & Discount Stores, Superstores,
Drugstores, Supermarkets/Grocery Stores and Others
(includes corresponding Graph/Chart) III-4

Table 64: US Market for Pens in 2011: Percentage Breakdown
of Volume Sales by Distribution Channel for Mass Merchants,
Drug Stores, Food Stores and Food/Drugstores (includes
corresponding Graph/Chart) III-4

Table 65: US Market for Pen Products (2011): Percentage
Breakdown of Unit Shipments by Product Type - Ball Point
(Retractable), Ball Point (Stick), Gel Ink, Roller Ball,
Porous Point and Fountain (includes corresponding
Graph/Chart) III-5

Table 66: US Market for Pencils (2011): Percentage
Breakdown of Unit Shipments by Product Type -Wood Encased
Pencil, Mechanical Pencil and Colored (includes
corresponding Graph/Chart) III-5

Table 67: US Market for Marker & Highlighter Products
(2011): Percentage Breakdown of Unit and Value Shipments by
Product Type - Highlighters, Permanent and Other (includes
corresponding Graph/Chart) III-6

Table 68: US Market for Correction Products (2011):
Percentage Breakdown of Unit and Value Shipments by Product
Type - Fluids, Pens and Tapes (includes corresponding
Graph/Chart) III-6
Greeting Cards - A Review III-7
Stressful Situations Boost Demand for Greeting Cards III-7
Greeting Card Manufacturers Expand Product Range III-7
New Cards Characterize the Diversity in America III-8
New Avenues for Greeting Card III-8
What Catches the Eye? III-9
Consumer Demographics III-9
Card Giving Occasions III-9
Table 69: US Market for Everyday Greeting Cards (2011):
Percentage Breakdown of Dollar Sales by Occasion (includes
corresponding Graph/Chart) III-9

Table 70: US Market for Seasonal Greeting Cards (2011):
Percentage Breakdown of Dollar Sales by Holidays -
Christmas, Valentine, Mothers Day, Easter, Father's Day
and Others (includes corresponding Graph/Chart) III-10

Table 71: US Greeting Cards Market (2011): Percentage
Breakdown of Sales by Distribution Outlet - Card & Gift
Stores, Mass-Market Retailers, Chain Drug Stores, Food
Discount Party Stores, Dollar Stores and Others (includes
corresponding Graph/Chart) III-10
Competitive Scenario III-10
Table 72: Leading Manufacturers of Stationery Products in
the US (2010): Percentage Market Share Breakdown of Leading
Players (includes corresponding Graph/Chart) III-10

Table 73: Leading Manufacturers of Office Stationery in the
US (2010): Percentage Market Share Breakdown of Leading
Players (includes corresponding Graph/Chart) III-11

Table 74: US Market for Greeting Cards (2011): Percentage
Breakdown of Dollar Sales by Leading Players (includes
corresponding Graph/Chart) III-11

Table 75: Leading Players in Mothers Day Greeting Cards
Market in the US (2011): Percentage Breakdown of Dollar
Sales by Leading Players (includes corresponding
Graph/Chart) III-11
Strategic Corporate Developments III-12
Product Launches III-12
Leading Players III-14
B.Market Analytics III-21
Table 76: US Recent Past, Current & Future Analysis for
Stationery Products by Product Group/ Segment - Carbon Paper
& Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes and Sealing Tapes), Marking Devices
(Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-21

Table 77: US Historic Review for Stationery Products by
Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-23

Table 78: US 15-Year Perspective for Stationery Products by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products for the Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) III-25

2. CANADA III-26
A.Market Analysis III-26
Outlook III-26
Trends in Writing Instrument Market III-26
Product Launch III-26
Key Player III-26
B.Market Analytics III-28
Table 79: Canadian Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/ Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-28

Table 80: Canadian Historic Review for Stationery Products
by Product Group/Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/ Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-30

Table 81: Canadian 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/ Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/ Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-32

3. JAPAN III-33
A.Market Analysis III-33
Outlook III-33
Stationery and Office Supplies as Gift Items - A Robust
Market Opportunity III-33
Key Market Characteristics Manufacturers Should Take Note Of III-33
Stress on Value for Price III-33
Promotional Activities of Products Play a Key Role III-33
Greeting Cards III-34
Writing Instruments III-34
End-Users III-34
White Collared Employees Constitute 1/3rd of Total Workers III-34
End Users - A Categorization III-35
Schools III-35
Corporate End-Users III-35
Distribution Practices III-35
Collapse of the Three-Layered Distribution System III-35
Adapting to the Changing Business Environment III-36
Internet Retailing Gaining Importance III-36
Catalog Marketing - Another Distribution Channel III-36
Suppliers Finding Capable Distributors and Agents III-37
Mass Media Advertising Used to Create Product Awareness III-37
Competition III-37
Table 82: Leading Players in Japanese Market for Pencils
(2010): Percentage Breakdown of Value Sales by leading
Players (includes corresponding Graph/Chart) III-37

Table 83: Leading Players in Japanese Market for Mechanical
Pencils (2010): Percentage Breakdown of Value Sales by
Leading Players (includes corresponding Graph/Chart) III-38

Table 84: Leading Players in Japanese Market for Ballpoint
Pens (2010): Percentage Breakdown of Value Sales by Leading
Players (includes corresponding Graph/Chart) III-38
Review Of Select Players III-38
B.Market Analytics III-42
Table 85: Japanese Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-42

Table 86: Japanese Historic Review for Stationery Products
by Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-44

Table 87: Japanese 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper- based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/ Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-46

4. EUROPE III-47
A.Market Analysis III-47
Outlook III-47
Market Primer III-47
Opportunities Ahead III-47
Distribution Channels III-47
European Stationery Market (2010): Major Distribution
Channels for Key End-User Segments III-48
B.Market Analytics III-49
Table 88: European Recent Past, Current & Future Analysis
for Stationery Products by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for the Years 2010 through 2018 (includes
corresponding Graph/Chart) III-49

Table 89: European Historic Review for Stationery Products
by Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-50

Table 90: European Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-51

Table 91: European Historic Review for Stationery Products
by Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/ Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-53

Table 92: European 15-Year Perspective for Stationery
Products by Geographic Region - Percentage Breakdown of
Dollar Sales for France, Germany, Italy, UK, Spain, Russia
and Rest of Europe Markets for the Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) III-55

Table 93: European 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-56

4a. FRANCE III-57
A.Market Analysis III-57
Outlook III-57
Market Overview III-57
Table 94: French Stationery, Office and School Supplies
Market (2010): Percentage Breakdown of Value Sales by Key
Distribution Channels (includes corresponding Graph/Chart) III-58
Select Players III-58
B.Market Analytics III-60
Table 95: French Recent Past, Current & Future Analysis for
Stationery Products by Product Group/ Segment - Carbon Paper
& Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes and Sealing Tapes), Marking Devices
(Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/ Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-60

Table 96: French Historic Review for Stationery Products by
Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/ Art Goods (Wood- Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-62

Table 97: French 15-Year Perspective for Stationery Products
by Product Group/Segment - Percentage Breakdown of Dollar
Sales for Carbon Paper & Inked Ribbons (Carbon & Stencil
Paper and Inked Ribbons), Greeting Cards, Mailing Supplies
(Padded Envelopes, Paper-based Envelopes and Sealing Tapes),
Marking Devices (Hand Stamps, Stencils and Other Marking
Devices), Paper-based Stationery Products (Address/Phone
Books, Binders, Calendars, Diaries, Exercise Books, File
Folders & Holders, Indexing Products, Message Notes,
Notebooks, Organizers, Business Forms & Books, Scrap Books,
Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-64

4b. GERMANY III-65
A.Market Analysis III-65
Outlook III-65
A Primer III-65
Distribution Dynamics III-65
Table 98: German Stationery, Office and School Supplies
Market (2010): Percentage Breakdown of Value Sales by Key
Distribution Channels (includes corresponding Graph/Chart) III-66
Select Players III-66
B.Market Analytics III-68
Table 99: German Recent Past, Current & Future Analysis for
Stationery Products by Product Group/ Segment - Carbon Paper
& Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes and Sealing Tapes), Marking Devices
(Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/ Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/ Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-68

Table 100: German Historic Review for Stationery Products by
Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-70

Table 101: German 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-72

4c. ITALY III-73
A.Market Analysis III-73
Outlook III-73
Market Scenario III-73
Table 102: Italian Stationery, Office and School Supplies
Market (2011): Percentage Breakdown of Value Sales by Key
Distribution Channels (includes corresponding Graph/Chart) III-74
Product Launch III-74
Key Player III-75
B.Market Analytics III-76
Table 103: Italian Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-76

Table 104: Italian Historic Review for Stationery Products
by Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-78

Table 105: Italian 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-80

4d. THE UNITED KINGDOM III-81
A.Market Analysis III-81
Outlook III-81
Market Overview III-81
Recession Leads to Slump in UK Stationery Products Market III-81
End-use Segments III-82
Ergonomics-A Buzz Word in Writing Instruments III-82
Greeting Cards III-82
Tight Margins III-82
Digital Print III-83
Handmade Cards III-83
Distribution Dynamics III-83
Table 106: UK Stationery, Office and School Supplies Market
(2011): Percentage Breakdown of Value Sales by Key
Distribution Channels (includes corresponding Graph/Chart) III-84
Strategic Corporate Developments III-84
Product Launches III-85
Select Players III-86
B.Market Analytics III-87
Table 107: UK Recent Past, Current & Future Analysis for
Stationery Products by Product Group/Segment - Carbon Paper
& Inked Ribbons (Carbon & Stencil Paper and Inked Ribbons),
Greeting Cards, Mailing Supplies (Padded Envelopes,
Paper-based Envelopes and Sealing Tapes), Marking Devices
(Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-87

Table 108: UK Historic Review for Stationery Products by
Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/ Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-89

Table 109: UK 15-Year Perspective for Stationery Products by
Product Group/Segment - Percentage Breakdown of Dollar Sales
for Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products for the Years 2004, 2011 and 2018
(includes corresponding Graph/Chart) III-91

4e. SPAIN III-92
A.Market Analysis III-92
Outlook III-92
Stationery Products Market Scenario III-92
Table 110: Spanish Stationery, Office and School Supplies
Market (2010): Percentage Share Breakdown of Value Sales by
Key Distribution Channels (includes corresponding
Graph/Chart) III-93
Key Player III-93
B.Market Analytics III-94
Table 111: Spanish Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-94

Table 112: Spanish Historic Review for Stationery Products
by Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-96

Table 113: Spanish 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood- Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-98

4f. RUSSIA III-99
A.Market Analysis III-99
Outlook III-99
Trends in the Russian Stationery Market III-99
Stationery Market in Russia Dominated By Corporates III-99
Unique Production in Russia III-100
Russian Market Lacking Sophistication III-100
Office Supplies Segment - A Brief Overview III-100
Ballpoint Pens: The Product of Choice III-100
Russian Office Products Market III-100
Distribution Market Dynamics III-101
Retail Statistics - A Perspective III-101
Table 114: Writing Instruments Market in Russia in 2011:
Percentage Breakdown of Sales by Distribution Channel for
Dealers, Retailers, Direct to Clients and Superstores
(includes corresponding Graph/Chart) III-101

Table 115: Office Products Market in Russia in 2011:
Percentage Breakdown of Sales by Distribution Channel for
Retailers, Dealers, Direct from Manufacturer, Superstores
and Others (includes corresponding Graph/Chart) III-101
Strategic Corporate Development III-102
B.Market Analytics III-103
Table 116: Russian Recent Past, Current & Future Analysis
for Stationery Products by Product Group/ Segment - Carbon
Paper & Inked Ribbons (Carbon & Stencil Paper and Inked
Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/ Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/ Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-103

Table 117: Russian Historic Review for Stationery Products
by Product Group/ Segment - Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper-based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/ Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/ Printing/Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products Independently Analyzed
with Annual Sales Figures in US$ Million for the Years 2004
through 2009 (includes corresponding Graph/Chart) III-105

Table 118: Russian 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/ Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-107

4g. REST OF EUROPE III-108
A.Market Analysis III-108
Outlook III-108
Focus On Key Regional Markets III-108
Austria III-108
Benelux Countries III-108
Ireland III-108
Greece III-109
Hungary III-109
Nordic Countries III-109
Major Player III-109
B.Market Analytics III-110
Table 119: Rest of Europe Recent Past, Current & Future
Analysis for Stationery Products by Product Group/ Segment -
Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-110

Table 120: Rest of Europe Historic Review for Stationery
Products by Product Group/ Segment - Carbon Paper & Inked
Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting
Cards, Mailing Supplies (Padded Envelopes, Paper-based
Envelopes and Sealing Tapes), Marking Devices (Hand Stamps,
Stencils and Other Marking Devices), Paper-based Stationery
Products (Address/ Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms &
Books, Scrap Books, Writing Pads/Tablets and
Writing/Printing/Copying Products), Party Goods, Writing
Instruments [Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) III-112

Table 121: Rest of Europe 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/ Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-114

5. ASIA-PACIFIC III-115
A.Market Analysis III-115
Outlook III-115
Major Regional Markets III-115
Australia III-115
Stationery Industry in Australia III-115
China III-115
Market Primer III-115
Wenzhou - The Chinese Pen-Manufacturing Capital III-115
Anti-Dumping Duties Play Spoilsport III-116
Chinese Manufacturer Woes III-116
Foreign Players Compete in Mainland China III-116
Lack of Funds and Piracy Issues Restrain Licensing III-117
Fountain Pens III-117
Wooden Pencil III-117
Hong Kong - A Nascent Industry III-118
Competitors III-118
Export Notes III-119
Promotional Activities III-119
Hong Kong - Sales Channels III-119
India III-119
Book and Stationery Retailing Industry Witnesses Growth
Despite Recession III-120
Indian Market for Writing Instruments III-120
Indian Pen Market III-120
Competitive Scenario III-121
Table 122: Indian Market for Business Stationery (2010):
Percentage Breakdown for BILT, and Others (includes
corresponding Graph/Chart) III-121

Table 123: Indian Market for Carbon Paper (2010):
Percentage Breakdown for KORES India Ltd., and Others
(includes corresponding Graph/Chart) III-122

Table 124: Indian Market for Pens (2011): Percentage
Breakdown of Select Product Types - Ball Pens, Gel Pens,
Fountain Pens and Others (includes corresponding
Graph/Chart) III-122
Future Prospects III-122
Korea III-122
Korean Stationery Market: Dominated by US and Japan III-122
Market Presence and Growth Opportunities III-122
Greeting Cards III-123
Stationery Products III-123
Imported Products Appeal to both Consumers and
Distributors Alike III-123
Distribution System: On the Revamp III-123
Distribution Channels III-123
Retail Shops III-124
Individual Brokers III-124
Discount Stores III-124
General Merchandise Stores: A Potential Distribution Avenue III-124
Taiwan - A Mature Stationery Products Industry III-124
Stationery Products Market in Taiwan III-125
Stationery Industry on Uphill III-125
Major Challenges for Stationery Manufacturers III-125
Market Trends III-126
Taiwan: A Historical Perspective III-126
Vietnam III-126
Domestic Production III-127
Import Market III-127
Exports III-127
End-Users III-127
Strategic Corporate Developments III-127
Product Launch III-128
Select Players III-128
B.Market Analytics III-131
Table 125: Asia-Pacific Recent Past, Current & Future
Analysis for Stationery Products by Product Group/ Segment -
Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper- based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-131

Table 126: Asia-Pacific Historic Review for Stationery
Products by Product Group/ Segment - Carbon Paper & Inked
Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting
Cards, Mailing Supplies (Padded Envelopes, Paper-based
Envelopes and Sealing Tapes), Marking Devices (Hand Stamps,
Stencils and Other Marking Devices), Paper-based Stationery
Products (Address/ Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms &
Books, Scrap Books, Writing Pads/Tablets and
Writing/Printing/Copying Products), Party Goods, Writing
Instruments [Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) III-133

Table 127: Asia-Pacific 15-Year Perspective for Stationery
Products by Product Group/Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-135

6. MIDDLE EAST/AFRICA III-136
A.Market Analysis III-136
Outlook III-136
Africa III-136
Dubai - Preferred Supplier of Stationery Products for
African Nations III-136
Product Launch III-137
B.Market Analytics III-138
Table 128: Middle East/Africa Recent Past, Current & Future
Analysis for Stationery Products by Product Group/Segment -
Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-138

Table 129: Middle East/Africa Historic Review for Stationery
Products by Product Group/ Segment - Carbon Paper & Inked
Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting
Cards, Mailing Supplies (Padded Envelopes, Paper-based
Envelopes and Sealing Tapes), Marking Devices (Hand Stamps,
Stencils and Other Marking Devices), Paper-based Stationery
Products (Address/Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms &
Books, Scrap Books, Writing Pads/Tablets and
Writing/Printing/Copying Products), Party Goods, Writing
Instruments [Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) III-140

Table 130: Middle East/Africa 15-Year Perspective for
Stationery Products by Product Group/ Segment - Percentage
Breakdown of Dollar Sales for Carbon Paper & Inked Ribbons
(Carbon & Stencil Paper and Inked Ribbons), Greeting Cards,
Mailing Supplies (Padded Envelopes, Paper- based Envelopes
and Sealing Tapes), Marking Devices (Hand Stamps, Stencils
and Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-142

7. LATIN AMERICA III-143
A.Market Analysis III-143
Outlook III-143
Major Markets III-143
Argentina III-143
End User Profile III-143
Distribution: Reaching the Customer III-143
Mexico III-143
Market for Stationery Products III-143
Student Enrollment Spurs Demand For Stationery III-144
Priorities That Top The Government Agenda III-144
Market For Educational Supplies III-144
Domestic Production III-144
Players in the Stationery Domain III-144
Products Offering Profitable Opportunities III-145
End User Profile III-145
Flower and Greeting Cards Business III-145
Brazil III-145
Independent Stores Still Strong III-145
B.Market Analytics III-146
Table 131: Latin America Recent Past, Current & Future
Analysis for Stationery Products by Product Group/ Segment -
Carbon Paper & Inked Ribbons (Carbon & Stencil Paper and
Inked Ribbons), Greeting Cards, Mailing Supplies (Padded
Envelopes, Paper-based Envelopes and Sealing Tapes), Marking
Devices (Hand Stamps, Stencils and Other Marking Devices),
Paper-based Stationery Products (Address/Phone Books,
Binders, Calendars, Diaries, Exercise Books, File Folders &
Holders, Indexing Products, Message Notes, Notebooks,
Organizers, Business Forms & Books, Scrap Books, Writing
Pads/Tablets and Writing/Printing/Copying Products), Party
Goods, Writing Instruments [Pens/Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/ Art Goods
(Wood-Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2010 through 2018
(includes corresponding Graph/Chart) III-146

Table 132: Latin America Historic Review for Stationery
Products by Product Group/ Segment - Carbon Paper & Inked
Ribbons (Carbon & Stencil Paper and Inked Ribbons), Greeting
Cards, Mailing Supplies (Padded Envelopes, Paper-based
Envelopes and Sealing Tapes), Marking Devices (Hand Stamps,
Stencils and Other Marking Devices), Paper-based Stationery
Products (Address/Phone Books, Binders, Calendars, Diaries,
Exercise Books, File Folders & Holders, Indexing Products,
Message Notes, Notebooks, Organizers, Business Forms &
Books, Scrap Books, Writing Pads/Tablets and
Writing/Printing/Copying Products), Party Goods, Writing
Instruments [Pens/ Markers (Ballpoint Pens,
Markers/Highlighters, Roller Pens, Mechanical Pens, Porous
Point Pens and Fountain Pens) and Pencils/Art Goods (Wood-
Cased Pencils/Crayons, Mechanical Pencils, Artists
Equipment, and Other Art Goods)] and Miscellaneous
Stationery Products Independently Analyzed with Annual Sales
Figures in US$ Million for the Years 2004 through 2009
(includes corresponding Graph/Chart) III-148

Table 133: Latin America 15-Year Perspective for Stationery
Products by Product Group/ Segment - Percentage Breakdown of
Dollar Sales for Carbon Paper & Inked Ribbons (Carbon &
Stencil Paper and Inked Ribbons), Greeting Cards, Mailing
Supplies (Padded Envelopes, Paper-based Envelopes and
Sealing Tapes), Marking Devices (Hand Stamps, Stencils and
Other Marking Devices), Paper-based Stationery Products
(Address/Phone Books, Binders, Calendars, Diaries, Exercise
Books, File Folders & Holders, Indexing Products, Message
Notes, Notebooks, Organizers, Business Forms & Books, Scrap
Books, Writing Pads/Tablets and Writing/Printing/ Copying
Products), Party Goods, Writing Instruments [Pens/Markers
(Ballpoint Pens, Markers/Highlighters, Roller Pens,
Mechanical Pens, Porous Point Pens and Fountain Pens) and
Pencils/Art Goods (Wood-Cased Pencils/Crayons, Mechanical
Pencils, Artists Equipment, and Other Art Goods)] and
Miscellaneous Stationery Products for the Years 2004, 2011
and 2018 (includes corresponding Graph/Chart) III-150

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 1283 (including Divisions/ Subsidiaries - (1333)

The United States (115)
Canada (16)
Japan (14)
Europe (889)
- France (42)
- Germany (152)
- The United Kingdom (134)
- Italy (115)
- Spain (51)
- Rest of Europe (395)
Asia-Pacific (Excluding Japan) (276)
Latin America (5)
Africa (18)
 
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