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Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020

  • ID: 3388121
  • August 2015
  • Region: Global
  • 142 Pages
  • Markets and Markets
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The Market will Grow from $25.19 Billion in 2015 to $80.45 Billion in 2020, at an Estimated CAGR of 26.1%

FEATURED COMPANIES

  • Amobee, Inc.
  • AOL
  • Apple
  • Facebook
  • Flytxt
  • Google, Inc.
  • MORE

The consumption of mobile media and the integration of cross devices platform continue to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising is cross-platform advertising that targets on reaching audiences on their desktops and follow them to their smartphones, tablets, and other mobile devices.

The market for mobile advertising and cross platform advertising is doubling Year–On-Year (Y-O-Y) and the growth of smartphone usage is expected to drive this market in the coming years. This report outlines the global spending on mobile as well as cross-platform advertising’s (ads) revenue distribution pattern of different types of channels. This report also provides a complete analysis of all vendors within the mobile advertising and cross-platform advertising ecosystem.

The major players include Google, Millennial Media, Apple, Jumptap, Yahoo!, Microsoft, Mojiva, InMobi, Facebook and Tapad. Some of these players provide cross-platform and mobile advertising platform and some focuses only on mobile advertising.

The report on cross-platform and mobile advertising provides global cross platform market READ MORE >

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FEATURED COMPANIES

  • Amobee, Inc.
  • AOL
  • Apple
  • Facebook
  • Flytxt
  • Google, Inc.
  • MORE

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 cross platform Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.2 Secondary Data
2.2.1 Key Data From Secondary Sources
2.3 Primary Data
2.3.1 Key Data From Primary Sources
2.3.2 Key Industry Insights
2.4 Market Size Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Market Breakdown and Data Triangulation
2.6 Research Assumptions and Limitations
2.6.1 Assumptions

3 Mobile Advertising Market: Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in Cross Platform and Mobile Advertising Market
4.2 Cross Platform market: Transaction Modes
4.3 Cross Platform and Mobile Advertising market Size, By Nature of Payment, 2015
4.4 Cross Platform market (2020)
4.5 Lifecycle Analysis, By Region, 2015

5 Mobile Advertising Market: Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.3.1 By Main Market
5.3.2 By Solution
5.3.3 By End User
5.3.4 By Type of Advertising
5.3.5 By Vertical
5.3.6 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Increase in Mobile Internet Devices
5.4.1.2 Multiple Advertising Platform
5.4.1.3 Increase in Usage of Mobile Web
5.4.1.4 Emerging Trend of Mobile Application
5.4.2 Restraint
5.4.2.1 Location and Privacy Concerns
5.4.3 Opportunities
5.4.3.1 Social Media
5.4.3.2 Rich Communication Services
5.4.4 Challenges
5.4.4.1 Heavy Investments in New and Innovative Methods
5.4.4.2 Complex Cross-Platform Advertising

6 Mobile Advertising Market: Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five Forces Analysis
6.3.1 Threat From New Entrants
6.3.2 Threat From Subsitutes
6.3.3 Bargaining Power of the Suppliers
6.3.4 Bargaining Power of the Buyers
6.3.5 Intensity of Rivalry

7 Mobile Advertising Market, By Advertising Platform
7.1 Introduction
7.2 Cross-Platform Advertising
7.3 Mobile Advertising

8 Mobile Advertising Market, By Solution
8.1 Introduction
8.2 Advertisment Campaign Solutions
8.3 Content Delivery Solutions
8.4 Integrated Solutions
8.5 Reporting and Analytics Solutions
8.6 Mobile Proximity Solutions
8.7 Others

9 Mobile Advertising Market, By Type of Advertising
9.1 Introduction
9.2 Search Advertising
9.3 SMS/MMS/P2P Messaging Advertising
9.4 Rich Media
9.5 Display Advertising
9.6 In-Game Advertising
9.7 In-App Advertising
9.8 Others

10 Mobile Advertising Market, By End User
10.1 Introduction
10.2 Smes ( Small and Medium Enterprises)
10.3 Enterprises

11 Mobile Advertising Market, By Vertical
11.1 Introduction
11.2 Consumer Goods, Retail, and Restaurants
11.3 Telecom and IT
11.4 Banking, Financial Services, and Insurance (BFSI)
11.5 Media and Entertainment
11.6 Travel, Transportation, and Automobile
11.7 Supply Chain and Logistics
11.8 Healthcare
11.9 Energy, Power and Utilities
11.10 Academia and Government
11.11 Others

12 Geographic Analysis
12.1 Introduction
12.2 North America
12.3 Europe
12.4 Asia-Pacific
12.5 Middle East and Africa (MEA)
12.6 Latin America (LA)

13 Competitive Landscape
13.1 Overview
13.2 Competitive Situation & Trends
13.2.1 New Product/Service Launches
13.2.2 Partnerships, 2012-2015
13.2.3 Strategic Acquisitions

14 Company Profile
14.1 Introduction
14.2 Google, Inc.
14.2.1 Business Overview
14.2.2 Solutions Offered
14.2.3 Recent Developments
14.2.4 MnM View
14.2.4.1 SWOT Analysis
14.2.4.2 Key Strategies
14.3 Facebook
14.3.1 Business Overview
14.3.2 Solutions Offered
14.3.3 Recent Developments
14.3.4 MnM View
14.3.4.1 SWOT Analysis
14.3.4.2 Key Strategies
14.4 Apple
14.4.1 Business Overview
14.4.2 Products/Services Offered
14.4.3 Recent Developments
14.4.4 MnM View
14.4.4.1 SWOT Analysis
14.4.4.2 Key Strategies
14.5 SAP SE
14.5.1 Business Overview
14.5.2 Solutiond Offered
14.5.3 Recent Developments
14.5.4 MnM View
14.5.4.1 SWOT Analysis
14.5.4.2 Key Strategies
14.6 Microsoft
14.6.1 Business Overview
14.6.2 Products/Services Offered
14.6.3 Recent Developments
14.6.4 MnM View
14.6.4.1 SWOT Analysis
14.6.4.2 Key Strategies
14.7 AOL
14.7.1 Business Overview
14.7.2 Products/Services Offered
14.7.3 Recent Developments
14.7.4 MnM View
14.7.4.1 Key Strategies
14.8 Millenial Media
14.8.1 Business Overview
14.8.2 Solution Offered
14.8.3 Recent Developments
14.8.4 MnM View
14.8.4.1 Key Strategies
14.9 Yahoo! Inc.
14.9.1 Business Overview
14.9.2 Solutions Offered
14.9.3 Recent Developments
14.9.4 MnM View
14.9.4.1 Key Strategies
14.10 Amobee, Inc.
14.10.1 Business Overview
14.10.2 Products Offered
14.10.3 Recent Developments
14.10.4 MnM View
14.10.4.1 Key Strategies
14.11 Inmobi
14.11.1 Business Overview
14.11.2 Products Offered
14.11.3 Recent Developments
14.11.4 MnM View
14.11.4.1 Key Strategies
14.12 Flytxt
14.12.1 Business Overview
14.12.2 Products/Services Offered
14.12.3 Recent Developments
14.12.4 Partners and Customers

15 Appendix
15.1 Industry Excerpts
15.1.1 New Developments, 2013-2015
15.1.2 Partnerships
15.1.3 Acquisitions
15.2 Discussion Guide
15.3 Introducing RT: Real-Time Market Intelligence
15.4 Available Customizations
15.5 Related Reports

List of Tables
Table 1 Cross Platform Market: Assumptions
Table 2 Cross Platform and Mobile Advertising Market Size and Growth Rate, 2015-2020 (USD Billion, Y-O-Y %)
Table 3 Increase in Mobile Internet Devices and Emerging Trend of Mobile Applications are Driving the Cross-Platform Market
Table 4 Location and Privacy Concerns are Hindering the Growth of Cross-Platform Market
Table 5 Social Media and Rich Communication Services Will Be Acting as an Opportunities for Cross-Platform Market
Table 6 High Capital Invested is Hampering the Growth of Cross-Platform and Mobile Advertising
Table 7 Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 8 Cross Platform Advertising Market Size, By Region, 2013-2020 (USD Million)
Table 9 Mobile Advertising Market Size, By Region, 2013-2020 (USD Million)
Table 10 Cross Platform Market Size, By Solution, 2013-2020 (USD Million)
Table 11 Advertising Campaign Solutions: Cross Platform Market Size, By Region, 2013-2020 (USD Million)
Table 12 Advertising Campaign Solutions: Cross Platform Market Size, By End User, 2013-2020 (USD Million)
Table 13 Content Delivery Solutions: Cross Platform Market Size, By Region, 2013-2020 (USD Million)
Table 14 Content Delivery Solutions: Market Size, By End User, 2013-2020 (USD Million)
Table 15 Integrated Solutions: Market Size, By Region, 2013-2020 (USD Million)
Table 16 Integrated Solutions: Cross Platform Market Size, By End User, 2013-2020 (USD Million)
Table 17 Reporting and Analytics Solutions: Market Size, By Region, 2013-2020 (USD Million)
Table 18 Reporting and Analytics Solutions: Market Size, By End User, 2013-2020 (USD Million)
Table 19 Mobile Proximity Solutions: Cross Platform and Mobile Advertising Market Size, By Region, 2013-2020 (USD Million)
Table 20 Mobile Proximity Solutions: Cross Platform Market Size, By End Usre, 2013-2020 (USD Million)
Table 21 Others: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 22 Others: Market Size, By End User, 2013-2020 (USD Million)
Table 23 Cross Platform and Mobile Advertising Market Size, By Type of Adverstising, 2013-2020 (USD Million)
Table 24 Serach Advertising: Cross Platform Market Size, By Region, 2013-2020 (USD Million)
Table 25 SMS/MMS/P2P Messaging Advertising: Market Size, By Region, 2013-2020 (USD Million)
Table 26 Rich Media: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 27 Display Advertising: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 28 In-Game Advertising: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 29 In-App Advertising: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 30 Others: Cross Platform and Mobile Advertising Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 31 Cross Platform Market Size, By End User, 2013-2020 (USD Million)
Table 32 Smes: Market Size, By Region, 2013-2020 (USD Million)
Table 33 Enterprises: Market Size, By Region, 2013-2020 (USD Million)
Table 34 Cross Platform Market Size, By Vertical, 2013-2020 (USD Million)
Table 35 Consumer Goods, Retail, and Restaurants: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 36 Telecom and IT: Cross Platform and Mobile Advertising Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 37 BFSI: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 38 Media and Entertainment: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 39 Travel, Transportation, and Automobile: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 40 Supply Chain and Logistics: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 41 Healthcare: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 42 Energy, Power and Utilities: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 43 Academia and Government: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 44 Other: Cross Platform and Mobile Advertising Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 45 Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 46 North America: Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 47 North America: Market Size, By Solution, 2013-2020 (USD Million)
Table 48 North America: Market Size, By End User, 2013-2020 (USD Million)
Table 49 North America: Cross Platform and Mobile Advertising Market Size, By Advertising Platform, 2013-2020 (USD Million)
Table 50 Europe: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 51 Europe: Market Size, By Solution, 2013-2020 (USD Million)
Table 52 Europe: Market Size, By End User, 2013-2020 (USD Million)
Table 53 Europe: Cross Platform and Mobile Advertising Market Size, By Advertising Platform, 2013-2020 (USD Million)
Table 54 APAC: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 55 APAC: Market Size, By Solution, 2013-2020 (USD Million)
Table 56 APAC: Market Size, By End User, 2013-2020 (USD Million)
Table 57 APAC: Market Size, By Advertising Platform, 2013-2020 (USD Million)
Table 58 MEA: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 59 MEA: Market Size, By Solution, 2013-2020 (USD Million)
Table 60 MEA: Market Size, By End User, 2013-2020 (USD Million)
Table 61 MEA: Market Size, By Advertising Platform, 2013-2020 (USD Million)
Table 62 LA: Cross Platform Market Size, By Adverstising Platform, 2013-2020 (USD Million)
Table 63 LA: Market Size, By Solution, 2013-2020 (USD Million)
Table 64 LA: Market Size, By End User, 2013-2020 (USD Million)
Table 65 LA: Cross Platform and Mobile Advertising Market Size, By Advertising Platform, 2013-2020 (USD Million)
Table 66 New Product/Service Launches, 2012-2015
Table 67 Partnerships, 2012-2015
Table 68 Strategic Acquisitions, 2013-2015
Table 69 Partnership, 2013-2015
Table 70 Acquisitions, 2013-2015

List of Figures
Figure 1 Cross Platform and Mobile Advertising Market Segmentation
Figure 2 Cross Platform Market Stakeholders
Figure 3 Cross Platform Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Market Breakdown Data Triangulation Approach
Figure 7 Advertising Campaign Solutions to Lead the Cross Platform Market in the Solution Segment
Figure 8 North America to Lead the Cross Platform and Mobile Advertising Market During the Forecast Period
Figure 9 Enterprises Will Lead the Cross Platform and Mobile Advertising Market in the End User Segment By 2020
Figure 10 North America Dominates the Mvas Market While MEA and LA Project Potential Growth, 2015
Figure 11 Social Media Offer Attractive Market Opportunities in the Cross Platform and Mobile Advertising Market
Figure 12 Advertising Campaign Soluton is Expected to Hold the Highest Market Share Among All the Solution (2015)
Figure 13 In- App Advertising and In- Game Advertising to Grow With High Rates Among the Type of Advertising Segment in the Cross Platform and Mobile Advertising Market
Figure 14 MEA Market to Grow With the Highest CAGR During the Forecast Period (2015-2020)
Figure 15 Cross Platform and Mobile Advertising Market, By Vertical
Figure 16 MEA and LA are Expected to Have High Growth Rate in the Coming Five Years
Figure 17 Cross-Platform Market : Evolution
Figure 18 Market Segmentation: By Type
Figure 19 Market Segmentation: By Solution
Figure 20 Market Segmentation: By End User
Figure 21 Mobile Advertising Market Segmentation: By Type of Advertising
Figure 22 Cross-Platform Market Segmentation: By Vertical
Figure 23 Market Segmentation: By Region
Figure 24 Reference Diagram
Figure 25 Porter’s Five Forces Analysis (2015) - Cross-Platform and Mobile Advertising
Figure 26 Cross Platform is the Fastest Growing Advertising Platform in the Cross Platform and Mobile Advertising Market
Figure 27 Advertising Campaign Solution to Lead the Cross Platform and Mobile Advertising Solution Market
Figure 28 Search Advertising to Lead the Cross Platform and Mobile Advertising Market
Figure 29 Enterprises to Lead the Cross Platform and Mobile Advertising End User Market
Figure 30 Consumer Goods, Retails, and Restaurants to Lead the Cross Platform and Mobile Advertising Vertical Market
Figure 31 Geographic Snapshot (2015-2020): Rapid Growth Markets are Emerging as New Hot Spots
Figure 32 MEA and LA are the Fastest Growing Region in the Cross Platform and Mobile Advertising Market
Figure 33 North America Market Snapshot: Investment in Healthcare and Telecom & IT Industry Will Drive the Market
Figure 34 MEA: Market Snapshot: Investment in Smes End User Will Drive the Market
Figure 35 Companies Adopted New Product/Service Launch as the Key Growth Strategy Over the Last Four Years
Figure 36 Facebook Grew at the Fastest Rate Between 2012-2014
Figure 37 Market Evaluation Framework
Figure 38 Battle for Market Share: New Product Or Service Launch Was the Key Strategy
Figure 39 Geographic Revenue Mix of Top Five Companies
Figure 40 Google, Inc.: Business Overview
Figure 41 SWOT Analysis: Google, Inc.
Figure 42 Facebook: Business Overview
Figure 43 SWOT Analysis: Facebook
Figure 44 Apple: Company Snapshot
Figure 45 Apple: SWOT Analysis
Figure 46 SAP SE: Company Snapshot
Figure 47 SAP SE: SWOT Analysis
Figure 48 Microsoft: Company Snapshot
Figure 49 Microsoft: SWOT Analysis
Figure 50 AOL: Company Snapshot
Figure 51 Millenial Media: Company Snapshot
Figure 52 Yahoo: Business Overview
Figure 53 Amobee, Inc.: Business Overview
Figure 54 Inmobi: Business Overview
Figure 55 Flytxt: Business Overview

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FEATURED COMPANIES

  • Amobee, Inc.
  • AOL
  • Apple
  • Facebook
  • Flytxt
  • Google, Inc.
  • MORE

Cross-platform and mobile advertising is a type of interactive advertising and emerged as one of the important types of advertising in the digital marketing. Cross-platform advertising and mobile advertising are two different concepts. At present, the mobile advertising is one of the fastest growing markets due the evolution of new technologies such as 3G and 4 G and increase in the usage of smartphones and tablets among users, which further increase the penetration of internet across the globe.

The cross-platform advertising is an emerging concept and it is the buzz word in digital marketing. Users are depending on multiscreen for online shopping; most of them are spending their media time on computer, laptops, smartphones, tablets, and smart TVs. All these consumer behaviors created opportunities for cross-platform advertising. It helps advertisers to retarget their customers on multiple devices through similar advertisement.

The market incorporates various solutions such as advertisement campaign, content delivery, integrated solutions, reporting and analytics solutions, and mobile proximity solutions. These solutions play an important role to offer various types of advertisement such as search, SMS/MMS/P2P messaging advertising, rich media (video advertising) and display advertising, in-game advertising, in-app advertising, and others.

These advertisements help SMEs and Enterprises to target their consumers at any time from any location. Consumers prefer these types of advertisings because these mediums are more specific, personal, and target oriented that give positive results for ad campaigns.

The cross-platform and mobile advertising market is growing because of the development of wireless technologies, wireless devices, and smart devices for communication, entertainment, information, and shopping. The consumer goods, retail, and restaurants sector is implementing cross-platform and mobile advertising solutions in their marketing strategy to engage their customers more on their personal as well as other mobile devices.

Initially, they target their customers on personal devices and then again they retarget them on Personal Computers (PCs), laptops, and smart TVs through cross-platform advertising. Besides consumer goods, retail, and restaurants vertical, this market also has huge growth potential in Healthcare, media and entertainment, travel, transportation, and automobile, BFSI, and Telecom and Its.

Furthermore, the major vendors involved in the cross-platform and mobile advertising are Google, Facebook, AOL, SAP SE, Apple, Yahoo, and Microsoft among others. The key strategies used by these vendors include partnerships and acquisitions to increase their market share and reach in the global cross platform and mobile advertising market.

The study helps to understand the structure of the cross-platform and mobile advertising ecosystem and is intended to help publishers, advertisers, and agencies to serve their customers better.

The table given below highlights the cross-platform and mobile advertising market size. The overall cross-platform and mobile advertising market size is expected to grow from $25.19 Billion in 2015 to $80.45 Billion in 2020, at an estimated CAGR of 26.1%.

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- AOL
- Amobee, Inc.
- Apple
- Facebook
- Flytxt
- Google, Inc.
- Inmobi
- Microsoft
- Millenial Media
- SAP SE
- Yahoo! Inc.

Note: Product cover images may vary from those shown
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